"With production studios in 22 territories and 11 regional offices around the globe, there are loads of fascinating facts to learn about FremantleMedia. Here are just a few ...
Global reach
Got Talent has been sold to 27 countries, Idols to 43 countries, The X Factor to 17 countries, The Farmer Wants a Wife to 16 countries and Hole In The Wall to 35 countries.
Production operations in over 22 countries worldwide.
Part of RTL Group, Europe’s largest television and radio broadcast company, which itself is 90% owned by Bertelsmann AG.
Programming hours
In 2008 FremantleMedia produced nearly 10,000 hours of original programming – this would take over one year and two months to watch.
Nearly 10,000 hours of original programming delivered to broadcasters every year in 57 territories.
Over 300 titles in production at any one time.
Distribution and licensing over 20,000 hours of top class entertainment to over 150 countries every year."
Source: FremantleMedia, retrieved 6th June 2011
Monday, June 6, 2011
Friday, June 3, 2011
64% of Twitter users are more likely to make a purchase from a company that answers a question they ask on Twitter
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"The good news? Answering questions on Twitter will likely earn you more sales. 64% of respondents said that they were more likely to make a purchase from a business that answered their question on Twitter."
Source: Research by InboxQ, revealed in their blog, 26th May 2011
Amazon lost more than $3m (estimate) selling Lady Gaga's album for $0.99
"After all that talk about underperforming singles and creative bankruptcy and overexposure, Lady Gaga did exactly what she was supposed to do with Born This Way, her first album since officially branding herself a superstar: sell a ridiculous number of units. The exact number, 1.1 million in the first week, is startling — but it comes with a caveat. That final tally was greatly boosted by the fact that Amazon, looking to drive people toward their new Cloud Drive music locker service, dropped the price on Born This Way’s digital release to an all-new loss-leader low of 99 cents. Over the two days of the offer, the album was downloaded 440,000 times, roughly two thirds of its overall digital sales count. So how much did Amazon cough up in the process?
According to the New York Times, Amazon paid Gaga’s distributor, Universal, full price (between $8 or $9 per album), meaning they lost more than $3 million. That is certainly a ton of money to have kicked into your campaign by an entity that has no actual interest in how well your album sells, and it provides much fodder for anyone wishing to quibble with the validity of the 1.1 million number."
According to the New York Times, Amazon paid Gaga’s distributor, Universal, full price (between $8 or $9 per album), meaning they lost more than $3 million. That is certainly a ton of money to have kicked into your campaign by an entity that has no actual interest in how well your album sells, and it provides much fodder for anyone wishing to quibble with the validity of the 1.1 million number."
Source: NYMag, 2nd June 2011
Groupon has 83m subscribers across 43 countries
"Groupon, a three-year-old Chicago-based start-up, is by some measures the fastest growing firm in history. It notched up revenue of $94m in 2008, its first year of business. In the first quarter of 2011, revenues were $644.7m, according to information filed with US regulators.
The company sells coupons offering discounts, taking a cut in any money the business makes. It now has 83m subscribers across 43 countries.
In a letter to potential investors, Groupon's co-founder and chief executive, Andrew Mason, warned future growth could come at the expense of profit. Last year, the company lost $450m, compared with $6.9m in 2009 and $2.2m in 2008."
The company sells coupons offering discounts, taking a cut in any money the business makes. It now has 83m subscribers across 43 countries.
In a letter to potential investors, Groupon's co-founder and chief executive, Andrew Mason, warned future growth could come at the expense of profit. Last year, the company lost $450m, compared with $6.9m in 2009 and $2.2m in 2008."
Source: The Guardian, 2nd June 2011
Thursday, June 2, 2011
Twitter has over 600 advertisers
"[Twitter CEO Dick Costello] said that over 80% of Twitter advertisers come back and renew and claimed that average engagement rate with ads on Twitter was of “orders of magnitude” better than traditional media advertising.
He gave an example of a Volkswagen ran ad for new VW Beetle and said the promoted tweet had engagement rate of 52%.
The claim comes in stark contrast to recent reports that suggested ads onTwitter do not work very well for some advertisers. The report said that advertisers were having mixed results.
He also cited a Radio Shack campaign called ‘You Need a New Phone’, which while it only ran for one day on Twitter it resulted in store exchanges being up by double-digits for the next three days.
“These are amazing statistics that marketers just can’t believe when they first hear them…So the business is working phenomenally well,” Costolo said.
However, Costolo would not be drawn on whether Twitter was profitable. He snapped shut saying only “Not gonna talk about it”.
Twitter had been projecting to have around 100 advertisers by the end of last year. It ended up with 150 and now has 600-650 advertisers.
“We’re in no hurry to go make sure [that we jam Twitter up with ads]. It just doesn’t make sense.”"
He gave an example of a Volkswagen ran ad for new VW Beetle and said the promoted tweet had engagement rate of 52%.
The claim comes in stark contrast to recent reports that suggested ads onTwitter do not work very well for some advertisers. The report said that advertisers were having mixed results.
He also cited a Radio Shack campaign called ‘You Need a New Phone’, which while it only ran for one day on Twitter it resulted in store exchanges being up by double-digits for the next three days.
“These are amazing statistics that marketers just can’t believe when they first hear them…So the business is working phenomenally well,” Costolo said.
However, Costolo would not be drawn on whether Twitter was profitable. He snapped shut saying only “Not gonna talk about it”.
Twitter had been projecting to have around 100 advertisers by the end of last year. It ended up with 150 and now has 600-650 advertisers.
“We’re in no hurry to go make sure [that we jam Twitter up with ads]. It just doesn’t make sense.”"
Source: BrandRepublic's Wallblog, 2nd June 2011
Wednesday, June 1, 2011
The demographics of American Twitter users
Click to enlarge
Source: Twitter Update, Pew Internet & American Life Project, 1st June 2011
Note - lots of other data on Twitter users in the report
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