the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Aegis Media - dan.calladine@aemedia.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions
Friday, April 9, 2010
Over 60% of twitter users are from outside the US
"Twitter's first users were the early employees and their friends, largely based around our offices in San Francisco. Today we are a global information network, with a robust developer ecosystem and a website available in six languages. Our users on Twitter are even more geographically diverse — we're proud to report that over 60% of registered Twitter accounts come from outside the US. There are Twitter users in the large countries you'd expect, some smaller countries you might not expect (like the Vatican City) and even one in outer space."
Source: Twitter blog, 8th April 2010
The average social gamer is a 43 year old woman
"PopCap Games, maker of some of the world's most popular video games, today unveiled the results of a survey targeting "social gamers": Consumers in the U.S. and UK who play games on social networking platforms such as Facebook® and MySpace®. More than 24% of respondents said they play social games regularly, indicating a total social gamer population of approximately 100 million in America and the United Kingdom alone. And contrary to prevailing stereotypes, the average social gamer is a 43-year old woman.
[...]
Among the nearly 5,000 consumers who responded to the survey, more than 1,200 play games on social networking sites and platforms at least once a week, qualifying them as "social gamers" for the purposes of the survey. Two-thirds of all qualified survey respondents are U.S.-based. 55% of all social gamers are female and 45% are male — with the disparity being even larger among UK consumers (58% vs. 42%). The average age of social gamers is 43, with U.S.-based social gamers averaging 48 years of age compared to 38 for those based in the UK. Further, 46% of American social gamers are 50 or older, compared to just 23% in the UK. Only 6% of all social gamers are age 21 or younger.
Gender Differences
As with most forms of video games, men and women differ in their consumption of, and attitudes towards, social games:
Among the most avid social gamers, women make up the majority; 38% of female social gamers say they play social games several times a day, vs. 29% of males.
Women are more apt to play social games with real-world friends than men are (68% vs. 56%).
Men are more inclined than women to play with strangers (41% vs. 33%); nearly twice as many women as men say they play social games with relatives (46% vs. 29%).
Frequent Play
The vast majority (95%) of social gamers play multiple times per week; nearly two-thirds (64%) play at least once a day.
U.S. players tend to play more frequently, with 68% saying they play daily compared to 55% of U.K.-based social gamers.
61% of social gamers say their average social gaming session lasts more than half an hour; one in ten say their average session lasts 3 hours or more!
More than half (56%) of social gamers have been playing social games for more than a year.
About one quarter (26%) are new to social gaming, having started playing in the last six months.
About a third (35%) of social gamers say their consumption of social games has increased over the past three months, compared to 10% who said it has decreased."
Source: Research by Information Solutions Group (ISG), for PopCap, cited in a press release, 17th February 2010
(Lots of other stats in the press release)
[...]
Among the nearly 5,000 consumers who responded to the survey, more than 1,200 play games on social networking sites and platforms at least once a week, qualifying them as "social gamers" for the purposes of the survey. Two-thirds of all qualified survey respondents are U.S.-based. 55% of all social gamers are female and 45% are male — with the disparity being even larger among UK consumers (58% vs. 42%). The average age of social gamers is 43, with U.S.-based social gamers averaging 48 years of age compared to 38 for those based in the UK. Further, 46% of American social gamers are 50 or older, compared to just 23% in the UK. Only 6% of all social gamers are age 21 or younger.
Gender Differences
As with most forms of video games, men and women differ in their consumption of, and attitudes towards, social games:
Among the most avid social gamers, women make up the majority; 38% of female social gamers say they play social games several times a day, vs. 29% of males.
Women are more apt to play social games with real-world friends than men are (68% vs. 56%).
Men are more inclined than women to play with strangers (41% vs. 33%); nearly twice as many women as men say they play social games with relatives (46% vs. 29%).
Frequent Play
The vast majority (95%) of social gamers play multiple times per week; nearly two-thirds (64%) play at least once a day.
U.S. players tend to play more frequently, with 68% saying they play daily compared to 55% of U.K.-based social gamers.
61% of social gamers say their average social gaming session lasts more than half an hour; one in ten say their average session lasts 3 hours or more!
