Click to enlarge
Source: Data from comScore for the 3 months to September 2011, reported in a press release, 26th April 2012
Showing posts with label Spain. Show all posts
Showing posts with label Spain. Show all posts
Friday, April 27, 2012
European Mobile Benchmarks February 2012
Source: Data from comScore for the 3 months to September 2011, reported in a press release, 26th April 2012
Thursday, March 22, 2012
Smartphone penetration in Europe by market - January 2012
EU5 - 45.2%
UK - 52.6%
France - 41.4%
Germany - 38.2%
Italy - 44.4%
Spain - 52.5%
Source: Data from comScore, reported in a press release, 22nd March 2012
UK - 52.6%
France - 41.4%
Germany - 38.2%
Italy - 44.4%
Spain - 52.5%
Source: Data from comScore, reported in a press release, 22nd March 2012
Wednesday, January 4, 2012
The percentage of mobile subscribers with 2 or more handsets, by market
Click to enlarge
Source: Forrester Research Q2/Q3 2011, in the Ofcom International Communications Market Report, December 2011
Lots more data and charts in the full report here
Monday, November 21, 2011
European Mobile Benchmarks September 2011
Click to enlarge
Source: Data from comScore for the 3 months to September 2011, reported in a press release, 21st November 2011
Tuesday, November 15, 2011
Wednesday, October 26, 2011
European Mobile Benchmarks August 2011
Click to enlarge
Source: Data from comScore for the 3 months to August 2011, reported in a press release, 26th October 2011
Tuesday, August 16, 2011
Monday, August 1, 2011
Mobile usage in the big 5 markets in Europe
Click to enlarge
Source: Data from comScore MobiLens, reported in a press release, 29th July 2011
Note - lots more data in the full press release
Thursday, May 5, 2011
Thursday, April 28, 2011
TV viewing is rising in Europe
"Consumers in some of Europe's biggest markets are spending more time watching television, a new study has shown.
Research firm Eurodata suggested people in the UK dedicated 3 hours 57 minutes to TV every day during the opening eight months of 2010, a 15 minute increase on an annual basis.
The Netherlands generated a seven minute uptick from exactly three hours registered between January and August 2009.
Similarly, the average member of the Spanish audience commits 3 hours 49 minutes to this medium, a six minute improvement."
Research firm Eurodata suggested people in the UK dedicated 3 hours 57 minutes to TV every day during the opening eight months of 2010, a 15 minute increase on an annual basis.
The Netherlands generated a seven minute uptick from exactly three hours registered between January and August 2009.
Similarly, the average member of the Spanish audience commits 3 hours 49 minutes to this medium, a six minute improvement."
Source: Data from Eurodata, reported by Warc, 30th September 2010
Wednesday, April 6, 2011
Social network Badoo has 120m members
"It's a 120-million-member social network that's adding over 300,000 users a day, with more than 4.3 million daily photo and video uploads, and seven billion monthly page views. It has Facebook's fastest-growing app, with 570,000 new daily users, making it the third-biggest app of all after FarmVille and CityVille. Hugely profitable, it's forecast to generate hundreds of millions of dollars this year, and is being aggressively courted by venture-capital firms valuing it in the billions. And it's run from London by a secretive Russian serial entrepreneur who has steadfastly refused to be interviewed or photographed. Until now.
[...]
Still barely registering in Britain or the US, the free-to-use network -- on the web and via smartphones -- is a mass phenomenon in Brazil (14.1 million members), Mexico (nine million), France (8.2 million), Spain (6.5 million) and Italy (six million). Relying on word-of-mouth rather than any marketing spend, it has cracked the internet's eternal conundrum: how to persuade users to pay hard cash in a world drowning in free digital services and content, by charging members each time they want to boost their visibility to others searching for a date."
[...]
Still barely registering in Britain or the US, the free-to-use network -- on the web and via smartphones -- is a mass phenomenon in Brazil (14.1 million members), Mexico (nine million), France (8.2 million), Spain (6.5 million) and Italy (six million). Relying on word-of-mouth rather than any marketing spend, it has cracked the internet's eternal conundrum: how to persuade users to pay hard cash in a world drowning in free digital services and content, by charging members each time they want to boost their visibility to others searching for a date."
