"Somewhere at a computer last Wednesday, a developer pushed a button and the one millionth mobile app went to market.
Apps shrink the programs that were once available only on a desktop computer to make them usable on smartphones and mobile devices — stock trades, restaurant reviews, Facebook, streaming radio, photographs, news articles, videos and, of course, Angry Birds.
The pace of new app development dwarfs the release of other kinds of media. “Every week about 100 movies get released worldwide, along with about 250 books,” said Anindya Datta, the founder and chairman of Mobilewalla, which helps users navigate the mobile app market. “That compares to the release of around 15,000 apps per week.”
According to Mobilewalla, in a fairly quiet 14 days before the release of app No. 1,000,000, an average of 543 apps were released each day for Android-based devices, and an average of 745 apps hit the market daily for the iPhone, iPad and iTouch. The total for the two weeks across the Apple, Android, BlackBerry and Windows platforms was 20,738."
Monday, December 19, 2011
Friday, December 16, 2011
12 Trends for 2012
Here's my new Trends presentation.
I've been doing predictions for the past few years now, and since my Next Generation Media presentations have proved to be popular I decided to do this as a presentation.
I look at the things that will be more popular next year. None of them are that surprising (although maybe they are - I'm very close to this sort of stuff), but they're all trends that will grow a lot next year.
Here are the 12 trends:
Mobile Commerce
Mobile Payments
Mobile + TV
Connected TV
Mobile in China, India & Africa
Mobile's Threat to Other Services
Ecosystems & Walled Gardens
Real Time Bidding & Automation
Education Enabled
Hijacks & Guerrilla Marketing
'eBay' for Services
Simplicity
I've been doing predictions for the past few years now, and since my Next Generation Media presentations have proved to be popular I decided to do this as a presentation.
I look at the things that will be more popular next year. None of them are that surprising (although maybe they are - I'm very close to this sort of stuff), but they're all trends that will grow a lot next year.
Here are the 12 trends:
Mobile Commerce
Mobile Payments
Mobile + TV
Connected TV
Mobile in China, India & Africa
Mobile's Threat to Other Services
Ecosystems & Walled Gardens
Real Time Bidding & Automation
Education Enabled
Hijacks & Guerrilla Marketing
'eBay' for Services
Simplicity
The most shared video ads of 2011
"1. Volkswagen: The Force: Volkswagen Commercial - 4,713,179 shares
2. DC Shoes: Ken Block's Gymkhana Four; The Hollywood Megamercial - 2,028,238 shares
3. T-Mobile: Angry Birds Live - 1,783,607 shares
4. T-Mobile: Royal Wedding - 1,733,419 shares
5. Kia: Party Rock Anthem-Kia Soul Hamster Commercial - 1,424,110 shares
6. 20th Century Fox: Ape With A20K-47 - 1,132,201 shares
7. David Cornfield Melanoma Fund: Dear 16 Year Old - 1,072,004 shares
8. Call Of Duty: Modern Warfare 3 Reveal Trailer - 1,062,829 shares
9. Nissan: Poneis Malditos - 956,661 shares
10. Nestle: Contrex - Ma Contrexperience -97s - 950,988 shares
11. Official Call Of Duty: Modern Warfare 3 - The Vet Vs The Noob - 922,218 shares
12. Carlsberg Stunt with Bikers in Cinema - 899,550 shares
13. Official Ojai Valley Taxidermy TV Commercial - 830,036 shares
14. Red Bull: The Art of FLIGHT - Snowboarding film trailer featuring Travis Rice - 810,453 shares
15. McDonald's Philippines New Commercial 2011 "BFGF" - 756,141 shares
16. Channel 4: Danny MacAskill - Industrial Revolutions - 696,190 shares
17. Trace Urban: The most amazing beat box video ever! - 687,528 shares
18. Pepsi: Unbelievable David Beckham - 543,812 shares
