Click to enlarge
Source: Forrester Research Q2/Q3 2011, in the Ofcom International Communications Market Report, December 2011
Lots more data and charts in the full report here
Showing posts with label Australia. Show all posts
Showing posts with label Australia. Show all posts
Wednesday, January 4, 2012
The percentage of mobile subscribers with 2 or more handsets, by market
Click to enlarge
Source: Forrester Research Q2/Q3 2011, in the Ofcom International Communications Market Report, December 2011
Lots more data and charts in the full report here
The percentage of people who access TV content online in Europe, the US and Australia
Click to enlarge
Source: Ofcom Consumer Research, October 2011. Taken from the Ofcom International Communications Market Report, December 2011
Lots more data and charts in the full report here
Devices used to access social networks in Europe, US and Australia
Click to enlarge
Source: Ofcom Consumer Research, October 2011. Taken from the Ofcom International Communications Market Report, December 2011
Lots more data and charts in the full report here
Monday, November 21, 2011
A quarter of Christmas shopping-related searches in Australia come from mobile devices
"While Christmas Day may be 6 weeks away, the Christmas shopping season is already in full swing, and everyone wants to know what’s in store for the millions of businesses, shops, and retailers looking forward to a very busy Christmas. We may not have a crystal ball, but we do have a good sense of what Australia’s Christmas shoppers are searching for online. So we started crunching the numbers to see what we could learn about how people are searching and shopping this year.
We discovered some interesting facts. First of all, 2011 is retail’s biggest year yet online--even bigger than the record-setting online shopping season driven by the strong Aussie dollar last year. Year over year, shopping-related searches are up 29%, making it more important than ever for businesses who want a piece of the action to get online.
However, it looks as though this year’s true Christmas miracle is mobile. While retail has posted impressive gains over last year’s season, the number of shopping queries coming from mobile devices increased 220% year on year. In fact, one quarter of all Christmas shopping-related Google searches this year now come from mobile devices.
This growth may be dramatic, but it probably shouldn’t come as a surprise. As we revealed in September, Australia has the second-highest smartphone penetration in the world. And by the end of this year, more than 50% of Australian adults will own a smartphone--just in time for Christmas. They’re using those smartphones to research gifts and contact local businesses. 1 in 5 sometimes even bypass the PC to make online purchases directly via their mobile phones.
So what does this mean for retail? To start with, it means that more people are looking for them, in more ways, and in more places: on the bus, from the train, even from the sofa while watching TV. At the same time, it means Australian businesses can’t afford to ignore mobile--without mobile-friendly websites, they’re invisible to the shoppers who’re trying to find them."
We discovered some interesting facts. First of all, 2011 is retail’s biggest year yet online--even bigger than the record-setting online shopping season driven by the strong Aussie dollar last year. Year over year, shopping-related searches are up 29%, making it more important than ever for businesses who want a piece of the action to get online.
However, it looks as though this year’s true Christmas miracle is mobile. While retail has posted impressive gains over last year’s season, the number of shopping queries coming from mobile devices increased 220% year on year. In fact, one quarter of all Christmas shopping-related Google searches this year now come from mobile devices.
This growth may be dramatic, but it probably shouldn’t come as a surprise. As we revealed in September, Australia has the second-highest smartphone penetration in the world. And by the end of this year, more than 50% of Australian adults will own a smartphone--just in time for Christmas. They’re using those smartphones to research gifts and contact local businesses. 1 in 5 sometimes even bypass the PC to make online purchases directly via their mobile phones.
So what does this mean for retail? To start with, it means that more people are looking for them, in more ways, and in more places: on the bus, from the train, even from the sofa while watching TV. At the same time, it means Australian businesses can’t afford to ignore mobile--without mobile-friendly websites, they’re invisible to the shoppers who’re trying to find them."
Friday, November 4, 2011
2/3 of college students would rather have an internet connection than a car
Click to enlarge
Source: Taken from Cisco's World Technology Report, September 2011
Press release here
Methodology - 1,400 college students aged 18-23 & 1400 young professionals under 30.
The survey was translated into local languages and fielded in 14 countries to gain approximately
100 completes for each subgroup in each country
Countries: United States, Canada, Mexico, Brazil, United Kingdom, France, Spain, Germany, Italy,
Russia, India, China, Japan, Australia
Monday, October 10, 2011
Smartphone penetration in APAC by market
I created this chart with Google's new online mobile data too. Data comes from Google and Ipsos.
Click to Enlarge
There are lots of other markets & measures. Create your ownhere.
Source: Google, Ipsos & MMA 2011. Full info here
Monday, July 18, 2011
Nearly half of consumers in Asia Pacific intend to buy a smartphone in 2011
"Penetration of smartphones stands at more than 40 percent in Western Europe and 38 percent in the U.S. as consumers snap up the latest models and download apps. While fewer than 20 percent of Asia Pacific mobile users currently have smartphones, interest in upgrading is high: nearly half of consumers intend on buying a smartphone in 2011, according to Nielsen research.
In our recent brand surveys, iPhone was second amongst all handset brands in Vietnam in terms of top-of-mind recall, while in Indonesia BlackBerry was in fourth place, ahead of many longer established handset brands. Mind share will likely play a key role in determining which brands will do well in the region, and the iPhone and BlackBerry have much higher mind share relative to their current market positions. For example, in Malaysia, Apple and BlackBerry only have 3 percent and 1 percent share of the smartphone market respectively. But 17 percent and 11 percent of smartphone users would choose Apple and BlackBerry, respectively, as a first choice for their next phone."
