Apple sold 3 million iPad 3s in the first 3 days

"Apple® today announced it has sold three million of its incredible new iPad®, since its launch on Friday, March 16. The new iPad features a stunning new Retina™ display, Apple’s new A5X chip with quad-core graphics, a 5 megapixel iSight® camera with advanced optics for capturing amazing photos and 1080p HD video, and still delivers the same all-day 10 hour battery life* while remaining amazingly thin and light. iPad Wi-Fi + 4G supports ultrafast 4G LTE networks in the US and Canada, and fast networks around the world including those based on HSPA+ and DC-HSDPA.**
[...]
The new iPad is already available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, Switzerland, UK and the US Virgin Islands and will be available in 24 more countries starting at 8:00 a.m. local time on Friday, March 23"

Source:  Press release from Apple, 19th March 2012

In December 2011 12% of paid search clicks in the UK came from mobile devices

"During December 2011, 12 percent of all paid search clicks in the UK were made either on a tablet or a smartphone, with 88% of all clicks originating from a desktop computer. This represents a 49% increase in mobile click share since October.
Share of search spend through December 2011 on smartphones and tablets represented a total of 7.5 percent whilst desktops clicks accounted for 92.5 percent of paid search spend.
The disparity between mobile click share (12 percent) and mobile spend share (7.5 percent) highlights favourable performance conditions for mobile advertisers. Relative to desktop search, volumes are growing faster than budgets, resulting in less expensive clicks on mobile campaigns.
Across all devices, paid search click volumes increased 43 percent, click-through rates (CTR) increased 24 percent and cost per click (CPC) decreased 5 percent during Q4 2011 on a year over year basis. The combination of improving CTRs and declining CPCs, point to significant efficiency gains for advertisers over the past year."

Source:  Data from Marin Software, reported in a press release, 19th January 2012

Device ownership in 2011

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Source:  accenture - Always On, Always Connected report, January 2012
Note - markets in the survey are:  Brazil, China, France, Germany, India, Japan, Russia, South Africa, Sweden, US

10% of US search clicks in Q4 2011 came from mobiles or tablets

"Marin Software, provider of the leading online advertising management platform for advertisers and agencies, today released the findings of its U.S. Online Advertising Report, which finds mobile and tablet users accounted for 10 percent of all U.S. search ad clicks during Q4 2011. This represents a doubling of click share as a percent of total since Q3, 2011. Furthermore, the report reveals the click through rate (CTR) of search ads served on tablets, such as the iPad, was 38 percent higher than the CTR of ads on desktops."

Source:  Press release from Marin Software, 11th January 2012

1.3m eReaders were gifted at Christmas in the UK - inc demographic breakdown

Click to enlarge

Source:  Data from YouGov, reported in a press release, 4th January 2012

Amazon are selling more than 1m Kindle Fire tablets a week

"Amazon.com Inc., the world's largest online retailer, said customers have bought about 1 million of its Kindle e-book readers and tablets in each of the past three weeks, the most detailed sales numbers the company has released.
The Kindle Fire tablet, which sells for $199, has been the best-selling product on Amazon.com since its introduction 11 weeks ago, the Seattle-based company said in a statement today. Kindle Fire sales have risen week-over-week for the past three weeks, Amazon said."

Source: Bloomberg News, 16th December 2011

20% of the page views at FT.com come from mobile devices

"The Financial Times has registered another digital milestone with the FT Web App seeing over one million users since its launch in June.
Available on the iPhone and iPad by visiting app.ft.com directly from the device’s web browser, almost half of its users have downloaded a shortcut to their iPad or iPhone home screen, replicating a native app experience.
The launch of the FT Web App has significantly boosted mobile and tablet traffic. FT.com now sees 20% of total page views and 15% of new B2C subscriptions each week coming directly from mobile and tablet devices. These readers are also more engaged, with FT.com users who register on mobiles and tablets 2.5 times more likely to subscribe, as well as being more active in giving feedback."

Source:  Blog post from the Financial Times, 18th November 2011