19. Samsung: Unleash Your Fingers - 542,851 shares
20. Westfield Stratford City: 100 YEARS / STYLE / EAST LONDON - 529,832 shares"
Source: Data from Unruly & Mashable, reported by Adrants, 12th December 2011
2. DC Shoes: Ken Block's Gymkhana Four; The Hollywood Megamercial - 2,028,238 shares
3. T-Mobile: Angry Birds Live - 1,783,607 shares
4. T-Mobile: Royal Wedding - 1,733,419 shares
5. Kia: Party Rock Anthem-Kia Soul Hamster Commercial - 1,424,110 shares
6. 20th Century Fox: Ape With A20K-47 - 1,132,201 shares
7. David Cornfield Melanoma Fund: Dear 16 Year Old - 1,072,004 shares
8. Call Of Duty: Modern Warfare 3 Reveal Trailer - 1,062,829 shares
9. Nissan: Poneis Malditos - 956,661 shares
10. Nestle: Contrex - Ma Contrexperience -97s - 950,988 shares
11. Official Call Of Duty: Modern Warfare 3 - The Vet Vs The Noob - 922,218 shares
12. Carlsberg Stunt with Bikers in Cinema - 899,550 shares
13. Official Ojai Valley Taxidermy TV Commercial - 830,036 shares
14. Red Bull: The Art of FLIGHT - Snowboarding film trailer featuring Travis Rice - 810,453 shares
15. McDonald's Philippines New Commercial 2011 "BFGF" - 756,141 shares
16. Channel 4: Danny MacAskill - Industrial Revolutions - 696,190 shares
17. Trace Urban: The most amazing beat box video ever! - 687,528 shares
18. Pepsi: Unbelievable David Beckham - 543,812 shares
19. Samsung: Unleash Your Fingers - 542,851 shares
20. Westfield Stratford City: 100 YEARS / STYLE / EAST LONDON - 529,832 shares"
Source: Data from Unruly & Mashable, reported by Adrants, 12th December 2011
Wednesday, December 14, 2011
Facebook accounts for over 52% of online sharing
click to enlarge
Source: Data from AddThis, based on their plugin on over 11m domains, reported in a blog post, 13th December 2011
Mobile payments company Square has over 1m merchants
"Mobile payments startup Square now has more than 1 million merchants charging credit cards with the service, the company announced today.
“Just as small businesses are growing with Square, we’re growing with them: Over 1 million merchants now accept credit cards via Square,” the company said on Twitter.
Square is one of a handful of companies, along with names like PayPal, Google and Intuit, that are quickly transforming the mobile payments landscape. The company’s service has seen huge growth since its debut in late 2009. At last check, the company was signing up between 30,000 and 50,000 new merchants each month, so it’s no wonder Square finally hit the 1 million merchant mark.
One of the latest ways Square, which is led by Twitter co-founder Jack Dorsey, is evolving is with its Card Case app for iOS 5. The app allows for hands-free payments to merchants that use Square. Ideally, as more small businesses accept Square, more users will adopt the Card Case application to speed up the payment process."
Source: VentureBeat, 13th December 2011
“Just as small businesses are growing with Square, we’re growing with them: Over 1 million merchants now accept credit cards via Square,” the company said on Twitter.
Square is one of a handful of companies, along with names like PayPal, Google and Intuit, that are quickly transforming the mobile payments landscape. The company’s service has seen huge growth since its debut in late 2009. At last check, the company was signing up between 30,000 and 50,000 new merchants each month, so it’s no wonder Square finally hit the 1 million merchant mark.
One of the latest ways Square, which is led by Twitter co-founder Jack Dorsey, is evolving is with its Card Case app for iOS 5. The app allows for hands-free payments to merchants that use Square. Ideally, as more small businesses accept Square, more users will adopt the Card Case application to speed up the payment process."
