The conversation reached its high point immediately following Fernando Torres’ late goal, which tied the game and sealed Chelsea’s victory in the semi-final."
Source: Twitter Blog, 25th April 2012
Showing posts with label sport. Show all posts
Showing posts with label sport. Show all posts
Monday, April 30, 2012
The record for the number of Tweets per second was broken during the Champions League Semi Final
"Fans around the world tuned in on Tuesday to watch the Champions League match between Barcelona and Chelsea. And they tuned in on Twitter as well - during the game, total global traffic on the platform peaked at 13,684 Tweets per second. This exceeded the 12,233 TPS mark we saw during the Super Bowl, which took place in the US in February.
The conversation reached its high point immediately following Fernando Torres’ late goal, which tied the game and sealed Chelsea’s victory in the semi-final."
The conversation reached its high point immediately following Fernando Torres’ late goal, which tied the game and sealed Chelsea’s victory in the semi-final."
Tuesday, March 6, 2012
More than a third of 18-35s in Europe watch their favourite sports teams online
"Across Europe, the Web has surpassed TV as the primary platform for 18-to-35 viewers to watch their favorite sport, according to new research conducted by Havas Sport & Entertainment for the Global Sports Forum Barcelona.
A full 36.1% of this prized demographic sign in online to watch their favorite sport or team play on a weekly basis, compared with just 32.1% who do so on television. This marks a significant shift from a year ago, when similar research conducted by Havas found the Europeans of prime age still preferred their sports on a TV.
Advertisers, content providers, broadcasters, rightsholders and athletes will all be affected, according to Lucien Boyer, President and CEO of Havas Sport & Entertainment and General Commissioner of the GSFB.
“The implications of this are huge and suggest the broadcast sales model for sport needs to be carefully considered in the future,” Boyer warned. “Whilst TV will clearly continue to remain of enormous importance, the younger generation choose to consume sport in a number of ways. The key now is to be a content provider that can satisfy the demands of sports fans across all platforms.”"
Source: MediaPost, 1st March 2012
A full 36.1% of this prized demographic sign in online to watch their favorite sport or team play on a weekly basis, compared with just 32.1% who do so on television. This marks a significant shift from a year ago, when similar research conducted by Havas found the Europeans of prime age still preferred their sports on a TV.
Advertisers, content providers, broadcasters, rightsholders and athletes will all be affected, according to Lucien Boyer, President and CEO of Havas Sport & Entertainment and General Commissioner of the GSFB.
“The implications of this are huge and suggest the broadcast sales model for sport needs to be carefully considered in the future,” Boyer warned. “Whilst TV will clearly continue to remain of enormous importance, the younger generation choose to consume sport in a number of ways. The key now is to be a content provider that can satisfy the demands of sports fans across all platforms.”"
Source: MediaPost, 1st March 2012
Wednesday, February 15, 2012
41% of ad-related searches during the Super Bowl came from mobile devices
"Multi-tasking while watching TV isn't new, but nowadays smartphones and tablets are also becoming popular couch companions. Mobile devices have driven increases in total searches because of their always on, always-with-you nature. During the Super Bowl, 41% of Google searches in the US related to Super Bowl TV ads came from mobile devices. By looking at a selection of specific Super Bowl related queries both during the game and one week before, we found that the number of searches on these terms increased at a significant rate across all devices and was particularly high for mobile. Super Bowl ad related searches in the US rose 200% on desktop, 970% on tablets and a whopping 2700% on smartphones."
Tuesday, February 14, 2012
Super Bowl advertisers achieved over $11m value in 'free' online views in the 3 days after the event
"Online views have effectively returned a huge chunk of Honda’s Super Bowl investment, as the automaker earned itself some $4.42 million in free media impressions in the three days after Super Bowl XLVI.
According to a new study by Kantar Video, the automaker aired two spots in the Super Bowl that enjoyed a whole new life online after the game. Through Feb. 8, Honda’s spoof of Ferris Bueller’s Day Off, starring Matthew Broderick, was viewed 14.8 million times on YouTube and other online destinations, for an “earned media” value of $2.24 million.
Also drawing a crowd online was the Acura NSX spot starring Jerry Seinfeld. The ad, which featured cameos from the Soup Nazi and a usurping Jay Leno, was viewed 18.5 million times on YouTube, generating $2.18 million in free exposure.
Based on the average unit cost of $3.5 million per 30 seconds of airtime, each one-minute spot recouped nearly 33 percent of its original cost.
[...]