Source: Wired, 6th April 2011
Wednesday, March 9, 2011
Monday, February 14, 2011
Smartphone adoption figures in the US and Europe
Click to enlarge
"Smartphones aggressively penetrated the mobile market in 2010, driving an escalation in mobile media consumption by subscribers worldwide. Technological innovations enabled an extraordinary number of new capabilities for mobile devices, even expanding the definition of what it means to be 'mobile' through the introduction of tablets, e-readers and other connected devices. As more subscribers access the mobile web in 2011, it will become essential for marketers to reach this rapidly-expanding segment of consumers.
comScore's report provides insight into the year's most important trends. Key findings highlighted in the report include:
Smartphone adoption accelerated in both the U.S. and Europe. U.S. smartphone adoption reached 27 percent of mobile subscribers in December 2010, an increase of 10 percentage points from the previous year, while European adoption reached 31 percent, also up nearly 10 points versus year ago.
Network quality and cost of monthly plan were the top 2 purchase consideration factors for mobile subscribers in the U.S. and UK.
Nokia was the top OEM in the UK, Germany, Italy and Spain. Samsung took the top spot in the U.S. and France, and also ranked in the top three in the UK, Germany, Italy and Spain.
36 percent of mobile Americans and 29 percent of Europeans browsed the mobile web in December 2010, with access through an application reaching 34 percent of Americans and 28 percent of Europeans. Across regions, mobile browsing and application usage is growing in the range of 7-9 percentage points per year.
More than 75 percent of mobile subscribers in Japan are connected media users (used their browser, accessed applications or downloaded content) far surpassing the U.S. and European countries in this regard. Japan also saw nearly 10 percent of its mobile audience make a purchase with their mobile wallet in December 2010.
Over the past year the number of mobile users that accessed a social networking site at least once a month via their mobile device increased by 56 percent to nearly 58 million users in the U.S. Even stronger growth occurred in Europe, with a 75-percent increase in the number of users over the last year to 42 million in December 2010."
Source: Press release from comScore (with link to download the full report), 14th February 2011
Friday, February 4, 2011
The online & offline habits of teen and tween girls
"Media Habits & Relationships
'Being with friends' (in the real world) is what girls across all age groups (66%) enjoy doing, followed by 'shopping' and 'listening to music'. And when it comes to shortened attention spans, the research shows that a third (30%) of Gen Z girls regularly watch TV shows online for longer than 10 minutes.
Play & Games
Gaming has become a commonplace activity among a relatively new 'casual gamers' user group, but has the market now reached saturation? Not where girls are concerned. Half (49%) of older teens say they never spend time with portable gaming devices or console games. Gaming is more entrenched in younger girls lives, with 35% of 12 and under personally owning a portable gaming device. Social gaming habits, such as playing Farmville, CItyVille, Cafe World and Sims regularly, are prevalent, although vary depending on country: Brazil and Poland top the list (41% and 40%) for girls playing MMOGs (massive multiplayer online games) with Germany and France the lowest (21% and 22%). In the UK, 34% of girls play regularly and in the US the figure is 29%.
Spending Power
Girls like to shop - scoring it as their second favorite activity - but does their lack of plastic hamper their spending money online? It appears not. One in five girls aged 12 and under regularly visit online shopping sites, rising to one in four once they become teenagers. The majority of teenage girls are still buying products on the high street or at a shopping center rather than online, but this shopping medium is far from off limits - 13% of Generation Z girls regularly purchase products online regardless of age.
Highlights:
Under 12s
- 64% use a gaming console
- Only 35% put listening to music in their top 5 activities
- More than 60% own a mobile phone
- More than 60% never read a newspaper
- Prefer instant messenger to social networks
13-15 year olds
- More than 45% say listening to music is one of their favorite
activities
- Almost 80% own a mobile
- YouTube, followed by Facebook, are their favorite social networks
- 25% regularly visit online shopping sites although only 13%
Purchase products
- Begin using mobile web and mobile social networks
16-18 year olds
- Most interested in music - nearly 50% list it in their top 5
activities
- Nearly 80% own a mobile
- Are most likely to read newspapers
- Are least likely to use a gaming console
- The heaviest media users
- More likely to use social networks rather than instant messages"
Source: Press release from Stardoll and Carat, 27th January 2011
About the research
The research was conducted within the virtual world of Stardoll (http://www.stardoll.com), and the total number of respondents was 11,000. The study was conducted in August 2010 using Questback's advance survey tool EasyResearch. Respondents were recruited randomly on Stardoll.com by sending the survey to Stardoll members within the 11 markets (Brazil, France, Germany, Italy, Mexico, Poland, Russia, Spain, Sweden, UK and US).
'Being with friends' (in the real world) is what girls across all age groups (66%) enjoy doing, followed by 'shopping' and 'listening to music'. And when it comes to shortened attention spans, the research shows that a third (30%) of Gen Z girls regularly watch TV shows online for longer than 10 minutes.