Source: VentureBeat, 13th December 2011
Monday, December 12, 2011
51% of X-Factor viewers in the UK use Facebook while they watch on TV
"Social media has come of age. Twitter is now as influential as the X Factor judges when it comes to how people vote on the show. And the micro-blogging service is also 42% more influential than other key news sources in deciding voters’ behaviour, according to a study published by Carat.
The results, which drew on data from 13,000 people, are believed to be the first insight into the influence of social media on actual viewer voting behaviour. They also underline the fact that viewer trust is shifting from traditional media influencers to non-traditional media such as Twitter and Facebook.
Twitter is the most trusted source, with 66% of viewers believing what they read on the site about X Factor and Strictly Come Dancing when deciding how to vote.
It also reveals that multi-screen viewing is now the norm. The majority of X-Factor viewers surveyed said they have used Facebook at the same time as watching the show, at 51%, while 14% used Twitter.
The findings also reveal that commentary is not only generated from the TV shows – advertisers will be pleased to learn that engagement among these viewers is high; 26% of those surveyed had commented on an ad on Facebook during X Factor; 7% said they had tweeted about an advertising campaign.
Key findings summary:
51% of X Factor viewers use Facebook at the same time as watching the programme while 14% use Twitter.
In deciding who to vote for on X Factor and Strictly Come Dancing, Twitter and the judges themselves are equally as influential with 17% of viewers saying that this is what influences them who to vote for ‘a lot’.
Twitter is also seen as the most trustworthy, with 66% of viewers saying that when deciding who to vote for they believe this source.
7% of viewers have tweeted about an ad during the X Factor, whilst 26% have commented on Facebook about it.
Respondents who regularly watch X Factor are significantly more likely to say that they like to comment on a social network/blog when a big live event is on TV. They also view social networking as an easier way to tell lots of people what they think."
Source: Research by Carat UK, reported in a press release, 10th December 2011
The results, which drew on data from 13,000 people, are believed to be the first insight into the influence of social media on actual viewer voting behaviour. They also underline the fact that viewer trust is shifting from traditional media influencers to non-traditional media such as Twitter and Facebook.
Twitter is the most trusted source, with 66% of viewers believing what they read on the site about X Factor and Strictly Come Dancing when deciding how to vote.
It also reveals that multi-screen viewing is now the norm. The majority of X-Factor viewers surveyed said they have used Facebook at the same time as watching the show, at 51%, while 14% used Twitter.
The findings also reveal that commentary is not only generated from the TV shows – advertisers will be pleased to learn that engagement among these viewers is high; 26% of those surveyed had commented on an ad on Facebook during X Factor; 7% said they had tweeted about an advertising campaign.
Key findings summary:
51% of X Factor viewers use Facebook at the same time as watching the programme while 14% use Twitter.
In deciding who to vote for on X Factor and Strictly Come Dancing, Twitter and the judges themselves are equally as influential with 17% of viewers saying that this is what influences them who to vote for ‘a lot’.
Twitter is also seen as the most trustworthy, with 66% of viewers saying that when deciding who to vote for they believe this source.
7% of viewers have tweeted about an ad during the X Factor, whilst 26% have commented on Facebook about it.
Respondents who regularly watch X Factor are significantly more likely to say that they like to comment on a social network/blog when a big live event is on TV. They also view social networking as an easier way to tell lots of people what they think."
Source: Research by Carat UK, reported in a press release, 10th December 2011
Saturday, December 10, 2011
Megaupload has over 180m registered users
Stats from their site:
Founded in 2005
Employees - 155
Unique Visitors - >50m daily
4% of all internet traffic passes through Megaupload
Unique files stored - >12bn
Registered users - >180m
Corporate Memebership - 87% of the Fortune 500 have accounts with Mega
Source: Megaupload, retrieved 10th September 2011
Founded in 2005
Employees - 155
Unique Visitors - >50m daily
4% of all internet traffic passes through Megaupload
Unique files stored - >12bn
Registered users - >180m
Corporate Memebership - 87% of the Fortune 500 have accounts with Mega
Source: Megaupload, retrieved 10th September 2011
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