"About two weeks ago on Sep 6 2010, Benz put up its 200 “smart” cars on Taobao‘s Groupon-like website offering 23% discount.
Mediaedge:cia was the agency behind this campaign and the plan was to sell 200 “smart” cars on Taobao in three weeks’ time. Surprisingly, all cars were sold out in three and half hours. The campaign also attracted over 300,000 visitors in less than 24 hours.
69 cars were sold to buyers in Zhejiang province (where Taobao’s HQ is located), 45 in Beijing, and 22 in Guangdong province. According to a salesperson at Benz, on average one Smart car was sold every day"
the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Aegis Media - dan.calladine@aemedia.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions
Tuesday, September 28, 2010
An average of 80m tweets a day are being posted
Click to enlarge
Source: Chart from Gigatweet, retrieved 28th September 2010
Earier - 60m a day in June 2010
It takes the average person 14 seconds to solve a CAPTCHA, with a 10% error rate
"According to a study recently conducted by UC San Diego researchers, spammers employ many hundreds of people, mostly overseas, to solve CAPTCHAs at the rate of about one dollar per thousand solutions. It takes the average person 14 seconds to solve a CAPTCHA, and the human error rate is ten percent. There are 3600 seconds in an hour, which means roughly 231 solutions per hour per person [(3600/14)(.9)], which means that the foot soldiers of the CAPTCHA-solving army get paid less than 25 cents an hour."
Source: Data from UC San Diego researchers, reported by GeekOSystem, 13th August 2010
PDF of the full study here
Source: Data from UC San Diego researchers, reported by GeekOSystem, 13th August 2010
PDF of the full study here
Monday, September 27, 2010
Over half a billion broadband lines are now installed globally
"In the third week of July 2010 the world passed a significant broadband milestone, half a billion lines are now installed in households and businesses globally.
“It’s only taken 11 years to get to half a billion fixed broadband lines. The internet and all that it brings has taken hold like no technology since the invention of fire. It has brought the world closer together. Improved health and education standards and ushered in a new era of research, data-sharing and cooperation.
“Finland recently took a significant step, by making broadband a legal right for its citizens, towards an entirely interconnected world. The benefits the global population will reap from the continued spread of broadband and the services and opportunities presented to them are legion The next 11 years are set to be as exciting as the last with at least another half billion broadband lines due to be added,” says Oliver Johnson, CEO of Point Topic.
At the end of June 2010 there were 498 million broadband lines and the internet service providers are collectively adding just over 1 million new lines a week at the moment."
Source: PointTopic, 20th September 2010
“It’s only taken 11 years to get to half a billion fixed broadband lines. The internet and all that it brings has taken hold like no technology since the invention of fire. It has brought the world closer together. Improved health and education standards and ushered in a new era of research, data-sharing and cooperation.
“Finland recently took a significant step, by making broadband a legal right for its citizens, towards an entirely interconnected world. The benefits the global population will reap from the continued spread of broadband and the services and opportunities presented to them are legion The next 11 years are set to be as exciting as the last with at least another half billion broadband lines due to be added,” says Oliver Johnson, CEO of Point Topic.
At the end of June 2010 there were 498 million broadband lines and the internet service providers are collectively adding just over 1 million new lines a week at the moment."
Source: PointTopic, 20th September 2010
Groupon is growing at a rate of 1 million subscribers a week
As stated in this interview by Groupon founder and CEO Andrew Mason
Source: Bloomberg TV, 16th September 2010
Source: Bloomberg TV, 16th September 2010
Sunday, September 19, 2010
Global Education Digest 2010
The Millennium Development Goals (MDGs) call for the elimination of gender disparity at all levels of education by 2015 but according to the GED, only 85 of 157 countries with data will have reached gender parity in primary and secondary education by 2015, if current trends continue. 23 countries are unlikely to reach the goal at the primary level and 63 countries are unlikely to do so at the secondary level.
Gender disparities in access to education are greatest in sub-Saharan Africa, South and West Asia, and to a lesser extent in the Arab States. In these regions, fewer girls than boys are enrolled in primary, secondary and tertiary education. The opposite - gender disparity in favor of girls - can be observed in tertiary education in Central and Eastern Europe, Central Asia, Latin America and the Caribbean, and North America and Western Europe.
Other topics discussed in the Global Education Digest 2010 include: the differences between boys and girls in terms of progression through and completion of primary and secondary education; the interaction between gender, socio-economic status, geographic location, ethnicity and other factors as determinants of participation in education; differences in learning achievement of boys and girls; trends in adult literacy; women's choice of field of study at the tertiary level of education; and national education policies.
The statistical tables in the GED were updated with data up to 2008 for most indicators. All data are also available at the UIS Data Centre.
Reference
- UNESCO Institute for Statistics (UIS). 2010. Global education digest 2010: Comparing education statistics across the world. Montreal: UIS. (Download in PDF format, 8 MB)
Related articles
- Global Education Digest 2009
- UNESCO releases data from 2008 education survey
- EFA Global Monitoring Report 2010
- Official MDG targets and indicators
- Trends in adult literacy, 1990-2008
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Saturday, September 18, 2010
Over 500 million legal music downloads have been made in the UK
"Britain recently passed the 500-million mark for digital music downloads, and figures out this year suggest another record total in 2010, according to the Official Charts Company (OCC).
Industry leaders said the figure was all the more impressive given the level of online music piracy which has robbed record labels and their artists of billions of dollars in recent years.
"There are nearly 70 legal music services, more than any other country, and consumers continue to embrace the choice, value and innovation on offer," said Geoff Taylor, chief executive of music industry body BPI. "
Source: The Independent / Reuters, 17th September 2010
Industry leaders said the figure was all the more impressive given the level of online music piracy which has robbed record labels and their artists of billions of dollars in recent years.
"There are nearly 70 legal music services, more than any other country, and consumers continue to embrace the choice, value and innovation on offer," said Geoff Taylor, chief executive of music industry body BPI. "
Source: The Independent / Reuters, 17th September 2010
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