the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Aegis Media - dan.calladine@aemedia.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions
Friday, October 7, 2011
There is almost no correlation between click through rates of ads and offline sales
(Sales lift on the Y axis, CTR on the X axis. The random scatter shows that there is little correlation)
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