Friday, November 28, 2008

Over 85% of the online population has shopped online

"Over 85 percent of the global online population has used the internet to make a purchase, increasing the market for online shopping by 40 percent in the past two years, according to the Nielsen Global Online Survey on internet shopping habits"
Source: Nielsen Online, 30th January 2008

US Video game sales exceeded $17bn in 2007

"Video game sales topped $17 billion last year, according to the NPD Group, making 2007 by far the biggest year in gaming history.
These numbers mark a 43 percent increase year over year, solidifying the games industry's strong lead in growth over movie box office revenue, which totaled $9.7 billion at a 4 percent increase."
Source: Yahoo Games, 22nd January 2008

World of Warcraft has 10m subscribers

"Blizzard Entertainment, Inc. announced today that subscribership for World of Warcraft®, its award-winning massively multiplayer online role-playing game (MMORPG), has continued to climb, recently passing 10 million worldwide. Interest in the game has remained high in all regions, with thousands of new and returning players signing up through the holiday season. World of Warcraft now hosts more than 2 million subscribers in Europe, more than 2.5 million in North America, and approximately 5.5 million in Asia."
Source: Blizzard Entertainment press release, 22nd January 2008

Search marketing makes up 57% of UK online ad spend

"Marketers in the UK say search marketing is the most efficient way to generate leads - so it's no wonder that search marketing accounts for the lion's share of online ad spending compared with other formats, making up more than half (57 percent) of the online advertising dollar (so to speak) in the UK"
Source: MarketingVox, 14th January 2008, citing (ultimately) PwC/IAB research

$29bn spent online in the US from 1st November - 31st December 2007

"“This year’s online holiday shopping season has concluded with a record $29 billion in spending, a 19-percent gain versus year ago,” said comScore Chairman Gian Fulgoni. “Ultimately, the softness in the growth of online retail sales during the first ten days of November proved difficult to overcome and prevented the season’s growth rate from reaching our forecast of 20 percent. However, the period between Thanksgiving and Christmas -- another measure of the strength of the holiday season -- experienced a healthier 21-percent growth rate.”"
Source: comScore press release, 7th January 2008


Wednesday, November 26, 2008

First Post

Years ago I went to see a headhunter to talk about getting a new job.

During the interview I said something like "I very numerate, but also very literate - I'm interested in both sides", to which he said "Yes, that is a problem, isn't it?" (exact quote).

No, it's not a problem, it's a good thing. & so while I have my long running Digital Examples blog to cover adverts, virals and sites, I'm now starting this new Digital Stats blog.

This blog will feature interesting and jaw dropping stats from the digital world. All stats will have a headline figure, a quote to show the figure in context, and a link to the original article.

It's clearly not exhaustive, and while I may be accused of 'lies, damned lies and statistics' it is meant to provide small, memorable facts about how the world is becoming more and more digital.

The aim, as with Digital Examples, is to be able to post in less than 5 minutes, so that I can post often and regularly.

Sunday, November 23, 2008

Multiple Indicator Cluster Survey blog

Screenshot of the "MICS For All" blogThe Multiple Indicator Cluster Surveys (MICS) are household surveys carried out in developing countries with the support of UNICEF to collect data on the situation of children and women. The most recent round of MICS surveys was conducted between 2005 and 2007 in more than 40 countries. MICS data and documentation are available at the Childinfo website of UNICEF.

MICS surveys are among the sources of data analyzed on this site. MICS data were used in articles on trends in primary education in Nepal, children out of school in India, child labor and school attendance in Bolivia, education disparity trends in South Asia, global data on child labor and school attendance, household wealth and years of education, the link between years of schooling and literacy, and other studies.

UNICEF staff members working on the MICS have launched a new blog at globalmics.blogspot.com. The goal of the blog is "to facilitate information sharing between different organizations and individuals involved with MICS implementation around the world" and "to play the role of an unofficial, informal forum to share information on MICS activities." Articles posted since the launch have treated a variety of topics, among them acronyms and abbreviations related to MICS, members of the global MICS team, and the evaluation of the latest round of MICS.

External links
Related articles
Friedrich Huebler, 23 November 2008, Creative Commons License
Permanent URL: http://huebler.blogspot.com/2008/11/mics.html