"According to Socialbakers, the countries with the highest Facebook mobile penetration are:
Nigeria: 81.2 percent
Brunei: 80.8 percent
South Africa: 80.5 percent
Malawi: 78.3 percent
Papua New Guinea: 78.3 percent
Namibia: 76.7 percent
Botswana: 76.4 percent
Zambia: 73.9 percent
Japan: 72.1 percent
Singapore: 71.8 percent"
Source: AllFacebook, 8th May 2012
Note - this means the number who access via mobile as a percent of the total users - but the people accessing via mobile may also access on a desktop device.
Wednesday, May 9, 2012
Mobile accounted for 13% of online sales in the US in Q1 2012
"Mobile is capturing a larger share of the online retailer sector in the US, according to a new report from IBM. Mobile commerce grew to 13.3 per cent of all online retail sales during the first quarter.
Mobile devices generated 17.1 per cent of all online sessions on retail sites, making a significant jump from 6.1 per cent in the year-ago period. The iPhone drives 6.5 per cent of mobile device retail traffic while Android captures 5.9 per cent and the iPad comprised 5.3 per cent.
"Over the first quarter, the digitally empowered consumer continued to demonstrate the momentum of the online channel and specifically mobile commerce, which has established itself as a legitimate channel for shopping," says Craig Hayman, general manager at IBM Industry Solutions. "Moving ahead, we will help retailers synchronize the demand and supply chains to address issues of product availability and connect to the mobile buyer.""
Source: Data from IBM, reported by Mobile Marketing, 3rd May 2012
Mobile devices generated 17.1 per cent of all online sessions on retail sites, making a significant jump from 6.1 per cent in the year-ago period. The iPhone drives 6.5 per cent of mobile device retail traffic while Android captures 5.9 per cent and the iPad comprised 5.3 per cent.
"Over the first quarter, the digitally empowered consumer continued to demonstrate the momentum of the online channel and specifically mobile commerce, which has established itself as a legitimate channel for shopping," says Craig Hayman, general manager at IBM Industry Solutions. "Moving ahead, we will help retailers synchronize the demand and supply chains to address issues of product availability and connect to the mobile buyer.""
Source: Data from IBM, reported by Mobile Marketing, 3rd May 2012
By August 2012 there will be 140,000 NFC payment points in the UK
"By the time of the Olympic Games there will be more than 140,000 contactless terminals around the UK. From the moment visitors land at Heathrow they will be immersed in a contactless payment experience with everything from taxis, to retail outlets, to the Olympic Park itself."
Source: Press release from Samsung and Visa, 9th May 2012
Source: Press release from Samsung and Visa, 9th May 2012
Tuesday, May 8, 2012
77% of the UK online population are active participants
"Like the population itself, the picture is nuanced but six striking themes emerged:
The model which has guided many people's thinking in this area, the 1/9/90 rule, is outmoded. The number of people participating online is significantly higher than 10%.
Participation is now the rule rather than the exception: 77% of the UK online population is now active in some way.
This has been driven by the rise of 'easy participation': activities which may have once required great effort but now are relatively easy, expected and every day. 60% of the UK online population now participates in this way, from sharing photos to starting a discussion.
Despite participation becoming relatively 'easy', almost a quarter of people (23%) remain passive - they do not participate at all.
Passivity is not as rooted in digital literacy as traditional wisdom may have suggested. 11% of the people who are passive online today are early adopters. They have the access and the ability but are choosing not to participate.
Digital participation now is best characterised through the lens of choice. These are the decisions we take about whether, when, with whom and around what, we will participate. Because participation is now much more about who we are, than what we have, or our digital skill."
The model which has guided many people's thinking in this area, the 1/9/90 rule, is outmoded. The number of people participating online is significantly higher than 10%.
Participation is now the rule rather than the exception: 77% of the UK online population is now active in some way.
This has been driven by the rise of 'easy participation': activities which may have once required great effort but now are relatively easy, expected and every day. 60% of the UK online population now participates in this way, from sharing photos to starting a discussion.
Despite participation becoming relatively 'easy', almost a quarter of people (23%) remain passive - they do not participate at all.
Passivity is not as rooted in digital literacy as traditional wisdom may have suggested. 11% of the people who are passive online today are early adopters. They have the access and the ability but are choosing not to participate.
