"Despite the backdrop of a depressed UK economy, advertising on the internet increased by 14.4% to a new high of £4,784 million in 2011, up £687 million year on year.
According to the latest Internet Advertising Bureau UK (IAB) advertising expenditure report, conducted by PwC, online advertising continues to grow at an exceptional rate, and last year experienced its biggest increase in five years.
UK ecommerce shoppers helped Retail surface as the biggest winner in terms of overall growth in the second half** of 2011, as it became the third biggest display advertiser. Consumer Goods (FMCG) moved to second place, while Finance just held on to top spot.
The top five categories, by share of display spend, in 2011 were:
Finance 15%
Consumer (FMCG) 15%
Retail 12%
Entertainment & the Media 12%
Technology 9%
The powerhouse of display is banners and other embedded formats, which continue to drive display forward (73% share). Growth of this format was fuelled by bigger, richer and more dynamic ads that spiked display spend by 13.4% to a high of £1,128 million (£945 million in 2010) and a 24% share of online ad spend (23% in 2010).
Video advertising continued its incredible growth and now accounts for 10% of all online display advertising. Expenditure on online video doubled year on year to £109 million (£54 million in 2010). The format has grown more than eight-fold since 2008, when video spend was £12 million.
In 2011 banner ads on social media platforms such as Facebook, YouTube and LinkedIn, increased by 75% to £240 million – an eight-fold increase since records began in 2008.
Search marketing proved to be a recession-proof staple for direct response advertisers, recording impressive growth of 17.5% to £2,767 million (£2,346 million in 2010), and a 58% share of online advertising spend (57% in 2010).
Despite a difficult market for recruitment, total Classified ads grew 5.2% to £785 million (£751 million in 2010) and a share of 16% (18% in 2010). However, consumer and B2B Classifieds (property, cars, holidays and B2B), reached the half billion milestone for the first time at £509 million (£485 million in 2010).
Advertising on mobile devices rose by 157%* in 2011, to a new high of £203million, as a result of increased smartphone ownership, the proliferation of touchscreen technology, 3G, and soaring tablet sales, which sparked a surge in interest from brands, especially in the Retail and Consumer Goods (FMCG) sectors."
Showing posts with label Finance. Show all posts
Showing posts with label Finance. Show all posts
Tuesday, April 3, 2012
Friday, March 23, 2012
American Express' twitter campaign generated an estimated 160,000 tweets and $7.2m in spend on the cards
"A campaign launched by American Express in the first week of March on Twitter has generated some eye-brow raising numbers. Called Tweet Your Way to Savings, the campaign asks AmEx cardholders to tweet #AmEx hashtag in order to receive a deal the cardholder is marketing. The savings are automatically applied with the purchase.
Visibli Social Analytics, which has been tracking the #AmEx hashtags since the campaign launched on March 6, reports that the campaign has generated so far a total spend of approximately $7.2 million and discounts of $1.4 million, roughly. There have been 160,707 tweets, or approximately 259 tweets per hour."
Visibli Social Analytics, which has been tracking the #AmEx hashtags since the campaign launched on March 6, reports that the campaign has generated so far a total spend of approximately $7.2 million and discounts of $1.4 million, roughly. There have been 160,707 tweets, or approximately 259 tweets per hour."
Source: MarketingVox, 16th March 2012
Thursday, November 17, 2011
Transactions on Kenya's M-Pesa mobile money service exceed transactions made by Western Union globally
"Local transactions by Kenya’s mobile money service, M-Pesa currently exceed transactions made by Western Union globally, the International Monetary Fund (IMF) reports. According to the IMF, “M-Pesa now processes more transactions domestically within Kenya than Western Union does globally, and provides mobile banking facilities to more than 70 per cent of the country’s adult population.”
Launched in March 2007 by Kenyan telecoms operator, Safaricom, the service which now has over 14 million users in Kenya is currently the world’s most successful mobile payments system."
Launched in March 2007 by Kenyan telecoms operator, Safaricom, the service which now has over 14 million users in Kenya is currently the world’s most successful mobile payments system."
Source: TheNextWeb, 24th October 2011
Thursday, October 6, 2011
Microfinance company Kiva has loaned nearly $250m in 5 years
"Since Kiva was founded in 2005:
629,358 Kiva lenders
$248 million in loans
98.87% Repayment rate
We work with:
142 Field Partners
450 volunteers around the world
60 different countries"
Source: Kiva, retrieved 6th October 2011
More stats here
629,358 Kiva lenders
$248 million in loans
98.87% Repayment rate
We work with:
142 Field Partners
450 volunteers around the world
60 different countries"
Source: Kiva, retrieved 6th October 2011
More stats here
Friday, July 8, 2011
40% of American - & 25% of British - mobile web users use mobile banking services
"Young owners of smartphones in Britain and the United States are increasingly managing their finances via their phones, checking account balances and viewing transactions, new research shows.
Consumer research by mobile web and application specialists Antenna said 40 percent of those who accessed the Internet via mobile phones or tablet computers in the U.S. were using mobile banking services.
That compared with 25 percent in Britain.
The United States was also ahead in terms of how many users were accessing banking sites via a specific mobile application created by the bank, as opposed to reaching a mobile site via a browser on the Internet.
Antenna Chief Executive Jim Hemmer told Reuters that consumers, particularly younger ones, had little loyalty for which bank they used and therefore the banks could attract more customers if they improved their offerings."
Source: Research by Antenna, reported by Reuters, 29th June 2011
Consumer research by mobile web and application specialists Antenna said 40 percent of those who accessed the Internet via mobile phones or tablet computers in the U.S. were using mobile banking services.
That compared with 25 percent in Britain.
The United States was also ahead in terms of how many users were accessing banking sites via a specific mobile application created by the bank, as opposed to reaching a mobile site via a browser on the Internet.
Antenna Chief Executive Jim Hemmer told Reuters that consumers, particularly younger ones, had little loyalty for which bank they used and therefore the banks could attract more customers if they improved their offerings."
Source: Research by Antenna, reported by Reuters, 29th June 2011
Wednesday, March 30, 2011
52% of Chinese mobile internet users use mobile banking
"According to the "2011 China Mobile Banking Industry User Survey" recently issued in Beijing by Chinese mobile internet portal 3G.cn, as of February 2011, mobile banking reached a penetration rate of 52.2% among Chinese mobile internet users, compared to 36.8% in July 2010. The report also shows that the industry is making inroads amongst the middle-age demographic, and users' personal monthly income level continues to rise."
Source: Marbridge Daily, 30th March 2011
Source: Marbridge Daily, 30th March 2011
Friday, October 2, 2009
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