All told, the roster of Super Bowl ads churned up some $11.1 million in incremental free online views. The top 10 spots alone accounted for $8.62 million of the total, on 95.2 million views."
Source: AdWeek, 13th February 2012
According to a new study by Kantar Video, the automaker aired two spots in the Super Bowl that enjoyed a whole new life online after the game. Through Feb. 8, Honda’s spoof of Ferris Bueller’s Day Off, starring Matthew Broderick, was viewed 14.8 million times on YouTube and other online destinations, for an “earned media” value of $2.24 million.
Also drawing a crowd online was the Acura NSX spot starring Jerry Seinfeld. The ad, which featured cameos from the Soup Nazi and a usurping Jay Leno, was viewed 18.5 million times on YouTube, generating $2.18 million in free exposure.
Based on the average unit cost of $3.5 million per 30 seconds of airtime, each one-minute spot recouped nearly 33 percent of its original cost.
[...]
All told, the roster of Super Bowl ads churned up some $11.1 million in incremental free online views. The top 10 spots alone accounted for $8.62 million of the total, on 95.2 million views."
Source: AdWeek, 13th February 2012
Tuesday, February 7, 2012
Super Bowl 2012 broke TV viewing records with an average of 111.3m viewers
"The New York Giants’ 21-17 win over the New England Patriots in last night’s Super Bowl was seen by an average of 111.3 million people, the biggest audience in U.S. television history, according Comcast Corp. (CMCSA)’s NBC network.
The viewership total for the game at Lucas Oil Stadium in Indianapolis narrowly topped last year’s record of 111 million for the Green Bay Packers’ Super Bowl win over the Pittsburgh Steelers, NBC said in a news release.
The game was seen in an average of 47 percent of U.S. homes, the best rating since 1986 when the Chicago Bears’ win over the Patriots drew a 48.3 rating. Yesterday’s 47 rating is the sixth highest in Super Bowl history.
This was the seventh straight year of Super Bowl-record viewership. It peaked at 117.7 million during its final half- hour, as the Giants’ Eli Manning directed a late-game touchdown drive that gave New York the lead, and a desperation game-ending throw to the end zone by New England’s Tom Brady fell incomplete. It was the Giants’ fourth Super Bowl title and second in five years.
An average of 114 million viewers watched the halftime show that featured Madonna, the most for a championship halftime show that featured entertainment, which dates back to 1991. More than four million fewer people watched the Black Eyed Peas at halftime a year ago."
The viewership total for the game at Lucas Oil Stadium in Indianapolis narrowly topped last year’s record of 111 million for the Green Bay Packers’ Super Bowl win over the Pittsburgh Steelers, NBC said in a news release.
The game was seen in an average of 47 percent of U.S. homes, the best rating since 1986 when the Chicago Bears’ win over the Patriots drew a 48.3 rating. Yesterday’s 47 rating is the sixth highest in Super Bowl history.
This was the seventh straight year of Super Bowl-record viewership. It peaked at 117.7 million during its final half- hour, as the Giants’ Eli Manning directed a late-game touchdown drive that gave New York the lead, and a desperation game-ending throw to the end zone by New England’s Tom Brady fell incomplete. It was the Giants’ fourth Super Bowl title and second in five years.
An average of 114 million viewers watched the halftime show that featured Madonna, the most for a championship halftime show that featured entertainment, which dates back to 1991. More than four million fewer people watched the Black Eyed Peas at halftime a year ago."
Source: Bloomberg, 6th February 2012
Monday, July 18, 2011
Wednesday, June 8, 2011
Interactive football game I Am Playr has 140,000 monthly users
"I AM PLAYR is now in the final stages of Beta testing and has attracted 140,000 monthly users. It has enlisted Nike as principal brand partner and Ginsters as River Park's shirt sponsors."
Source: The Drum, 23rd May 2011
Source: The Drum, 23rd May 2011
Monday, April 11, 2011
The mobile version of ESPNCricInfo accounted for 45% of all of the site's page views on the day of the Cricket World Cup Final
"ESPN says the mobile version of its ESPNcricinfo site accounted for 45 percent (45 million) of all the brand’s page views during the April 2 final, in which India beat Pakistan. That’s the highest share of any of the digital media through which ESPN covered the sport, and doesn’t even include the app versions of ESPNcricinfo.
It’s significant that mobile use outweighed desktop use. ESPN claims ESPNcricinfo’s mobile site took 63.6 percent of the global mobile audience in its industry segment - far outweighing the 36.1 percent share ESPNcricinfo claims it took in the desktop web market.