Digital participation now is best characterised through the lens of choice. These are the decisions we take about whether, when, with whom and around what, we will participate. Because participation is now much more about who we are, than what we have, or our digital skill."
Source: Data from BBC Future Media, reported in a blog post, 4th May 2012
Note: "The Participation Choice is a synthesis of primary and secondary research conducted over the past 18 months. The data published today are all taken from the most recent, large scale survey of 7,500 UK adults - representative of the UK online population."
Apple shipped an estimated 68% of all tablets in Q1 2012
"A steep drop in shipments of Android-based tablets offset a strong quarter from Apple and caused the media tablet market to miss projections for the first quarter of 2012 (1Q12), according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Media Tablet and eReader Tracker. Total worldwide media tablet shipments for the quarter reached 17.4 million units in 1Q12, 1.2 million units below IDC's projection for the quarter. While IDC predicted a sharp seasonal slowdown of -34% from the previous quarter’s record-breaking 28.2 million units, the actual decline was slightly steeper at -38.4%. The total still represents a robust year-over-year growth rate of 120%, up from 7.9 million units in the first quarter of 2011.
"Apple reasserted its dominance in the market this quarter, driving huge shipment totals at a time when all but a few Android vendors saw their numbers drop precipitously after posting big gains during the holiday buying season," said Tom Mainelli, research director, Mobile Connected Devices at IDC. "Apple's move to position the iPad as an all-purpose tablet, instead of just a content consumption device, is resonating with consumers as well as educational and commercial buyers. And its decision to keep a lower-priced iPad 2 in the market after it launched the new iPad in March seems to be paying off as well."
Apple shipped 11.8 million iPads during the quarter, down from 15.4 million units in the fourth quarter of 2011, and grew its worldwide share from 54.7% in 4Q11 to 68% in 1Q12. Amazon, which stormed into the market in 4Q11 to grab second place with 16.8% of the market on shipment of 4.8 million units, saw its share decline significantly in the first quarter to just over 4%, falling to third place as a result. Samsung took advantage of Amazon's weakness to regain the number two position while Lenovo vaulted into the number four spot, followed by Barnes & Noble at number five.
Although total Android shipments were down sharply in 1Q12, companies such as Samsung and Lenovo are beginning to gain traction in the market with their latest generation of Android products. IDC expects the segment to rebound quickly as other vendors introduce new products in the second quarter and beyond."
"Apple reasserted its dominance in the market this quarter, driving huge shipment totals at a time when all but a few Android vendors saw their numbers drop precipitously after posting big gains during the holiday buying season," said Tom Mainelli, research director, Mobile Connected Devices at IDC. "Apple's move to position the iPad as an all-purpose tablet, instead of just a content consumption device, is resonating with consumers as well as educational and commercial buyers. And its decision to keep a lower-priced iPad 2 in the market after it launched the new iPad in March seems to be paying off as well."
Apple shipped 11.8 million iPads during the quarter, down from 15.4 million units in the fourth quarter of 2011, and grew its worldwide share from 54.7% in 4Q11 to 68% in 1Q12. Amazon, which stormed into the market in 4Q11 to grab second place with 16.8% of the market on shipment of 4.8 million units, saw its share decline significantly in the first quarter to just over 4%, falling to third place as a result. Samsung took advantage of Amazon's weakness to regain the number two position while Lenovo vaulted into the number four spot, followed by Barnes & Noble at number five.
Although total Android shipments were down sharply in 1Q12, companies such as Samsung and Lenovo are beginning to gain traction in the market with their latest generation of Android products. IDC expects the segment to rebound quickly as other vendors introduce new products in the second quarter and beyond."
Source: Data from IDC reported in a press release, 3rd May 2012
Thursday, May 3, 2012
Young fathers in America spend more on media than young mothers
"Young Dads …
Spend more money than Mom. Young fathers spend $400 a month on media, $100 more than young moms
Have cleaned up their act. 70% say the type of media they consume is more family-friendly
Give advice. 54% share advice with their friends and family about CPG products. 81% share advice about tech products
73% of young dads use social networking sites to communicate with others over the course of a typical week; 94% (of these social networking users) use Facebook for this purpose. 40% of young dads rely on internet voice/video calling to communicate, with the most popular being Skype (72% of voice/video calling users).
