Searches from iOS devices account for 60% of mobile searches in the US

"Barclays Capital’s Anthony DiClemente has an interesting theory about Siri and its effect on Google’s mobile search revenue. DiClemente points out that iOS grabs a whopping 60 percent of mobile traffic share according to Comscore’s December data. When you look at Google’s mobile search statistics, the bulk of the traffic is likely from customers using iOS devices to search using Google.
As Siri takes a bigger role in iOS, customers will increasingly use voice-assisted search instead of mobile search. Siri doesn’t use just Google for search; it can pull information from Bing, Wolfram Alpha and other mobile services. This shift from Google search to Siri search could have an impact on Google says DiClemente . Google estimates that mobile is about 20% of all paid search items and iOS is likely the biggest contributor. Any loss of customers to Siri could, in the long run, hurt Google claims DiClemente."

Source:  IntoMobile, 10th March 2012

Note - I'm assuming that this is a US-only stat - let me know if you know different!

The US accounts for 21% of global mobile data revenues

"The US market generated $67 billion in mobile data revenues in 2011 accounting for 39% of the overall revenues for the country. The mobile data market grew 4% Q/Q and 19% Y/Y to reach $18.6B for the quarter. For the year 2012, we are forecasting that mobile data revenues in the US market will reach $80 billion.
The US market accounts for 5% of the subscriber base but 17% of the global service revenues and 21% of the global mobile data revenues. It also accounts for 40% for the global smartphone sales.
[...]
Mobile data traffic growth continued unabated doubling again for the 8th straight year. We expect the mobile consumption to double again in 2012. Data now constitutes over 85% of the mobile traffic in the US."

Source:  Data from Chetan Sharma Consulting, reported on their site, March 2012

Smartphone penetration in Europe by market - January 2012

EU5 - 45.2%
UK - 52.6%
France - 41.4%
Germany - 38.2%
Italy - 44.4%
Spain - 52.5%
Source:  Data from comScore, reported in a press release, 22nd March 2012

Twitter has 140m active users

"Six years may not be very long in human terms, but it’s been quite an enormous span for the thing we know and love as Twitter. When @jack first sketched out his notion in March 2006, no one could have predicted the trajectory of this new communication tool. Now it seems that there are as many ways to express yourself in 140 characters as there are people doing it. And at last check, there are more than 140 million active users (there’s that number again) — and today we see 340 million Tweets a day. That’s more than 1 billion every 3 days. However concisely, it turns out there’s plenty to say."

Source:  Twitter blog, 21st March 2012

Mobile web users spend more time with the mobile web than TV

"Mobile ad network InMobi has just published its Mobile Media Consumption Q4 2011 Survey, which questioned over 20,000 mobile consumers in 18 markets across all continents.
It found that mobile has surpassed TV in terms of time spent, with mobile web users spending 27 per cent of their media time on mobile and 22 per cent of their media time on TV
It also revealed that three quarters planning to conduct m-commerce activities within the next year (76 per cent) while 42 per cent say that mobile advertising has introduced them to something new."

Source:  Mobile Entertainment, 28th February 2012

TV is the most effective medium for driving traffic to websites

"Television is still the most effective advertising channel in driving traffic to websites, according to a new survey by Deloitte.
The sixth annual ‘State of the Media Democracy’ report, based on responses from 2,276 UK consumers aged between 14 and 75 years old, found that 64% of respondents had visited a website after seeing an advert on TV.
61% said they visited a website after seeing a magazine ad, 59% said a newspaper ad drove them online, while only 12% of respondents said a mobile app advert had prompted them to visit a brand's site.
A further 62% of respondents said they paid more attention to newspaper adverts than their online equivalents.
Deloitte said that online display advertising had actually lost ground year-on-year, in 2010 only 49% of respondents said they paid more attention to print than online.
The power of TV advertising is to be expected, as the survey also found that 98% of people chose TV services as their favourite type of media."

Source:  Econsultancy, 19th March 2012

Mobile ad spend in the UK rose to £203m in 2011

"Advertising on mobile devices rocketed by 157%* in 2011, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study.
With smartphone ownership standing at 53% of the UK population**, the proliferation of touchscreen technology, 3G, and soaring tablet sales have sparked a surge in interest from brands, especially in the Retail and Consumer Goods (FMCG) sectors.
The rapid take up of apps and social media, fuelled in part by cheaper data tariffs, has created a new generation of “dual” and “triple screeners” – 51% of Britons*** now watch TV while surfing the internet using tablets, phones or laptops.
In response, advertisers are creating ever more engaging and interactive rich media ads – turning to apps, video and new formats to engage and enhance the mobile experience.
Mainstream advertisers are now taking a larger share of spend with Technology, Retail and FMCG performing particularly well.
The top five display categories, by share of spend, in 2011 were:
Entertainment & the Media        23.2%                   (32.9% in 2010)
Telecoms                                   14.9%                  (14.3% in 2010)
Consumer Goods/FMCG            14.4%                   (11.8% in 2010)
Retail                                         12.3%                   (5.5% in 2010)
Finance                                     10.3%                   (18.6% in 2010)
Advertisers have recognised the rise of apps, with 54% of display advertising now on apps; while 46% of  display advertising spend is on browser inventory.
Display advertising on mobiles more than doubled year on year, increasing by 186% to £68.9 million (£28.1million in 2010) and a market share of 34% (34% in 2010). In 2008 display advertising on mobiles was worth £14.2 million, so the format has risen fivefold in three years.
As the medium matures, growth has been driven largely by standard display formats, such as banners and text links, which were up 196% to £59.4 million. However, the category including SMS and MMS advertising grew by 241% to £7.6 million (£2.5 million in 2010).
Mobile video advertising (pre / post-roll) increased rapidly to £0.8 million (£0.2 million in 2010) as brand advertisers invest in new rich media formats.
Mobile search was up 145% to £134.3 million (£54.9 million in 2010) and a market share of 66% (66% in 2010). In 2008, search was worth £14.4 million, so has grown by nearly tenfold in three years.
Although only launched in 2010, tablets are now an everyday device with more than 4.1 million Britons owning one**. As a consequence, the IAB has measured tablet-specific advertising for the first time and found that £2.4 million was spent in 2011.
Jon Mew, director of mobile and operations at the IAB, said: “This study proves just how engrained mobile has become within both brands’ and consumers’ day to day lives. With 26 million smartphone owners now in the UK – the opportunities for brands to interact with consumers in a more innovative and relevant way are endless. So it’s no surprise to see mobile advertising continuing to grow at such an overwhelming and encouraging rate.’’
Anna Bartz, strategy manager at PwC, said: “Mobile advertising is gaining momentum – with growing opportunities to target consumers with a range of innovative formats, on the web and in mobile applications. The rapid adoption of smartphones and tablets means mobile is offering a compelling new way for brands and advertisers across all sectors to reach people, making it an increasingly powerful platform in multi-media strategies.”
Source:  Press release by the IAB, 20th March 2012