Click to enlarge
Source: Dubit, reported by the Kzero Worldwide blog, 8th April 2010
Monday, June 7, 2010
The final two episodes of Lost were downloaded more than 900,000 times from BitTorrent in the first 20 hours
"Last year, Lost achieved the questionable honor of being the second most-pirated TV-show on BitTorrent. With more than 6 million downloads for a single episode, Lost was only trailing Heroes by a few thousand downloads.
There is no doubt that the final season of the show will again be a strong contender in 2010’s list. On average, an episode of Lost is downloaded nearly 1.5 million times in the first week after its appearance on BitTorrent, but there is an overwhelming demand for the series finale which aired on Sunday.
In the first 20 hours after they appeared on BitTorrent, the final two episodes were downloaded a little over 900,000 times, an amount expected to increase to four or five million by the and of the week. As far as we know, this is a new download record for BitTorrent in such a short time frame."
Source: TorrentFreak, 25th May 2010
There is no doubt that the final season of the show will again be a strong contender in 2010’s list. On average, an episode of Lost is downloaded nearly 1.5 million times in the first week after its appearance on BitTorrent, but there is an overwhelming demand for the series finale which aired on Sunday.
In the first 20 hours after they appeared on BitTorrent, the final two episodes were downloaded a little over 900,000 times, an amount expected to increase to four or five million by the and of the week. As far as we know, this is a new download record for BitTorrent in such a short time frame."
Source: TorrentFreak, 25th May 2010
Friday, June 4, 2010
Games are the most used mobile apps in the US
Click to enlargeSource: Research by Nielsen, published in their blog, 1st June 2010
Methodology: "To get a better sense of what’s popular and what’s not now, Nielsen recently launched its ‘App Playbook,’ surveying more than 4,200 people who had downloaded an application in the past 30 days"
13% of American internet users bought virtual goods in the last 12 months
"Research and consultancy firm, Frank N. Magid Associates, and PlaySpan, the global leader in monetization solutions for online games, virtual worlds, and social networks, today announce their second annual study that evaluates attitudes and behaviors of media and entertainment consumers on virtual goods expenditures.
According to the study, 13% of the overall population surveyed reported that they had bought virtual goods in the last 12 months, with the mean of digital good purchase up 14% from $87 in 2009 to $99 in 2010. The median of digital goods purchase is $50 in 2010, a 67% improvement from $30 in 2009. In terms of the heaviest concentration of digital goods buyers, iPhone owners took over the #1 spot, moving from 28% of iPhone owners in 2009 to 43% in 2010. Virtual worlds came in second place with 41% of regular visitors having bought a digital good. Of weekly handheld and mobile gamers, 33% and 32%, respectively, bought digital goods. Overall, more than one-fifth (21%) of those who bought digital goods said they plan to spend more in the next 12 months. Among ways to purchase digital goods, 16% of digital goods buyers say they have used Facebook Credits."
Source: Press release from Magid Associates and PlaySpan, 27th May 2010
The press release also includes lots of data on the demographics of buyers, and the sorts of places (games etc) where they are buying.
According to the study, 13% of the overall population surveyed reported that they had bought virtual goods in the last 12 months, with the mean of digital good purchase up 14% from $87 in 2009 to $99 in 2010. The median of digital goods purchase is $50 in 2010, a 67% improvement from $30 in 2009. In terms of the heaviest concentration of digital goods buyers, iPhone owners took over the #1 spot, moving from 28% of iPhone owners in 2009 to 43% in 2010. Virtual worlds came in second place with 41% of regular visitors having bought a digital good. Of weekly handheld and mobile gamers, 33% and 32%, respectively, bought digital goods. Overall, more than one-fifth (21%) of those who bought digital goods said they plan to spend more in the next 12 months. Among ways to purchase digital goods, 16% of digital goods buyers say they have used Facebook Credits."
Source: Press release from Magid Associates and PlaySpan, 27th May 2010
The press release also includes lots of data on the demographics of buyers, and the sorts of places (games etc) where they are buying.
Thursday, June 3, 2010
Online advertisng in Europe grew by 4.5% to €14.7 billion in 2009
"The downturn took its toll on the European online advertising market last year as growth plummeted to just 4.5%, down from 20% in 2008, fuelled by a fall in digital display revenue in markets such as the UK and France.
A report from the Interactive Advertising Bureau Europe has found that the European online ad market was worth €14.7bn (£10bn) last year.
The report, compiled by analysts Screen Digest, reflected previous findings in the UK that Google-dominated search advertising remained relatively resilient while marketers pulled budget from online display advertising.
Search advertising grew by 10.6% year on year, an impressive performance given the steep declines recorded in other media, but well down on the 26% growth seen in 2008.
Display advertising was flat year on year across Europe, but most of the more mature, larger ad markets experienced a decline. The UK was down by close to 5% year on year, France was down 6% and Sweden was down 5%."
Source: Data from the IAB (Interactive Advertising Bureau) & PwC (PricewaterhouseCoopers), reported by The Guardian, 2nd of June 2010
A report from the Interactive Advertising Bureau Europe has found that the European online ad market was worth €14.7bn (£10bn) last year.
The report, compiled by analysts Screen Digest, reflected previous findings in the UK that Google-dominated search advertising remained relatively resilient while marketers pulled budget from online display advertising.
Search advertising grew by 10.6% year on year, an impressive performance given the steep declines recorded in other media, but well down on the 26% growth seen in 2008.
Display advertising was flat year on year across Europe, but most of the more mature, larger ad markets experienced a decline. The UK was down by close to 5% year on year, France was down 6% and Sweden was down 5%."
Source: Data from the IAB (Interactive Advertising Bureau) & PwC (PricewaterhouseCoopers), reported by The Guardian, 2nd of June 2010
Tuesday, June 1, 2010
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