Are still gaming. But 79% use their console for streaming movies and other family-friendly content
Are brand loyal. 50% consider themselves loyal to a particular brand within the auto and tech categories
Use search. Online search and word-of-mouth influence decisions in the tech, telco, auto, CPG and financial categories
Pre-Family Men …
Spend $350 a month on media, $60 more than pre-family women
Give advice. 72% give advice to their friends and family about tech products
Are influenced by media. 66% are influenced by TV advertising, while 50% are influenced by online advertising and 44% are influenced by online search results
Spend the most time online researching autos . 44% of them are loyal auto and tech enthusiasts
Spend 10+ hours a day multitasking between their PC, smartphone, tablet and gaming console
Love gaming. 75% spend more than 7 hours a month gaming or using their console to download movies and other content"
Source: Research by Microsoft, reported in a blog post, 24th April 2012
Spend more money than Mom. Young fathers spend $400 a month on media, $100 more than young moms
Have cleaned up their act. 70% say the type of media they consume is more family-friendly
Give advice. 54% share advice with their friends and family about CPG products. 81% share advice about tech products
73% of young dads use social networking sites to communicate with others over the course of a typical week; 94% (of these social networking users) use Facebook for this purpose. 40% of young dads rely on internet voice/video calling to communicate, with the most popular being Skype (72% of voice/video calling users).
Are still gaming. But 79% use their console for streaming movies and other family-friendly content
Are brand loyal. 50% consider themselves loyal to a particular brand within the auto and tech categories
Use search. Online search and word-of-mouth influence decisions in the tech, telco, auto, CPG and financial categories
Pre-Family Men …
Spend $350 a month on media, $60 more than pre-family women
Give advice. 72% give advice to their friends and family about tech products
Are influenced by media. 66% are influenced by TV advertising, while 50% are influenced by online advertising and 44% are influenced by online search results
Spend the most time online researching autos . 44% of them are loyal auto and tech enthusiasts
Spend 10+ hours a day multitasking between their PC, smartphone, tablet and gaming console
Love gaming. 75% spend more than 7 hours a month gaming or using their console to download movies and other content"
Source: Research by Microsoft, reported in a blog post, 24th April 2012
Tuesday, May 1, 2012
Apple sold 67m iPads in 2 years
"And so our view is that the tablet market is huge. And we've said that since day one. We didn't wait until we had a lot of results. We were using them here, and it was already clear to us that there was so much you could do and that the reasons that people would use those would be so broad. And that's precisely what we've seen. We -- the iPad has taken off not only in consumer in a meaningful way but in education and in enterprise, and it's sort of everywhere you look now. And the applications are so easy to make very meaningful for someone, and there -- the -- there's such an abundance of those that -- and as the ecosystem gets better and better and as we continue to double down on making great products, I think that the limit here is nowhere in sight. We've now -- through the last quarter, I should say, which is just 2 years after we shipped the initial iPad, we’ve sold 67 million. And to put that in some context, it took us 24 years to sell that many Macs and 5 years for that many iPods and over 3 years for that many iPhones. And we were extremely happy with the trajectory on all of those products. And so I think iPad, it's a profound product. It -- the breadth of it is incredible, and the appeal of it is universal. And so I am -- I could not be happier with being in the market, and the level at which we're innovating in both the product and the ecosystem here is incredible."
Monday, April 30, 2012
School attendance among 5- to 24-year-olds in Liberia
An article that was published on this site in July 2011, "School attendance by grade and age in Liberia", shows that overage school attendance is very common in Liberia, mainly due to late entry into the education system. The official primary school age in Liberia is 6 to 11 years according to the International Standard Classification of Education (ISCED). Yet, an analysis of data from a Demographic and Health Survey (DHS) from 2007 demonstrates that the vast majority of pupils in primary and secondary school in Liberia are older than the theoretical age for their grade. For example, nearly three quarters of all first-graders in Liberia are at least 3 years older than the official entrance age into primary education (see Figure 1). 24% of all first-graders are 5 or 6 years overage, 14% are 7 or 8 years overage, and 5% are 9 or more years overage. Children in the last group start primary school at age 15 or later.
Figure 1: Age distribution of pupils in primary and secondary education in Liberia, 2007
Source: Demographic and Health Survey (DHS) 2007. - Click image to enlarge.