That effect came from Indians, who supplied the largest slice of mobile traffic to ESPNcricinfo (377.3 million page views through the tournament). There are around 700 million mobile phones in use in India - nearly the entire population of 1.15 billion. Many of the handsets are unsophisticated, but broadcasters nevertheless supply subscription audio content. In neighbouring Pakistan, BBC Urdu offered five, two-minute World Cup audio reports every hour for on-demand listening by dial-up during the competition."
Source: ContentSutra, 11th April 2011
It’s significant that mobile use outweighed desktop use. ESPN claims ESPNcricinfo’s mobile site took 63.6 percent of the global mobile audience in its industry segment - far outweighing the 36.1 percent share ESPNcricinfo claims it took in the desktop web market.
That effect came from Indians, who supplied the largest slice of mobile traffic to ESPNcricinfo (377.3 million page views through the tournament). There are around 700 million mobile phones in use in India - nearly the entire population of 1.15 billion. Many of the handsets are unsophisticated, but broadcasters nevertheless supply subscription audio content. In neighbouring Pakistan, BBC Urdu offered five, two-minute World Cup audio reports every hour for on-demand listening by dial-up during the competition."
Source: ContentSutra, 11th April 2011
Thursday, March 31, 2011
An estimated 1 billion TV viewers watched India play Pakistan in the Semi Final of the Cricket World Cup
"It’s estimated that a television audience of more than a billion people watched India play Pakistan in the semi-final of the world cup of cricket. To put that in perspective, around 0.7 billion people tuned in for the final of the last football world cup in South Africa.
At stake, in sporting terms, was the chance to contest the world cup final against regional neighbours Sri Lanka. India won as it happens, by 29 runs for those who understand cricket. But even for those who don’t have the slightest idea what the sport is, the match is still of great significance.
This is the first time either country has hosted the other in a cricket match since the Mumbai attacks perpetrated by Pakistani-based militants. Relations between India and Pakistan, tense at the best of times, have been at a new low ever since."
At stake, in sporting terms, was the chance to contest the world cup final against regional neighbours Sri Lanka. India won as it happens, by 29 runs for those who understand cricket. But even for those who don’t have the slightest idea what the sport is, the match is still of great significance.
This is the first time either country has hosted the other in a cricket match since the Mumbai attacks perpetrated by Pakistani-based militants. Relations between India and Pakistan, tense at the best of times, have been at a new low ever since."
Source: EuroNews, 30th March 2011
Note - No source quoted for where the estimates actually come from
Note - No source quoted for where the estimates actually come from
Tuesday, March 1, 2011
The ads from the 2011 Super Bowl collectively achieved over 320m online views in 10 days
"2011 Super Bowl views beats all previous Super Bowl views combined. In aggregate, the entire flight of the 2011 Super Bowl ads have generated over 230 million views. Remember, this is in 10 days. We project that 2011 views will eclipse the total combined view counts for the Super Bowl ads from 2009 (99 million views) and 2010 (150 million views).
Social video is accelerating while broadcast grows steadily. Super Bowl ads generate half their views in the first three days after the game, putting 2011 projections at more than 300 million views total. This would be a 100% increase from 2010 to 2011 and a 50% increase from 2009 to 2010. Contrast this with broadcast viewership, which has grown from 99 million viewers in 2009, to 106 million views in 2010, to 111 million views in 2011, between 5% -7% annual growth.
Top 10 views are way up. In aggregate, the Top 10 2011 Super Bowl ads have generated over 96 million views (as of 10 days after the game). For comparison, the entire flight of the 2009 Super Bowl ads generated a total 99 million views.
The Top 10 threshold is up dramatically. Doritos' The Best Part ad was able to take 10th place with 5.0 million views this year. In the same time period last year, 5.0 million views would have been good enough for 3rd place (second place was 5.1 million views). The 2010 threshold at this time last year was 3.0 million views."
Source: Visible Measures, 22nd February 2011
Social video is accelerating while broadcast grows steadily. Super Bowl ads generate half their views in the first three days after the game, putting 2011 projections at more than 300 million views total. This would be a 100% increase from 2010 to 2011 and a 50% increase from 2009 to 2010. Contrast this with broadcast viewership, which has grown from 99 million viewers in 2009, to 106 million views in 2010, to 111 million views in 2011, between 5% -7% annual growth.
