"Young Dads …
Spend more money than Mom. Young fathers spend $400 a month on media, $100 more than young moms
Have cleaned up their act. 70% say the type of media they consume is more family-friendly
Give advice. 54% share advice with their friends and family about CPG products. 81% share advice about tech products
73% of young dads use social networking sites to communicate with others over the course of a typical week; 94% (of these social networking users) use Facebook for this purpose. 40% of young dads rely on internet voice/video calling to communicate, with the most popular being Skype (72% of voice/video calling users).
Are still gaming. But 79% use their console for streaming movies and other family-friendly content
Are brand loyal. 50% consider themselves loyal to a particular brand within the auto and tech categories
Use search. Online search and word-of-mouth influence decisions in the tech, telco, auto, CPG and financial categories
Pre-Family Men …
Spend $350 a month on media, $60 more than pre-family women
Give advice. 72% give advice to their friends and family about tech products
Are influenced by media. 66% are influenced by TV advertising, while 50% are influenced by online advertising and 44% are influenced by online search results
Spend the most time online researching autos . 44% of them are loyal auto and tech enthusiasts
Spend 10+ hours a day multitasking between their PC, smartphone, tablet and gaming console
Love gaming. 75% spend more than 7 hours a month gaming or using their console to download movies and other content"
Source: Research by Microsoft, reported in a blog post, 24th April 2012
Showing posts with label demographics. Show all posts
Showing posts with label demographics. Show all posts
Thursday, May 3, 2012
Monday, April 23, 2012
Stats on tablet users & usage
"Today's Tablet User
"Tapping Into Tabletomics" also offers a snapshot of today's tablet user:
62% use their tablets daily
Daily tablet users spend an average of 2.4 hours per day on their tablets
85% of tablet use is for personal reasons versus business
77% of tablet use is alone
74% of tablet usage is done at home
Most media activities on the tablet, such as playing games and watching TV shows, peak with the 18-24 demo
The research reveals emotional connections to this device unlike any other in the household. More than 50% of respondents said their tablet makes them feel happier and more relaxed, while 49% said tablets make them more effective at managing life. Forty percent agree that "my tablet brings out the best in me" and 39% said tablets boost creativity.
One participant succinctly summed up her close relationship with her tablet: "The iPad is my form of entertainment, relaxation, fun, and opportunity to get information. It's my personal space, in a sense." However, not all tablet users feel the same. "Tapping into Tabletomics" revealed varying degrees of tablet love across four distinct segments of tablet users.
Power Trippers (18%): younger users, often male, that love their tablets and use them for everything.
Cool & Efficient (23%): frequent users that rely on tablets to be useful above anything else.
Happy-go-lucky (28%): light users that view tablets as a friendly source of enjoyment and entertainment.
Proceeding with Caution (31%): the lightest and often less technologically-savvy users that stick to basic activities.
Rush continued, "We found that the tablet is a jack of many trades - it offers video and social experiences, it's a source of information and it's portable. But despite its versatility, other devices prove irreplaceable."
While tablets provide both emotional and functional benefits, most tablet owners are not ready to purge their smartphones, laptops or gaming consoles. A vast majority, 65%, would replace their laptop before their tablet because it lacks the work functionality, and 77% would replace their iPhone before their iPad."
Source: Data from Viacom's "Tapping Into Tabletomics", reported in a press release, 17th April 2012
Methodology: "Drawing on a national online survey of more than 2,500 people ages 8-54 as well as qualitative, in-depth interviews with dedicated tablet users in New York and Los Angeles, "Tapping into Tabletomics" found that, in just a few years, tablets have risen to second-screen prominence for full-length TV (FLTV) show viewing, ahead of computers. Out of total time spent watching FLTV shows, 15% of viewing occurs on tablets."
"Tapping Into Tabletomics" also offers a snapshot of today's tablet user:
62% use their tablets daily
Daily tablet users spend an average of 2.4 hours per day on their tablets
85% of tablet use is for personal reasons versus business
77% of tablet use is alone
74% of tablet usage is done at home
Most media activities on the tablet, such as playing games and watching TV shows, peak with the 18-24 demo
The research reveals emotional connections to this device unlike any other in the household. More than 50% of respondents said their tablet makes them feel happier and more relaxed, while 49% said tablets make them more effective at managing life. Forty percent agree that "my tablet brings out the best in me" and 39% said tablets boost creativity.
