Internet users & usage in Europe, September 2011

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Source:  Press release from comScore, 14th November 2011

Smartphone penetration in Europe by market

I created this chart with Google's new online mobile data too.  Data comes from Google and Ipsos.

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There are lots of other markets & measures.  Create your own here.
Source:  Google, Ipsos & MMA 2011.  Full info here

Internet Users & time spent by market in Europe, May 2011

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Source:  Press release from comScore Media Metrix, 6th July 2011

Internet users & time spent by market in Europe, March 2011

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Source:  Press release from comScore Media Metrix, 4th May 2011

The internet is the largest advertising medium by revenue in Denmark

"The internet has surpassed television and national press to become Denmark's largest advertising medium by revenue, with online adspend reaching €393 million ($551m; £346m) in 2008, compared with TV's total of €326m for the year.

Figures from Reklameforbrugsundersøgelsen, which tracks adspend levels in Denmark, show that total advertising expenditure in the country amounted to €1.9bn over last year as a whole."
Source: ADOI Magazine, 26th May 2009, citing WARC

Facebook is now the largest social network in 9 of the top 12 European countries

comScore data for February 2009 shows that Facebook is the largest social network in 9 of the top 12 European markets as measured by unique visitors - UK, France, Spain, Italy, Belgium, Sweden, Norway, Denmark & Finland. In Austria Netlog is larger (but Facebook is only 25,000 visitors behind), in Germany StudiVz (including SchuelerVz) is larger, and in the Netherlands Hyves is lager. Facebook is 2nd in all of these markets apart from Germany, where it is fourth behind StudiVz sites, wer-kennt-wen, and MySpace.
Source: comScore MediaMetrix February 2009 data, analysed by Isobar

Online advertising accounts for more than 10% of all ad spend in 7 European markets

"Online advertising accounted for at least 10 percent of overall advertising spending in Denmark, Germany, the Netherlands, Norway, Poland, Sweden and the UK, the report said.
Norwegian Internet users were the most expensive to target, with advertisers spending 133.20 euros per consumer reached, compared with the European average of 80.60 euros. In the United States, the average was 91.90 euros per person.
The sectors investing most in online advertising were entertainment and leisure, telecoms, and finance and insurance."
Source: Reuters, 2nd June 2008, citing data from the IAB/PWC