In our recent brand surveys, iPhone was second amongst all handset brands in Vietnam in terms of top-of-mind recall, while in Indonesia BlackBerry was in fourth place, ahead of many longer established handset brands. Mind share will likely play a key role in determining which brands will do well in the region, and the iPhone and BlackBerry have much higher mind share relative to their current market positions. For example, in Malaysia, Apple and BlackBerry only have 3 percent and 1 percent share of the smartphone market respectively. But 17 percent and 11 percent of smartphone users would choose Apple and BlackBerry, respectively, as a first choice for their next phone."
Source: Blog post by Nielsen, 12th July 2011
Friday, March 11, 2011
50% of online Australians have access to the mobile internet
"While use of the internet amongst the Australian population has reached maturity, the online landscape is at a turning point, as another dimension is gaining significant momentum. That of the internet-connected mobile device – whether this be smartphones, tablet computers, eReader, connected games devices or some other hybrid forms likely to emerge, according to the Nielsen Australian Online Consumer Report, released today.
The Nielsen Online Consumer report shows that Mobile internet, for the first time, reached 50% penetration amongst online Australians in 2010, and while consumption is currently modest, based on intended uptake there will be surge of activity taking place in 2011. From social networking to simultaneous media consumption, the report shows that Smartphones are becoming an important stimulant to driving overall online activity.
Penetration has already surpassed a third of online Australians, and with ownership intentions high over the next twelve months, smartphones are expected to have a big impact on the evolving behaviours of consumers."
The Nielsen Online Consumer report shows that Mobile internet, for the first time, reached 50% penetration amongst online Australians in 2010, and while consumption is currently modest, based on intended uptake there will be surge of activity taking place in 2011. From social networking to simultaneous media consumption, the report shows that Smartphones are becoming an important stimulant to driving overall online activity.
Penetration has already surpassed a third of online Australians, and with ownership intentions high over the next twelve months, smartphones are expected to have a big impact on the evolving behaviours of consumers."
Source: Press release from Nielsen Online, 9th March 2011
Wednesday, June 23, 2010
Nearly 30% of smartphone users start their day with the mobile internet, and 45% end their day with it
"Nearly a third (30%) of smartphone users start their day with the mobile Internet and 45% end their day with it, with the peak time for use while relaxing at home in the evening (64%). The only time Web use falls off dramatically is when people are actively engaged in other activities like sports or at live events.
"This clearly demonstrates how mobile Internet use has caused a significant shift in consumer need to have constant connection with the outside world," stated the report, which based its findings on a survey of 8000 active smartphone users across Italy, Sweden, the U.K., U.S., Australia, China, India and South Korea.
What's more, people are accessing the mobile Web at home while consuming other media. Half of smartphone users said they browse the mobile Web while watching TV, listening to the radio, and while traveling. Thirty-nine percent do so while using the PC-based Internet, and 34% while reading newspapers and magazines. From these findings, Initiative concluded that marketers can use mobile to amplify messaging in other media."
Source: Initiative Media, reported by Mediapost, 22nd June 2010
"This clearly demonstrates how mobile Internet use has caused a significant shift in consumer need to have constant connection with the outside world," stated the report, which based its findings on a survey of 8000 active smartphone users across Italy, Sweden, the U.K., U.S., Australia, China, India and South Korea.
What's more, people are accessing the mobile Web at home while consuming other media. Half of smartphone users said they browse the mobile Web while watching TV, listening to the radio, and while traveling. Thirty-nine percent do so while using the PC-based Internet, and 34% while reading newspapers and magazines. From these findings, Initiative concluded that marketers can use mobile to amplify messaging in other media."
Source: Initiative Media, reported by Mediapost, 22nd June 2010
Thursday, November 19, 2009
Australian web users spend over 25% of their time on Facebook
"The extent of Facebook's reach in Australia - it accounts for 29 per cent of all time spent online by Australians - has led to research group Nielsen defining the trend as "Facebook Time" and "Non Facebook Time".
"It's just phenomenal," said Nielsen Online's director of analytics, Mark Higginson. "Every time I run those numbers I have to double check. Australians are spending nearly a third of all their time browsing the internet on Facebook alone."
In October, Australian users spent 27.2 hours browsing online and 7.55 hours of the total was sucked up by Facebook. MySpace managed just 39 minutes and Twitter 17 minutes."
Source: Data from Nielsen, reported by the Sydney Morning Herald, 20th November 2009
"It's just phenomenal," said Nielsen Online's director of analytics, Mark Higginson. "Every time I run those numbers I have to double check. Australians are spending nearly a third of all their time browsing the internet on Facebook alone."
In October, Australian users spent 27.2 hours browsing online and 7.55 hours of the total was sucked up by Facebook. MySpace managed just 39 minutes and Twitter 17 minutes."
Source: Data from Nielsen, reported by the Sydney Morning Herald, 20th November 2009
Sunday, October 25, 2009
Nokia's Comes With Music service has 107,000 subscribers worldwide
"CWM ACTIVE VOUCHERS– JULY 2009
UK – 32,728 (launch date: Oct 08)
Singapore – 19,318 (Feb 09)
Australia – 23,003 (Mar 09)
Brazil – 10,809 (Apr 09)
Sweden – 1,101 (Apr 09)
Italy – 691 (Apr 09)
Mexico – 16,344 (May 09)
Germany – 2,673 (May 09)
Switzerland – 560 (Jun 09)"
Source: Musically, 16th October 2009
UK – 32,728 (launch date: Oct 08)
Singapore – 19,318 (Feb 09)
Australia – 23,003 (Mar 09)
Brazil – 10,809 (Apr 09)
Sweden – 1,101 (Apr 09)
Italy – 691 (Apr 09)
Mexico – 16,344 (May 09)
Germany – 2,673 (May 09)
Switzerland – 560 (Jun 09)"
Source: Musically, 16th October 2009
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