One participant succinctly summed up her close relationship with her tablet: "The iPad is my form of entertainment, relaxation, fun, and opportunity to get information. It's my personal space, in a sense." However, not all tablet users feel the same. "Tapping into Tabletomics" revealed varying degrees of tablet love across four distinct segments of tablet users.
Power Trippers (18%): younger users, often male, that love their tablets and use them for everything.
Cool & Efficient (23%): frequent users that rely on tablets to be useful above anything else.
Happy-go-lucky (28%): light users that view tablets as a friendly source of enjoyment and entertainment.
Proceeding with Caution (31%): the lightest and often less technologically-savvy users that stick to basic activities.
Rush continued, "We found that the tablet is a jack of many trades - it offers video and social experiences, it's a source of information and it's portable. But despite its versatility, other devices prove irreplaceable."
While tablets provide both emotional and functional benefits, most tablet owners are not ready to purge their smartphones, laptops or gaming consoles. A vast majority, 65%, would replace their laptop before their tablet because it lacks the work functionality, and 77% would replace their iPhone before their iPad."
Source: Data from Viacom's "Tapping Into Tabletomics", reported in a press release, 17th April 2012
Methodology: "Drawing on a national online survey of more than 2,500 people ages 8-54 as well as qualitative, in-depth interviews with dedicated tablet users in New York and Los Angeles, "Tapping into Tabletomics" found that, in just a few years, tablets have risen to second-screen prominence for full-length TV (FLTV) show viewing, ahead of computers. Out of total time spent watching FLTV shows, 15% of viewing occurs on tablets."
Wednesday, March 21, 2012
Tuesday, March 6, 2012
Nearly half of American adults own a smartphone
"Nearly half (46%) of American adults are smartphone owners as of February 2012, an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. Two in five adults (41%) own a cell phone that is not a smartphone, meaning that smartphone owners are now more prevalent within the overall population than owners of more basic mobile phones.
Nearly every major demographic group—men and women, younger and middle-aged adults, urban and rural residents, the wealthy and the less well-off—experienced a notable uptick in smartphone penetration over the last year. Overall adoption levels are at 60% or more within several cohorts, such as college graduates, 18-35 year olds and those with an annual household income of $75,000 or more."
Nearly every major demographic group—men and women, younger and middle-aged adults, urban and rural residents, the wealthy and the less well-off—experienced a notable uptick in smartphone penetration over the last year. Overall adoption levels are at 60% or more within several cohorts, such as college graduates, 18-35 year olds and those with an annual household income of $75,000 or more."
Full report here
Monday, March 5, 2012
82% of Chinese mobile internet users are under 30
"During 2011, the average age of Chinese mobile Internet users dropped again. 82% of all mobile Internet users are 30 years old or younger with 58% falling between 18 and 30 years old.
The 18-30 demographic is important because these are the adults with disposable income. Also, the disparity between male and female mobile Internet users evened out more. It is expected that females will out number males within 3 years."
The 18-30 demographic is important because these are the adults with disposable income. Also, the disparity between male and female mobile Internet users evened out more. It is expected that females will out number males within 3 years."
Source: Data from Chinese mobile search engine Easou, reported by MobiSights, 8th February 2012
Note - follow the link for more data
Monday, February 27, 2012
Thursday, February 9, 2012
Pinterest has over 11m monthly visitors in the US
"It’s beautiful, it’s addictive, and now Pinterest is having its glorious hockey stick moment. TechCrunch has attained exclusive data from comScore showing Pinterest just hit 11.7 million unique monthly U.S. visitors, crossing the 10 million mark faster than any other standalone site in history.
In fact, users are spending so much time sharing their favorite images that now only Facebook and Tumblr have more social media time on site than Pinterest. Who’s propelling its rise? 18-34 year old upper income women from the American heartland. Maybe we should call it blow-dryer growth.
According to comScore, the average Pinterest user spend 98 minutes per month on the site, compared to 2.5 hours on Tumblr, and 7 hours on Facebook. If you don’t count sites like Google+ or new Yahoo channels that have built in user bases, comScore’s data shows Pinterest would be the fastest site of any kind to hit 10 million monthly uniques in the U.S.
[Update: comScore reported to us that Pinterest was the fastest independent site to hit 10 million monthly uniques in the U.S., and that according to its data, Formspring never reached 10 million monthly active users in the U.S. and instead peaked around 8+ million."