Top 10 views are way up. In aggregate, the Top 10 2011 Super Bowl ads have generated over 96 million views (as of 10 days after the game). For comparison, the entire flight of the 2009 Super Bowl ads generated a total 99 million views.
The Top 10 threshold is up dramatically. Doritos' The Best Part ad was able to take 10th place with 5.0 million views this year. In the same time period last year, 5.0 million views would have been good enough for 3rd place (second place was 5.1 million views). The 2010 threshold at this time last year was 3.0 million views."
Source: Visible Measures, 22nd February 2011
Wednesday, February 16, 2011
Nearly a million tweets relating to the Barclays Premiership were sent in January 2011
"According to a report by Barclays, an explosion of Twitter activity saw close to a million tweets about the Premier League and its clubs in January, as fans took advantage of being able to 'follow' their favourite players, clubs and journalists and debate top stories as they happen."
[...]
"Most tweeted about Barclays Premier League teams
Liverpool: 301,169
Arsenal: 110,901
Chelsea: 97,655
Man United: 86,249
Spurs: 61,574
Cities with the most tweets about the Barclays Premier League
London: 263,988
Liverpool: 124,415
Manchester: 68,733
Birmingham: 20,112
Leeds: 18,514
and at the bottom...
Coventry: 499
Stoke: 450
Blackburn: 393
Wigan: 253"
[...]
"Most tweeted about Barclays Premier League teams
Liverpool: 301,169
Arsenal: 110,901
Chelsea: 97,655
Man United: 86,249
Spurs: 61,574
Cities with the most tweets about the Barclays Premier League
London: 263,988
Liverpool: 124,415
Manchester: 68,733
Birmingham: 20,112
Leeds: 18,514
and at the bottom...
Coventry: 499
Stoke: 450
Blackburn: 393
Wigan: 253"
Source: Data from Barclays and Sysomos, reported by the Daily Mail, 9th February 2011
Note - I am assuming that this relates only to UK-based tweeters, where location can be identified. Also, the presence of Liverpool at the top is probably due to two large stories (buying Carroll, selling Torres) rather than their fans being the most active tweeters
Thursday, February 10, 2011
Super Bowl XLV was the most watched TV programme in American history
"The world's greatest sporting event has cemented its place in pop-culture history by netting the most amount of Americans to ever watch a TV show. And not even Christina Aguilera's flub or Groupon's offensive ad could do anything about it.
In fact, they probably contributed to the 111 million viewers that tuned in for Sunday's thrilling Super Bowl between the victorious Green Bay Packers and Pittsburgh Steelers. The NFL's showpiece game actually broke its own record, with five million more tuning in this year compared to 2010's showdown between the New Orleans Saints and Indianapolis Colts.
Until then, the series finale of M*A*S*H had famously held the record for 27 years with an impressive tally of just under 106 million, but now the Super Bowl has taken over the top two spots, as well as numbers four and five. "Super Bowl XLV caps what is arguably the most successful season that any sports league has ever had," said Pat McDonough, senior vice president for insight and analysis at the Nielsen Co. "The number of people watching NFL games has never been higher, with 24% more people watching the average NFL game this year than just five years ago. The Super Bowl continues to be in a category of its own.""
Source: Time, 8th February 2011
Earlier - Super Bowl XLIV was the most watched TV programme in American history
In fact, they probably contributed to the 111 million viewers that tuned in for Sunday's thrilling Super Bowl between the victorious Green Bay Packers and Pittsburgh Steelers. The NFL's showpiece game actually broke its own record, with five million more tuning in this year compared to 2010's showdown between the New Orleans Saints and Indianapolis Colts.
Until then, the series finale of M*A*S*H had famously held the record for 27 years with an impressive tally of just under 106 million, but now the Super Bowl has taken over the top two spots, as well as numbers four and five. "Super Bowl XLV caps what is arguably the most successful season that any sports league has ever had," said Pat McDonough, senior vice president for insight and analysis at the Nielsen Co. "The number of people watching NFL games has never been higher, with 24% more people watching the average NFL game this year than just five years ago. The Super Bowl continues to be in a category of its own.""
Source: Time, 8th February 2011
Earlier - Super Bowl XLIV was the most watched TV programme in American history
Friday, August 6, 2010
adidas was the most mentioned World Cup sponsor in blog posts relating to the tournament
Click to enlarge
To get a handle who prevailed within the blogging landscape, we used MAP (our flagship analytics service) to compare activity between FIFA’s sponsorship “partners” – Sony, Visa, Hyundai, Kia, Emirates, Coca-Cola and Adidas.