Play & Games
Gaming has become a commonplace activity among a relatively new 'casual gamers' user group, but has the market now reached saturation? Not where girls are concerned. Half (49%) of older teens say they never spend time with portable gaming devices or console games. Gaming is more entrenched in younger girls lives, with 35% of 12 and under personally owning a portable gaming device. Social gaming habits, such as playing Farmville, CItyVille, Cafe World and Sims regularly, are prevalent, although vary depending on country: Brazil and Poland top the list (41% and 40%) for girls playing MMOGs (massive multiplayer online games) with Germany and France the lowest (21% and 22%). In the UK, 34% of girls play regularly and in the US the figure is 29%.
Spending Power
Girls like to shop - scoring it as their second favorite activity - but does their lack of plastic hamper their spending money online? It appears not. One in five girls aged 12 and under regularly visit online shopping sites, rising to one in four once they become teenagers. The majority of teenage girls are still buying products on the high street or at a shopping center rather than online, but this shopping medium is far from off limits - 13% of Generation Z girls regularly purchase products online regardless of age.
Highlights:
Under 12s
- 64% use a gaming console
- Only 35% put listening to music in their top 5 activities
- More than 60% own a mobile phone
- More than 60% never read a newspaper
- Prefer instant messenger to social networks
13-15 year olds
- More than 45% say listening to music is one of their favorite
activities
- Almost 80% own a mobile
- YouTube, followed by Facebook, are their favorite social networks
- 25% regularly visit online shopping sites although only 13%
Purchase products
- Begin using mobile web and mobile social networks
16-18 year olds
- Most interested in music - nearly 50% list it in their top 5
activities
- Nearly 80% own a mobile
- Are most likely to read newspapers
- Are least likely to use a gaming console
- The heaviest media users
- More likely to use social networks rather than instant messages"
Source: Press release from Stardoll and Carat, 27th January 2011
About the research
The research was conducted within the virtual world of Stardoll (http://www.stardoll.com), and the total number of respondents was 11,000. The study was conducted in August 2010 using Questback's advance survey tool EasyResearch. Respondents were recruited randomly on Stardoll.com by sending the survey to Stardoll members within the 11 markets (Brazil, France, Germany, Italy, Mexico, Poland, Russia, Spain, Sweden, UK and US).
Tuesday, November 9, 2010
Piracy in Spain cost rights holders €2.5bn in the first half of 2010
"Piracy in Spain cost legal content rights owners 5.2 billion euros in the first half of 2010, more than triple the 1.56 billion euros in revenue earned by the digital content industry in the same period, according to a report released Wednesday.
According to Observation of Piracy and Consumption of Digital Content Habits study, conducted by IDC Research for the Madrid-based Coalition of Content Creators and Industries, the music sector was the hardest hit, with 97.8% of consumption derived from illegal downloads -- estimated at some 2.7 billion euros.
Some 77% of movie downloads, worth 1.87 billion euros, were done illegally, while video games same illegal downloads grow from 52.3% from the second half of 2009 to 60.7% in the first six months of 2010. The study concluded that piracy cost the gaming sector some 262 million euros."
Source: Research by IDC, reported by The Hollywood Reporter, 3rd November 2010
According to Observation of Piracy and Consumption of Digital Content Habits study, conducted by IDC Research for the Madrid-based Coalition of Content Creators and Industries, the music sector was the hardest hit, with 97.8% of consumption derived from illegal downloads -- estimated at some 2.7 billion euros.
Some 77% of movie downloads, worth 1.87 billion euros, were done illegally, while video games same illegal downloads grow from 52.3% from the second half of 2009 to 60.7% in the first six months of 2010. The study concluded that piracy cost the gaming sector some 262 million euros."
Source: Research by IDC, reported by The Hollywood Reporter, 3rd November 2010
Thursday, June 24, 2010
The iPhone accounts for just 4% of the EU big 5 mobile market in terms of handset penetration
"The iPhone currently represents just 4 percent of the EU5 (U.K., France, Germany, Spain, Italy) mobile market, but 18 percent of the overall EU5 smartphone market. However, the iPhone has facilitated fundamental change in mobile user behaviour and ignited fierce competition among device and operating system (OS) providers.
iPhone owners are the most voracious consumers of mobile media: 94 percent use mobile media, 87 percent use applications and 85 percent browse the mobile internet. With just 4 percent share of the European market, iPhone users represent 12 percent of all mobile media users."
