"The BBC's hugely popular iPlayer catch-up service costs at least GBP5.2m (USD7.8m) a year to run in operational and development costs, according to the UK broadcaster. The figures, released by the BBC in response to a Freedom of Information request, reveal that GBP 5.7m (USD8.6m) was spent on pre-launch costs for the iPlayer and GBP4m (USD6m) on development costs over the past four years. Running costs for the service total GBP4m (USD6m) annually, meaning the iPlayer has so far cost approximately GBP22.5m (USD34m) since launch.
The GBP5.2m (USD7.8m) does not include costs paid to network provider Siemens for handling the 120m streams a month delivered by the player or other fees paid to contractors, such as Microsoft. There are also thought to be some other costs spread across other BBC budgets. However, the sum spent on ongoing development and running costs is still a small fraction of the state-owned broadcaster's total budget, and represents good value for money considering the site attracted approximately 5.9m users each week in February. Estimates suggest that around one-in-six UK citizens watches the iPlayer."
Spource: StrategyEye, 29th June 2010
the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Aegis Media - dan.calladine@aemedia.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions
Wednesday, June 30, 2010
The most popular functions on US kids' mobile phones

Click to enlarge
Source: Slide 17 of Four or More: The New Demographic, Pew Internet and American Life Project, 30th June 2010
The full presentation is well worth reading.
Music video site Vevo has a reach of 50m a month, 80% through YouTube
"Almost 30 years after MTV first broadcast that video had killed the radio star, Vevo's music video site launched in December, hoping to revive a format that had been languishing. At 34, Rio Caraeff, a former digital executive at Universal Music, oversees a company owned by Universal, Sony Music and the Abu Dhabi Media Company. He has worked with Google's YouTube site to deliver 50,000 high-definition videos from 8,000 artists on YouTube, on Vevo.com and on sites from AOL to Last.fm. He has secured videos from three large labels, but not Warner Music. Edited highlights of a video interview with FT.com appear below.
Six months on from your launch, what scale have you grown to?
We have just under 50m unique visitors each month. It's a significant amount of scale that we've built in a very short period of time, largely due to our partnership with Google. We've built the largest music entertainment network online today.
How much of that traffic is Google/YouTube responsible for?
About 80 per cent of our business comes through the YouTube channel, and about 20 per cent comes off the YouTube channel [from elsewhere]. Our goal is to get to a balanced position fairly soon."
Source: Financial Times, 28th June 2010
Six months on from your launch, what scale have you grown to?
We have just under 50m unique visitors each month. It's a significant amount of scale that we've built in a very short period of time, largely due to our partnership with Google. We've built the largest music entertainment network online today.
How much of that traffic is Google/YouTube responsible for?
About 80 per cent of our business comes through the YouTube channel, and about 20 per cent comes off the YouTube channel [from elsewhere]. Our goal is to get to a balanced position fairly soon."
Source: Financial Times, 28th June 2010
1.9 million more Britons use the internet than did one year ago
"UKOM (The UK Online Measurement Company powered by Nielsen) today revealed that people over 50 years old were responsible for the majority of the increase in the numbers of Britons using the Internet over the last year.
The size of the UK Internet audience grew by five percent from 36.9 million people in May 2009 to 38.8 million people in May 2010. Of these 1.9 million new Britons using the Internet, 1.0 million (53 percent) were at least 50 years old.
Men over 50 were responsible for most of this growth, accounting for 722,000 (38 percent) new British Internet users followed by women over 50 who accounted for 284,000 (15 percent) new users. Following the 50+ age group, women aged 21-34 accounted for 272,000 (14 percent) new British Internet users and ‘tweenage’ girls aged 12-20 who accounted for 231,000 (12 percent)."
Source: UKOM/Nielsen, 30th June 2010
The size of the UK Internet audience grew by five percent from 36.9 million people in May 2009 to 38.8 million people in May 2010. Of these 1.9 million new Britons using the Internet, 1.0 million (53 percent) were at least 50 years old.
Men over 50 were responsible for most of this growth, accounting for 722,000 (38 percent) new British Internet users followed by women over 50 who accounted for 284,000 (15 percent) new users. Following the 50+ age group, women aged 21-34 accounted for 272,000 (14 percent) new British Internet users and ‘tweenage’ girls aged 12-20 who accounted for 231,000 (12 percent)."
Source: UKOM/Nielsen, 30th June 2010
Monday, June 28, 2010
UNESCO releases data from 2008 education survey
The UNESCO Institute for Statistics (UIS) has announced its main education data release for 2008. The UIS Data Centre is updated three times per year, in January, May-June, and in October. The current release adds new data on primary education for about 155 countries. New data are also available for secondary and tertiary education, for 135 and 103 countries, respectively.
Main page of UIS Data Centre

Source: stats.uis.unesco.org, June 2010
The data can be retrieved from predefined tables or custom tables. Data are also available in country and region profiles, and in global rankings for specific indicators. The Data Centre offers the following predefined tables.
