"Mobile phone users could donate to Comic Relief by pledging £1, £5 or £10 by texting "Yes" to number 70010, organised by Mobile Interactive Group (MIG). Mobile operators waived their usual fees.
Mobile donations accounted for £15.1m of the £74.4m raised so far.
Radha Chakraborty, operations director for Comic Relief, said: "SMS donations provide a valuable channel for us and appeal to a wide audience."
Earlier that week, those following the trek of a clutch of celebrities across the Kaisut Desert in northern Kenya could donate £1 by texting "DESERT" to 70011, while a third number was set up for viewers to donate £5 for the airing of a documentary about the trek on 18 March."
Source: Brand Republic, 3rd May 2011
Showing posts with label charity. Show all posts
Showing posts with label charity. Show all posts
Friday, May 6, 2011
Tuesday, April 19, 2011
Thursday, December 9, 2010
It took six days for twitter followers of celebrities like Justin Timberlake & Lady Gaga to raise $1m for Africa
Tweet on 1st December:
Tweet on 6th December:
Full information:
Update - The gossip site Popbitch has a different take on the story:
"Neatly proving just how ineffective social media actually is, 18 celebrities (and Jay Sean) sacrificed their "digital lives" for charity last week, vowing to stop updating their Twitter and Facebook feeds. Social network silence from Lady Gaga, Alicia Keys, Justin Timberlake and others until their fans donated a million dollars to the Keep A Child Alive campaign to help fight AIDS.
With six days gone, donations were still under $300k. The celebs got restive - Usher just plain gave up and started tweeting - so a billionaire patsy, and longtime AIDS funder Stewart Bahr, was drafted in to pay it off.
It would have cost the celebs' 35 million combined followers less than 3 cents each to buy back their lives and get them tweeting again, so it appears their fans are staunchly pro-AIDS, or no-one really cared very much about what they had to say in the first place.
FYI Serena Williams inadvertently summed up the campaign's biggest problem in her last tweet and testament: "[It means] no more news about me winning more Grand Slams, selling books, winning gold medals, owning AMAZING football teams or pioneering fashion until we raise some serious cash". Is it any wonder people wanted her silenced? http://bit.ly/huo25w "
Source: Popbitch newsletter, Issue 526, 9th December 2010
Tweet on 6th December:
Full information:
Update - The gossip site Popbitch has a different take on the story:
"Neatly proving just how ineffective social media actually is, 18 celebrities (and Jay Sean) sacrificed their "digital lives" for charity last week, vowing to stop updating their Twitter and Facebook feeds. Social network silence from Lady Gaga, Alicia Keys, Justin Timberlake and others until their fans donated a million dollars to the Keep A Child Alive campaign to help fight AIDS.
With six days gone, donations were still under $300k. The celebs got restive - Usher just plain gave up and started tweeting - so a billionaire patsy, and longtime AIDS funder Stewart Bahr, was drafted in to pay it off.
It would have cost the celebs' 35 million combined followers less than 3 cents each to buy back their lives and get them tweeting again, so it appears their fans are staunchly pro-AIDS, or no-one really cared very much about what they had to say in the first place.
FYI Serena Williams inadvertently summed up the campaign's biggest problem in her last tweet and testament: "[It means] no more news about me winning more Grand Slams, selling books, winning gold medals, owning AMAZING football teams or pioneering fashion until we raise some serious cash". Is it any wonder people wanted her silenced? http://bit.ly/huo25w "
Source: Popbitch newsletter, Issue 526, 9th December 2010
Monday, May 10, 2010
28% of Europeans who gave money to the Haiti disaster appeal gave through mobile phones
"Following the Haitian Earthquake, it was widely reported that Mobile had played an important role in raising the required money for the relief efforts. This MMA study puts some solid numbers behind these reports, showing that in Europe that 21.4% of donors made their pledges via SMS and 7% by visiting a charitable website from their mobile device.
This means that a total of 28.4% of those who gave money to the Haitian appeal did so via their mobile device, which shows how important a medium mobile has become in order to allow people to help victims and charities.
The figures vary slightly from country to country, with French people emerging as the most likely to use their mobile device for charitable donations with 30% of all donors choosing to do so via SMS. Germany came second with 26% of all donors using SMS as their medium of choice to donate to the appeal. "
Source: Data from MMA, reported by Mobi AD News, 3rd May 2010
This means that a total of 28.4% of those who gave money to the Haitian appeal did so via their mobile device, which shows how important a medium mobile has become in order to allow people to help victims and charities.
The figures vary slightly from country to country, with French people emerging as the most likely to use their mobile device for charitable donations with 30% of all donors choosing to do so via SMS. Germany came second with 26% of all donors using SMS as their medium of choice to donate to the appeal. "
Source: Data from MMA, reported by Mobi AD News, 3rd May 2010
Wednesday, January 20, 2010
Players of Zynga's social games on Facebook have donated more than $1.5m to Haiti disaster relief in 5 days
"Zynga’s gamers have donated more than $1.5 million in the past five days for Haitian earthquake relief. They did so by making donations directly from within Zynga’s top four games on Facebook.
Zynga, the biggest maker of social games on Facebook, said that some 300,000 Zynga game players from 47 countries have purchased virtual goods inside the games, with all of the proceeds for the specific game item sales going to the U.N.’s World Food Programme. FarmVille users, including me, donated a total of $1 million. Users in FishVille, Mafia Wars, and Zynga Poker were also able to donate money. Donations were also promoted via all of Zynga’s games, which reach 227 million monthly active users."
Source: Venturebeat, 19th January 2010
Zynga, the biggest maker of social games on Facebook, said that some 300,000 Zynga game players from 47 countries have purchased virtual goods inside the games, with all of the proceeds for the specific game item sales going to the U.N.’s World Food Programme. FarmVille users, including me, donated a total of $1 million. Users in FishVille, Mafia Wars, and Zynga Poker were also able to donate money. Donations were also promoted via all of Zynga’s games, which reach 227 million monthly active users."
Source: Venturebeat, 19th January 2010
Friday, July 24, 2009
The 'Causes' app on Facebook has raised $10m in two years
"Today, Causes broke $10,000,000 raised through the application in just over two years. Half of this, $5,000,000, was donated in just the past 6 months. It is through the hard work of activists and nonprofits on Causes that we have been able to reach this milestone. We are constantly awestruck by the drive, commitment and passion poured into a cause, petition or birthday wish. In an effort to share what $10,000,000 raised means, we thought we’d show how that breaks down and how you have all contributed to this success.
Here’s how it all breaks down:
$10,000,000 donated
$5,000,000 donated so far in 2009
$25 median donation
192,000 unique donors
26,000 causes have received donations
$1.4 million raised through Birthday Wish feature"
Source: Joe Green on the CausesExchange blog, 10th July 2009
Here’s how it all breaks down:
$10,000,000 donated
$5,000,000 donated so far in 2009
$25 median donation
192,000 unique donors
26,000 causes have received donations
$1.4 million raised through Birthday Wish feature"
Source: Joe Green on the CausesExchange blog, 10th July 2009
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