Source: Blog post from Millennial Media, 23rd September 2011
the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Aegis Media - dan.calladine@aemedia.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions
Tuesday, September 27, 2011
Android accounts for over 50% of the mobile ad impressions on the Millenial Media mobile network
"Today, we released our August Mobile Mix Report, and for the first time, we combined smartphones and connected devices when breaking down impressions on our network by operating system. When looking at both connected devices and smartphones, we saw that Android had a 54 percent share and iOS had a 28 percent share."
Labels:
advertising,
Android,
iPhone,
mobile
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