Entertainment (e.g. Netflix) accounts for 60% of US web traffic at peak times

"Within fixed networks in the United States, Real-Time Entertainment applications are the primary drivers of network capacity requirements, accounting for 60% of peak downstream traffic, up from 50% in 2010. Rate-adaptive video represents the majority of video bandwidth, with Netflix alone representing 32.7% of peak downstream traffic, a relative increase of more than 10% since spring.
We have entered the “Post-PC Era”, as the majority of Real-Time Entertainment traffic (55%, by volume) is destined for game consoles, set-top boxes, smart TVs, and mobile devices being used in the home, with only 45% actually going to desktop and laptop computers over North American fixed networks.
Video in mobile networks continues to gain momentum.  In North America, Real-Time Entertainment is now 32.6% of peak downstream traffic, while in Asia Pacific it is 41.8%.  The largest contributor is YouTube, and other applications like peercasting PPStream and Netflix are making inroads.
Mobile Marketplace traffic accounts for 9.4% of peak downstream usage in APAC and 5.8% in North America, led in both cases by Apple and Google. Applications like Skype and WhatsApp Messenger, that replace the traditional revenue sources of voice and texting, are being installed by growing numbers of subscribers.
In North America on fixed networks, mean usage remained generally flat at the high end (22.7 GB from 23.0 GB reported in May) and median usage dropped to 5.8 GB from 7.0 GB. This shows that while subscribers aren’t using more traffic overall the usage gap between heavy and light users is broadening and that more data is being used during the small peak period window.  In Asia-Pacific fixed networks, median monthly usage is 17.7 GB, which is the largest we have observed."

Source:  Data from Sandvine, reported in a press release, 26th October 2011

Skype has 145m monthy users

"With 145 million average monthly connected users for the fourth quarter of 2010 and 29 million concurrent users at peak times, Skype’s reach and engaged user base makes it an attractive platform for brands to market their products. The first advertisers to sign up with Skype include: Groupon, Nokia, Universal Pictures, and Visa."

Source:  Press release from Skype, 7th March 2011

Next Generation Media Quarterly - April 2010

Here is this quarter's presentation on Next Generation Media, part of a series that I started to produce in 2009.

Next Generation Media Quarterly - April 2010

View more presentations from Dan Calladine.

The lastest presentation looks at some key stats that regular readers will recognise, like the fact that a typical social gamer is a 43 year old woman, twitter is over 30 times as popular now as in 2008, and that teens in the US text ten time an hour.

There are also creative and site examples, for example twitter's new Promoted Tweets, plus the sites Fiverr and Please Rob Me, and some case studies on effectiveness.

The presentation is available for download - just use the link in Slideshare at the top of the presentation to get the pdf.

The previous two presentations can be found here

Skype has 12% of international calling minutes

"New data released by TeleGeography shows that Skype’s share of international calling minutes has jumped to 12%, a 50% increase on last year’s figure of 8%. ‘The volume of traffic routed via Skype is growing at an astonishing pace’, says Telegeography’s annual report into the world of international telecommunications.
Skype retains its top spot as the ‘largest provider of cross-border communications in the world, by far’ according to the same report. Skype-to-Skype international calling minutes grew by 21 billion in 2009, a phenomenal acceleration of almost 100%. Telegeography strategy VP Stefan Beckert said at a meeting in Honolulu (why can’t we have meetings there?) that ‘he knew Skype hit a tipping point when his grandmother started using it’."
Source: Data from Telegeography, quoted in the Skype blog, 19th January 2010

100bn minutes of calls made on Skype

"And now, Skype has served 100 billion minutes worth of Skype-to-Skype calls. Please, do quote me on that"
Source: Skype's blog, 13th February 2008