"According to Socialbakers, the countries with the highest Facebook mobile penetration are:
Nigeria: 81.2 percent
Brunei: 80.8 percent
South Africa: 80.5 percent
Malawi: 78.3 percent
Papua New Guinea: 78.3 percent
Namibia: 76.7 percent
Botswana: 76.4 percent
Zambia: 73.9 percent
Japan: 72.1 percent
Singapore: 71.8 percent"
Source: AllFacebook, 8th May 2012
Note - this means the number who access via mobile as a percent of the total users - but the people accessing via mobile may also access on a desktop device.
Showing posts with label APAC. Show all posts
Showing posts with label APAC. Show all posts
Wednesday, May 9, 2012
Tuesday, December 6, 2011
Chinese internet users spend more time online than with any other medium
"With out-of-home (OOH) ads and TV achieving the highest reach in Chinese consumers at 77% and 76% respectively, it is little wonder marketers are investing heavily in advertising on these two media platforms. However, the Yangtze Study reveals that the digital space ranks a close third behind OOH ads and TV in reach and is where most consumers are choosing to spend their time, with an average consumer spending 3.25 hours online, compared to 2.21 hours and 0.51 hours with TV and OOH ads, respectively. More surprisingly, the Yangtze Study also shows that consumers in tier-3 cities lead in the race when it comes to online contact hours per day, clocking in an average of 3.57 hours per day, as compared to their tier-1 and tier-2 counterparts at 3.08 hours and 3.07 hours, respectively.
The Yangtze Study also highlighted the prevalence of online entertainment, especially video, as a favorite way for Chinese consumers to digest content. Across screens, respondents spent an average of 1.76 hours daily watching video clips on computers, with tier-2 consumers heading the pack at 1.98 hours. With China home to the world‘s largest Internet population, it is highly possible that online has the potential to become the vehicle most used to access video content for cities in tiers 1-4.
"What we are witnessing now is the biggest digital evolution on earth taking place right here in China. There is a growing population of netizens in lower tiers who do not even have a TV set at home and instead are choosing to watch most of their TV content online", said Jeffrey Tan, SMG China‘s National Research & Insights Director. "While internet usage in lower tiers right now is skewed towards instant messaging and online entertainment (such as gaming, music and video), they are quickly catching on to the social networking craze that is sweeping across the country.""
The Yangtze Study also highlighted the prevalence of online entertainment, especially video, as a favorite way for Chinese consumers to digest content. Across screens, respondents spent an average of 1.76 hours daily watching video clips on computers, with tier-2 consumers heading the pack at 1.98 hours. With China home to the world‘s largest Internet population, it is highly possible that online has the potential to become the vehicle most used to access video content for cities in tiers 1-4.
"What we are witnessing now is the biggest digital evolution on earth taking place right here in China. There is a growing population of netizens in lower tiers who do not even have a TV set at home and instead are choosing to watch most of their TV content online", said Jeffrey Tan, SMG China‘s National Research & Insights Director. "While internet usage in lower tiers right now is skewed towards instant messaging and online entertainment (such as gaming, music and video), they are quickly catching on to the social networking craze that is sweeping across the country.""
Source: Research from Starcom Mediavest Group's Yangtze study, reported in a press release, 14th October 2011
Thursday, December 1, 2011
Wednesday, November 2, 2011
Chinese handset manufacturer ZTE is now the 4th largest globally, by volume
"According to new global handset market figures released yesterday by market research firm IDC, Chinese telecom equipment and terminal manufacturer ZTE had Q3 2011 shipments of 19.1 mln handsets, surpassing Apple to gain a firm fourth-place position with 4.9% of the global market. Nokia and Samsung maintained the first- and second-place positions; LG, in third place, had a 5.4% share of the market. ZTE said that it plans to become one of the world's top three handset makers by shipments over the next three to five years."
Source; Data from IDC, reported by Beijing News, via Marbridge Daily, 2nd November 2011
120m smartphones were shipped in Q3 2011, up 49% Y-o-Y
"Canalys today released its Q3 2011 country-level smart phone shipment estimates to clients, revealing that HTC has taken the top spot in the US market. At the same time, a particularly strong performance from Samsung saw it become the world’s number one smart phone vendor. Overall, the worldwide market grew substantially: 49% year-on-year to 120.4 million units.
With phenomenal year-on-year and sequential growth of 252% and 60% respectively, Samsung shipped 27.3 million smart phones under its own brand to capture a 23% share, becoming the number one vendor in APAC, Western Europe and Latin America, ahead of Nokia, Apple and RIM respectively. With well-regarded products, such as the Galaxy S II, and significant marketing campaigns, the vendor registered the second highest quarterly shipment total in the market’s history, behind only Nokia’s Q4 2010 performance. In addition, Samsung shipped an estimated 500,000 units worldwide under the Google and T-Mobile brands.
In the United States, the world’s largest smart phone market, HTC shone in Q3 2011, edging out Apple and Samsung to become the leading vendor. HTC shipped 5.7 million smart phones in the US under its own brand, giving it almost a quarter of the market, as well as an estimated 70,000 units under the T-Mobile brand. ‘However you count it, HTC has become a deserved leader in the US smart phone market,’ said Palo Alto-based Canalys Vice President and Principal Analyst, Chris Jones. ‘This is an awesome achievement for HTC, which has built a premium brand in a highly competitive market in just a few short years. It now has a strong range of 4G Android products, with devices ranged by each of the major carriers, and offers some of the most compelling and differentiated products found on the platform today.’"
With phenomenal year-on-year and sequential growth of 252% and 60% respectively, Samsung shipped 27.3 million smart phones under its own brand to capture a 23% share, becoming the number one vendor in APAC, Western Europe and Latin America, ahead of Nokia, Apple and RIM respectively. With well-regarded products, such as the Galaxy S II, and significant marketing campaigns, the vendor registered the second highest quarterly shipment total in the market’s history, behind only Nokia’s Q4 2010 performance. In addition, Samsung shipped an estimated 500,000 units worldwide under the Google and T-Mobile brands.
In the United States, the world’s largest smart phone market, HTC shone in Q3 2011, edging out Apple and Samsung to become the leading vendor. HTC shipped 5.7 million smart phones in the US under its own brand, giving it almost a quarter of the market, as well as an estimated 70,000 units under the T-Mobile brand. ‘However you count it, HTC has become a deserved leader in the US smart phone market,’ said Palo Alto-based Canalys Vice President and Principal Analyst, Chris Jones. ‘This is an awesome achievement for HTC, which has built a premium brand in a highly competitive market in just a few short years. It now has a strong range of 4G Android products, with devices ranged by each of the major carriers, and offers some of the most compelling and differentiated products found on the platform today.’"
Source: Press release from Canalys, 31st October 2011
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