"The world's greatest sporting event has cemented its place in pop-culture history by netting the most amount of Americans to ever watch a TV show. And not even Christina Aguilera's flub or Groupon's offensive ad could do anything about it.
In fact, they probably contributed to the 111 million viewers that tuned in for Sunday's thrilling Super Bowl between the victorious Green Bay Packers and Pittsburgh Steelers. The NFL's showpiece game actually broke its own record, with five million more tuning in this year compared to 2010's showdown between the New Orleans Saints and Indianapolis Colts.
Until then, the series finale of M*A*S*H had famously held the record for 27 years with an impressive tally of just under 106 million, but now the Super Bowl has taken over the top two spots, as well as numbers four and five. "Super Bowl XLV caps what is arguably the most successful season that any sports league has ever had," said Pat McDonough, senior vice president for insight and analysis at the Nielsen Co. "The number of people watching NFL games has never been higher, with 24% more people watching the average NFL game this year than just five years ago. The Super Bowl continues to be in a category of its own.""
Source: Time, 8th February 2011
Earlier - Super Bowl XLIV was the most watched TV programme in American history
Thursday, February 10, 2011
Orkut has 52m members
"Over 52 million active users worldwide
Over 34 billion pageviews each month
Average user visits the site 26 times each month, spending over 8 minutes per visit
Source: comScore Media Metrics, 2010, as reported by Orkut
Also: site demographics - 51% of the membership is from Brazil, 20% from India, 18% from the US.
Also:
"Photos and scraps continue to be strong features, and over the last month, we’ve hit a few records. On Christmas Eve, users shared 93 milion scraps, an all-time high, and on January 3rd after New Years, users viewed 1.6 billion photos, which is almost 19,000 photo views a second. For context, YouTube crossed the 1 billion video view mark in October 2009, and crossed the 2 billion mark in May of last year."
Over 34 billion pageviews each month
Average user visits the site 26 times each month, spending over 8 minutes per visit
Source: comScore Media Metrics, 2010, as reported by Orkut
Also: site demographics - 51% of the membership is from Brazil, 20% from India, 18% from the US.
Also:
"Photos and scraps continue to be strong features, and over the last month, we’ve hit a few records. On Christmas Eve, users shared 93 milion scraps, an all-time high, and on January 3rd after New Years, users viewed 1.6 billion photos, which is almost 19,000 photo views a second. For context, YouTube crossed the 1 billion video view mark in October 2009, and crossed the 2 billion mark in May of last year."
Source: Orkut blog, 26th January 2011 (on the occasion of their 7th birthday)
Wednesday, February 9, 2011
US internet users spend twice as long on Hulu as on the 5 major network TV websites combined
"When it comes to premium video on the Web, Hulu still rules. In the fourth quarter, the U.S. online audience watched 19.4 billion minutes of video on Hulu, which was twice as much as the how much viewers watched on the websites of the five major TV networks combined. Viewers watched another 9.7 billion minutes of online video on the websites of ABC, CBS, NBC, Fox and the CW. The chart above comes from a new Digital Year in Review report from comScore.
While Hulu still dominates, the individual network sites are growing faster. They grew 82 percent in terms of time spent watching video online, compared to 17 percent growth for Hulu. Taken together, Hulu and the five top networks, saw 33 percent growth in minutes viewed."
Source: Data from comScore, reported by Techcrunch, 7th February 2011
While Hulu still dominates, the individual network sites are growing faster. They grew 82 percent in terms of time spent watching video online, compared to 17 percent growth for Hulu. Taken together, Hulu and the five top networks, saw 33 percent growth in minutes viewed."
Source: Data from comScore, reported by Techcrunch, 7th February 2011
Russian social network Vkontakte has more than 100m registered users
"Vkontakte - the most visited resources of the Russian-speaking segment of the Internet ( TNS Gallup ).
The share of the site for more than half of Internet traffic CIS ( Liveinternet ).
The site recorded more than 100 million users.
More than 21.5 million users come to the site every day ( Liveinternet ).
More than 2.5 billion pages open daily ( Liveinternet ).
Approximately 65% of visitors live in Russia.
25% of visitors - from Moscow, 18% - from St. Petersburg ( Liveinternet ).