In fact, users are spending so much time sharing their favorite images that now only Facebook and Tumblr have more social media time on site than Pinterest. Who’s propelling its rise? 18-34 year old upper income women from the American heartland. Maybe we should call it blow-dryer growth.
According to comScore, the average Pinterest user spend 98 minutes per month on the site, compared to 2.5 hours on Tumblr, and 7 hours on Facebook. If you don’t count sites like Google+ or new Yahoo channels that have built in user bases, comScore’s data shows Pinterest would be the fastest site of any kind to hit 10 million monthly uniques in the U.S.
[Update: comScore reported to us that Pinterest was the fastest independent site to hit 10 million monthly uniques in the U.S., and that according to its data, Formspring never reached 10 million monthly active users in the U.S. and instead peaked around 8+ million."
Source: TechCrunch, 7th February 2012
Monday, January 30, 2012
Women write shorter presentations than men
That and other stats can be found in this presentation from Slideshare
SlideShare Zeitgeist 2011
View more presentations from Rashmi Sinha
Monday, January 23, 2012
The internet in 2011
A whole slew of useful stats, including:
"2.1 billion – Internet users worldwide.
922.2 million – Internet users in Asia.
476.2 million – Internet users in Europe.
271.1 million – Internet users in North America.
215.9 million – Internet users in Latin America / Caribbean.
118.6 million – Internet users in Africa.
68.6 million – Internet users in the Middle East.
21.3 million – Internet users in Oceania / Australia.
45% – Share of Internet users under the age of 25.
485 million – Number of Internet users in China, more than any other country in the world.
36.3% – Internet penetration in China.
591 million – Number of fixed (wired) broadband subscriptions worldwide."
"2.1 billion – Internet users worldwide.
922.2 million – Internet users in Asia.
476.2 million – Internet users in Europe.
271.1 million – Internet users in North America.
215.9 million – Internet users in Latin America / Caribbean.
118.6 million – Internet users in Africa.
68.6 million – Internet users in the Middle East.
21.3 million – Internet users in Oceania / Australia.
45% – Share of Internet users under the age of 25.
485 million – Number of Internet users in China, more than any other country in the world.
36.3% – Internet penetration in China.
591 million – Number of fixed (wired) broadband subscriptions worldwide."
Source: Multiple, collected together by Pingdom, 17th January 2012
Lots more stats, all fully sourced, here
Monday, January 16, 2012
Ownership of consumer electonics devices 18-34s vs. 35-55s
Click to enlarge
Source: accenture - Always On, Always Connected report, January 2012
Note - markets in the survey are: Brazil, China, France, Germany, India, Japan, Russia, South Africa, Sweden, US
Thursday, January 12, 2012
The demographics of American Pinterest users
"Pinterest’s growth over the past six months has been nothing short of astounding. We’ve noted this before, but some new data today from Hitwise confirms the trend. Last week, Pinterest attracted 11 million visits, up almost 40-fold from just six months ago. Pinterest is now one of the top 10 social networking sites Hitwise tracks.
[...]
Visitors tend to be female (58 percent), between 25 and 44 years old (59 percent). A lot of the visitors are from California and Texas, but Pinterest has mainstream appeal distributed across the middle of the country, with strong activity coming from Alabama, Tennessee, and Utah."
[...]
Visitors tend to be female (58 percent), between 25 and 44 years old (59 percent). A lot of the visitors are from California and Texas, but Pinterest has mainstream appeal distributed across the middle of the country, with strong activity coming from Alabama, Tennessee, and Utah."
Source: Data from Hiitwise, reported by TechCrunch, 22nd December 2011
Monday, December 19, 2011
The majority of 18-34 year olds in the US own a smartphone
"The majority of 25-34 and 18-24 year olds now own smartphones (64% and 53% respectively);
The majority of smartphone owners (62%) have downloaded apps on their devices and games are the top application category used in the past 30 days;
The number of smartphone subscribers using the mobile Internet has grown 45 percent since 2010;
87 percent of app downloaders (those who have downloaded an app in the past 30 days) have used deal-of-the-day websites like Groupon or Living Social;
Younger groups text the most. In Q3, teens 13-17 sent and received the most text messages (an average of 3,417 each month)."
