Apple makes 73% of all smartphone handset profits

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Source:  Chart and working from Asymco, quoted in a blog post, 3rd May 2012

Apple sold 67m iPads in 2 years

"And so our view is that the tablet market is huge. And we've said that since day one. We didn't wait until we had a lot of results. We were using them here, and it was already clear to us that there was so much you could do and that the reasons that people would use those would be so broad. And that's precisely what we've seen. We -- the iPad has taken off not only in consumer in a meaningful way but in education and in enterprise, and it's sort of everywhere you look now. And the applications are so easy to make very meaningful for someone, and there -- the -- there's such an abundance of those that -- and as the ecosystem gets better and better and as we continue to double down on making great products, I think that the limit here is nowhere in sight. We've now -- through the last quarter, I should say, which is just 2 years after we shipped the initial iPad, we’ve sold 67 million. And to put that in some context, it took us 24 years to sell that many Macs and 5 years for that many iPods and over 3 years for that many iPhones. And we were extremely happy with the trajectory on all of those products. And so I think iPad, it's a profound product. It -- the breadth of it is incredible, and the appeal of it is universal. And so I am -- I could not be happier with being in the market, and the level at which we're innovating in both the product and the ecosystem here is incredible."

Source:  Apple CEO Tom Cook in an earnings call, 24th April 2012

Apple sold 35m iPhones and 12m iPads in Q1 2012

"Apple® today announced financial results for its fiscal 2012 second quarter ended March 31, 2012. The Company posted quarterly revenue of $39.2 billion and quarterly net profit of $11.6 billion, or $12.30 per diluted share. These results compare to revenue of $24.7 billion and net profit of $6.0 billion, or $6.40 per diluted share, in the year-ago quarter. Gross margin was 47.4 percent compared to 41.4 percent in the year-ago quarter. International sales accounted for 64 percent of the quarter’s revenue.
The Company sold 35.1 million iPhones in the quarter, representing 88 percent unit growth over the year-ago quarter. Apple sold 11.8 million iPads during the quarter, a 151 percent unit increase over the year-ago quarter. The Company sold 4 million Macs during the quarter, a 7 percent unit increase over the year-ago quarter. Apple sold 7.7 million iPods, a 15 percent unit decline from the year-ago quarter."

Source:  Press release from Apple, 24th April 2012

The iPad accounts for 90% of mobile shopping revenue in the US

"According to the 2012 Q1 Mobile Study iPad users spent significantly more time and money on retail sites than other mobile users. Data from March 2012 shows that:
iPad users constitute the bulk of all mobile shoppers—accounting for about two-thirds (68%) of shoppers.
The iPad accounts for 90% of all mobile revenue (and 4% of total retail revenue).
Conversion rates were also strongest with the iPad (1.5% for iPad vs. 0.57% for other mobile devices).
Average pages per session were highest for the iPad compared with all other mobile devices, at nearly 6 pages per session (5.7 for iPads vs. 3.6 for iPhone vs. 4.1 for other mobile devices).
iPad Users Spend More, Buy More Expensive Items (even more than desktop users)
iPad users spend dramatically more – on fewer items – than other mobile shoppers. When compared to online shoppers, iPad users spend approximately the same amount on an average order, but buy much more expensive products.
The iPad had the highest average order value (AOV) of any mobile device: $158 for iPad vs. $105 for other mobile devices vs. $104 for iPhone and other iOS devices in March 2012.
Interestingly, AOV for iPad shopping is creeping ahead of the AOV from desktop computers. ($158 for iPad vs. $153 from desktops).
While they spend more per average order, iPad shoppers had on average fewer number of items per order of any mobile device (2.98 for iPad vs. 4.22 for other iOS devices vs. 4.41 for all other mobile devices in March 2012)
Overall, iPad shoppers averaged $52.66 per item vs. $21.86 per item for desktop users and $23.80 for other mobile users."

Source:  Data from the Rich Relevance Shopping Insights Q1 Survey, reported in a press release, 11th April 2012

Apple's app stores generate over $5m in revenue each day

"Apple’s iPhone and iPad App Stores generated $5.4m worth of combined revenues daily in January 2012, according to new research from telecoms analyst, CCS Insight, and app store analytics firm, Distimo.
The findings are the first fruits of a new research offering, App VU Global, developed by the two companies. App VU Global combines extensive data with analysis of the performance of software stores and the global apps market, identifying trends, and offering detailed comparisons across all major app stores.
The research reveals that Apple continues to dominate in terms of download numbers, catalogue size and revenues. The iPhone and iPad app stores generated daily revenues of $3.3m and $2.1m respectively in January 2012. Google Play (formerly Android Market) saw a 31 per cent rise in daily revenue in January 2012, to $679,000, across both smartphones and Tablets. Other platforms are racing to secure third position, with Amazon and Microsoft recording the biggest growth in catalogue size."

