"The Internet Advertising Bureau's annual report, compiled with PricewaterhouseCoopers and published today, revealed that UK online display advertising rose by about 11% year on year to £709m last year.
Overall the IAB's report showed that total UK internet advertising spend – including classified and search – rose by 4.2% year on year in 2009 to £3.5bn. As forecast, this comfortably outstripped the recession-battered TV advertising sector, which was down by about 10% to £2.89bn, according to the media buying operation Group M.
However, the IAB has said that on a like-for-like basis – meaning that when the income is stripped out for online companies that have not submitted figures in both 2008 and 2009 because it skews comparisons – the online display market shrank by 4.4%.
Based on the IAB's own figures from 2008, when it valued the online display ad market at £637m, the 4.4% drop should mean that in 2009 the sector was worth some £609m."
Source: Data compiled by the IAB / PwC, reported by The Guardian, 31st March 2010
Thursday, April 1, 2010
24 hours of video are uploaded to YouTube each minute
"A day’s worth of content uploaded to YouTube every minute is a big achievement for our community and speaks to the role video plays in connecting and changing the world one upload at a time. "
Source: YouTube blog, 17th March 2010
Source: YouTube blog, 17th March 2010
Wednesday, March 31, 2010
Smartphone subscriptions in the 5 main European markets grew by 32% in 2009
Click to EnlargeThe U.K. market strongly leads in growth of smartphone adoption over the past year, growing 70 percent to more than 11 million subscribers. France ranks second in growth with the number of smartphone subscribers up 48 percent to 7 million. Meanwhile, Italy boasts the largest number of smartphone subscribers overall (15 million) but showed the softest growth in this market at 11 percent."
Source: Data from comScore, reported by Cellular News, 31st March 2010
The UK's top online advertisers 2009
The top 10 are:
1 - O2 - £15,189,000
2 - COI - £10,361,000
3 - BT - £9,213,000
4 - British Sky Broadcasting - £8,154,000
5 - Microsoft - £6,961,000
6 - T-Mobile - £6,582,000
7 - Orange - £6,370,000
8 - Virgin Media - £6,364,000
9 - Hutchinson 3G UK - £5,585,000
10 - Moneysupermarket Group - £5,281,000
Source: Table from Marketing Magazine, March 2010, using figures from Nielsen.
(The table shows the top 100)
Full statement on the methodology:
"Nielsen has improved the methodology used to work out the top 100 online advertisers for 2009. The new data is based on a Netview panel. Each panellist is given a meter and every time they view an ad online, it counts as one impression which is projected nationally. Previous surveys used a combination of figures from ABCe and declared information from the sites themselves. This tended to lead to inflated spend data. The new system creates a more robust methodology and removes the inflation factor. However, it means there is as yet limited comparative data with the previous year.
The figures are for display advertising and all figures are estimated costs based on a number of factors including rate card and industry discount factors. Details of the full methodology are available from Nielsen."
1 - O2 - £15,189,000
2 - COI - £10,361,000
3 - BT - £9,213,000
4 - British Sky Broadcasting - £8,154,000
5 - Microsoft - £6,961,000
6 - T-Mobile - £6,582,000
7 - Orange - £6,370,000
8 - Virgin Media - £6,364,000
9 - Hutchinson 3G UK - £5,585,000
10 - Moneysupermarket Group - £5,281,000
Source: Table from Marketing Magazine, March 2010, using figures from Nielsen.
(The table shows the top 100)
Full statement on the methodology:
"Nielsen has improved the methodology used to work out the top 100 online advertisers for 2009. The new data is based on a Netview panel. Each panellist is given a meter and every time they view an ad online, it counts as one impression which is projected nationally. Previous surveys used a combination of figures from ABCe and declared information from the sites themselves. This tended to lead to inflated spend data. The new system creates a more robust methodology and removes the inflation factor. However, it means there is as yet limited comparative data with the previous year.
The figures are for display advertising and all figures are estimated costs based on a number of factors including rate card and industry discount factors. Details of the full methodology are available from Nielsen."
Tuesday, March 30, 2010
Paypal mobile transactions increased nearly six-fold in 2009
"PayPal mobile transactions have increased nearly six-fold, from $25 million in 2008 to $141 million in 2009."
Source: Paypal press release, 16th March 2010
Source: Paypal press release, 16th March 2010
44% of Americans aged 12+ own an MP3 player
"Nearly one in four (24%) Americans has connected an MP3 player to a car stereo to listen to digital music while driving, according to a survey conducted by Edison Research and radio ratings firm Arbitron.
The national survey of 1,753 Americans ages 12 and older found that 44% own an MP3 player, and 54% of these have linked the device to a car stereo."
Source: Research from Arbitron, and Edison Research, reported by DigitalMediaWire, 29th March 2010
The national survey of 1,753 Americans ages 12 and older found that 44% own an MP3 player, and 54% of these have linked the device to a car stereo."
Source: Research from Arbitron, and Edison Research, reported by DigitalMediaWire, 29th March 2010
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