120m smartphones were shipped in Q3 2011, up 49% Y-o-Y

"Canalys today released its Q3 2011 country-level smart phone shipment estimates to clients, revealing that HTC has taken the top spot in the US market. At the same time, a particularly strong performance from Samsung saw it become the world’s number one smart phone vendor. Overall, the worldwide market grew substantially: 49% year-on-year to 120.4 million units.
With phenomenal year-on-year and sequential growth of 252% and 60% respectively, Samsung shipped 27.3 million smart phones under its own brand to capture a 23% share, becoming the number one vendor in APAC, Western Europe and Latin America, ahead of Nokia, Apple and RIM respectively. With well-regarded products, such as the Galaxy S II, and significant marketing campaigns, the vendor registered the second highest quarterly shipment total in the market’s history, behind only Nokia’s Q4 2010 performance. In addition, Samsung shipped an estimated 500,000 units worldwide under the Google and T-Mobile brands.
In the United States, the world’s largest smart phone market, HTC shone in Q3 2011, edging out Apple and Samsung to become the leading vendor. HTC shipped 5.7 million smart phones in the US under its own brand, giving it almost a quarter of the market, as well as an estimated 70,000 units under the T-Mobile brand. ‘However you count it, HTC has become a deserved leader in the US smart phone market,’ said Palo Alto-based Canalys Vice President and Principal Analyst, Chris Jones. ‘This is an awesome achievement for HTC, which has built a premium brand in a highly competitive market in just a few short years. It now has a strong range of 4G Android products, with devices ranged by each of the major carriers, and offers some of the most compelling and differentiated products found on the platform today.’"

Source:  Press release from Canalys, 31st October 2011

3G penetration by market, Q2 2011

Click to enlarge

Source:  Data from Informa & WCIS+, taken from Mary Meeker's Internet Trends presentation 2011, KPCB, October 2011

6% of shopping searches in Brazil come from mobile devices

"Across Latin America, smartphones and mobile broadband subscribers are growing at a high rate and have in turn driven the mobile strategies of wireless operators. Today, Brazil is No. 5 in the world in number of Internet users and is second to China in growth of 3G subscribers year-over-year.
“The mobile Web is exploding in Brazil, helped with the increase of prepaid data, which is cheaper than going to cyber cafes and also more private,” noted Google’s head of mobile advertising for Latam, Peter Fernandez, during the Mobile Marketing Association Forum in São Paulo.
People are changing their lifestyle and how they consume information. Companies, as well as advertising agencies, carriers and applications developers have to understand that and move forward to provide these new customers what they demand.
“Now, 6% of shopping searches in Brazil are coming from mobile. It’s a 700% growth compared to the past year, and eight times faster than desktops,” noted Fernandez."

Source:  RCRWireless, 20th October 2011

5 of the top 10 markets where most time is spent on social networking sites are in Latin America

"Latin Americans are strongly engaged with social networking. Half of the top 10 worldwide markets ranked by time spent on social networking sites are in Latin America, with Argentina leading the region at 10 hours per month in June 2011.
The Latin American social networking audience is nearly equal in its composition of males and females, but females account for a larger share of social networking time spent (53.6 percent) compared to males (46.4 percent). This trend was most significant in Brazil where females accounted for 58.7 percent of all social networking time spent.
People age 15-24 demonstrated the strongest engagement on social networks, accounting for nearly half (48.0 percent) of all time spent in the category. This trend was most significant in Venezuela where visitors age 15-24 accounted for 3 of every 5 social networking minutes (58.2 percent).
Facebook.com strongly led the social networking market in Latin America, reaching more than 91 million visitors. Windows Live Profile ranked #2 with more than 35.5 million visitors in the region. Orkut held the #3 spot with 34.4 million visitors, largely driven by the site’s popularity in Brazil, while Twitter.com ranked #4 with 24.3 million visitors.
Five of the top 10 markets ranked by Facebook.com reach are in Latin America. Facebook reached 90.9 percent of all online users in Chile, ranking as the most penetrated market in Latin America.
In Brazil, Orkut ranked as the most-visited social networking destination, reaching 35.7 million visitors, an increase of 20 percent from June 2010. Facebook.com, which is the second largest social networking site in Brazil, witnessed strong growth increasing 192 percent to 24.5 million visitors.
Venezuela is the only country in Latin America in which Twitter.com rises to second place in the social networking ranking. One in four online users in Venezuela visited Twitter.com in June (26.5 percent reach).
Recently launched Google+ reached 28 million visitors worldwide in the first 33 days of its public existence (June 29, 2011 to July 31, 2011). Brazil ranked as the sixth largest market for the site globally, contributing 793,923 visitors."
Source:  Press release from comScore, 20th September 2011