Source:  Mobile Marketing, 4th April 2012

62% of iPhone 4S owners use Siri several times a week

"Parks Associates' consumer study of Siri users revealed several interesting pieces of data. Here are some additional points we found intriguing:
Of iPhone 4s users, 62% use Siri for some function at least several times a week, including 35% of respondents who report daily use.  The least used functions are playing a video, scheduling a meeting, or playing music."

Source:  Blog post by Parks Associates, 28th March 2012

Half of American homes own at least one Apple product

"Half of all U.S. households own at least one Apple product, according to CNBC’s All-America Economic survey.
That’s more than 55 million homes with at least one iPhone, iPad, iPod or Mac computer. And one-in-10 homes that aren’t currently in that group plan to join it in the next year.
But Apple doesn’t have to worry about brand saturation any time soon. Americans don’t stop with just one device. Homes that own least one Apple, own an average of three. Overall, the average household has 1.6 Apple devices, with almost one-quarter planning to buy at least one more in the next year."
Source:  CNBC, 28th March 2012

Searches from iOS devices account for 60% of mobile searches in the US

"Barclays Capital’s Anthony DiClemente has an interesting theory about Siri and its effect on Google’s mobile search revenue. DiClemente points out that iOS grabs a whopping 60 percent of mobile traffic share according to Comscore’s December data. When you look at Google’s mobile search statistics, the bulk of the traffic is likely from customers using iOS devices to search using Google.
As Siri takes a bigger role in iOS, customers will increasingly use voice-assisted search instead of mobile search. Siri doesn’t use just Google for search; it can pull information from Bing, Wolfram Alpha and other mobile services. This shift from Google search to Siri search could have an impact on Google says DiClemente . Google estimates that mobile is about 20% of all paid search items and iOS is likely the biggest contributor. Any loss of customers to Siri could, in the long run, hurt Google claims DiClemente."

Source:  IntoMobile, 10th March 2012

Note - I'm assuming that this is a US-only stat - let me know if you know different!

Instagram has been downloaded 27m times

"Photo-sharing app Instagram has nearly doubled its total number of registered users since December, Instagram founder Kevin Systrom announced Sunday at the South by Southwest conference.
Instagram, which launched two years ago, now boasts 27 million registered users, up from 15 million in December of last year, according to Systrom. Foursquare, by comparison, claims just under 20 million users, and was founded in March of 2009."

Source:  Huffington Post, 11th March 2012

More than 100m Americans use smartphones

"comScore, Inc, a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending January 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.4 percent market share. Google Android continued to grow its share in the smartphone market, accounting for 48.6 percent of smartphone subscribers.
For the three-month average period ending in January, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.4 percent of U.S. mobile subscribers, followed by LG with 19.7 percent share and Motorola with 13.2 percent share. Apple continued to capture share in the OEM market with 12.8 percent of total mobile subscribers (up 2.0 percentage points), while RIM rounded out the top five with 6.6 percent.
The number of U.S. smartphone subscribers surpassed the 100-million mark in January, up 13 percent since October to 101.3 million subscribers. Google Android ranked as the top smartphone platform with 48.6 percent market share (up 2.3 percentage points) followed by Apple with 29.5 percent market share (up 1.4 percentage points). RIM ranked third with 15.2 percent share, followed by Microsoft (4.4 percent) and Symbian (1.5 percent)."

Source:  Press release from comScore, 6th March 2012

Apple sold 62m iOS devices - inc 15.4m iPads - in Q4 2011

"While we wait for the new iPad to officially take the stage in San Francisco, Apple CEO Tim Cook has just taken the opportunity to rattle off some impressive numbers for the company’s iOS devices. The company has sold a total of 315 million iPads, iPhones, and iPod Touches, with a full 62 million of those iOS-powered devices being sold in Q4 2011 alone.
It seems as though 2011 was a banner year for iOS hardware too — of the 315 million devices sold in total, 172 million of those post-PC units were sold in 2011. With the new iPad just waiting in the wings, it’ll be interesting to see how much more traction Apple will be able to eke out in the tablet space.
These three product lines alone accounted for 76% of Apple’s Q4 2011 revenue, and a quite a bit of Apple’s big Q4 performance can be pegged on the iPad’s popularity. According to Cook, 15.4 million iPads were sold during that quarter, which eclipses the sales performance of nearly every other major PC manufacturer during that same time period."

