The conversation reached its high point immediately following Fernando Torres’ late goal, which tied the game and sealed Chelsea’s victory in the semi-final."
Source: Twitter Blog, 25th April 2012
Showing posts with label twitter. Show all posts
Showing posts with label twitter. Show all posts
Monday, April 30, 2012
The record for the number of Tweets per second was broken during the Champions League Semi Final
"Fans around the world tuned in on Tuesday to watch the Champions League match between Barcelona and Chelsea. And they tuned in on Twitter as well - during the game, total global traffic on the platform peaked at 13,684 Tweets per second. This exceeded the 12,233 TPS mark we saw during the Super Bowl, which took place in the US in February.
The conversation reached its high point immediately following Fernando Torres’ late goal, which tied the game and sealed Chelsea’s victory in the semi-final."
The conversation reached its high point immediately following Fernando Torres’ late goal, which tied the game and sealed Chelsea’s victory in the semi-final."
Friday, April 27, 2012
92% of consumers say they trust earned media like personal recommendations above other forms of advertising
"Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Online consumer reviews are the second most trusted form of advertising with 70 percent of global consumers surveyed online indicating they trust this platform, an increase of 15 percent in four years.
Nielsen’s Global Trust in Advertising Survey of more than 28,000 Internet respondents in 56 countries shows that while nearly half (47%) of consumers around the world say they trust paid television, magazine and newspaper ads, confidence declined by 24 percent, 20 percent and 25 percent respectively since 2009. Still, the majority of advertising dollars are spent on traditional or paid media, such as television. In 2011, overall global ad spend saw a seven percent increase over 2010, according to Nielsen’s most recent Global AdView Pulse. This growth in spend was driven by a nearly 10 percent increase in television advertising, with countries, including the U.S. and China, attracting more advertising dollars versus the year prior."
Nielsen’s Global Trust in Advertising Survey of more than 28,000 Internet respondents in 56 countries shows that while nearly half (47%) of consumers around the world say they trust paid television, magazine and newspaper ads, confidence declined by 24 percent, 20 percent and 25 percent respectively since 2009. Still, the majority of advertising dollars are spent on traditional or paid media, such as television. In 2011, overall global ad spend saw a seven percent increase over 2010, according to Nielsen’s most recent Global AdView Pulse. This growth in spend was driven by a nearly 10 percent increase in television advertising, with countries, including the U.S. and China, attracting more advertising dollars versus the year prior."
Source: Press release from Nielsen, 10th April 2012
Note - it's a pretty stunning figure - until you wonder who the 8% of people who trust TV & newspaper ads above recommendations from friends...
Thursday, April 12, 2012
Pinterest is now the 3rd largest social network in the US in terms of visits
"Pinterest is now the number three most-popular social network in the U.S., behind Facebook and Twitter, according to Experian Hitwise.
A new report from the researcher shows Pinterest got 21.5 million visits during the week ending Jan. 28, a nearly 30-fold increase over a comparable week in July. Not surprisingly, the site skews female with a 60/40 ration of women to men visitors.
Experian rep Matt Tatham says Pinterest beat its next-closest competitor, LinkedIn, in total visits in February. Tatham says the rankings by total visits for March is as follows:
1. Facebook: 7 billion
2. Twitter: 182 million
3. Pinterest: 104 million
4. LinkedIn: 86 million
5. Tagged: 72 million
6. Google+: 61 million
The report, which tracks visits rather than unique visitors, is based on web traffic and doesn’t factor in visits from mobile sites. According to Experian’s reckoning, Foursquare only got 2.9 million visits in March and Instagram got 10.2 million."
A new report from the researcher shows Pinterest got 21.5 million visits during the week ending Jan. 28, a nearly 30-fold increase over a comparable week in July. Not surprisingly, the site skews female with a 60/40 ration of women to men visitors.
Experian rep Matt Tatham says Pinterest beat its next-closest competitor, LinkedIn, in total visits in February. Tatham says the rankings by total visits for March is as follows:
1. Facebook: 7 billion
2. Twitter: 182 million
3. Pinterest: 104 million
4. LinkedIn: 86 million
5. Tagged: 72 million
6. Google+: 61 million
The report, which tracks visits rather than unique visitors, is based on web traffic and doesn’t factor in visits from mobile sites. According to Experian’s reckoning, Foursquare only got 2.9 million visits in March and Instagram got 10.2 million."
