"Firefox is now the most popular web browser in Germany, used by 44.2. percent of internet users, according to the latest W3B study from Fittkau and Maass, a respected German Internet research consultancy.
In the rest of the world, it’s still quite a different story but in Germany Mozilla has reached a milestone and should be celebrating."
Source: Data from Fittkau and Maass (original report in German), reported by TheNextWeb, 2nd December 2009
Thursday, December 3, 2009
Wednesday, December 2, 2009
US Black Friday and Cyber Monday eCommerce stats for 2009
Black Friday:
"The average dollar value that consumers spent per online order rose 35.0 percent year over year, led by apparel retailers.
Consumers are buying more items per order than they did last year—by
18.3 percent.
Consumers are spending considerably less time browsing retailers’ sites, suggesting they had done their research prior to Black Friday and that they are shopping from lists.
Browsing sessions were down by 5.4 percent
The number of people who left a site after viewing only one page (also known as a “bounce” rate) was up by 39.4 percent
Page views per session declined by 30.4 percent"
Cyber Monday:
"Cyber Monday continued the momentum set by Black Friday. Sales were up 24.1 percent compared to Black Friday 2009.
Consumers spent more per online order ($180.03 versus $170.19 for an increase of 5.8 percent) compared to Black Friday 2009.
Sales were up 13.7 percent compared to Cyber Monday 2008.
The average dollar amount consumers spent per online order rose 38.2 percent from Cyber Monday 2008 ($180.03 versus $130.24), led by apparel retailers.
Consumers bought nearly 10 percent more items per order on Cyber Monday 2009 compared to Black Friday 2009 and nearly 30 percent more compared to Cyber Monday 2008.
Consumer shopping hit its peak from 9-10 a.m. PST, but maintained stronger momentum throughout the day than on Cyber Monday 2008."
Source: Coremetrics Benchmark Reports, December 2009
"The average dollar value that consumers spent per online order rose 35.0 percent year over year, led by apparel retailers.
Consumers are buying more items per order than they did last year—by
18.3 percent.
Consumers are spending considerably less time browsing retailers’ sites, suggesting they had done their research prior to Black Friday and that they are shopping from lists.
Browsing sessions were down by 5.4 percent
The number of people who left a site after viewing only one page (also known as a “bounce” rate) was up by 39.4 percent
Page views per session declined by 30.4 percent"
Cyber Monday:
"Cyber Monday continued the momentum set by Black Friday. Sales were up 24.1 percent compared to Black Friday 2009.
Consumers spent more per online order ($180.03 versus $170.19 for an increase of 5.8 percent) compared to Black Friday 2009.
Sales were up 13.7 percent compared to Cyber Monday 2008.
The average dollar amount consumers spent per online order rose 38.2 percent from Cyber Monday 2008 ($180.03 versus $130.24), led by apparel retailers.
Consumers bought nearly 10 percent more items per order on Cyber Monday 2009 compared to Black Friday 2009 and nearly 30 percent more compared to Cyber Monday 2008.
Consumer shopping hit its peak from 9-10 a.m. PST, but maintained stronger momentum throughout the day than on Cyber Monday 2008."
Source: Coremetrics Benchmark Reports, December 2009
69 million people use the Farmville application on Facebook
"To prove the popularity of these extra-curricular sections of Facebook, Johnson explained: "Applications make up a huge part of Facebook. There are over 90,000 applications on Facebook.
"69 million active users are using FarmVille alone, that's more users than Twitter.""
Source: Trevor Johnson of Facebook, reported by TechRadar, 2nd December 2009
"69 million active users are using FarmVille alone, that's more users than Twitter.""
Source: Trevor Johnson of Facebook, reported by TechRadar, 2nd December 2009
Google sends out approximately 4 billion clicks a month to news publishers
"Google sends about 4 billion clicks each month, or 100,000 per minute, to news publishers via Google News, web search and other services."
Source: Official Google Public Policy blog, 1st December 2009
Source: Official Google Public Policy blog, 1st December 2009
Collectively Google and AdMob have an estimated 24% share of US mobile ad network revenue
"When Google announced its proposed $750 million acquisition of AdMob earlier this month, there was little question that the deal would create a powerhouse in mobile display advertising. But exactly how strong a position the combined companies would have was more difficult to quantify.
Now, a new analysis estimates that Google and AdMob together would account for nearly a quarter of the total ad revenue generated by the top U.S. mobile ad networks. Based on their combined 2009 mobile ad revenue of $68 million, market research firm IDC estimates the two companies would have a 24% market share.
While the AdMob acquisition would give Google a leading position in mobile display advertising, it would be unlikely to trigger an antitrust action, according to IDC.
The next-biggest player would be Millennial Media, with $51 million in mobile ad revenue, or an 18% market share, followed by Yahoo, at $32 million (11%); Microsoft, at $23 million (8%); Quattro Wireless, at $21 million (7%); JumpTap, at $11 million (4%); and AOL, at $7 million (2%). All others combined would make up the remaining 26%.
The figures were based on the number of ad impressions served by the networks multiplied by an estimated average CPM rate (which was not disclosed). What it all adds up to in IDC's view is that Google's chief rivals must pursue their own deals to keep pace in the emerging mobile ad arena."
Source: Estimates by IDC, reported by MediaPost, 23rd November 2009
Now, a new analysis estimates that Google and AdMob together would account for nearly a quarter of the total ad revenue generated by the top U.S. mobile ad networks. Based on their combined 2009 mobile ad revenue of $68 million, market research firm IDC estimates the two companies would have a 24% market share.