Figure 1 shows the age distribution in the 12 grades of primary and secondary education in Liberia. The same DHS data from 2007 can also be analyzed differently, by single year of age instead of by grade. Figure 2 presents the level and grade attended for the population between 5 and 24 years of age. For each age group, the graph shows the percentage in pre-primary, primary, secondary, and tertiary education. The data for primary and secondary education is further divided into single grades, indicated by shades of blue for the 6 primary grades and shades of green for the 6 secondary grades. In addition, Figure 2 shows how many percent are out of school and for how many percent the level and grade of education attended is missing.
Figure 2: Level and grade of education attended by population 5-24 years in Liberia, 2007
Source: Demographic and Health Survey (DHS) 2007. - Click image to enlarge.
One surprising finding is the large percentage of children between 5 and 14 years who are in pre-primary education. About half of all 5- to 8-year-olds, 39% of all 9-year-olds, and 28% of all 10-year-olds are in pre-primary education. Even at age 14, nearly 7% are still in preschool. One possible explanation is that parents keep their children in pre-primary education due to lack of access to primary education.
Some children start attending primary education at age 5 or 6 but most children enter late. Even among persons 20 years or older, some are still in the first primary grade. School attendance overall reaches a peak at age 14, when more than 86% are in school, mostly in primary education. Primary school attendance rates are highest among 12- to 15-year-olds; two out of three children in this age group are in primary education. Secondary school attendance reaches a peak at age 19, when 38% are in secondary education; in addition, at least 30% of all 17- and 18-year-olds are in secondary education. Attendance rates for tertiary education are low and do not exceed 2% until age 24, when 4% study at a university or other institution of higher learning.
The percentage of the population that is not in any type of formal education decreases from 44% among 5-year-olds to 13% among 14-year-olds. From age 15, out-of-school rates increase again and among 23- and 24-year-olds in Liberia, 61% and 60%, respectively, are not in school. Lastly, for a small percentage of the DHS sample, the grade and level attended was missing.
Related articles
Friedrich Huebler, 30 April 2012, Creative Commons License
Permanent URL: http://huebler.blogspot.com/2012/04/liberia.html
Figure 1: Age distribution of pupils in primary and secondary education in Liberia, 2007
Source: Demographic and Health Survey (DHS) 2007. - Click image to enlarge.
Figure 1 shows the age distribution in the 12 grades of primary and secondary education in Liberia. The same DHS data from 2007 can also be analyzed differently, by single year of age instead of by grade. Figure 2 presents the level and grade attended for the population between 5 and 24 years of age. For each age group, the graph shows the percentage in pre-primary, primary, secondary, and tertiary education. The data for primary and secondary education is further divided into single grades, indicated by shades of blue for the 6 primary grades and shades of green for the 6 secondary grades. In addition, Figure 2 shows how many percent are out of school and for how many percent the level and grade of education attended is missing.
Figure 2: Level and grade of education attended by population 5-24 years in Liberia, 2007
Source: Demographic and Health Survey (DHS) 2007. - Click image to enlarge.
One surprising finding is the large percentage of children between 5 and 14 years who are in pre-primary education. About half of all 5- to 8-year-olds, 39% of all 9-year-olds, and 28% of all 10-year-olds are in pre-primary education. Even at age 14, nearly 7% are still in preschool. One possible explanation is that parents keep their children in pre-primary education due to lack of access to primary education.
Some children start attending primary education at age 5 or 6 but most children enter late. Even among persons 20 years or older, some are still in the first primary grade. School attendance overall reaches a peak at age 14, when more than 86% are in school, mostly in primary education. Primary school attendance rates are highest among 12- to 15-year-olds; two out of three children in this age group are in primary education. Secondary school attendance reaches a peak at age 19, when 38% are in secondary education; in addition, at least 30% of all 17- and 18-year-olds are in secondary education. Attendance rates for tertiary education are low and do not exceed 2% until age 24, when 4% study at a university or other institution of higher learning.
The percentage of the population that is not in any type of formal education decreases from 44% among 5-year-olds to 13% among 14-year-olds. From age 15, out-of-school rates increase again and among 23- and 24-year-olds in Liberia, 61% and 60%, respectively, are not in school. Lastly, for a small percentage of the DHS sample, the grade and level attended was missing.
