"With most of Election Night’s races already decided, the Facebook political team took a look at whether Facebook “likes” did help predict the 2010 House and Senate winners.
The Data
More Fans Equals 74% Winning Percentage in Key House Races
Facebook tracked 98 of the most hotly contested House races, as decided by leading political observers, and 74 percent of the candidates with the most Facebook fans won their races:
· 69 candidates with the most Facebook fans won· 24 candidates with the most Facebook fans lost
· 5 races are still too close to call
More Than 80% of Senate Wins Foreshadowed on Facebook
Just over 82 percent of the 34 Senate races that have been decided were won by the candidate with more Facebook fans:
· 28 candidates with the most Facebook fans won
· 6 candidates with the most Facebook fans lost
· 3 races are still too close to call
House Democrat Incumbents Lost on Facebook Before Losing on Election Day
So far, 46 House Democrat incumbents lost their seats yesterday. More than 78% of those incumbents had fewer Facebook fans than their challengers:
· 36 incumbent House Democrats who lost their seat had fewer fans then their Republican challenger
· 10 incumbent House Democrats who lost their seat had more fans than their Republican challenger"
Source: Facebook, 3rd November 2011
Thursday, November 4, 2010
4% of online Americans use location-sharing services like Foursquare
"In its first report on the use of “geosocial” or location-based services, the Pew Research Center’s Internet & American Life project finds that 4% of online adults use a service such as Foursquare or Gowalla that allows them to share their location with friends and to find others who are nearby. On any given day, 1% of internet users are using these services.
[...]
Key findings include:
- 7% the adults who go online with their mobile phone use a location-based service.
- 8% of online adults ages 18-29 use location-based services, significantly more than online adults in any other age group.
- 10% of online Hispanics use these services – significantly more than online whites (3%) or online blacks (5%).
- 6% of online men use a location-based service such as Foursquare or Gowalla, compared with 3% of online women."
Source: Pew Internet & American Life Project, 4th November 2010
[...]
Key findings include:
- 7% the adults who go online with their mobile phone use a location-based service.
- 8% of online adults ages 18-29 use location-based services, significantly more than online adults in any other age group.
- 10% of online Hispanics use these services – significantly more than online whites (3%) or online blacks (5%).
- 6% of online men use a location-based service such as Foursquare or Gowalla, compared with 3% of online women."
Source: Pew Internet & American Life Project, 4th November 2010
64% of bloggers describe themselves as "hobbyists"
Click to enlarge
"Penn Schoen Berland conducted an Internet survey from September 21-October 8, 2010 among 7,205 bloggers around the world. The margin of error for the survey is +/- 1.2% at the 95% confidence level and larger for subgroups. The following audiences are included throughout this report:
All: Entire sample of bloggers
2010 Respondents: Entire sample of bloggers surveyed September 21-October 8, 2010
N=2,828 / MoE= +/- 1.8
Blogger Audiences
Hobbyists (64%) N=4623 / MoE= +/- 1.4
Currently report no income from their blog
Part-Timers (13%) N=972 / MoE= +/- 3.2
Receive compensation for their blogging, but do not consider it their full time job
Corporates (1%) N=74 / MoE= +/-11.4
Blog full-time for company or organization
Self Employeds (21%) N=1535 / MoE= +/- 2.5
Blog for their own company or organization"
Source: Technorati's State of the Blogosphere Report 2010, October 2010
There is a correlation between women's searches in the UK for dating and for cosmetics
Click to enlarge
Source: Rising Trends in Online Dating (Jan-Jun 2010), The link between online dating and beauty products, Google UK, October 2010
Note:
"The indexed search volumes for top search terms in cosmetics (including terms such as “mac cosmetics,” “avon,” “make up tips”) have largely followed corresponding figures for queries related women seeking men (e.g. “single men in London”, “find boyfriend”)."
There are more than 200 million active users currently accessing Facebook through their mobile devices.
"Mobile
There are more than 200 million active users currently accessing Facebook through their mobile devices.
People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products"
Source: Official Facebook Statistics, retrieved 4th November 2010.
Earlier figures here (other figures on the Official stats, like total users, are unchanged)
There are more than 200 million active users currently accessing Facebook through their mobile devices.
People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products"
Source: Official Facebook Statistics, retrieved 4th November 2010.
Earlier figures here (other figures on the Official stats, like total users, are unchanged)
Wednesday, November 3, 2010
The demographics of Foursquare - gender split and by-state distribution
On 2nd November 2010 Foursquare visualised checkins at polling stations in the US.
