"Top 10 Primetime Programs with Product Placement Activity
Rank , Program, Network, Total Number of Occurrences
1 American Idol FOX 577
2 The Biggest Loser NBC 533
3 The Celebrity Apprentice NBC 391
4 Dancing with the Stars ABC 390
5 The X Factor FOX 312
6 Extreme Makeover: Home Edition ABC 224
7 America’s Got Talent NBC 220
8 Friday Night Lights NBC 201
9 America’s Next Top Model CW 178
10 The Amazing Race: Unfinished Business CBS 161
Source: Nielsen
Data from January 1 – November 30, 2011. Primetime entertainment programming on five Broadcast networks (ABC, CBS, CW, FOX, and NBC). First-run episodes only. As a result of coding enhancements implemented in 2009, occurrence counts now reflect the total number of show segments in which a brand/product appears or is mentioned."
Source: Data from Nielsen, reported in NielsenWire, 20th December 2011
Wednesday, January 4, 2012
Nearly 1 million British children do not have access to the internet at home
"A DIGITAL divide is leaving poorer children at risk of falling behind at school.
Almost one million youngsters are not on the internet at home because their parents cannot afford computers or the cost of web access.
The e-Learning Foundation said ownership of the latest technology is particularly low among single parent families and warned needier youngsters must get online or be left academically disadvantaged.
The charity’s chief executive Valerie Thompson said: “The hundreds of thousands of children growing up in households without internet access often struggle to complete homework, research topics and use online revision tools.
“Without the use of a computer, the attainment gap that characterises children from low income families is simply going to get worse.”
The e-Learning Foundation said the latest analysis of the Family Spending survey shows about one in 12 youngsters, more than 850,000, are not online at home.
It reckons Government schemes to get more PCs into low-income homes have helped to close the gap.
But it warned much more needs to be done to eradicate the divide.
A total of 77% of all households in the UK now own a computer, up from 65% five years ago. And 73% have the internet, a rise from 55%."
Source: Data from The e-Learning Foundation, reported by The Mirror, 30th December 2011
Almost one million youngsters are not on the internet at home because their parents cannot afford computers or the cost of web access.
The e-Learning Foundation said ownership of the latest technology is particularly low among single parent families and warned needier youngsters must get online or be left academically disadvantaged.
The charity’s chief executive Valerie Thompson said: “The hundreds of thousands of children growing up in households without internet access often struggle to complete homework, research topics and use online revision tools.
“Without the use of a computer, the attainment gap that characterises children from low income families is simply going to get worse.”
The e-Learning Foundation said the latest analysis of the Family Spending survey shows about one in 12 youngsters, more than 850,000, are not online at home.
It reckons Government schemes to get more PCs into low-income homes have helped to close the gap.
But it warned much more needs to be done to eradicate the divide.
A total of 77% of all households in the UK now own a computer, up from 65% five years ago. And 73% have the internet, a rise from 55%."
Source: Data from The e-Learning Foundation, reported by The Mirror, 30th December 2011
Google sites, including YouTube account for nearly 45% of all online videos viewed
"According to data on worldwide online video viewing from the comScore Video Metrix service, 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011. Google Sites, driven by YouTube.com, ranked as the top video destination with nearly 88.3 billion videos viewed on the property worldwide during the month."
Click to enlarge
Source: data from comScore, reported by MediaPost, 3rd January 2012
Tuesday, January 3, 2012
CDs account for 76% of album sales in the UK
"While sales may be on the wane – and illegal downloading on the rise – CDs remain the nation's favoured format, accounting for 76.1% of total sales last year, compared with a 23.5% market share for digital and 0.3% for vinyl."
An estimated 6.8m smartphones were activated on Christmas Day 2011
"[...] because of its insight into application usage, Flurry is also able to see the number of new devices activated. Phones and tablets are always a hot Christmas item and this year was no exception.
On the average day in December, 1.5 million phones were activated, but on Christmas, 6.8 million were activated, representing a 353 percent spike. Last year, Christmas held the previous single-day record with 2.8 million device activations."
On the average day in December, 1.5 million phones were activated, but on Christmas, 6.8 million were activated, representing a 353 percent spike. Last year, Christmas held the previous single-day record with 2.8 million device activations."
Source: Data from Flurry Analytics, reported by All Things D, 27th December 2011
Update - Engadget estimates the breakdown between iOS and Android
Update - Engadget estimates the breakdown between iOS and Android
An estimated 1.2 billion apps were downloaded in the last 7 days of 2011
"In a new report, Flurry Analytics estimates that in the final seven days of 2011, 1.2 billion apps were downloaded worldwide across both Android and iOS, representing a 60 percent jump over a typical week.
More important, it is the first time the globe has punched through the billion-download mark, according to the technology company, which builds tools that thousands of developers use to track usage of their mobile applications."
Source: Estimates from Flurry Analytics, reported by All Things D, 2nd January 2012
More important, it is the first time the globe has punched through the billion-download mark, according to the technology company, which builds tools that thousands of developers use to track usage of their mobile applications."
Source: Estimates from Flurry Analytics, reported by All Things D, 2nd January 2012
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