Source:  Techcrunch, 7th March 2012

Adele's mobile app has been downloaded 1.5m times

"Adele is closing in on 20m sales of her album 21, but the British singer has also been a big hit on Apple and Google's app stores.
The official Adele app has been downloaded more than 1.5m times on iPhone and Android, according to David Emery, head of marketing at Beggars Group, the parent company of Adele's label XL Recordings.
[...]
In terms of features, Adele's app is fairly standard – news, photos, videos, song previews and tour dates, as well as a social section for comments and photo postings.
Emery says the aim was less about selling more music and tickets, than to provide "another communication platform" for Adele's fans, sitting alongside her own website, Facebook and Twitter."

Source:  The Guardian, 7th March 2012

39% of Chinese iPhone users have never bought an app

"39% of China's iPhone users have jailbroken their iPhone and 38% have never purchased a mobile application, according to Chinese mobile advertising optimization platform Guohead.com's recently released Mobile Ad White Paper. 62% of China's iPhone users have purchased at least one app. The iTunes app store saw a dramatic increase in sales in the week following the addition of RMB payment support in November 2011, implying that many existing users were unwilling to purchases apps in part due to a lack of payment support.
Android users are more reluctant to purchase apps, with only 23% reporting they have purchased an app before, while 77% never had."

Source:  Sina Tech, via Marbridge Daily, 29th February 2012

25bn apps have been downloaded from the Apple App Store

"Apple® today announced that more than 25 billion apps have been downloaded from its revolutionary App Store™ by the users of the more than 315 million iPhone®, iPad® and iPod touch® devices worldwide. The 25 billionth app downloaded, Where's My Water? Free, was downloaded by Chunli Fu of Qingdao, China. As the winner of the App Store Countdown to 25 Billion Apps, Chunli Fu will receive a $10,000 iTunes® Gift Card.
[...]
The revolutionary App Store offers more than 550,000 apps to iPhone, iPad and iPod touch users in 123 countries around the world, with more than 170,000 native iPad apps available. App Store customers can choose from an incredible range of apps in 21 categories, including Newsstand, games, business, news, sports, health & fitness and travel. The App Store has paid out more than four billion dollars to developers."

Source:  Press release from Apple, 5th March 2012

Earlier - 10bn announced on 22nd January 2011

5bn announced on 7th June 2010

1bn announced on 24th April 2009

Nearly 2/3 of smartphones in China use Android

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Source:  Data from mobile ad platform Madhouse, reported by Penn-Olsen, 20th February 2012
Note - see the full article for lots more data

Apple sold more iOS devices last year than Macs in the previous 28 years

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Source:  Data from Asymco, reported in their blog, 16th February 2012

Nearly 260,000 iOS apps were launched in 2011

"A total 255,922 apps were launched on the UK App Store in 2011, a report from madvertise and AppZapp has revealed. December was the most popular month, with 28,992 apps launching, more than 7,000 over the monthly average.
Twice as many apps were launched for the iPhone as iPad, with the most popular app category on the iPhone being Lifestyle, with a 106 per cent growth rate, followed by Education in second place. On the iPad, it was the other way round, with Education taking first place and growing at a rate of 205 per cent."

Source:  Mobile Marketing, 16th February 2012

Android has nearly 60% share of shartphones among first time buyers

"Apple was named the best-selling U.S. handset brand during the fourth quarter, according to a new report from the NPD Group.
However, the findings suggest that while iOS has won this battle, Android is really winning the war.
Not only do 48 percent of all smartphone buyers own Android smartphones (versus a close 43 percent on iOS), there is a much bigger disparity for first-time smartphone buyers. Android is attracting more than half of them at 57 percent, while Apple is considerably behind at 34 percent."
Source:  CNET, 6th February 2012

Apple sold 37m iPhones and 15m iPads in the final quarter of 2011

"Apple® today announced financial results for its fiscal 2012 first quarter which spanned 14 weeks and ended December 31, 2011. The Company posted record quarterly revenue of $46.33 billion and record quarterly net profit of $13.06 billion, or $13.87 per diluted share. These results compare to revenue of $26.74 billion and net quarterly profit of $6 billion, or $6.43 per diluted share, in the year-ago quarter. Gross margin was 44.7 percent compared to 38.5 percent in the year-ago quarter. International sales accounted for 58 percent of the quarter’s revenue.
The Company sold 37.04 million iPhones in the quarter, representing 128 percent unit growth over the year-ago quarter. Apple sold 15.43 million iPads during the quarter, a 111 percent unit increase over the year-ago quarter. The Company sold 5.2 million Macs during the quarter, a 26 percent unit increase over the year-ago quarter. Apple sold 15.4 million iPods, a 21 percent unit decline from the year-ago quarter."

Source:  Press release from Apple, 24th January 2012

Previously - 17m iPhones and 11m iPads in Q3 2011

Share of the computing market chart - Traditional, iPhone, iPad & Android

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Source:  Asymco, 17th January 2012
Note - There are several other charts on the Asymco site - go and see those too