Showing posts with label Sweden. Show all posts
Showing posts with label Sweden. Show all posts

Tuesday, January 24, 2012

The number of people subscribing to legal music streaming services rose by 65% in 2011

"The number of consumers subscribing to legal music streaming services globally increased by nearly 65 per cent in 2011, according to new IFPI estimates.
Paying subscribers of streaming services hit 13.4 million in the year, according to the IFPI’s new Digital Music Report 2012 – up from 8.2 million in 2010.
Spotify reports it has 2.5 million paying subscribers worldwide, including over 400,000 in the US market since its launch there in July - and that it sees its expansion in the US as a springboard to international markets.
Ken Parks, chief content officer, says: “We were very focused on how Spotify, which had been a European service, would translate to the US. Now, having seen the acceptance in the biggest music market, it gives us a huge degree of confidence and optimism to expand elsewhere.”
Subscription streaming services have caught on "exceptionally well" in certain markets, says the report, particularly in Scandinavia.
In Sweden, says the report, subscription accounted for 84 per cent of digital revenues in the first 11 months of 2011, boosted by its national champion Spotify. Other markets saw sharp growth in subscription revenues, including France which saw an increase of more than 90 per cent in the first 11 months of 2011 (SNEP)."
Source:  Data from the IFPI's Digital Music Report 2012, reported by Music Week, 23rd January 2012
See the full report here

Monday, October 10, 2011

Smartphone penetration in Europe by market

I created this chart with Google's new online mobile data too.  Data comes from Google and Ipsos.



Click to Enlarge

There are lots of other markets & measures.  Create your own here.
Source:  Google, Ipsos & MMA 2011.  Full info here

Monday, October 3, 2011

Music piracy has fallen in Sweden as a result of streaming services like Spotify

"Copyright and download blog TorrentFreak says that the latest quarterly report from Media Vision (in Swedish) prepared for the industry association Musiksverige (Music Sweden) shows a 25% fall in piracy in the country since 2009.
Streaming services such as Spotify are now the most popular way to consume music. More than 40 percent of the participants in the survey now use a music streaming service, compared to less than 10 percent who say they download music legally. About 23 percent continue to pirate music, but this number is dwindling.
The report also examines why listeners say they are moving away from pirate downloads:
Looking at the motivations for people to switch to legal services, participants in the survey cited “the range of music that’s released” as the primary reason (40%). Other explanations were the absolute increase in available music (30%), and the fact that legal services have become cheaper (24%) and simpler (24%)."
Source:  Wall Street Journal blog, 30th September 2011

Wednesday, May 18, 2011

Spotify has 46% reach among Swedes under 35; radio has just 38% reach

"More than one in five Swedes listens to the much-hyped Swedish-Anglo music streaming service Spotify, according to a new report. Among younger listeners, that more than doubles to almost one in two.
The survey, carried out by TNS Sifo and based on interviews with 1,400 Swedes, found that Spotify has a 22% reach among the Swedish population. In comparison, accumulated radio listening, including public and commercial radio, has a 72% reach, while commercial web-radio broadcasts only reaches three out of 50 people.
However, among Swedes under 35, Spotify has a staggering 46% reach, comfortably above the 38% reach of all commercial radio put together. These figures are likely to trouble the large commercial radio providers, like Sweden’s listed media group MTG."
Source:  Data from TNS Sifo, reported by the Wall Street Journal, 16th May 2011

Wednesday, February 9, 2011

There are 36,000 active twitter users in Sweden

"Today, there are exactly 35 993 active twitter in Sweden. In total there are 91 462 Swedish accounts on Twitter, the report said "Twittercensus" presented today. The majority of all accounts is therefore dormant.
But Intellecta, behind the large census, argues that Twitter's media impact is large.
- It can sometimes seem like a small elite had a greater influence thanks to Twitter. It is true but is not the whole truth. It's about already established individuals who started to communicate in a new and more open platform, "says Hampus Brynolf, web strategist at Intellecta Corporate and one of the people behind the site makthavare.se in a statement.
Last year, stopped the growth rate of rigorously on micro-blog. Rapp notes that any root growth is not really to talk about anymore. But despite this, the number of references to Twitter in the media. Something that has become clear, particularly in Resume.se."
Source:  Data from Intellecta, reported by Resume,se, 3rd February 2011, and translated using Google Translate

