"Not only are many Americans sharing updates about their life (43%), what they are currently doing (36%), and places they are going (31%), many are also revealing brand, product and company preferences. Specifically, about one-quarter are revealing their dissatisfaction with companies, brands or products (26%), talking about companies, brands or products they like (23%) or giving product reviews and recommendations (19%). In fact, one-third (34%) indicate they have used social media as an outlet to rant or rave about a company, brand or product.
These are some of the findings of the Harris Poll, conducted online between April 28 and 30, 2010, among 2,131 U.S. adults ages 18 and over.
However, it's not just what people are sharing about themselves through social media; it's why they are sharing. Nearly two in five online adults (38%) say they aim to influence others when expressing their preferences online and almost half (46%) feel they can be brutally honest on the Internet.
Sharing Brand, Company or Product Recommendations via Social Media
While online Americans aged 55 and older are less likely to use social media compared to younger Americans (43% of those 55 and older, versus 78% of 18-34 year olds, 71% of 35-44 year olds and 59% of 45-54 year olds), all age groups who use social media are equally likely to share their dissatisfaction with a company, brand or product via social media (25% of those 18-34 years old, 26% of those 35-44 years old, 25% of those 45-54 years old and 29% of those aged 55 and up).
And what people say online about companies, brands and products matters. In fact, nearly half of Americans who use social media say reviews about a particular company, brand or product from friends or people they follow on social networking websites influence them either a great deal or a fair amount (45%) - the same number as Americans who say reviews in newspaper or magazine articles influence them (46%)."
Source: Press release from Harris Interactive, 3rd June 2010
Thursday, June 10, 2010
Wednesday, June 9, 2010
Approximately $11 per user was spent on mobile advertising in Japan in 2009
Click to enlarge
Source: Dentsu, Kelsey Group, cited in Morgan Stanley Interenet Trends presentation, 7th June 2010
The full presentation is highly recommended!
Note: Assume constant exchange rate 1USD = 100JPY
The US has more 3G users than Japan
Click to enlarge
Source: Informa WCIS+, Porgan Stanley Research, cited in Morgan Stanley Interenet Trends presentation, 7th June 2010
The full presentation is highly recommended!
US mobile internet use and mobile app use doubled between Apr 2009 and Apr 2010
Click to enlarge
Source: comScore data, cited in Morgan Stanley Interenet Trends presentation, 7th June 2010
The full presentation is highly recommended!
Tuesday, June 8, 2010
135m people in China used internet cafes in 2009
"China's Ministry of Culture (MoC) today released its 2009 Annual Report on China's Internet Café Market, showing that as of the end of 2009, China was home to 135 mln internet café users nationwide, up 8.43 mln or 6.7% compared to 2008.
China's internet cafés receive the bulk of their revenues from hourly usage fees, which have steadily dropped since 1996. Average prices have fallen from an initial RMB 20 per hour to approximately RMB 2 per hour. Total industry value in 2009 was RMB 88.6 bln.
There were 138,000 internet cafés nationwide in 2009, up by approximately 8,000 compared to 2008. The market is divided into three tiers based on the number of computers in each café: large-scale cafés (300 computers or more), mid-sized cafés (100-299 computers) and small-scale cafés (fewer than 100). In 2009, large cafés accounted for 7% of the national total, while 46% were mid-sized and 47% were small-scale. There were more than 150 internet café franchise companies in 2009 with over 4,500 locations combined.
The number of computer terminals in the nation's internet cafés increased by approximately 1.28 mln in 2009, with the average price per computer of RMB 3,500, contributing nearly RMB 4.5 bln to the industry value of the PC manufacturing sector."
Source: 2009 Annual Report on China's Internet Café Market from the Chinese Ministry of Culture (MoC), reported by Marbridge Daily, 8th June 2010
China's internet cafés receive the bulk of their revenues from hourly usage fees, which have steadily dropped since 1996. Average prices have fallen from an initial RMB 20 per hour to approximately RMB 2 per hour. Total industry value in 2009 was RMB 88.6 bln.
There were 138,000 internet cafés nationwide in 2009, up by approximately 8,000 compared to 2008. The market is divided into three tiers based on the number of computers in each café: large-scale cafés (300 computers or more), mid-sized cafés (100-299 computers) and small-scale cafés (fewer than 100). In 2009, large cafés accounted for 7% of the national total, while 46% were mid-sized and 47% were small-scale. There were more than 150 internet café franchise companies in 2009 with over 4,500 locations combined.
The number of computer terminals in the nation's internet cafés increased by approximately 1.28 mln in 2009, with the average price per computer of RMB 3,500, contributing nearly RMB 4.5 bln to the industry value of the PC manufacturing sector."
Source: 2009 Annual Report on China's Internet Café Market from the Chinese Ministry of Culture (MoC), reported by Marbridge Daily, 8th June 2010
Subscribe to:
Posts (Atom)