Using the query “company name” AND “World Cup”, the winner by a wide margin was Adidas, which captured 42.2% of total blog activity. Sony was second with 20.2%, while Coca-Cola was third with 12.2%."
Source: Sysomos blog, 13th July 2010
Friday, June 25, 2010
Coca Cola's World Cup 'promoted trend' on twitter generated 86 million impressions with a 6% engagement rate
"Coca-Cola saw “phenomenal” results from its first experiment with paid advertising on Twitter, the drinks company’s digital marketing chief told the Financial Times.
The US soft drinks company is only the second brand to sponsor a “trending topic”, using Twitter’s “promoted tweets” to tap into online discussion about the World Cup this week.
It saw 86m “impressions” or views of the ads in 24 hours, said Carol Kruse, vice-president for global interactive marketing at Coca-Cola, which is an official sponsor of the football tournament.
Coke also saw an “engagement rate” of 6 per cent, compared with the approximately 0.02 per cent of people who click on a regular online advertisement."
Source: Carol Kruse of Coca Cola, reported by the Financial Times, 25th June 2010
Note - 6% x 86m = 5,160,000 engagements
The US soft drinks company is only the second brand to sponsor a “trending topic”, using Twitter’s “promoted tweets” to tap into online discussion about the World Cup this week.
It saw 86m “impressions” or views of the ads in 24 hours, said Carol Kruse, vice-president for global interactive marketing at Coca-Cola, which is an official sponsor of the football tournament.
Coke also saw an “engagement rate” of 6 per cent, compared with the approximately 0.02 per cent of people who click on a regular online advertisement."
Source: Carol Kruse of Coca Cola, reported by the Financial Times, 25th June 2010
Note - 6% x 86m = 5,160,000 engagements
Friday, June 18, 2010
The England Vs. USA World Cup match had 19m viewers in the UK and 17m in the USA
"TV1's coverage of England's 1-1 World Cup draw with the USA peaked with nearly 20 million viewers on Saturday, 12 June.
ITV1 HD's coverage of the match suffered an embarrassing fault after it cut to an ad break just as Steven Gerrard scored England's goal. There was no interruption to ITV1.
World Cup Live averaged 13.160 million viewers and a 56% share of the audience, between 6.15pm and 9.45pm, according to unofficial overnight figures.
The game itself, which kicked off at 7.30pm, averaged 17.65 million, with a 15-minute peak of 19.415 million – a 69.8% share – between 9pm and 9.15pm."
Source: BARB data, reported by The Guardian, 14th June 2010
"Viewership for the 2010 FIFA World Cup is up significantly on ESPN/ABC and Univision.
Through Sunday, the World Cup is averaging a 2.6 U.S. rating and 4.2 million viewers on ESPN and ABC, up 63% in ratings and 80% in viewership from the comparable point in 2006 (1.6, 2.3 mil).
ABC drew a 2.8 rating and 4.7 million viewers for Sunday's Germany/Australia match, according to Nielsen fast-nationals, up 27% in ratings and 40% in viewership from Mexico/Iran on the first Sunday of the 2006 World Cup (2.2, 3.3 mil).
Also on Sunday, ESPN drew a 2.0 and 3.0 million for Serbia/Ghana.
Not surprisingly, Saturday's USA/England match on ABC stands as the top telecast of the World Cup, with a 7.3 and 13.0 million viewers.
Over on Univision, the World Cup averaged 3.2 million viewers for the first two days, up 49% from 2006.
Saturday's USA/England match drew 4.1 million viewers on Univision, the second-largest audience ever for a USA match on the network. USA/England is not the network's top telecast of this year's World Cup, however; the Mexico/South Africa opener drew 5.4 million viewers."
Source: SportsMediaWatch, 14th June 2010
ITV1 HD's coverage of the match suffered an embarrassing fault after it cut to an ad break just as Steven Gerrard scored England's goal. There was no interruption to ITV1.
World Cup Live averaged 13.160 million viewers and a 56% share of the audience, between 6.15pm and 9.45pm, according to unofficial overnight figures.
The game itself, which kicked off at 7.30pm, averaged 17.65 million, with a 15-minute peak of 19.415 million – a 69.8% share – between 9pm and 9.15pm."
Source: BARB data, reported by The Guardian, 14th June 2010
"Viewership for the 2010 FIFA World Cup is up significantly on ESPN/ABC and Univision.
