"According to a 2008 survey by Technorati, which runs a search engine for blogs, only 7.4 million out of the 133 million blogs the company tracks had been updated in the past 120 days. That translates to 95 percent of blogs being essentially abandoned, left to lie fallow on the Web, where they become public remnants of a dream — or at least an ambition — unfulfilled."
Source: New York Times, 5th June 2009, citing this original research from Technorati
Tuesday, June 9, 2009
Monday, June 8, 2009
The Tony Hawk brand is worth over $1bn
"At 41 years old, Tony is now retired from competitive skateboarding, however you could say he's bigger now than he ever has been before. He is the head of Tony Hawk Inc., which produces the Tony Hawk Pro Skater video game series, Tony Hawk clothing (available at Kohl's), skate decks, ShredorDie.com, and more. Altogether the Tony Hawk brand is worth well over $1 billion and growing."
Source: Chad Kennedy, writing in Ypulse.com, 28th May 2009
Source: Chad Kennedy, writing in Ypulse.com, 28th May 2009
Nearly 4 times as many Young Asians download music illegally than pay
"Only 11% of young Asian consumers paid for downloads in the past month versus 41% who downloaded “free” music during the same period. Korea (20%), India (19%), China (12%) and Vietnam (11%) had the largest shares pf consumers paying for music while the largest share of unpaid downloads occurred in China (55%), Malaysia (50%), Vietnam (49%) and Hong Kong (47%)"
Source: Synovate presentation to the Music Matters Asia Pacific Music Forum 2009, reported by Digital East Asia blog, 5th June 2009
Download the full presentation here
Friday, June 5, 2009
The most active 10% twitter users post 90% of all tweets
"Specifically, the top 10% of prolific Twitter users accounted for over 90% of tweets. On a typical online social network, the top 10% of users account for 30% of all production. To put Twitter in perspective, consider an unlikely analogue - Wikipedia. There, the top 15% of the most prolific editors account for 90% of Wikipedia's edits ii. In other words, the pattern of contributions on Twitter is more concentrated among the few top users than is the case on Wikipedia, even though Wikipedia is clearly not a communications tool. This implies that Twitter's resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network."Source: Harvard Business Review blog 1st June 2009
Thursday, June 4, 2009
The number of Americans using online classified advertising has more than doubled in 4 years
"The number of online adults who have used online classified ads has more than doubled in the past four years. Almost half (49%) of internet users say they have ever used online classified sites, compared with 22% of online adults who had done so in 2005.
On any given day about a tenth of internet users (9%) visit online classified sites, up from 4% in 2005"
Source: Pew Internet 'Online Classified' report, 22nd May 2009
US newspaper advertising sales fell by 28.3% in the first three months of 2009
"In the worst quarter in modern history for American newspapers, advertising sales fell by an unprecedented 28.3% in the first three months of 2009, plunging sales by more than $2.6 billion from the prior year.
Statistics posted without publicity on the website of the Newspaper Association of America show that print ad sales fell by a historic 29.7% to $5.9 billion in the first period of this year and that online sales fell a record 13.4% to $696.3 million.
The worst percentage decline was in the highly profitable classified advertising category. which dived 42.3% to produce slightly less than $1.5 billion in sales."
Source: Newsosaur blog, 1st June 2009, citing data from the Newspaper Society of America
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