Source: Press release from comScore, 23rd June 2010
(More data on operating systems in the full press release)
iPhone owners are the most voracious consumers of mobile media: 94 percent use mobile media, 87 percent use applications and 85 percent browse the mobile internet. With just 4 percent share of the European market, iPhone users represent 12 percent of all mobile media users."
Source: Press release from comScore, 23rd June 2010
(More data on operating systems in the full press release)
Wednesday, March 31, 2010
Smartphone subscriptions in the 5 main European markets grew by 32% in 2009
Click to EnlargeThe U.K. market strongly leads in growth of smartphone adoption over the past year, growing 70 percent to more than 11 million subscribers. France ranks second in growth with the number of smartphone subscribers up 48 percent to 7 million. Meanwhile, Italy boasts the largest number of smartphone subscribers overall (15 million) but showed the softest growth in this market at 11 percent."
Source: Data from comScore, reported by Cellular News, 31st March 2010
Thursday, January 28, 2010
Piracy has led to a decline in the local music releases in France, Spain and Brazil
"In France, there has been a striking fall in the number of local repertoire albums released in recent years. In the first half of 2009, 107 Frenchrepertoire albums were released, 60 per cent down on the 271 in the same period of 2003. French artist signings have also slumped by 60 per cent, from 91 in the first half of 2002 to 35 in the same period of 2009. Overall investment in marketing and promotion by the French music industry fell nine per cent in the first six months of 2009. It is estimated that 25 per cent of the French internet population currently download music illegally from P2P networks or other sources on a monthly basis (Jupiter Research, 2009).
In Spain, a culture of state-tolerated apathy towards illegal file-sharing has contributed to a dramatic slump in the music market. Spain has the worst online piracy problem of any major market in Europe. Today, P2P usage in Spain, at 32 per cent of internet users, is more than double the European rate of 15 per cent (Jupiter Research, 2009). The Spanish legitimate music market is now only one third of its size in 2001 and fell by around 17 per cent in 2009 alone. Local artist album sales in the Top 50 declined by 65 per cent between 2004 and 2009.
In Brazil, music sales fell by more than 40 per cent between 2005 and 2009, with a disastrous impact on investment in local repertoire. In 2008 there were only 67 full priced local artist album releases by the five biggest music companies in Brazil – just one tenth of the number (625) a decade earlier. This has been particularly damaging in a market where 70 per cent of music consumed is domestic repertoire."
[The report says that these are just illustrative markets, not the only markets where this effect has been seen]
Source: Page 19 of IFPI Digital Music Report 2010
In Spain, a culture of state-tolerated apathy towards illegal file-sharing has contributed to a dramatic slump in the music market. Spain has the worst online piracy problem of any major market in Europe. Today, P2P usage in Spain, at 32 per cent of internet users, is more than double the European rate of 15 per cent (Jupiter Research, 2009). The Spanish legitimate music market is now only one third of its size in 2001 and fell by around 17 per cent in 2009 alone. Local artist album sales in the Top 50 declined by 65 per cent between 2004 and 2009.
In Brazil, music sales fell by more than 40 per cent between 2005 and 2009, with a disastrous impact on investment in local repertoire. In 2008 there were only 67 full priced local artist album releases by the five biggest music companies in Brazil – just one tenth of the number (625) a decade earlier. This has been particularly damaging in a market where 70 per cent of music consumed is domestic repertoire."
[The report says that these are just illustrative markets, not the only markets where this effect has been seen]
Source: Page 19 of IFPI Digital Music Report 2010
Wednesday, January 13, 2010
More than 70% of European kids aged 8-14 say that gaming is their main use of the internet
"More than seven in 10 children said their most common use of the Internet was for gaming, while 59 percent said that they used the worldwide web in the course of doing their homework.
The youngsters from Britain, Germany, France, Spain, Italy and Poland also expressed a strong sense of social responsibility, with 90 percent saying it was important to look after the planet, and 74 percent saying they recycled regularly.
Traditional values shone through with 70 percent of respondents saying that saving pocket money was important to them and that the people they most admired were their parents."
Source: Survey of 3,020 children in Britain, Germany, France, Spain, Italy and Poland, commissioned by Disney, reported by Reuters, 11th January 2010
The youngsters from Britain, Germany, France, Spain, Italy and Poland also expressed a strong sense of social responsibility, with 90 percent saying it was important to look after the planet, and 74 percent saying they recycled regularly.
Traditional values shone through with 70 percent of respondents saying that saving pocket money was important to them and that the people they most admired were their parents."
Source: Survey of 3,020 children in Britain, Germany, France, Spain, Italy and Poland, commissioned by Disney, reported by Reuters, 11th January 2010
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