Source: Mashable, 6th April 2012
Monday, March 26, 2012
People who engage with social media while watching TV watch more live TV as a result
"A new study from iModerate Research Technologies, a leading qualitative research firm, shows the tremendous impact Social TV, the act of connecting with people via social networks while watching television, has on viewing. The hybrid, qualitative-quantitative study with males and females who engage in Social TV at least once a week uncovered that 58% of heavy engagers (more than 10 times a week) watch more live TV because they need to be part of the conversation in real-time. According to the study, Social TV has also made these viewers into more active consumers and influencers. To that end, a third of respondents said their primary reason for engaging in Social TV was either to give feedback to the television network or show support for their television program."
Source: Press release from iModerate Research Technologies, 26th March 2012
Friday, March 23, 2012
American Express' twitter campaign generated an estimated 160,000 tweets and $7.2m in spend on the cards
"A campaign launched by American Express in the first week of March on Twitter has generated some eye-brow raising numbers. Called Tweet Your Way to Savings, the campaign asks AmEx cardholders to tweet #AmEx hashtag in order to receive a deal the cardholder is marketing. The savings are automatically applied with the purchase.
Visibli Social Analytics, which has been tracking the #AmEx hashtags since the campaign launched on March 6, reports that the campaign has generated so far a total spend of approximately $7.2 million and discounts of $1.4 million, roughly. There have been 160,707 tweets, or approximately 259 tweets per hour."
Visibli Social Analytics, which has been tracking the #AmEx hashtags since the campaign launched on March 6, reports that the campaign has generated so far a total spend of approximately $7.2 million and discounts of $1.4 million, roughly. There have been 160,707 tweets, or approximately 259 tweets per hour."
Source: MarketingVox, 16th March 2012
Wednesday, March 21, 2012
Twitter has 140m active users
"Six years may not be very long in human terms, but it’s been quite an enormous span for the thing we know and love as Twitter. When @jack first sketched out his notion in March 2006, no one could have predicted the trajectory of this new communication tool. Now it seems that there are as many ways to express yourself in 140 characters as there are people doing it. And at last check, there are more than 140 million active users (there’s that number again) — and today we see 340 million Tweets a day. That’s more than 1 billion every 3 days. However concisely, it turns out there’s plenty to say."
Source: Twitter blog, 21st March 2012
Monday, March 12, 2012
Tuesday, March 6, 2012
Sina Weibo's 300m users make over 100m posts a day
"According to Sina’s unaudited financial report, there are now over 300 million registered users on Sina Weibo now that generate over 100 million posts every day. 9% are daily active users. Sina will invest in Weibo 160 million in 2012.
According to Sina CEO, Charles Chao, Sina will promote microblogging payment system, credit system, and data mining system structures to further improve the commercialization of the microblogging infrastructure.
Sina Weibo will launch a new Enterprise Edition in order to attract more business users. Sina Weibo currently has over 130 thousand certified business accounts."
According to Sina CEO, Charles Chao, Sina will promote microblogging payment system, credit system, and data mining system structures to further improve the commercialization of the microblogging infrastructure.
Sina Weibo will launch a new Enterprise Edition in order to attract more business users. Sina Weibo currently has over 130 thousand certified business accounts."
Tuesday, February 28, 2012
There were 3.4m comments in social media about the Oscars
"Social TV tracker Bluefin Labs counted 3.44 million “social comments” about last night’s Oscar awards. That metric, which primarily tracks Twitter usage but also includes some data from Facebook and other services, is certainly big. But it’s much smaller than two other big live-TV events this month. Bluefin counted some 12 million comments for the Super Bowl, and 13 million for the Grammys."
Source: AllThingsD, 26th February 2012
Thursday, February 23, 2012
Twitter has 500m registered users
"Twitter has just passed the 500 million user mark, as predicted back in January, just shy of its sixth birthday. It has achieved amazing growth over the last year or so as it has become an indispensable feature of the media and entertainment landscape around the world.
There have been a lot of Twitter landmarks along the way stretching back to the 2008 presidential election through to the Arab Spring and the death of Osama Bin Laden.
Twopcharts reported the 500 million figure a few minutes ago and now predicts it will hit 600 million users in around 108 days."
Source: The Wall, 22nd February 2012
Note - These are registered users, and many will be inactive or automated bots. Nut no one is doubting that Twitter is popular these days!
There have been a lot of Twitter landmarks along the way stretching back to the 2008 presidential election through to the Arab Spring and the death of Osama Bin Laden.
Twopcharts reported the 500 million figure a few minutes ago and now predicts it will hit 600 million users in around 108 days."
Source: The Wall, 22nd February 2012
Note - These are registered users, and many will be inactive or automated bots. Nut no one is doubting that Twitter is popular these days!