Friday, February 4, 2011

The online & offline habits of teen and tween girls

"Media Habits & Relationships
'Being with friends' (in the real world) is what girls across all age groups (66%) enjoy doing, followed by 'shopping' and 'listening to music'. And when it comes to shortened attention spans, the research shows that a third (30%) of Gen Z girls regularly watch TV shows online for longer than 10 minutes.
Play & Games
Gaming has become a commonplace activity among a relatively new 'casual gamers' user group, but has the market now reached saturation? Not where girls are concerned. Half (49%) of older teens say they never spend time with portable gaming devices or console games. Gaming is more entrenched in younger girls lives, with 35% of 12 and under personally owning a portable gaming device. Social gaming habits, such as playing Farmville, CItyVille, Cafe World and Sims regularly, are prevalent, although vary depending on country: Brazil and Poland top the list (41% and 40%) for girls playing MMOGs (massive multiplayer online games) with Germany and France the lowest (21% and 22%). In the UK, 34% of girls play regularly and in the US the figure is 29%.
Spending Power
Girls like to shop - scoring it as their second favorite activity - but does their lack of plastic hamper their spending money online? It appears not. One in five girls aged 12 and under regularly visit online shopping sites, rising to one in four once they become teenagers. The majority of teenage girls are still buying products on the high street or at a shopping center rather than online, but this shopping medium is far from off limits - 13% of Generation Z girls regularly purchase products online regardless of age.
    Highlights:

    Under 12s
        - 64% use a gaming console
        - Only 35% put listening to music in their top 5 activities
        - More than 60% own a mobile phone
        - More than 60% never read a newspaper
        - Prefer instant messenger to social networks

    13-15 year olds
        - More than 45% say listening to music is one of their favorite
          activities
        - Almost 80% own a mobile
        - YouTube, followed by Facebook, are their favorite social networks
        - 25% regularly visit online shopping sites although only 13%
          Purchase products
        - Begin using mobile web and mobile social networks

    16-18 year olds
        - Most interested in music - nearly 50% list it in their top 5
          activities
        - Nearly 80% own a mobile
        - Are most likely to read newspapers
        - Are least likely to use a gaming console
        - The heaviest media users
        - More likely to use social networks rather than instant messages"
Source:  Press release from Stardoll and Carat, 27th January 2011
About the research
The research was conducted within the virtual world of Stardoll (http://www.stardoll.com), and the total number of respondents was 11,000. The study was conducted in August 2010 using Questback's advance survey tool EasyResearch. Respondents were recruited randomly on Stardoll.com by sending the survey to Stardoll members within the 11 markets (Brazil, France, Germany, Italy, Mexico, Poland, Russia, Spain, Sweden, UK and US).

Wednesday, June 23, 2010

Nearly 30% of smartphone users start their day with the mobile internet, and 45% end their day with it

"Nearly a third (30%) of smartphone users start their day with the mobile Internet and 45% end their day with it, with the peak time for use while relaxing at home in the evening (64%). The only time Web use falls off dramatically is when people are actively engaged in other activities like sports or at live events.
"This clearly demonstrates how mobile Internet use has caused a significant shift in consumer need to have constant connection with the outside world," stated the report, which based its findings on a survey of 8000 active smartphone users across Italy, Sweden, the U.K., U.S., Australia, China, India and South Korea.
What's more, people are accessing the mobile Web at home while consuming other media. Half of smartphone users said they browse the mobile Web while watching TV, listening to the radio, and while traveling. Thirty-nine percent do so while using the PC-based Internet, and 34% while reading newspapers and magazines. From these findings, Initiative concluded that marketers can use mobile to amplify messaging in other media."
Source: Initiative Media, reported by Mediapost, 22nd June 2010

Thursday, March 18, 2010

Spotify is used by 15-18% of the Swedish population

"The conversion numbers are getting better. "We're now in six countries, and have more than 320,000 paying subscribers," Ek relayed. Back of the envelope math? Paying subs are floating at around 4.6 percent, given a top-line estimate of 7 million users (also offered by Ek). Last month at the New Music Seminar in Los Angeles, Ek disclosed a paid subscriber number of 250,000.
Other stats from the chat? Spotify currently houses 100 million playlists, of which 30 million are albums. In Sweden, the app is used by 15-18 percent of the population, and the resulting swell is happening alongside album sales increases."
Source: Daniel Ek of Spotify, speaking at SXSW, reported by DigitalMusicNews, 17th March 2010

Thursday, December 17, 2009

Comparative Figures - IPTV Subscribers & penetrations around the world, 2008


Click to enlarge

IPTV is most popular in France, and least popular in the UK and Ireland. UK figures exclude BT Vision
Source: IDATE, as reported by in Figure 5.6 of Ofcom International Communications Market 2009, December 2009
Read more about this report at the Ofcom website

Comparative Figures - Mobile as a proportion of total mobile and fixed line revenues, and mobile and fixed line connections, 2003 & 2008

Click to enlarge

In Poland 75% of mobile and fixed telephone revenue is generated by mobile, and 81% of connections are mobile

Source: IDATE/ Industry Data / Ofcom, reported in charts 4.7 & 4.10 of Ofcom International Communications Market 2009, December 2009
Read more about this report at the Ofcom website

Comparative Figures - Ad Spend by Media around the world 2008

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Of the markets examined, the UK has the highest percentage level of internet ad spend
Source: World Advertising Trends data, quoted in figure 2.12, Ofcom International Communications Market 2009, December 2009
Read more about this report at the Ofcom website