The majority of smartphone owners (62%) have downloaded apps on their devices and games are the top application category used in the past 30 days;
The number of smartphone subscribers using the mobile Internet has grown 45 percent since 2010;
87 percent of app downloaders (those who have downloaded an app in the past 30 days) have used deal-of-the-day websites like Groupon or Living Social;
Younger groups text the most. In Q3, teens 13-17 sent and received the most text messages (an average of 3,417 each month)."
Source: Data from Nielsen, reported in NielsenWire, 15th December 2011
Thursday, December 8, 2011
45% of American 12 year olds have a profile on a social network
"Social networks like Facebook and MySpace are supposed to be limited to people who are ages 13 and up, but this is far from being the case, according to the Pew Internet & American Life Project, which found that nearly half of American 12-year-olds -- 45% -- have profiles on these sites. Assuming the 12-year-old population has remained stable, around 3.96 million since the latest Census projections in 2009, that means 1.78 million 12-year-olds are evading Facebook’s age limits.
These figures, while large, don’t come as much of a surprise following an earlier estimate from Consumer Reports that 7.5 million children under the age of 13 are on Facebook, including five million children under the age of 10. And they’re in line with separate data from Harris Interactive, which found that half of parents with 12-year-olds know that their children are on Facebook. What’s more, seven out of ten of these parents actually actively helped their children evade the security protocols meant to prevent anyone from under age 13 getting on the site."
Source: Mediapost, 25th November 2011
These figures, while large, don’t come as much of a surprise following an earlier estimate from Consumer Reports that 7.5 million children under the age of 13 are on Facebook, including five million children under the age of 10. And they’re in line with separate data from Harris Interactive, which found that half of parents with 12-year-olds know that their children are on Facebook. What’s more, seven out of ten of these parents actually actively helped their children evade the security protocols meant to prevent anyone from under age 13 getting on the site."
Source: Mediapost, 25th November 2011
Tuesday, November 22, 2011
The age distribution of friends on Facebook
Click to enlarge
(What it means is that if you're 20 it's likely that the largest age group of your Facebook friends will be 20, if you're 30 it will be 30 and so on)
Source: Anatomy of Facebook, by the Facebook Data Team, 22nd November 2011, based on analysis of over 700m Facebook members and their friendships
Monday, November 14, 2011
118.5m people in the US & UK play social games at least once a week
"PopCap Games, maker of some of the world’s most popular video games, today unveiled the results of a survey updating a 2010 report targeting social gamers in the U.S. and U.K. The survey found that 118.5 million people now play social games at least once a week, up 71%. Among other results in the new survey, players are now significantly more likely to spend real-world money to buy content within social games, with 31 million players having purchased in-game currency, up 86%.
The full report, conducted by Information Solutions Group is available for download at 2011 PopCap Social Gaming Research.
The report examines play habits, attitudes and regional/demographic differences among social gamers, who represent the fastest-growing segment of the video game industry. The social game sector is anticipated to generate $5 billion by 2015 according to market research firm Parks and Associates.
The survey found that 30%, or 35 million people who now play social games are new to the category since February 2010, and that 17% percent of people who play social games regularly are new to gaming altogether, having never previously played a video game, representing 20 million new gaming consumers. And while the average age of social gamers has gone down from 43 to 39, the average first time new social gamer is a 50+ year-old woman.
The report also uncovered regional differences in attitudes about cheating in social games, finding U.K. social gamers (11%) cheat at a higher rate than U.S. gamers (7%). Deeper insight into social gamers’ attitudes and habits surrounding cheating will be provided in a separate upcoming report.
Other key findings in the report include:
- 81 million people, or 68% of social gamers, play social games at least once a day
- 49 million people, or 41% of social gamers, play social games multiple times a day
- 33% of social gamers who played games on other platforms prior to playing social games reported spending less time playing games on other platforms
- Female social gamers outnumber men 55% to 45%
- The percentage of social gamers under 30 years old jumped from 19% to 30%
- 20% of all social gamers in the US are over 60, compared to only 7% in the U.K.
- Social gaming is a newer phenomenon in the U.K., where only 38% of social gamers have played for two years or more, versus 51% in the U.S."
Source: Press release from PopCap, 14th November 2011
Full report here
The full report, conducted by Information Solutions Group is available for download at 2011 PopCap Social Gaming Research.
The report examines play habits, attitudes and regional/demographic differences among social gamers, who represent the fastest-growing segment of the video game industry. The social game sector is anticipated to generate $5 billion by 2015 according to market research firm Parks and Associates.