Wednesday, February 15, 2012
Twitter employs 'about 900 people'
"Last month Twitter CEO Dick Costolo said that the company now employs “about 900 people”. I’ve been tracking Twitter’s staff count pretty closely for a few years now, and while it’s certainly true that Twitter’s hiring spree is on a major uptrend, with some serious growth in the past few weeks, either Costolo rounded up a little, or Twitter themselves are slow to update their own data, because their current roster looks to be set at 833 people."
Source: MediaBistro, 9th February 2012
Tuesday, February 14, 2012
The 2012 Grammy Awards was the most social TV event ever
"Last week we saw explosive growth in social TV with a record-breaking 12.2 million social media comments during the Super Bowl. The trend continued last night with the 54th Annual Grammy Awards setting a new record of 13 million comments – a 2,280% year over year growth from the 2011 Grammy Awards, which had 546K comments.
So what got people commenting last night? The first big spike in responses occurred when Chris Brown took the stage, though much of the sentiment was negative and related to past domestic abuse issues. After that, Adele was a popular topic with people tweeting up a storm during her 10pm performance. When she won Album of the Year for “21″ at 11:20pm, the comments poured in with 489K responses over a five minute period."
So what got people commenting last night? The first big spike in responses occurred when Chris Brown took the stage, though much of the sentiment was negative and related to past domestic abuse issues. After that, Adele was a popular topic with people tweeting up a storm during her 10pm performance. When she won Album of the Year for “21″ at 11:20pm, the comments poured in with 489K responses over a five minute period."
Source: Data from Bluefin, reported in a blog post, 13th February 2012
Monday, February 6, 2012
A digest of Super Bowl stats
"Super Bowl 46 is history now and here’s a roundup of all of the internet-related reports. Roughly 100 million watch the Super Bowl every year, making it one of the most viewed events in the world.
Twitter reported that there were an average of 10,000 tweets per second in the final three minutes of the game. That beats the Royal Wedding at 3,966 tweets per second and Osama Bin Laden’s death at 5,106 tweets per second.
Social TV startup Bluefin Labs said it saw 11.5 million comments during the game, up six fold over last year.
The official Super Bowl Twitter account has just 37,871 followers. Some 50 employees and volunteers manned the Super Bowl Command Center for social media.
The NFL has about 2.8 million Twitter followers and 4.5 million Facebook NFL page likes. Verizon added 400 additional 3G and LTE antennae for 3G and LTE service. AT&T added 200 new cell sites in Indianapolis.
InMobi reported that 40 percent of respondents to its survey said they used mobile devices in response to TV ads and 45 percent estimated they would spend 30 minutes or more on their mobile devices during the game. About 39 percent said they would use their mobile devices in response to TV commercials. About 27 percent said they downloaded a Super Bowl mobile app; and 30 percent said they used mobile devices most during commercials.
During the 630 pm EST to 8 pm EST time block, H&M’s Super Bowl commercial site was the fastest with a response time of 1.7 seconds to load the whole page, while Honda’s was the worst with 40 seconds required to load the full page, according to the SmartBear AlertSite."
Twitter reported that there were an average of 10,000 tweets per second in the final three minutes of the game. That beats the Royal Wedding at 3,966 tweets per second and Osama Bin Laden’s death at 5,106 tweets per second.
Social TV startup Bluefin Labs said it saw 11.5 million comments during the game, up six fold over last year.
The official Super Bowl Twitter account has just 37,871 followers. Some 50 employees and volunteers manned the Super Bowl Command Center for social media.
The NFL has about 2.8 million Twitter followers and 4.5 million Facebook NFL page likes. Verizon added 400 additional 3G and LTE antennae for 3G and LTE service. AT&T added 200 new cell sites in Indianapolis.
InMobi reported that 40 percent of respondents to its survey said they used mobile devices in response to TV ads and 45 percent estimated they would spend 30 minutes or more on their mobile devices during the game. About 39 percent said they would use their mobile devices in response to TV commercials. About 27 percent said they downloaded a Super Bowl mobile app; and 30 percent said they used mobile devices most during commercials.
During the 630 pm EST to 8 pm EST time block, H&M’s Super Bowl commercial site was the fastest with a response time of 1.7 seconds to load the whole page, while Honda’s was the worst with 40 seconds required to load the full page, according to the SmartBear AlertSite."
Source: VentureBeat, 6th February 2012
The 2012 Super Bowl saw a peak of 12,233 tweets per second
In the final three minutes of the Super Bowl tonight, there were an average of 10,000 Tweets per second.
— Twitter (@twitter) February 6, 2012
Madonna's performance during the Super Bowl's halftime show saw an average of 8,000 Tweets per second for five minutes.
— Twitter (@twitter) February 6, 2012
The highest Tweets per second #SuperBowl peak came at the end of the game: 12,233. 2nd highest was during Madonna's performance: 10,245.
