Monday, November 28, 2011

The Economist's apps are accessed by 650,000 devices each month

"The Economist apps are currently available on iPhone, iPad and Android Smartphone.
- Since our launch in November 2010, the apps have been downloaded to over 2m iPhones and iPads.
- Every month over 650,000 unique devices access The Economist app content."

84% of iPhone users say that they are loyal to the brand

"Apple is well ahead of rivals in building brand loyalty among its users in a mobile market where the key brands are rushing to build as large a foothold as possible, a study by research firm GfK showed.
Some 84 percent of iPhone users said they would pick iPhone also when they replace their cellphone, while 60 percent of consumers who use smartphones running Google's Android said they would stick with phones using the same software.
Only 48 percent of people using Research In Motion's cellphones said they would stay loyal to their Blackberrys, the study showed.
More than 70 percent of consumers said they would stick with their phones due to their seamless integration of features and access to content."
Source:  Research by GfK, reported by Reuters, 25th November 2011
Methodology:  "The research firm interviewed around 4,500 people in Britain, France, Germany, Italy, Spain, Brazil, China, the United States and Japan."

Friday, November 25, 2011

The Daily Mail online had nearly 79m unique visitors in October 2011

"Daily Mail website Mail Online set a new monthly traffic record in October, recording just less than 79 million unique browsers during the period.
The figure, reported in the latest results from the Audit Bureau of Circulation, represents a 58 per cent year-on-year traffic increase for the site, which has been Britain's highest-traffic news site for the past 13 months consecutively.
According to Associated Newspapers, which publishes the Daily Mail, Mail on Sunday and Mail Online, just 27.8 million of its monthly unique browsers come from the UK.
In terms of traffic, Mail Online is the second largest English-language news website in the world, after the New York Times site.
The Guardian was the second most popular site, with an average of 3.3 million users per day, compared with Mail Online's 4.6 million. The Guardian didn't report a monthly figure.
The Telegraph was the second highest traffic site, averaging 2,292,052 unique browsers a day and 45,310,524 for the month."
Source:  ABC figures, reported by Journalism.co.uk, 24th November 2011

Online game Bigpoint generated revenues of over €2m in 4 days on sales of just one virtual item

"German online games publisher and developer Bigpoint made over 2 million euros of revenue this month on a single in-game item purchase.
The company's free-to-play MMO space shooter DarkOrbit, which launched in December 2006, has seen 66 million registered users in total over its five year life.
Earlier this month, BigPoint sold a special in-game item called 'The 10th Drone', which cost 1,000 euros to purchase, for a total of four days.
Simon Davis, producer on DarkOrbit, has now told Gamesbrief founder and Gamasutra contributor Nicholas Lovell that over 2,000 of these items were sold, meaning that over 2 million euros was spent on this single item over the course of four days."
Source:  Gamasutra, 23rd November 2011

Thursday, November 24, 2011

20% of the page views at FT.com come from mobile devices

"The Financial Times has registered another digital milestone with the FT Web App seeing over one million users since its launch in June.
Available on the iPhone and iPad by visiting app.ft.com directly from the device’s web browser, almost half of its users have downloaded a shortcut to their iPad or iPhone home screen, replicating a native app experience.
The launch of the FT Web App has significantly boosted mobile and tablet traffic. FT.com now sees 20% of total page views and 15% of new B2C subscriptions each week coming directly from mobile and tablet devices. These readers are also more engaged, with FT.com users who register on mobiles and tablets 2.5 times more likely to subscribe, as well as being more active in giving feedback."
Source:  Blog post from the Financial Times, 18th November 2011

Google has activated over 200m Android devices

"Google shared some interesting statistics about its Android platform during the Google Music press conference held in Los Angeles on Wednesday. More than 200 million Android smartphones and other devices have been activated around the world. That's up from 100 million six months ago. That's an incredible amount of growth for a platform that didn't exist three years ago."