More than half (56%) of social gamers have been playing social games for more than a year.
About one quarter (26%) are new to social gaming, having started playing in the last six months.
About a third (35%) of social gamers say their consumption of social games has increased over the past three months, compared to 10% who said it has decreased."
Source: Research by Information Solutions Group (ISG), for PopCap, cited in a press release, 17th February 2010
(Lots of other stats in the press release)
Wednesday, April 7, 2010
More than 60m Americans listen to radio over the internet each week
"More than 60 million people each week listen to radio over the Internet.
84% (50 million) of this group regularly listens for at least five minutes to AM/FM simulcast streams in a typical week.
62% (38 million) of the total streaming group regularly listens for at least five minutes listening to Internet-only streams."
Source: Device Usage Upadate from Bridge Ratings, 1st April 2010
84% (50 million) of this group regularly listens for at least five minutes to AM/FM simulcast streams in a typical week.
62% (38 million) of the total streaming group regularly listens for at least five minutes listening to Internet-only streams."
Source: Device Usage Upadate from Bridge Ratings, 1st April 2010
Tuesday, April 6, 2010
Over 1m badges have been awarded on Foursquare
Data shared by Foursquare on their first birthday:
"Over 500,000 users
Over 1,000,000 badges have been awarded
Over 1.4 million venues with 1200 offering specials
Over 15.5 million checkins"
Source: Foursquare blog, 11th March 2010
"Over 500,000 users
Over 1,000,000 badges have been awarded
Over 1.4 million venues with 1200 offering specials
Over 15.5 million checkins"
Source: Foursquare blog, 11th March 2010
Apple sold over 300,000 iPads on the day they went on sale
"Apple® today announced that it sold over 300,000 iPads in the US as of midnight Saturday, April 3. These sales included deliveries of pre-ordered iPads to customers, deliveries to channel partners and sales at Apple Retail Stores. Apple also announced that iPad users downloaded over one million apps from Apple’s App Store and over 250,000 ebooks from its iBookstore during the first day."
Source: Apple press release, 5th April 2010
Source: Apple press release, 5th April 2010
Thursday, April 1, 2010
UK online advertising spend rose by 4.2% in 2009
"The Internet Advertising Bureau's annual report, compiled with PricewaterhouseCoopers and published today, revealed that UK online display advertising rose by about 11% year on year to £709m last year.
Overall the IAB's report showed that total UK internet advertising spend – including classified and search – rose by 4.2% year on year in 2009 to £3.5bn. As forecast, this comfortably outstripped the recession-battered TV advertising sector, which was down by about 10% to £2.89bn, according to the media buying operation Group M.
However, the IAB has said that on a like-for-like basis – meaning that when the income is stripped out for online companies that have not submitted figures in both 2008 and 2009 because it skews comparisons – the online display market shrank by 4.4%.
Based on the IAB's own figures from 2008, when it valued the online display ad market at £637m, the 4.4% drop should mean that in 2009 the sector was worth some £609m."
Source: Data compiled by the IAB / PwC, reported by The Guardian, 31st March 2010
Overall the IAB's report showed that total UK internet advertising spend – including classified and search – rose by 4.2% year on year in 2009 to £3.5bn. As forecast, this comfortably outstripped the recession-battered TV advertising sector, which was down by about 10% to £2.89bn, according to the media buying operation Group M.
However, the IAB has said that on a like-for-like basis – meaning that when the income is stripped out for online companies that have not submitted figures in both 2008 and 2009 because it skews comparisons – the online display market shrank by 4.4%.
Based on the IAB's own figures from 2008, when it valued the online display ad market at £637m, the 4.4% drop should mean that in 2009 the sector was worth some £609m."
Source: Data compiled by the IAB / PwC, reported by The Guardian, 31st March 2010
24 hours of video are uploaded to YouTube each minute
"A day’s worth of content uploaded to YouTube every minute is a big achievement for our community and speaks to the role video plays in connecting and changing the world one upload at a time. "
Source: YouTube blog, 17th March 2010
Source: YouTube blog, 17th March 2010
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