— Twitter (@twitter) February 6, 2012
Source: Tweets from the official Twitter account, 6th February 2012
Thursday, February 2, 2012
One of Justin Bieber's Tweets in January 2012 had over 92,000 ReTweets
"On the 10th of January, 2012, Justin Bieber retweeted one of Floyd Mayweather’s tweets (@FloydMayweather Manny Pacquiao I'm calling you out let's fight May 5th and give the world what they want to see). This tweet went on to receive 92,314 Retweets! Now that’s evidence of the Bieber-bump in action."
Source: Blog post by TwitSprout, 1st February 2012
Follow the link for data on retweets for the top 10 most-followed
Friday, December 23, 2011
The most talked about celebrities on Sina Weibo in China
Click to enlarge
Source: Press release from CIC, 14th December 2011
Note - Sina Weibo is China's biggest micro-blogging platform - 'China's Twitter' (if you must)
Wednesday, December 14, 2011
Facebook accounts for over 52% of online sharing
click to enlarge
Source: Data from AddThis, based on their plugin on over 11m domains, reported in a blog post, 13th December 2011
Monday, December 12, 2011
51% of X-Factor viewers in the UK use Facebook while they watch on TV
"Social media has come of age. Twitter is now as influential as the X Factor judges when it comes to how people vote on the show. And the micro-blogging service is also 42% more influential than other key news sources in deciding voters’ behaviour, according to a study published by Carat.
The results, which drew on data from 13,000 people, are believed to be the first insight into the influence of social media on actual viewer voting behaviour. They also underline the fact that viewer trust is shifting from traditional media influencers to non-traditional media such as Twitter and Facebook.
Twitter is the most trusted source, with 66% of viewers believing what they read on the site about X Factor and Strictly Come Dancing when deciding how to vote.
It also reveals that multi-screen viewing is now the norm. The majority of X-Factor viewers surveyed said they have used Facebook at the same time as watching the show, at 51%, while 14% used Twitter.
The findings also reveal that commentary is not only generated from the TV shows – advertisers will be pleased to learn that engagement among these viewers is high; 26% of those surveyed had commented on an ad on Facebook during X Factor; 7% said they had tweeted about an advertising campaign.
Key findings summary:
51% of X Factor viewers use Facebook at the same time as watching the programme while 14% use Twitter.
In deciding who to vote for on X Factor and Strictly Come Dancing, Twitter and the judges themselves are equally as influential with 17% of viewers saying that this is what influences them who to vote for ‘a lot’.
Twitter is also seen as the most trustworthy, with 66% of viewers saying that when deciding who to vote for they believe this source.
7% of viewers have tweeted about an ad during the X Factor, whilst 26% have commented on Facebook about it.
Respondents who regularly watch X Factor are significantly more likely to say that they like to comment on a social network/blog when a big live event is on TV. They also view social networking as an easier way to tell lots of people what they think."
Source: Research by Carat UK, reported in a press release, 10th December 2011
The results, which drew on data from 13,000 people, are believed to be the first insight into the influence of social media on actual viewer voting behaviour. They also underline the fact that viewer trust is shifting from traditional media influencers to non-traditional media such as Twitter and Facebook.
Twitter is the most trusted source, with 66% of viewers believing what they read on the site about X Factor and Strictly Come Dancing when deciding how to vote.
It also reveals that multi-screen viewing is now the norm. The majority of X-Factor viewers surveyed said they have used Facebook at the same time as watching the show, at 51%, while 14% used Twitter.
The findings also reveal that commentary is not only generated from the TV shows – advertisers will be pleased to learn that engagement among these viewers is high; 26% of those surveyed had commented on an ad on Facebook during X Factor; 7% said they had tweeted about an advertising campaign.
Key findings summary:
51% of X Factor viewers use Facebook at the same time as watching the programme while 14% use Twitter.
In deciding who to vote for on X Factor and Strictly Come Dancing, Twitter and the judges themselves are equally as influential with 17% of viewers saying that this is what influences them who to vote for ‘a lot’.
Twitter is also seen as the most trustworthy, with 66% of viewers saying that when deciding who to vote for they believe this source.
7% of viewers have tweeted about an ad during the X Factor, whilst 26% have commented on Facebook about it.
Respondents who regularly watch X Factor are significantly more likely to say that they like to comment on a social network/blog when a big live event is on TV. They also view social networking as an easier way to tell lots of people what they think."
Source: Research by Carat UK, reported in a press release, 10th December 2011
Friday, December 9, 2011
Referral levels from social media sites
Click to enlarge
Source: Data from Netmarketshare, reported by Social Times, 2nd December 2011
Note - this is a breakdown of where traffic arriving at other sites comes from. More info in the original article
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