"Speaking during a CES keynote in Las Vegas on Friday, Activision Publishing CEO Mike Griffith said that over the holidays, Guitar Hero III: Legends of Rock became the first single game ever to surpass $1 billion in sales. The game launched in the fall of 2007."
Source: Activision statement, January 2009, quoted by Edge Online, 9th January 2009
Wednesday, January 14, 2009
Tuesday, January 13, 2009
Worldwide iPod Touch mobile internet traffic increased 2.4 times in the 7 days after Christmas 2008
"[Mobile internet] Requests from the iPod Touch increased 3.4 times from November to December. iPod Touch requests increased from 18 million in July to 292 million in December.
Worldwide iPod Touch traffic increased 2.4 times in the 7 days after Christmas
compared to the 7 days before. In the US and UK, requests were 2.7 and 3.2 times
higher after Christmas."
Source: AdMob Mobile Metrics Report December 2008, page 3.
AdMob is a mobile ad server, which means that they put ads onto a selection of mobile web sites. When they talk about 'requests' they mean in effect page views, or traffic. So what they are saying is that mobile internet traffic from iPod Touches grew by a multiple of 3.4 between November and December 2008, and 2.4 times in the 7 days after Christmas.
Worldwide iPod Touch traffic increased 2.4 times in the 7 days after Christmas
compared to the 7 days before. In the US and UK, requests were 2.7 and 3.2 times
higher after Christmas."
Source: AdMob Mobile Metrics Report December 2008, page 3.
AdMob is a mobile ad server, which means that they put ads onto a selection of mobile web sites. When they talk about 'requests' they mean in effect page views, or traffic. So what they are saying is that mobile internet traffic from iPod Touches grew by a multiple of 3.4 between November and December 2008, and 2.4 times in the 7 days after Christmas.
There were 298m internet users in China in December 2008
"China's Internet population swelled to nearly 300 million by the end of last year, with the penetration surpassing the global average for the first time, according to a quasi-government organization.
The number of Internet users in the country reached 298 million by the end of 2008, representing a 41.9 percent growth compared to the previous year, said a report by the China Internet Network Information Center (CNNIC).
More than 90 percent of the Internet users surf the Web via broadband access, CNNIC said. The penetration stood at 22.6 percent by Dec 31, compared to a global average of 21.9 percent.
That represented a major leap forward for China since the country overtook the United States as the world’s largest Internet population in June, 2008, CNNIC said."
Source: CNNIC (China Internet Network Information Centre), January 2009, quoted by China Daily, 13th January 2009
The number of Internet users in the country reached 298 million by the end of 2008, representing a 41.9 percent growth compared to the previous year, said a report by the China Internet Network Information Center (CNNIC).
More than 90 percent of the Internet users surf the Web via broadband access, CNNIC said. The penetration stood at 22.6 percent by Dec 31, compared to a global average of 21.9 percent.
That represented a major leap forward for China since the country overtook the United States as the world’s largest Internet population in June, 2008, CNNIC said."
Source: CNNIC (China Internet Network Information Centre), January 2009, quoted by China Daily, 13th January 2009
Monday, January 12, 2009
Facebook has 21m regular users via mobile phones
"Facebook COO Sheryl Sandberg said that 20.8 million people now use Facebook on mobile devices, and that mobile users are far more active than those who don’t use it on their mobile phone. In November, Facebook reported 15 milllion mobile users. The social-networking site has about 150 million users overall."
Source: Facebook COO Sheryl Sandberg, talking at the Palm Keynote at CES 2009, as reported by mocoNews, 8th January 2009.
This is an increase of nearly 6m in 2 months
Source: Facebook COO Sheryl Sandberg, talking at the Palm Keynote at CES 2009, as reported by mocoNews, 8th January 2009.
This is an increase of nearly 6m in 2 months
Friday, January 9, 2009
YouTube users are 1.5 times more engaged in advertising than TV viewers
"YouTube users are 1.5 times more attentive and engaged in advertising than TV viewers, according to research conducted in partnership with General Motors Europe, Motorola, media agency MindShare and the Online Testing Exchange (OTX)
The research used eye tracking and biometric data to reveal the brand impact of advertising on YouTube. It found recall and attribution for an ad viewed was up to 14% higher than watching the same ad on TV. Viewing a silent ad on YouTube in addition to a normal TV ad also improved ad recall and attribution.
Ads on YouTube can impact the perceptions of elusive audiences like young men and infrequent TV viewers. They also have a halo effect and increase brand perceptions such as innovative, cool, dynamic and unconventional."
Source: NewMediaAge, 18th December 2008, citing research commissioned by YouTube (yes, ok), conducted by OTX.
See also the comment underneath the article from Tess Alps at Thinkbox, questioning the research.
The research used eye tracking and biometric data to reveal the brand impact of advertising on YouTube. It found recall and attribution for an ad viewed was up to 14% higher than watching the same ad on TV. Viewing a silent ad on YouTube in addition to a normal TV ad also improved ad recall and attribution.
Ads on YouTube can impact the perceptions of elusive audiences like young men and infrequent TV viewers. They also have a halo effect and increase brand perceptions such as innovative, cool, dynamic and unconventional."
Source: NewMediaAge, 18th December 2008, citing research commissioned by YouTube (yes, ok), conducted by OTX.
See also the comment underneath the article from Tess Alps at Thinkbox, questioning the research.
Thursday, January 8, 2009
Update to Stata guide
I revised the guide to integrating the Stata statistical package with an external text editor. The programs described in the guide allow the execution of Stata commands directly from an external editor. The programs have been confirmed to work under Windows Vista, using the same installation procedure as for Windows XP. Most graphs and maps on this site were created with Stata.
Related articles
Friedrich Huebler, 8 January 2009, Creative Commons License
Permanent URL: http://huebler.blogspot.com/2009/01/stata.html
Related articles
- Guide to integrating Stata and external text editors
- Guide to creating maps with Stata
- Guide to creating PNG images with Stata
Friedrich Huebler, 8 January 2009, Creative Commons License
Permanent URL: http://huebler.blogspot.com/2009/01/stata.html
More people accessed the internet just from phones in 2008 than just from PCs
Source: Tomi Ahonen Consulting '7th Mass Media in 2008', 2008, extract here. Full details at www.7thmassmedia.comThe report is a total snip at £499
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