Related articles
- School attendance by grade and age in Liberia
- Overage pupils in primary and secondary education
- Official school ages: primary, secondary, and compulsory education
- Primary school entrance age and duration
- Survival rate to the last grade of primary school
- Transition from primary to secondary education
- Regional disparities in school life expectancy
- Educational attainment in sub-Saharan Africa
- Children of primary and secondary school age out of school
- Children out of school: Global trend 1999-2008
- Review of the International Standard Classification of Education (ISCED)
Friedrich Huebler, 30 April 2012, Creative Commons License
Permanent URL: http://huebler.blogspot.com/2012/04/liberia.html
Apple sold 35m iPhones and 12m iPads in Q1 2012
"Apple® today announced financial results for its fiscal 2012 second quarter ended March 31, 2012. The Company posted quarterly revenue of $39.2 billion and quarterly net profit of $11.6 billion, or $12.30 per diluted share. These results compare to revenue of $24.7 billion and net profit of $6.0 billion, or $6.40 per diluted share, in the year-ago quarter. Gross margin was 47.4 percent compared to 41.4 percent in the year-ago quarter. International sales accounted for 64 percent of the quarter’s revenue.
The Company sold 35.1 million iPhones in the quarter, representing 88 percent unit growth over the year-ago quarter. Apple sold 11.8 million iPads during the quarter, a 151 percent unit increase over the year-ago quarter. The Company sold 4 million Macs during the quarter, a 7 percent unit increase over the year-ago quarter. Apple sold 7.7 million iPods, a 15 percent unit decline from the year-ago quarter."
The Company sold 35.1 million iPhones in the quarter, representing 88 percent unit growth over the year-ago quarter. Apple sold 11.8 million iPads during the quarter, a 151 percent unit increase over the year-ago quarter. The Company sold 4 million Macs during the quarter, a 7 percent unit increase over the year-ago quarter. Apple sold 7.7 million iPods, a 15 percent unit decline from the year-ago quarter."
Source: Press release from Apple, 24th April 2012
China has 152m 3G subscribers
"Of China's combined total of 151.97 mln 3G subs [at the end of March], China Mobile holds 39.19%, China Unicom 32.15%, and China Telecom 28.66%. Of total new mobile subs added in March, China Mobile took 45.25%, dropping its share of China's total mobile user base to 65.9%. China Unicom's share of the total mobile user base increased for the 14th straight month, rising from 20.6% at the end of February to 20.69% at the end of March, while China Telecom's share increased for the 39th straight month, rising from 13.24% at the end of February to 13.42% at the end of March."
Source: Marbridge Daily, 27th April 2012
Earlier - 128m at end of December
The iTunes store has 28 million songs
"The content glut keeps getting worse, not better, and this is now a very serious challenge for artists of all levels. Because even musicians that make incredible music are finding themselves drowned, undiscovered, and frustrated by statistics like these.
"We now have a catalog of over 28 million songs and 45,000 movies..."
Apple chief financial officer Peter Oppenheimer during the company's quarterly earnings call on Tuesday."
"We now have a catalog of over 28 million songs and 45,000 movies..."
Apple chief financial officer Peter Oppenheimer during the company's quarterly earnings call on Tuesday."
The record for the number of Tweets per second was broken during the Champions League Semi Final
"Fans around the world tuned in on Tuesday to watch the Champions League match between Barcelona and Chelsea. And they tuned in on Twitter as well - during the game, total global traffic on the platform peaked at 13,684 Tweets per second. This exceeded the 12,233 TPS mark we saw during the Super Bowl, which took place in the US in February.
The conversation reached its high point immediately following Fernando Torres’ late goal, which tied the game and sealed Chelsea’s victory in the semi-final."
The conversation reached its high point immediately following Fernando Torres’ late goal, which tied the game and sealed Chelsea’s victory in the semi-final."
Source: Twitter Blog, 25th April 2012
Friday, April 27, 2012
92% of consumers say they trust earned media like personal recommendations above other forms of advertising
"Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Online consumer reviews are the second most trusted form of advertising with 70 percent of global consumers surveyed online indicating they trust this platform, an increase of 15 percent in four years.
Nielsen’s Global Trust in Advertising Survey of more than 28,000 Internet respondents in 56 countries shows that while nearly half (47%) of consumers around the world say they trust paid television, magazine and newspaper ads, confidence declined by 24 percent, 20 percent and 25 percent respectively since 2009. Still, the majority of advertising dollars are spent on traditional or paid media, such as television. In 2011, overall global ad spend saw a seven percent increase over 2010, according to Nielsen’s most recent Global AdView Pulse. This growth in spend was driven by a nearly 10 percent increase in television advertising, with countries, including the U.S. and China, attracting more advertising dollars versus the year prior."