58% of visitors aged over 25 ( TNS Gallup )."
The share of the site for more than half of Internet traffic CIS ( Liveinternet ).
The site recorded more than 100 million users.
More than 21.5 million users come to the site every day ( Liveinternet ).
More than 2.5 billion pages open daily ( Liveinternet ).
Approximately 65% of visitors live in Russia.
25% of visitors - from Moscow, 18% - from St. Petersburg ( Liveinternet ).
58% of visitors aged over 25 ( TNS Gallup )."
Source: Vkontake, retrieved 9th February 2011, translated by Google Translate
Note - amusingly Google translates 'Vkontakte' as 'Facebook'. I've corrected this.
Update - VK, the English language version claims that the site has 112m members
Update - VK, the English language version claims that the site has 112m members
There are 36,000 active twitter users in Sweden
"Today, there are exactly 35 993 active twitter in Sweden. In total there are 91 462 Swedish accounts on Twitter, the report said "Twittercensus" presented today. The majority of all accounts is therefore dormant.
But Intellecta, behind the large census, argues that Twitter's media impact is large.
- It can sometimes seem like a small elite had a greater influence thanks to Twitter. It is true but is not the whole truth. It's about already established individuals who started to communicate in a new and more open platform, "says Hampus Brynolf, web strategist at Intellecta Corporate and one of the people behind the site makthavare.se in a statement.
Last year, stopped the growth rate of rigorously on micro-blog. Rapp notes that any root growth is not really to talk about anymore. But despite this, the number of references to Twitter in the media. Something that has become clear, particularly in Resume.se."
Source: Data from Intellecta, reported by Resume,se, 3rd February 2011, and translated using Google Translate
But Intellecta, behind the large census, argues that Twitter's media impact is large.
- It can sometimes seem like a small elite had a greater influence thanks to Twitter. It is true but is not the whole truth. It's about already established individuals who started to communicate in a new and more open platform, "says Hampus Brynolf, web strategist at Intellecta Corporate and one of the people behind the site makthavare.se in a statement.
Last year, stopped the growth rate of rigorously on micro-blog. Rapp notes that any root growth is not really to talk about anymore. But despite this, the number of references to Twitter in the media. Something that has become clear, particularly in Resume.se."
Source: Data from Intellecta, reported by Resume,se, 3rd February 2011, and translated using Google Translate
FEMME FATALE, the title of the new Britney Spears album, is the longest running continual Top 10 Trend on twitter
"Britney Spears, who last week announced her seventh studio album, Femme Fatale, was the #1 Trending Topic on Twitter during the Super Bowl.
Femme Fatale has been a trending topic for six days straight now and has broken records to become the Top 10 longest running Trending Topic of Twitter."
Source: Britney Spears' own blog, 8th February 2011
Note - yes, ok, maybe not the most reliable or disinterested source.
Femme Fatale has been a trending topic for six days straight now and has broken records to become the Top 10 longest running Trending Topic of Twitter."
Source: Britney Spears' own blog, 8th February 2011
Note - yes, ok, maybe not the most reliable or disinterested source.
Smartphones outsold PCs in Q4 2010
"Only three years after the iPhone launched, the smartphone market is already bigger than the PC market.
According to IDC, 101 million smartphones were sold in Q4, versus 92 million PCs.
Smartphone shipments, meanwhile, grew 87% year over year, while PCs only grew 3%.
Android vaulted past all contenders, including Apple and Nokia, to become the No. 1 smartphone platform in the quarter (Nokia still sold the most phones, with 28% of the market). Apple's share doubled to 16% year over year.
All of this is good news for smartphone makers and supply chains and horrible news for PC makers and supply chains."
Source: Data from IDC, reported by Business Insider, 8th February 2011
According to IDC, 101 million smartphones were sold in Q4, versus 92 million PCs.
Smartphone shipments, meanwhile, grew 87% year over year, while PCs only grew 3%.
Android vaulted past all contenders, including Apple and Nokia, to become the No. 1 smartphone platform in the quarter (Nokia still sold the most phones, with 28% of the market). Apple's share doubled to 16% year over year.
All of this is good news for smartphone makers and supply chains and horrible news for PC makers and supply chains."
Source: Data from IDC, reported by Business Insider, 8th February 2011
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