European Mobile Benchmarks February 2012

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Source:  Data from comScore for the 3 months to September 2011, reported in a press release, 26th April 2012

Smartphone penetration in Europe by market - January 2012

EU5 - 45.2%
UK - 52.6%
France - 41.4%
Germany - 38.2%
Italy - 44.4%
Spain - 52.5%
Source:  Data from comScore, reported in a press release, 22nd March 2012

eCommerce levels for European countries in 2011

"E-commerce is one of the fastest growing markets in Europe. The statistics are problematic as state statistical research organisations tend to underestimate the size of the sector. Based on CRR research commissioned by Kelkoo, 2011 online sales in the UK were £50.34 billion (€59.4 billion) or 12.0% of UK retail trade. In 2008, online was equivalent to only 8.6% of retail sales.
For Europe (including UK), the total market was worth £169,880 million (€200.52 bn) in 2011 (up from £143,720 million [€169.63 bn] last year). Online retailers in only three countries, UK, Germany and France accounted for 71% of European online sales. In 2008, online sales in Europe were £101,840 million (€117.84 bn).
Online sales in Germany were £38.18 billion (€45.07 billion), 9.0% of retail sales (+13% over 2010). In France, where online retailers grew at one of the fastest rates in Europe, 2011 online sales were £32.75 billion (€38.66 billion) or 7.3% of retail sales (+24% over 2010)."
Source:  Retail Research - No date
Click on the link to see full data and a chart showing % of spend by market

Time spent watching TV per day by Market, 2009-2010

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Source:  MediaMetrie, Eurodata Worldwide, in the Ofcom International Communications Market Report, December 2011
Note - The figure for Canada excludes Quebec
Lots more data and charts in the full report here

The percentage of people who access TV content online in Europe, the US and Australia

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Source:  Ofcom Consumer Research, October 2011.  Taken from the Ofcom International Communications Market Report, December 2011
Lots more data and charts in the full report here

Devices used to access social networks in Europe, US and Australia

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Source:  Ofcom Consumer Research, October 2011.  Taken from the Ofcom International Communications Market Report, December 2011
Lots more data and charts in the full report here

Ownership & usage of mobile & consumer electronics devices in Europe, US & Australia

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Source:  Ofcom Consumer Research, October 2011.  Taken from the Ofcom International Communications Market Report, December 2011
Lots more data and charts in the full report here

Online game Bigpoint generated revenues of over €2m in 4 days on sales of just one virtual item

"German online games publisher and developer Bigpoint made over 2 million euros of revenue this month on a single in-game item purchase.
The company's free-to-play MMO space shooter DarkOrbit, which launched in December 2006, has seen 66 million registered users in total over its five year life.
Earlier this month, BigPoint sold a special in-game item called 'The 10th Drone', which cost 1,000 euros to purchase, for a total of four days.
Simon Davis, producer on DarkOrbit, has now told Gamesbrief founder and Gamasutra contributor Nicholas Lovell that over 2,000 of these items were sold, meaning that over 2 million euros was spent on this single item over the course of four days."
Source:  Gamasutra, 23rd November 2011

European Mobile Benchmarks September 2011

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Source:  Data from comScore for the 3 months to September 2011, reported in a press release, 21st November 2011

2/3 of college students would rather have an internet connection than a car

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Source:  Taken from Cisco's World Technology Report, September 2011
Press release here
Methodology - 1,400 college students aged 18-23 & 1400 young professionals under 30.
The survey was translated into local languages and fielded in 14 countries to gain approximately
100 completes for each subgroup in each country
Countries: United States, Canada, Mexico, Brazil, United Kingdom, France, Spain, Germany, Italy,
Russia, India, China, Japan, Australia

European Mobile Benchmarks August 2011

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Source:  Data from comScore for the 3 months to August 2011, reported in a press release, 26th October 2011

3G penetration by market, Q2 2011

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Source:  Data from Informa & WCIS+, taken from Mary Meeker's Internet Trends presentation 2011, KPCB, October 2011

Online display ad spend rose 21% in Europe in 2010

"The headline number for display in Europe is now €5.8 Billion – a 21.1% growth on last year’s figures. It’s difficult to acertain how much traditional display has really grown, as there is no break out numbers for Facebook. I think the IAB will have to do this next year – so we can a real feel for how the different channels are faring in terms of media spend. I have produced a chart of the top performing countries in the market. The UK and Germany are way out ahead, clocking in at just over 1 billion euro each. France comes in at third – closely followed by Italy."
Source:  Data from the IAB Europe, compiled by PwC, reported by ExchangeWire, 29th September 2011
Note - Data is compiled for 25 markets in Europe and relates to full year 2010

Smartphone penetration in Europe by market

I created this chart with Google's new online mobile data too.  Data comes from Google and Ipsos.

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There are lots of other markets & measures.  Create your own here.
Source:  Google, Ipsos & MMA 2011.  Full info here

Nearly 2/3 of phones bought in Germany are smartphones

"With more than one mobile phone per person in Germany, it is a strong mobile market, but the potential for growth exists. German mobile consumers are connected and getting smarter. Nearly two out of every three (63%) mobile purchases in Germany are smartphones. Today, 30 percent of Germans own a smartphone, compared with 45 percent in the U.K., 40 percent in the U.S., and 36 percent in Russia.
And with 83 percent of German smartphone users contract-billed by a carrier, higher monthly spending patterns follow: users spend an average of 1.5 more than feature phone users on their bills. The advanced user interface is also prompting more sophisticated communication. Over 65 percent of smartphone owners use email and half are active social network users."
Source:  Research by Nielsen, reported in their blog, 8th September 2011

Mobile usage in the big 5 markets in Europe

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Source:  Data from comScore MobiLens, reported in a press release, 29th July 2011
Note - lots more data in the full press release

The top 10 markets for mobile barcode use in May 2011

"Top 10 users of mobile barcodes during May/2011
(1) 1. United States
(2) 2. Germany
(4) 3. United Kingdom
(3) 4. Italy
(5) 5. Canada
(6) 6. Netherlands
(7) 7. France
(8) 8. Hong Kong
(9) 9. Spain
(13) 10. Australia
() – Position in April/2011

Top 5 growing countries for May/2011
1. Australia - (74.1% Growth over April/2011)
2. Hong Kong - (43.3%)
3. United States - (39.0%)
4. France - (32.2%)
5. United Kingdom - (31.5%)"
Source:  Data from 3GVision, reported in a press release, 7th June 2011

Note - these reports do not include Japan
"Notes on reporting methodology:
-  These reports are based on the total number of QRcode, Datamatrix and UPC/EAN scans recorded by the i-nigma system during the relevant periods. Because of i‑nigma’s prominence in many markets worldwide, we believe that these numbers are likely to be indicative of global mobile barcode activity
-  The reports do not include activity in Japan, which is known to be well ahead in popularity and usage of mobile barcodes
-  For better representation of global open market trends, the reports specifically exclude the activity of i‑nigma-based solutions that are used by our vertical customers
-  Top 5 growing countries are from the top 20 countries in mobile barcodes usage during May/2011"

Internet Users & time spent by market in Europe, May 2011

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Source:  Press release from comScore Media Metrix, 6th July 2011

Internet users & time spent by market in Europe, March 2011

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Source:  Press release from comScore Media Metrix, 4th May 2011

Mobile ad spend by market, 2005-2009

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Source:  Page 219 of Ofcom's International Communications Market Report, December 2010