While the AdMob acquisition would give Google a leading position in mobile display advertising, it would be unlikely to trigger an antitrust action, according to IDC.
The next-biggest player would be Millennial Media, with $51 million in mobile ad revenue, or an 18% market share, followed by Yahoo, at $32 million (11%); Microsoft, at $23 million (8%); Quattro Wireless, at $21 million (7%); JumpTap, at $11 million (4%); and AOL, at $7 million (2%). All others combined would make up the remaining 26%.
The figures were based on the number of ad impressions served by the networks multiplied by an estimated average CPM rate (which was not disclosed). What it all adds up to in IDC's view is that Google's chief rivals must pursue their own deals to keep pace in the emerging mobile ad arena."
Source: Estimates by IDC, reported by MediaPost, 23rd November 2009
Facebook has >350m monthly users
"Company Figures
More than 350 million active users
50% of our active users log on to Facebook in any given day
More than 35 million users update their status each day
More than 55 million status updates posted each day
More than 2.5 billion photos uploaded to the site each month
More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
More than 3.5 million events created each month
More than 1.6 million active Pages on Facebook
More than 700,000 local businesses have active Pages on Facebook
Pages have created more than 5.3 billion fans
Average User Figures
Average user has 130 friends on the site
Average user sends 8 friend requests per month
Average user spends more than 55 minutes per day on Facebook
Average user clicks the Like button on 9 pieces of content each month
Average user writes 25 comments on Facebook content each month
Average user becomes a fan of 2 Pages each month
Average user is invited to 3 events per month
Average user is a member of 12 groups
International Growth
More than 70 translations available on the site
About 70% of Facebook users are outside the United States
Over 300,000 users helped translate the site through the translations application
Platform
More than one million developers and entrepreneurs from more than 180 countries
Every month, more than 70% of Facebook users engage with Platform applications
More than 350,000 active applications currently on Facebook Platform
More than 250 applications have more than one million monthly active users
More than 15,000 websites, devices and applications have implemented Facebook Connect since its general availability in December 2008
Mobile
There are more than 65 million active users currently accessing Facebook through their mobile devices.
People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.
There are more than 180 mobile operators in 60 countries working to deploy and promote Facebook mobile products"
Source: Official Facebook Statistics, retrieved 2nd December 2009
Earlier figures here (>300m active users, September 2009_
More than 350 million active users
50% of our active users log on to Facebook in any given day
More than 35 million users update their status each day
More than 55 million status updates posted each day
More than 2.5 billion photos uploaded to the site each month
More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
More than 3.5 million events created each month
More than 1.6 million active Pages on Facebook
More than 700,000 local businesses have active Pages on Facebook
Pages have created more than 5.3 billion fans
Average User Figures
Average user has 130 friends on the site
Average user sends 8 friend requests per month
Average user spends more than 55 minutes per day on Facebook
Average user clicks the Like button on 9 pieces of content each month
Average user writes 25 comments on Facebook content each month
Average user becomes a fan of 2 Pages each month
Average user is invited to 3 events per month
Average user is a member of 12 groups
International Growth
More than 70 translations available on the site
About 70% of Facebook users are outside the United States
Over 300,000 users helped translate the site through the translations application
Platform
More than one million developers and entrepreneurs from more than 180 countries
Every month, more than 70% of Facebook users engage with Platform applications
More than 350,000 active applications currently on Facebook Platform
More than 250 applications have more than one million monthly active users
More than 15,000 websites, devices and applications have implemented Facebook Connect since its general availability in December 2008
Mobile
There are more than 65 million active users currently accessing Facebook through their mobile devices.
People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.
There are more than 180 mobile operators in 60 countries working to deploy and promote Facebook mobile products"
Source: Official Facebook Statistics, retrieved 2nd December 2009
Earlier figures here (>300m active users, September 2009_
Evian Babies is the most-viewed online ad, as recognised by the Guinness Book of Records, with 45 million views to date
"Evian's 'Roller-skating Babies' viral ad, created by BETC Euro RSCG, has been recognised by the Guinness Book of Records as the most viewed online advertisement to date.
Adding up views for various versions of the ad across video sharing websites, the Guinness Book of Records has bestowed the honour on the ad for having 45,166,109 views as of 9 November 2009.
The ad ties in with Evian's "live young" strapline and shows babies performing a series of increasingly skilled roller-skate stunts, set to the tune of 'Rapper's Delight'."
[Comment: Up to a point. It depends what you classify as an ad. If you include film trailers then Twilight is easily the bibbest, as detailed by this analysis by Visible Measures. However it is very possible that Evian Babies is genuinely the most popular TV ad that has been posted to a video site]
Source: BrandRepublic, 16th November 2009
Adding up views for various versions of the ad across video sharing websites, the Guinness Book of Records has bestowed the honour on the ad for having 45,166,109 views as of 9 November 2009.
The ad ties in with Evian's "live young" strapline and shows babies performing a series of increasingly skilled roller-skate stunts, set to the tune of 'Rapper's Delight'."
[Comment: Up to a point. It depends what you classify as an ad. If you include film trailers then Twilight is easily the bibbest, as detailed by this analysis by Visible Measures. However it is very possible that Evian Babies is genuinely the most popular TV ad that has been posted to a video site]
Source: BrandRepublic, 16th November 2009
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