I have taken these checkins - a total of 50,416, and the gender and by-state splits to show the overall US gender and by-state split.
In summary, nearly 60% of users are male, and nearly 50% live in just 6 states - California, New York, Pennsylvania, Florida, Illinois & Texas
Note - This is clearly an extrapolation - but I believe that it's the closest we've come to seeing the real gender and geographical split of Foursquare. It may also give an indication of how digitally advanced different states are.
Gender:
58% male, 42% female
Split by state:
California 16%
New York 13%
Pennsylvania 5%
Florida 5%
Illinois 5%
Texas 5%
Georgia 4%
Ohio 4%
Michigan 4%
Virginia 4%
Wisconsin 3%
New Jersey 3%
Minnesota 3%
North Carolina 3%
Arizona 2%
Indiana 2%
Tennessee 2%
Washington DC 1%
Connecticut 1%
Iowa 1%
South Carolina 1%
Washington 1%
Colorado 1%
Kansas 1%
Kentucky 1%
Alabama 1%
Missouri 1%
Louisiana 1%
Oklahoma 1%
Nevada 1%
Nebraska 1%
Utah 1%
Arkensas 1%
New Hampshire 0%
Rhode Island 0%
Idaho 0%
Delaware 0%
Maine 0%
New Mexico 0%
Mississippi 0%
Oregon 0%
South Dakota 0%
West Virginia 0%
Alaska 0%
Vermont 0%
North Dakota 0%
Wyoming 0%
Montana 0%
Source: Data taken from the 'Elections' visualisation on Foursquare, 2nd November 2010, showing how many had checked in to vote in each state.
Note - To repeat - This is clearly an extrapolation - but I believe that it's the closest we've come to seeing the real gender and geographical split of Foursquare. It may also give an indication of how digitally advanced different states are.
I have taken these checkins - a total of 50,416, and the gender and by-state splits to show the overall US gender and by-state split.
In summary, nearly 60% of users are male, and nearly 50% live in just 6 states - California, New York, Pennsylvania, Florida, Illinois & Texas
Note - This is clearly an extrapolation - but I believe that it's the closest we've come to seeing the real gender and geographical split of Foursquare. It may also give an indication of how digitally advanced different states are.
Gender:
58% male, 42% female
Split by state:
California 16%
New York 13%
Pennsylvania 5%
Florida 5%
Illinois 5%
Texas 5%
Georgia 4%
Ohio 4%
Michigan 4%
Virginia 4%
Wisconsin 3%
New Jersey 3%
Minnesota 3%
North Carolina 3%
Arizona 2%
Indiana 2%
Tennessee 2%
Washington DC 1%
Connecticut 1%
Iowa 1%
South Carolina 1%
Washington 1%
Colorado 1%
Kansas 1%
Kentucky 1%
Alabama 1%
Missouri 1%
Louisiana 1%
Oklahoma 1%
Nevada 1%
Nebraska 1%
Utah 1%
Arkensas 1%
New Hampshire 0%
Rhode Island 0%
Idaho 0%
Delaware 0%
Maine 0%
New Mexico 0%
Mississippi 0%
Oregon 0%
South Dakota 0%
West Virginia 0%
Alaska 0%
Vermont 0%
North Dakota 0%
Wyoming 0%
Montana 0%
Source: Data taken from the 'Elections' visualisation on Foursquare, 2nd November 2010, showing how many had checked in to vote in each state.
Note - To repeat - This is clearly an extrapolation - but I believe that it's the closest we've come to seeing the real gender and geographical split of Foursquare. It may also give an indication of how digitally advanced different states are.
43% of US Facebook users say they 'Like' or are fans of at least one brand on Facebook
"43% of the Facebook users surveyed said they Like, or are fans of, at least one brand on Facebook.
34% of Facebook users say they Like brands in order to stay informed about company activities.
33% say they Like brands to get updates on future products.
Among Facebook users who Like at least one brand, only 17% say they’re more likely to buy after Liking that brand on Facebook."
Source: Research from ExactTarget and CoTweet, reported by Social Media Examiner, 29th October 2010
34% of Facebook users say they Like brands in order to stay informed about company activities.
33% say they Like brands to get updates on future products.
Among Facebook users who Like at least one brand, only 17% say they’re more likely to buy after Liking that brand on Facebook."
Source: Research from ExactTarget and CoTweet, reported by Social Media Examiner, 29th October 2010
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