Friday, October 9, 2009

US mobile content provider SendMe makes revenues of $10m per month

"Thanks to its subscriber base of more than 1 million youngsters, mainly in their early teens, who pay an average of $9.99 a month, SendMeMobile is making $10 million a month in revenue and has reached profitability. And since sales are rising, it's not a stretch to expect the company to end the year in the range of about $150 million annually.
The company is just three years old. And unlike almost all Silicon Valley companies, SendMe started generating tens of thousands of dollars in revenue the day it launched, stunning investors. It's raised $35 million to date from True Ventures and Spark Capital, and doesn't expect to raise more—ever."
Source: BusinessWeek, 13th July 2009

Wednesday, October 7, 2009

The UK exports more TV formats than any other country

"Formats like “Deal or No Deal”, “Hole in the Wall” and “Lalola” travel around the world inspiring millions of people. 445 original formats found their way to foreign countries from 2006 to 2008. The number nearly doubled from the first report made on behalf of FRAPA, which analysed the formats traded from 2002 to 2004.
The production volume generated by traded formats has grown to €9.3 billion for the years 2006 to 2008. This is an enormous increase of 45 % in comparison to the first report. The UK still leads in the number of exported formats, followed by the USA, The Netherlands and Argentina."
Source: Press release for The Format Recognition and Protection Association (FRAPA), 6th October 2009

Only one in four registered twitter users is tweeting in any given month

"We know that Twitter has 50 million registered users, but we also know that the vast majority of them have tweeted fewer than ten times. Let's investigate just how many of these registered users are actually actively tweeting.
Using our tweet data, we can identify what percent of the user base sent out at least one tweet in any given month.
[...]
The number seems to hover in the 25% range. In other words, only about 1 in 4 registered users is actually tweeting in any given month. (Although it's worth noting that some users may only be using Twitter to read others' tweets, meaning they are not full-fledged "zombie" accounts.)"
Source: Robert J Moore of RJMetrics, writing in Techcrunch, 5th October 2009, using analysis of 85,000 users and 3 million tweets.
Other stats quoted:
"Twitter's user growth is no longer accelerating. The rate of new user acquisition has plateaued at around 8 million per month.
Over 14% of users don't have a single follower, and over 75% of users have 10 or fewer followers.
38% of users have never sent a single tweet, and over 75% of users have sent fewer than 10 tweets.
Once a user has tweeted once, there is a 65% chance that they will tweet again. After that second tweet, however, the chance of a third tweet goes up to 81%.
If someone is still tweeting in their second week as a user, it is extremely likely that they will remain on Twitter as a long-term user.
Users who joined in more recent months are less likely to stop using the service and more likely to tweet more often than users from the past."

US online ad spend breakdown: Search 47%, Display 34%, Classified 10%, Other 8%

Click to expand

Source: Press release reporting data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC), 5th October 2009

American online ad spend was 5% lower in the first half of 2009 than in the first half of 2008

"U.S. Internet advertising revenues [in the first half of 2009] were at $10.9 billion in that period, a 5.3% decline from the same period in 2008.
Search and display-related advertising continue to represent the largest percentages of overall interactive advertising spend. Search revenues amounted to more than $5.1 billion for the first six months of 2009, up slightly from that same period in 2008. Display-related advertising—which includes display ads, rich media, digital video and sponsorship—totaled nearly $3.8 billion in the first six months of 2009, showing a relatively modest 1.1% decline from the same period in 2008. Digital video continues to experience robust growth with a 38% increase from the first half of 2008."
Source: Press release reporting data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC), 5th October 2009

44% of American digital video recorder (DVR) owners record five or fewer programs per week

"65% of DVR owners, and 54% of digital cable VOD users, agree (8-10 on a 10 point scale) that they usually watch recorded DVR or on-Demand programs when there is nothing on regularly scheduled TV that they want to watch
In households that have both a DVR and are VOD users, 57% start by watching live TV -- in households that just have a DVR, 68% start with live TV
44% of DVR owners record five or fewer programs per week
85% would recommend their DVR service to a friend (8-10), and 77% highly rate their DVR (8-10)
68% of VOD users who also have a DVR agree (8-10) that their TV service is better because they have both services"
Source: Press release from Leichtman Research Inc, 10th September 2009

36% of American homes own at least one digital video recorder (DVR)

"New consumer research from Leichtman Research Group, Inc. (LRG) found that 36% of TV households in the United States have at least one Digital Video Recorder (DVR) -- an increase from just 8% four years ago.
In addition, 63% of all digital cable subscribers have ever used Video on-Demand (VOD), with 88% of this group having watched an on-Demand program or movie in the past month. Overall, about twice as many cable subscribers have used VOD as four years ago"
Source: Press release from Leichtman Research Group Inc, 10th September 2009