Friedrich Huebler, 28 June 2010, Creative Commons License
Permanent URL: http://huebler.blogspot.com/2010/06/uis.html
Main page of UIS Data Centre
Source: stats.uis.unesco.org, June 2010
The data can be retrieved from predefined tables or custom tables. Data are also available in country and region profiles, and in global rankings for specific indicators. The Data Centre offers the following predefined tables.
- Table 1: Education Systems
- Table 2: Demographic and economic data
- Table 3A: Enrolment of new entrants to primary education (ISCED 1)
- Table 3B: Enrolment by ISCED level
- Table 3C: Enrolment of pupils of the official age in pre-primary, primary and secondary education (ISCED 0-3)
- Table 3D: Enrolment by grade in primary education (ISCED 1)
- Table 3E: Repeaters by grade in primary education (ISCED 1)
- Table 3F: Enrolment by grade in general secondary education (ISCED 2 and 3)
- Table 3G: Repeaters by grade in general secondary education (ISCED 2 and 3)
- Table 4: Teaching staff by ISCED level
- Table 5: Enrolment ratios by ISCED level
- Table 6: Intake rates to primary education
- Table 7: Measures of children out of school
- Table 8: School life expectancy (approximation method)
- Table 9: Repetition rates and percentage of repeaters in primary education (ISCED 1)
- Table 10: Percentage of repeaters in general secondary education (ISCED 2 and 3)
- Table 11: Indicators on teaching staff at ISCED levels 0 to 3
- Table 12: Measures of progression and completion in primary education (ISCED 1)
- Table 13: Upper secondary (ISCED 3) graduation and entry to tertiary (ISCED 5) education. 2007 (selected countries)
- Table 14: Tertiary Indicators
- Table 15: Enrolments by broad field of education in tertiary education
- Table 16: Graduates by broad field of education in tertiary education
- Table 17: Inbound mobility rate, female percentage, and sums of internationally mobile students in tertiary education by host country and continent of origin
- Table 18: International flows of mobile students at the tertiary level (ISCED 5 and 6)
- Table 19: Finance Indicators by ISCED level
- Table 20A: Regional sum of enrolment by ISCED level
- Table 20B: Regional sum of new entrants to primary education (ISCED 1)
- Table 20C: Regional sum of teaching staff by ISCED level
- Table 20D: Regional average of enrolment ratios for pre-primary to tertiary education (ISCED 0-6)
- Table 20E: Regional average of intake rates to primary education
- Table 20F: Regional average of indicators on teaching staff by ISCED level
- Table 20G: Regional average of school life expectancy (approximation method) by ISCED level
- Table 20H: Regional sum of primary school age children out of school
- UNESCO releases data from 2007 education survey
- UNESCO releases data from 2006 education survey
- Final release of data from UNESCO's 2005 education survey
Friedrich Huebler, 28 June 2010, Creative Commons License
Permanent URL: http://huebler.blogspot.com/2010/06/uis.html
Apple sold 1.7m iPhone 4s in the first 3 days
"Apple® today announced that it has sold over 1.7 million of its iPhone® 4 through Saturday, June 26, just three days after its launch on June 24. The new iPhone 4 features FaceTime®, which makes video calling as easy as one tap, and Apple’s new Retina display, the highest resolution display ever built into a phone, resulting in stunning text, images and video."
Source: Apple press release, 28th June 2010
Source: Apple press release, 28th June 2010
Friday, June 25, 2010
Coca Cola's World Cup 'promoted trend' on twitter generated 86 million impressions with a 6% engagement rate
"Coca-Cola saw “phenomenal” results from its first experiment with paid advertising on Twitter, the drinks company’s digital marketing chief told the Financial Times.
The US soft drinks company is only the second brand to sponsor a “trending topic”, using Twitter’s “promoted tweets” to tap into online discussion about the World Cup this week.
It saw 86m “impressions” or views of the ads in 24 hours, said Carol Kruse, vice-president for global interactive marketing at Coca-Cola, which is an official sponsor of the football tournament.
Coke also saw an “engagement rate” of 6 per cent, compared with the approximately 0.02 per cent of people who click on a regular online advertisement."
Source: Carol Kruse of Coca Cola, reported by the Financial Times, 25th June 2010
Note - 6% x 86m = 5,160,000 engagements
The US soft drinks company is only the second brand to sponsor a “trending topic”, using Twitter’s “promoted tweets” to tap into online discussion about the World Cup this week.
It saw 86m “impressions” or views of the ads in 24 hours, said Carol Kruse, vice-president for global interactive marketing at Coca-Cola, which is an official sponsor of the football tournament.
Coke also saw an “engagement rate” of 6 per cent, compared with the approximately 0.02 per cent of people who click on a regular online advertisement."
Source: Carol Kruse of Coca Cola, reported by the Financial Times, 25th June 2010
Note - 6% x 86m = 5,160,000 engagements
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