"AMC's Mad Men saw 83% of its timeshifted audience fast-forward through its commercials, compared to a genre benchmark of 73%. Comedy Central's South Park similarly showed fast-forwarding of 66% compared to genre average of 55%.
NBC's 30 Rock and sitcoms in general were the exception with only 64% fast-forwarding compared to a genre average of 66%."
Source: TiVo press release, 23rd September 2009
Wednesday, October 28, 2009
Tuesday, October 27, 2009
Over 5 billion tweets have been posted
"The microblogging site only reached its one billionth Tweet last November, and was only up to 1.6 billion in April. The remaining 3.4 billion Tweets have been sent in just six months, suggesting massive growth in the use of the site.
There is some debate over whether the @robinsloan Tweet – which he is calling the “pentagigatweet” – is really the five billionth.
The number of a Tweet is displayed in its web address or URL. @robinsloan’s Tweet is at the URL twitter.com/robinsloan/status/5000000000 , or five billion.
However, Twitter has changed its numbering system on more than one occasion. It is not clear that Tweet 5,000,000,000 would have the exact URL number 5000000000.
What is definite, however, is that the five billion mark has been passed.
A third-party site called GigaTweet has been counting all Tweets for some time now. Its count at the time of writing had just passed 5,018,584,000, although it is going up by around 300 a second."
Source: Daily Telegraph, 20th October 2009
There is some debate over whether the @robinsloan Tweet – which he is calling the “pentagigatweet” – is really the five billionth.
The number of a Tweet is displayed in its web address or URL. @robinsloan’s Tweet is at the URL twitter.com/robinsloan/status/5000000000 , or five billion.
However, Twitter has changed its numbering system on more than one occasion. It is not clear that Tweet 5,000,000,000 would have the exact URL number 5000000000.
What is definite, however, is that the five billion mark has been passed.
A third-party site called GigaTweet has been counting all Tweets for some time now. Its count at the time of writing had just passed 5,018,584,000, although it is going up by around 300 a second."
Source: Daily Telegraph, 20th October 2009
There are 1.4 million business pages on Facebook, with an average of 100 fans each
"Facebook doesn't break out figures for small businesses but says it has 1.4 million business "pages," with an average of 100 fans per page. Facebook Chief Operating Officer Sheryl Sandberg said in a speech in New York last month that every day, 10 million people become fans of pages. (Many of those pages are for random concepts, such as the beach, or laughter, or even one called "I don't sleep enough because I stay up late for no reason," which has 3.5 million fans.)"
Source: LA Times, 27th October 2009
Source: LA Times, 27th October 2009
Monday, October 26, 2009
18% of Japanese company Rakuten's Q1 2009 eCommerce revenues came from mobile
Click to enlarge
Source: Page 50 of Economy + Internet Trends, Morgan Stanley, 20th October 2009
(The whole presentation is brilliant, but particularly the second half, which focusses on Mobile)
Over 20% of US mobile advertising clicks end up at either iTunes of the iPhone App store
"In terms of engagement, Apple’s App Store and iTunes made up 22% of post-click actions- a 6% increase month over month representing the largest increase in September, while “traffic to site” was the primary destination for campaigns in Q3 and represented the destination for approximately 52% of campaigns on average. Sending consumers to mobile Websites and mobile apps remain the most popular campaign outcomes according to the report."
Source: Millennial Media's SMART Report for September 2009, reported by Mobile Marketing Watch, 16th October 2009
See the full SMART report here
Source: Millennial Media's SMART Report for September 2009, reported by Mobile Marketing Watch, 16th October 2009
See the full SMART report here
Sunday, October 25, 2009
YouTube is monetising one billion videos a week
" YouTube is now monetizing over a billion video views a week. Last week, YouTube announced that it was serving over 1 billion video views a day, so if you do the math there, it means that YouTube is monetizing one every seven video views.
The company also noted that 90% of the top 50 advertisers according to AdAge have now run ads on YouTube. And of its homepage ad inventory, 90% of it sold out for the quarter in the U.S., with lower, but still impressive sale rates for the rest of the world. Google also noted that YouTube was just starting to unleash its pre-roll inventory and let its salesforce have a go at selling that to advertisers, which should bring in more money."
Source: Data reported by Google in a thrid quarter earnings call, reported by Techcrunch, 15th October 2009
The company also noted that 90% of the top 50 advertisers according to AdAge have now run ads on YouTube. And of its homepage ad inventory, 90% of it sold out for the quarter in the U.S., with lower, but still impressive sale rates for the rest of the world. Google also noted that YouTube was just starting to unleash its pre-roll inventory and let its salesforce have a go at selling that to advertisers, which should bring in more money."
Source: Data reported by Google in a thrid quarter earnings call, reported by Techcrunch, 15th October 2009
Nokia's Comes With Music service has 107,000 subscribers worldwide
"CWM ACTIVE VOUCHERS– JULY 2009
UK – 32,728 (launch date: Oct 08)
Singapore – 19,318 (Feb 09)
Australia – 23,003 (Mar 09)
Brazil – 10,809 (Apr 09)
Sweden – 1,101 (Apr 09)
Italy – 691 (Apr 09)
Mexico – 16,344 (May 09)
Germany – 2,673 (May 09)
Switzerland – 560 (Jun 09)"
Source: Musically, 16th October 2009
UK – 32,728 (launch date: Oct 08)
Singapore – 19,318 (Feb 09)
Australia – 23,003 (Mar 09)
Brazil – 10,809 (Apr 09)
Sweden – 1,101 (Apr 09)
Italy – 691 (Apr 09)
Mexico – 16,344 (May 09)
Germany – 2,673 (May 09)
Switzerland – 560 (Jun 09)"
Source: Musically, 16th October 2009
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