Nielsen’s Global Trust in Advertising Survey of more than 28,000 Internet respondents in 56 countries shows that while nearly half (47%) of consumers around the world say they trust paid television, magazine and newspaper ads, confidence declined by 24 percent, 20 percent and 25 percent respectively since 2009. Still, the majority of advertising dollars are spent on traditional or paid media, such as television. In 2011, overall global ad spend saw a seven percent increase over 2010, according to Nielsen’s most recent Global AdView Pulse. This growth in spend was driven by a nearly 10 percent increase in television advertising, with countries, including the U.S. and China, attracting more advertising dollars versus the year prior."
Source: Press release from Nielsen, 10th April 2012
Note - it's a pretty stunning figure - until you wonder who the 8% of people who trust TV & newspaper ads above recommendations from friends...
Square is processing $5bn of payments a year
"Payments platform Square has released a number of new stats today, as well as good news for merchants using its mobile payments app to accept credit cards. According to a Bloomberg report, Square is now processing $5 billion in annual payments (or around $416 million in payments per month), which is up from $4 billion in annual payments in March. And payment volume is up 25 percent over the past month.
Square also says that it will be making funds available in merchants’ bank accounts the next business morning (for any sales made before 5 pm), while other merchant processors can take 2 to 5 business days to get merchants their money. This is a big win for merchants, who now have access to their sales revenue immediately."
Square also says that it will be making funds available in merchants’ bank accounts the next business morning (for any sales made before 5 pm), while other merchant processors can take 2 to 5 business days to get merchants their money. This is a big win for merchants, who now have access to their sales revenue immediately."
Source: TechCrunch, 18th April 2012
A fifth of online shoppers buy with smartphones
"Payment processing firm WoldPay released its Global Online Shopping Report, which surveyed 15 countries on their e-commerce behaviours in order to uncover differences between nations. It found that on average 22% of disposable income was spent online internationally.
Furthermore, in general the percentage of income spent was higher in emerging markets. Taking the lead is India, where respondents spend 36% of their disposable income on purchasing products or services online.
In China this figure fell slightly to 31% of income spent on e-commerce, and Brazilians were clocked a as dedicating 27% of their earnings in this fashion.
The survey found the spending amounts in mature markets are the highest in the UK, where people spent a quarter of their disposable income on online goods and services, whereas peoples in Finland spend only 13%. Spain and France allocate 17% and 19% of their income respectively.
The proliferation of smartphones has opened up different channels for shoppers to make their purchase, another factor that is proven to vary across the markets.
The survey found that just under a fifth of all online shoppers globally use their smartphone to make a purchase, with people in China using this method the most, (46%), and France coming in last with this metric at 7%."
Furthermore, in general the percentage of income spent was higher in emerging markets. Taking the lead is India, where respondents spend 36% of their disposable income on purchasing products or services online.
In China this figure fell slightly to 31% of income spent on e-commerce, and Brazilians were clocked a as dedicating 27% of their earnings in this fashion.
The survey found the spending amounts in mature markets are the highest in the UK, where people spent a quarter of their disposable income on online goods and services, whereas peoples in Finland spend only 13%. Spain and France allocate 17% and 19% of their income respectively.
The proliferation of smartphones has opened up different channels for shoppers to make their purchase, another factor that is proven to vary across the markets.
The survey found that just under a fifth of all online shoppers globally use their smartphone to make a purchase, with people in China using this method the most, (46%), and France coming in last with this metric at 7%."
Source: Research by WorldPay, reported by UTalkMarketing, 27th April 2012
European Mobile Benchmarks February 2012
Click to enlarge
Source: Data from comScore for the 3 months to September 2011, reported in a press release, 26th April 2012
Tuesday, April 24, 2012
Facebook has 901m active users
Click to enlarge
"We had 901 million MAUs as of March 31, 2012, an increase of 33% as compared to 680 million MAUs as of March 31, 2011.
We had 526 million daily active users (DAUs) on average in March 2012, an increase of 41% as compared to 372 million DAUs in March 2011.
We had 488 million MAUs who used Facebook mobile products in March 2012.
There were more than 125 billion friend connections on Facebook as of March 31, 2012.
Our users generated an average of 3.2 billion Likes and Comments per day during the first quarter of 2012."
Source: SEC Filing by Facebook, 23rd April 2012
Earlier - 845m announced in Feb 2012
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