Through Sunday, the World Cup is averaging a 2.6 U.S. rating and 4.2 million viewers on ESPN and ABC, up 63% in ratings and 80% in viewership from the comparable point in 2006 (1.6, 2.3 mil).
ABC drew a 2.8 rating and 4.7 million viewers for Sunday's Germany/Australia match, according to Nielsen fast-nationals, up 27% in ratings and 40% in viewership from Mexico/Iran on the first Sunday of the 2006 World Cup (2.2, 3.3 mil).
Also on Sunday, ESPN drew a 2.0 and 3.0 million for Serbia/Ghana.
Not surprisingly, Saturday's USA/England match on ABC stands as the top telecast of the World Cup, with a 7.3 and 13.0 million viewers.
Over on Univision, the World Cup averaged 3.2 million viewers for the first two days, up 49% from 2006.
Saturday's USA/England match drew 4.1 million viewers on Univision, the second-largest audience ever for a USA match on the network. USA/England is not the network's top telecast of this year's World Cup, however; the Mexico/South Africa opener drew 5.4 million viewers."
Source: SportsMediaWatch, 14th June 2010
The World Cup has created the highest ever levels of internet usage
"World Cup fever pushed the Internet to a new record on Friday, according to measurements from Akamai.
Traffic to news sites globally started a steady climb about 6 a.m. Eastern time and peaked six hours later at noon, reaching nearly 12.1 million visitors per minute.
The traffic dipped going into the afternoon but stayed well above normal. The figures suggest that the Internet was most active during the Mexico-South Africa game and stayed heavy through the France-Uruguay game.
The day's traffic far exceeded the previous record of 8.5 million visitors per minute, which was set when Barack Obama won the U.S. presidential election in 2008."
Source: Data from Akamai, reported by CNET, 12th June 2010
Traffic to news sites globally started a steady climb about 6 a.m. Eastern time and peaked six hours later at noon, reaching nearly 12.1 million visitors per minute.
The traffic dipped going into the afternoon but stayed well above normal. The figures suggest that the Internet was most active during the Mexico-South Africa game and stayed heavy through the France-Uruguay game.
The day's traffic far exceeded the previous record of 8.5 million visitors per minute, which was set when Barack Obama won the U.S. presidential election in 2008."
Source: Data from Akamai, reported by CNET, 12th June 2010
Sunday, May 23, 2010
20 million people watched the Indian Premier League on YouTube
"The IPL Channel launched in March and broadcast up to two live Twenty20 cricket games every day.
Now that the event has drawn to a close, YouTube have released a report which details the key insights and metrics.
The IPL YouTube Channel in numbers...
200 countries and territories covered
57,000 commercial hours
3,200,000 minutes of branding achieved through thumbnails
20,000,000 unique views (112 days of commercial video were consumed by these 20 million viewers)
54,000,000 channel views
560,000,000 cumulative minutes of exposure to display ads on the live channel"
Source: Google Barometer blog post, 18th May 2010
Now that the event has drawn to a close, YouTube have released a report which details the key insights and metrics.
The IPL YouTube Channel in numbers...
200 countries and territories covered
57,000 commercial hours
3,200,000 minutes of branding achieved through thumbnails
20,000,000 unique views (112 days of commercial video were consumed by these 20 million viewers)
54,000,000 channel views
560,000,000 cumulative minutes of exposure to display ads on the live channel"
Source: Google Barometer blog post, 18th May 2010
Monday, October 12, 2009
250,000 - 300,000 live online streams of the England Vs. Ukraine football match were served
"Before the match, Perform had said it would cap the number of streams at one million to preserve the quality of the picture. The actual number of pay-per-view "buys", from £4.99 to £11.99, can be estimated at 250,000‑300,000, although a proportion of those were through a marketing tie-up with the online bookmaker Bet365, which showed the game free to customers with a funded account.
If Sky had shown the game, it might have expected around two million viewers and had it been broadcast on ITV, the audience would probably have peaked at around seven million. Kentaro refused to release a detailed breakdown, claiming the figures are commercially sensitive, so it is impossible to assess how many viewers arrived via newspaper websites and other media partners signed up to promote the match on a revenue-share basis."
Source: The Guardian, 12th October 2009
If Sky had shown the game, it might have expected around two million viewers and had it been broadcast on ITV, the audience would probably have peaked at around seven million. Kentaro refused to release a detailed breakdown, claiming the figures are commercially sensitive, so it is impossible to assess how many viewers arrived via newspaper websites and other media partners signed up to promote the match on a revenue-share basis."
Source: The Guardian, 12th October 2009
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