"Insure.com, Inc. (Nasdaq: NSUR)announced today that it has sold its Insure.com brand name and related mediaassets for $16 million in cash to QuinStreet, Inc. Insure.com, Inc. (the
Company) intends to change its corporate name to Life Quotes, Inc. and will continue its business under its Life Quotes and Consumer Insurance Guide brand names. The Company will retain all of its remaining balance sheet assets, national brokerage contracts with 25 leading life insurance companies, 50 fully licensed insurance agents, call center operations, customer and prospect lists, and nearly all of its current inbound affiliate and traffic
partnerships.
The Company acquired the Insure.com name and website for $1.6 million in December 2001."
Source: Reuters, 9th October 2009
the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Aegis Media - dan.calladine@aemedia.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions
Tuesday, October 13, 2009
Monday, October 12, 2009
250,000 - 300,000 live online streams of the England Vs. Ukraine football match were served
"Before the match, Perform had said it would cap the number of streams at one million to preserve the quality of the picture. The actual number of pay-per-view "buys", from £4.99 to £11.99, can be estimated at 250,000‑300,000, although a proportion of those were through a marketing tie-up with the online bookmaker Bet365, which showed the game free to customers with a funded account.
If Sky had shown the game, it might have expected around two million viewers and had it been broadcast on ITV, the audience would probably have peaked at around seven million. Kentaro refused to release a detailed breakdown, claiming the figures are commercially sensitive, so it is impossible to assess how many viewers arrived via newspaper websites and other media partners signed up to promote the match on a revenue-share basis."
Source: The Guardian, 12th October 2009
If Sky had shown the game, it might have expected around two million viewers and had it been broadcast on ITV, the audience would probably have peaked at around seven million. Kentaro refused to release a detailed breakdown, claiming the figures are commercially sensitive, so it is impossible to assess how many viewers arrived via newspaper websites and other media partners signed up to promote the match on a revenue-share basis."
Source: The Guardian, 12th October 2009
Friday, October 9, 2009
1.4 billion texts are sent daily in the US in 2009, twice as many as in 2008
"Some 740 billion text messages were sent in the first half of 2009 in the U.S. This according to the CTIA’s semiannual wireless industry survey, which helpfully breaks down that astonishing figure to an even more astonishing 4.1 billion texts per day. That’s about double the number sent during the same period last year. And keep in mind, we’re only talking about the United States here, not the rest of the world."
Source: CITA Wireless Industry Survey, reported by Digital Daily, 8th October 2009
Source: CITA Wireless Industry Survey, reported by Digital Daily, 8th October 2009
YouTube now serves more than 1 billion video views a day
"Three years ago today, Steve and I stood out in front of our offices and jokingly crowned ourselves the burger kings of media. We'd just made headlines by joining with Google in our shared goal of organizing the world's information (in our case, video) and making it easily and quickly accessible to anyone, anywhere. Today, I'm proud to say that we have been serving well over a billion views a day on YouTube. This is great moment in our short history and we owe it all to you."
Source: YouTube founder Chad Hurley, writing on the YouTube blog, 9th October 2009
Source: YouTube founder Chad Hurley, writing on the YouTube blog, 9th October 2009
US mobile content provider SendMe makes revenues of $10m per month
"Thanks to its subscriber base of more than 1 million youngsters, mainly in their early teens, who pay an average of $9.99 a month, SendMeMobile is making $10 million a month in revenue and has reached profitability. And since sales are rising, it's not a stretch to expect the company to end the year in the range of about $150 million annually.
The company is just three years old. And unlike almost all Silicon Valley companies, SendMe started generating tens of thousands of dollars in revenue the day it launched, stunning investors. It's raised $35 million to date from True Ventures and Spark Capital, and doesn't expect to raise more—ever."
Source: BusinessWeek, 13th July 2009
The company is just three years old. And unlike almost all Silicon Valley companies, SendMe started generating tens of thousands of dollars in revenue the day it launched, stunning investors. It's raised $35 million to date from True Ventures and Spark Capital, and doesn't expect to raise more—ever."
Source: BusinessWeek, 13th July 2009
Wednesday, October 7, 2009
The UK exports more TV formats than any other country
"Formats like “Deal or No Deal”, “Hole in the Wall” and “Lalola” travel around the world inspiring millions of people. 445 original formats found their way to foreign countries from 2006 to 2008. The number nearly doubled from the first report made on behalf of FRAPA, which analysed the formats traded from 2002 to 2004.
The production volume generated by traded formats has grown to €9.3 billion for the years 2006 to 2008. This is an enormous increase of 45 % in comparison to the first report. The UK still leads in the number of exported formats, followed by the USA, The Netherlands and Argentina."
Source: Press release for The Format Recognition and Protection Association (FRAPA), 6th October 2009
The production volume generated by traded formats has grown to €9.3 billion for the years 2006 to 2008. This is an enormous increase of 45 % in comparison to the first report. The UK still leads in the number of exported formats, followed by the USA, The Netherlands and Argentina."
Source: Press release for The Format Recognition and Protection Association (FRAPA), 6th October 2009
Only one in four registered twitter users is tweeting in any given month
"We know that Twitter has 50 million registered users, but we also know that the vast majority of them have tweeted fewer than ten times. Let's investigate just how many of these registered users are actually actively tweeting.
Using our tweet data, we can identify what percent of the user base sent out at least one tweet in any given month.
[...]
The number seems to hover in the 25% range. In other words, only about 1 in 4 registered users is actually tweeting in any given month. (Although it's worth noting that some users may only be using Twitter to read others' tweets, meaning they are not full-fledged "zombie" accounts.)"
Source: Robert J Moore of RJMetrics, writing in Techcrunch, 5th October 2009, using analysis of 85,000 users and 3 million tweets.
Other stats quoted:
"Twitter's user growth is no longer accelerating. The rate of new user acquisition has plateaued at around 8 million per month.
Over 14% of users don't have a single follower, and over 75% of users have 10 or fewer followers.
38% of users have never sent a single tweet, and over 75% of users have sent fewer than 10 tweets.
Once a user has tweeted once, there is a 65% chance that they will tweet again. After that second tweet, however, the chance of a third tweet goes up to 81%.
If someone is still tweeting in their second week as a user, it is extremely likely that they will remain on Twitter as a long-term user.
Users who joined in more recent months are less likely to stop using the service and more likely to tweet more often than users from the past."
Using our tweet data, we can identify what percent of the user base sent out at least one tweet in any given month.
[...]
The number seems to hover in the 25% range. In other words, only about 1 in 4 registered users is actually tweeting in any given month. (Although it's worth noting that some users may only be using Twitter to read others' tweets, meaning they are not full-fledged "zombie" accounts.)"
Source: Robert J Moore of RJMetrics, writing in Techcrunch, 5th October 2009, using analysis of 85,000 users and 3 million tweets.
Other stats quoted:
"Twitter's user growth is no longer accelerating. The rate of new user acquisition has plateaued at around 8 million per month.
Over 14% of users don't have a single follower, and over 75% of users have 10 or fewer followers.
38% of users have never sent a single tweet, and over 75% of users have sent fewer than 10 tweets.
Once a user has tweeted once, there is a 65% chance that they will tweet again. After that second tweet, however, the chance of a third tweet goes up to 81%.
If someone is still tweeting in their second week as a user, it is extremely likely that they will remain on Twitter as a long-term user.
Users who joined in more recent months are less likely to stop using the service and more likely to tweet more often than users from the past."
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