"Five years ago, Internet traffic was, for the most part, managed by tier 1 providers like AT&T, Verizon, Level 3 Communications, and Global Crossing, all of which connected to thousands of tier 2 networks and regional providers. Today, that has changed. Now, instead of traffic being distributed among tens of thousands of networks, only 150 networks control some 50% of all online traffic. Among these new Internet superpowers, it's no surprise to find Google listed. In fact, the search giant accounts for the largest source (6%) of all Internet traffic worldwide.
This data comes from a new report put out by Arbor Networks, who has just completed a two-year study of 256 exabytes of Internet traffic data, the largest study of global traffic since the start of the commercial Internet in the mid-1990's."
Source: Arbor Networks report, cited by the New York Times, 13th October 2009
Note - In the original press release here it says that 30 large companies make up 30% of the traffic, and mentions Google and YouTube individually, so this 6% presumably refers to Google entities, and not owned services like YouTube and Blogger
the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Aegis Media - dan.calladine@aemedia.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions
Friday, October 16, 2009
Thursday, October 15, 2009
Shazam, the music identification service, has been used by over 50 million people worldwide
"Shazam, the world's leading mobile music discovery provider, today announced that more than 50 million people around the world have used the Shazam service, an increase of 15 million users since February of this year. The phenomenal milestone signifies just how popular the music discovery service has become which is now live in more than 150 countries. "
Source: Shazam press release, 14th October 2009
Source: Shazam press release, 14th October 2009
Tuesday, October 13, 2009
4 billion photos have been uploaded to Flickr
"On Saturday [10th October 2009], photo number four billion was uploaded to photo sharing site Flickr. This comes just five and a half months after the 3 billionth and nearly 18 months after photo number two billion.
As impressive as four billion photos is, that figure is trounced by Facebook, which reported more than 15 billion photos in its database back in April and currently adds two billion more photos each month."
Source: Mashable, 12th October 2009
(& this is the 4 billionth photo)
As impressive as four billion photos is, that figure is trounced by Facebook, which reported more than 15 billion photos in its database back in April and currently adds two billion more photos each month."
Source: Mashable, 12th October 2009
(& this is the 4 billionth photo)
The domain name and assets of Insure.com were sold for $16m
"Insure.com, Inc. (Nasdaq: NSUR)announced today that it has sold its Insure.com brand name and related mediaassets for $16 million in cash to QuinStreet, Inc. Insure.com, Inc. (the
Company) intends to change its corporate name to Life Quotes, Inc. and will continue its business under its Life Quotes and Consumer Insurance Guide brand names. The Company will retain all of its remaining balance sheet assets, national brokerage contracts with 25 leading life insurance companies, 50 fully licensed insurance agents, call center operations, customer and prospect lists, and nearly all of its current inbound affiliate and traffic
partnerships.
The Company acquired the Insure.com name and website for $1.6 million in December 2001."
Source: Reuters, 9th October 2009
Company) intends to change its corporate name to Life Quotes, Inc. and will continue its business under its Life Quotes and Consumer Insurance Guide brand names. The Company will retain all of its remaining balance sheet assets, national brokerage contracts with 25 leading life insurance companies, 50 fully licensed insurance agents, call center operations, customer and prospect lists, and nearly all of its current inbound affiliate and traffic
partnerships.
The Company acquired the Insure.com name and website for $1.6 million in December 2001."
Source: Reuters, 9th October 2009
Monday, October 12, 2009
250,000 - 300,000 live online streams of the England Vs. Ukraine football match were served
"Before the match, Perform had said it would cap the number of streams at one million to preserve the quality of the picture. The actual number of pay-per-view "buys", from £4.99 to £11.99, can be estimated at 250,000‑300,000, although a proportion of those were through a marketing tie-up with the online bookmaker Bet365, which showed the game free to customers with a funded account.
If Sky had shown the game, it might have expected around two million viewers and had it been broadcast on ITV, the audience would probably have peaked at around seven million. Kentaro refused to release a detailed breakdown, claiming the figures are commercially sensitive, so it is impossible to assess how many viewers arrived via newspaper websites and other media partners signed up to promote the match on a revenue-share basis."
Source: The Guardian, 12th October 2009
If Sky had shown the game, it might have expected around two million viewers and had it been broadcast on ITV, the audience would probably have peaked at around seven million. Kentaro refused to release a detailed breakdown, claiming the figures are commercially sensitive, so it is impossible to assess how many viewers arrived via newspaper websites and other media partners signed up to promote the match on a revenue-share basis."
Source: The Guardian, 12th October 2009
Friday, October 9, 2009
1.4 billion texts are sent daily in the US in 2009, twice as many as in 2008
"Some 740 billion text messages were sent in the first half of 2009 in the U.S. This according to the CTIA’s semiannual wireless industry survey, which helpfully breaks down that astonishing figure to an even more astonishing 4.1 billion texts per day. That’s about double the number sent during the same period last year. And keep in mind, we’re only talking about the United States here, not the rest of the world."
Source: CITA Wireless Industry Survey, reported by Digital Daily, 8th October 2009
Source: CITA Wireless Industry Survey, reported by Digital Daily, 8th October 2009
YouTube now serves more than 1 billion video views a day
"Three years ago today, Steve and I stood out in front of our offices and jokingly crowned ourselves the burger kings of media. We'd just made headlines by joining with Google in our shared goal of organizing the world's information (in our case, video) and making it easily and quickly accessible to anyone, anywhere. Today, I'm proud to say that we have been serving well over a billion views a day on YouTube. This is great moment in our short history and we owe it all to you."
Source: YouTube founder Chad Hurley, writing on the YouTube blog, 9th October 2009
Source: YouTube founder Chad Hurley, writing on the YouTube blog, 9th October 2009
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