Tuesday, September 7, 2010

The Plants Vs. Zombies iPhone game generated $1m in the first 9 days

"PopCap, which also makes "Bejeweled," said PvZ is the fastest-selling game in the company's history, with totals "in the millions of units" across all platforms. PopCap was mum on specific sales figures, but did disclose that when the PvZ iPhone app debuted in February, it sold 300,000 copies to rake in $1 million in just nine days, setting an App Store record at the time. Last week, the game was still No. 20 in the iPhone App Store. The iPad PvZ app was, and still is, featured on iPad demo units in all 300 of Apple's retail stores, said PopCap VP-Marketing Ben Rotholtz."
Source:  AdAge, 6th September 2010

More than one million people joined Ping, Apple's music-based social network, in less than 48 hours

"Apple® today announced that in less than 48 hours since its launch on Wednesday, more than one million users have joined Ping, its new social network for music which lets users follow their favorite artists and friends to discover what music they’re talking about, listening to and downloading.
“One-third of the people who have downloaded iTunes 10 have joined Ping,“ said Eddy Cue, Apple’s vice president of Internet Services. “As many more people download iTunes 10 in the coming weeks, we expect the Ping community to continue growing.“"
Source:  Apple press release, 3rd September 2010

Monday, September 6, 2010

Groupon's promotion with Gap generated $11m in revenue

"[The] success story belongs to Groupon whose national promotion for Gap last week resulted in income of $11 million from sales of a $25 coupon worth $50 of store merchandise to over 440,000 shoppers, according to AdAge. While Gap has yet to see how many coupons are actually redeemed, Rob Solomon, Groupon’s president said,
“I’m pretty sure if they ran a national TV campaign, they wouldn’t have gotten nearly 500,000 paying buyers in the store.”
Less than two years old Groupon began as a locally-oriented service offering a “deal a day” to subscribers in particular cities who give Groupon their email addresses. The twist is that an offer is only redeemable if enough people express interest in it. With redemption rates exceeding 80 percent on average, Groupon’s growth is easy to understand since it often splits the value of the offer as part of its revenue."
Source:  Rob Solomon of Gap, reported by AdAge and ReveNews, 26th August 2010

Age and gender of the internet users in China

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"At present, the proportion of male to female among net citizens in China is 54.8:45.2. The percentage of male net citizens is nearly 10% larger than the female and thepopularization of internet for female is relatively low."



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"The age structure of net citizens continues to develop towards maturity. The proportion of net citizens at the age of 30 or above has increased from 38.6% in the end of 2009 to 41% in 2010 in general. It is mainly because the threshold of internet is lowered and the focus of network penetration has been transited from low aged groups to high and middle aged groups."
Source:  Statistical Report on Internet Development in China, July 2010, CNNIC, Translated August 2010

277m people in China access the internet through a mobile device


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"The number of mobile net citizens in China has reached 277 million. The number of newly added mobile net citizens in the first half year of 2010 was 43,340,000, with an increase of 18.6%. The ones who surf the internet only using mobile have increased to 11.7% of the overall net citizens."
Source:  Statistical Report on Internet Development in China, July 2010, CNNIC, Translated August 2010

There are 420m people online in China (updated)


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"Up to June, 2010, the number of net citizens in China has reached 420 million, exceeding the point of 400 million, with an increase of 36 million compared to the end of 2009. The popularity rate of internet has climbed up to 31.8%, with an increase of 2.9% compared to the end of 2009.
The number of broadband net citizens has reached 363,810,000, and the popularity rate of broadband for users who surf the internet using computer has arrived at 98.1%."
Source:  Statistical Report on Internet Development in China, July 2010, CNNIC, Translated August 2010

Thursday, September 2, 2010

450m episodes of TV shows have been downloaded from iTunes

"275 million iPods now sold.
More than 11.7 billion songs downloaded from the iTunes Store.
Plus: 450 million TV episodes, 35 million books, 100 million movies."
Source:  Steve Jobs, talking on 1st September 2010, reported by DigitalMusicNews, 1st September 2010