Visitors arriving from Pinterest are more likely to spend than those arriving from other social channels

"Pinterest isn’t just driving record levels of traffic to the websites of retailers and publishers — it’s also driving sales, some early data indicates.
Wayfair (formerly CSN Stores), the second largest home goods retailer by revenue, has found that Pinterest referrals are more likely to make a purchase and spend more on average than visitors from other social channels.
Wayfair CEO Niraj Shah says that shoppers referred by Pinterest are more 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average.
The statistics are in some respects even more impressive when non-social channels are added in. On average, Pinterest referrals spend 70% more than visitors referred from non-social channels, including search. They are not, however, as likely to make a purchase as those referred by other channels.
Those statistics are averaged among Wayfair’s three home goods websites: wayfair.com, allmodern.com and jossandmain.com, the latter of which is a daily deals site. Collectively, the three sites brought in $500 million in revenue last year. (Williams-Sonoma, the number one player in the category, posted revenues of $3.7 billion for fiscal 2011.)"

Source:  Mashable, 3rd April 2012

Facebook refers nearly as much traffic to The Guardian as Google does

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Source:  A chart used during a speech by Tanya Cordrey of The Guardian, reported by Journalism.co.uk, 21st March 2012
Note - see the full article for more stats & background

Pinterest drives more referral traffic than Twitter

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Source:  Shareaholic, 7th March 2012

Pinterest drives nearly as much referral traffic as Twitter

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Source:  Data from Shareaholic, reported in their blog, 1st February 2012
Methodology:  "based on aggregated data from more than 200,000 publishers that reach more than 260 million unique monthly visitors each month"

The BBC news sites send over 6 million click-throughs to other sites per month

"Last year we were tasked with doubling the number of click-throughs to external sites from the BBC News website by 2013, as part of the BBC's Strategy Review.
This was something I discussed at a panel session I was taking part in at yesterday's News:Rewired conference, organised by Journalism.co.uk, and I wanted to write briefly here about our ongoing efforts to improve the ways in which we link externally from our news articles.
Having asked for the figures from our research team for my presentation, it was great to hear that we appear to be well on track to achieve the goal set for us.
Looking back at the third quarter of 2010, we had an average of around 2.9m external click-throughs per month from UK users. That period - last year's July, August & September - was around the time of the redesign of the News website. That meant, among other changes, that the 'From other news sites' and 'Related internet links' sections moved from the right-hand side to the bottom of news stories. And we have also been doing more linking to external sources from within the text of story pages.
The figures for the third quarter of this year show that all this has had an effect, and it looks as though we've been getting something right. The monthly average is now around 6.1m click-throughs i.e. more than double what it was last year. One caveat is that there have been some big news stories over this period, including the August riots, Norway shootings and Amy Winehouse's death. Another caveat is that we are using a different method to measure the figures now, so whilst the comparison should be pretty accurate, there's a small margin for error."

Source:  BBC News blog, 7th October 2011