The survey found that 30%, or 35 million people who now play social games are new to the category since February 2010, and that 17% percent of people who play social games regularly are new to gaming altogether, having never previously played a video game, representing 20 million new gaming consumers. And while the average age of social gamers has gone down from 43 to 39, the average first time new social gamer is a 50+ year-old woman.
The report also uncovered regional differences in attitudes about cheating in social games, finding U.K. social gamers (11%) cheat at a higher rate than U.S. gamers (7%). Deeper insight into social gamers’ attitudes and habits surrounding cheating will be provided in a separate upcoming report.
Other key findings in the report include:
- 81 million people, or 68% of social gamers, play social games at least once a day
- 49 million people, or 41% of social gamers, play social games multiple times a day
- 33% of social gamers who played games on other platforms prior to playing social games reported spending less time playing games on other platforms
- Female social gamers outnumber men 55% to 45%
- The percentage of social gamers under 30 years old jumped from 19% to 30%
- 20% of all social gamers in the US are over 60, compared to only 7% in the U.K.
- Social gaming is a newer phenomenon in the U.K., where only 38% of social gamers have played for two years or more, versus 51% in the U.S."
Source: Press release from PopCap, 14th November 2011
Full report here
Tuesday, November 8, 2011
The demographics of American gamers
Click to enlarge
Also this killer stat:
"Women age 18 or older represent a significantly greater portion of the game-playing population (37%) than boys age 17 or younger (13%)"
Source: Entertainment Software Association, Essential Facts about the Computer and Video Games Industry 2011
Friday, November 4, 2011
Smartphone penetration in the US by age
Click to enlarge
Source: Data from Nielsen reported in NielsenWire, 3rd November 2011
Follow the link for more data in OS shares
Tuesday, October 11, 2011
98% of online Americans aged 18-24s use social media
"Has the term "social Web" become redundant? Nearly so, it seems, as 91% of online adults - or 129 million consumers - now access social media at least once a month.
So says a new study from Experian Simmons, which, even more remarkably, finds that 98% of online 18-to 24 year-olds use social media monthly.
Narrowing the generational divide, Experian Simmons finds that the greatest growth sector for social is among older Americans.
In fact, the share of those in the 65-plus category who use social media grew a relative 50% in the past two years alone. As such, nearly 3-in-4 online seniors now use social media in a typical month, as do 82% of those ages 55 to 64."
So says a new study from Experian Simmons, which, even more remarkably, finds that 98% of online 18-to 24 year-olds use social media monthly.
Narrowing the generational divide, Experian Simmons finds that the greatest growth sector for social is among older Americans.
In fact, the share of those in the 65-plus category who use social media grew a relative 50% in the past two years alone. As such, nearly 3-in-4 online seniors now use social media in a typical month, as do 82% of those ages 55 to 64."
Source: MediaPost, 7th October 2011
Full report here
Monday, October 10, 2011
Online buzz can drive ratings for TV shows
"An analysis conducted by NM Incite, a Nielsen/McKinsey Company, and Nielsen looked at the correlation between online buzz and television ratings and found a statistically significant relationship throughout a TV show’s season among all age groups, with the strongest correlation among younger demos (people ages 12-17 and 18-34), and a slightly stronger overall correlation for women compared to men. Men over 50 showed the weakest buzz-to-ratings connection leading up to a show’s premiere through the middle of the season, but that relationship strengthened by the finale as all age groups were actively discussing a TV show via social media.
Among people aged 18-34, the most active social networkers, social media buzz is most closely aligned with TV ratings for the premiere of a show. A few weeks prior to a show’s premiere, a nine percent increase in buzz volume correlates to a one percent increase in ratings among this group. As the middle of the season approaches and then the finale, the correlation is slightly weaker, but still significant, with a 14 percent increase in buzz corresponding to a one percent increase in ratings."
Among people aged 18-34, the most active social networkers, social media buzz is most closely aligned with TV ratings for the premiere of a show. A few weeks prior to a show’s premiere, a nine percent increase in buzz volume correlates to a one percent increase in ratings among this group. As the middle of the season approaches and then the finale, the correlation is slightly weaker, but still significant, with a 14 percent increase in buzz corresponding to a one percent increase in ratings."
Source: Research by NM Incite, a Nielsen/McKinsey Company, and Nielsen, reported in Nielsen's blog, 6th October 2011
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