Referral levels from social media sites

Click to enlarge

Source:  Data from Netmarketshare, reported by Social Times, 2nd December 2011
Note - this is a breakdown of where traffic arriving at other sites comes from.  More info in the original article

14% of US online shopping traffic on Black Friday came from mobile devices

"The expected explosion of mobile media use during this holiday buying cycle appears to be starting. According to the IBM Smarter Commerce benchmark of online retail activity, mobile platforms were responsible for 14.3% of all online shopping traffic on Black Friday, more than doubling the 5.6% of traffic IBM recorded last year. Perhaps even more impressive, sales from mobile devices reached 9.8% of digital retail transactions, tripling the 3.2% of last year.
The surge in mobile activity was part of an overall 24.3% spike in online spending for the day over last year."

Source:  MediaPost, 27th November 2011

45% of American 12 year olds have a profile on a social network

"Social networks like Facebook and MySpace are supposed to be limited to people who are ages 13 and up, but this is far from being the case, according to the Pew Internet & American Life Project, which found that nearly half of American 12-year-olds -- 45% -- have profiles on these sites. Assuming the 12-year-old population has remained stable, around 3.96 million since the latest Census projections in 2009, that means 1.78 million 12-year-olds are evading Facebook’s age limits.
These figures, while large, don’t come as much of a surprise following an earlier estimate from Consumer Reports that 7.5 million children under the age of 13 are on Facebook, including five million children under the age of 10. And they’re in line with separate data from Harris Interactive, which found that half of parents with 12-year-olds know that their children are on Facebook. What’s more, seven out of ten of these parents actually actively helped their children evade the security protocols meant to prevent anyone from under age 13 getting on the site."
Source:  Mediapost, 25th November 2011

84% of connected TV owners in the UK regularly access apps on their TVs

"Around 84% of connected TV owners regularly access IP-connected apps to watch TV, according to a joint research project from consultancy Decipher and video-ad network Rovi.
The results form the first part of a two-phase research project to test the viewing habits of 500 Samsung connected TV owners in the UK."

Source:  NMA, 6th December 2011

10 billion apps have been downloaded from the Android Market

"One billion is a pretty big number by any measurement. However, when it’s describing the speed at which something is growing, it’s simply amazing. This past weekend, thanks to Android users around the world, Android Market exceeded 10 billion app downloads—with a growth rate of one billion app downloads per month. We can’t wait to see where this accelerating growth takes us in 2012."

Source:  Google blog, 6th December 2011

The Top 10 global topics on Facebook 2011

Click to enlarge

Source:  Data from Facebook, published 7th December 2011
Note - clearly it's not for the whole of 2011 - just to the start of December

The most popular ads on YouTube in the UK in 2011

"1. T-Mobile - The T-Mobile Royal Wedding
2. Google Chrome - Google Chrome: Jamal Edwards
3. Asos - The ASOS Urban Tour in London- preview
4. VW- The Force: Volkswagen Commercial
5. Listerine - Listerine Mouth vs. Life
6. Kia - The New Kia Picanto
7. John Lewis - John Lewis Christmas Advert 2011
8. Twinings - Gets you back to you
9. Flora - Flora Cuisine Vernon & Gladys introduce new healthy way to cook
10. Nokia - Nokia N8 Pink - Freedom"
Source:  Data from Google, reported by BrandRepublic, 6th December 2011
Note - clearly this is only data up to the start of December 2011