"According to Socialbakers, the countries with the highest Facebook mobile penetration are:
Nigeria: 81.2 percent
Brunei: 80.8 percent
South Africa: 80.5 percent
Malawi: 78.3 percent
Papua New Guinea: 78.3 percent
Namibia: 76.7 percent
Botswana: 76.4 percent
Zambia: 73.9 percent
Japan: 72.1 percent
Singapore: 71.8 percent"
Source: AllFacebook, 8th May 2012
Note - this means the number who access via mobile as a percent of the total users - but the people accessing via mobile may also access on a desktop device.
Wednesday, May 9, 2012
Mobile accounted for 13% of online sales in the US in Q1 2012
"Mobile is capturing a larger share of the online retailer sector in the US, according to a new report from IBM. Mobile commerce grew to 13.3 per cent of all online retail sales during the first quarter.
Mobile devices generated 17.1 per cent of all online sessions on retail sites, making a significant jump from 6.1 per cent in the year-ago period. The iPhone drives 6.5 per cent of mobile device retail traffic while Android captures 5.9 per cent and the iPad comprised 5.3 per cent.
"Over the first quarter, the digitally empowered consumer continued to demonstrate the momentum of the online channel and specifically mobile commerce, which has established itself as a legitimate channel for shopping," says Craig Hayman, general manager at IBM Industry Solutions. "Moving ahead, we will help retailers synchronize the demand and supply chains to address issues of product availability and connect to the mobile buyer.""
Source: Data from IBM, reported by Mobile Marketing, 3rd May 2012
Mobile devices generated 17.1 per cent of all online sessions on retail sites, making a significant jump from 6.1 per cent in the year-ago period. The iPhone drives 6.5 per cent of mobile device retail traffic while Android captures 5.9 per cent and the iPad comprised 5.3 per cent.
"Over the first quarter, the digitally empowered consumer continued to demonstrate the momentum of the online channel and specifically mobile commerce, which has established itself as a legitimate channel for shopping," says Craig Hayman, general manager at IBM Industry Solutions. "Moving ahead, we will help retailers synchronize the demand and supply chains to address issues of product availability and connect to the mobile buyer.""
Source: Data from IBM, reported by Mobile Marketing, 3rd May 2012
By August 2012 there will be 140,000 NFC payment points in the UK
"By the time of the Olympic Games there will be more than 140,000 contactless terminals around the UK. From the moment visitors land at Heathrow they will be immersed in a contactless payment experience with everything from taxis, to retail outlets, to the Olympic Park itself."
Source: Press release from Samsung and Visa, 9th May 2012
Source: Press release from Samsung and Visa, 9th May 2012
Tuesday, May 8, 2012
77% of the UK online population are active participants
"Like the population itself, the picture is nuanced but six striking themes emerged:
The model which has guided many people's thinking in this area, the 1/9/90 rule, is outmoded. The number of people participating online is significantly higher than 10%.
Participation is now the rule rather than the exception: 77% of the UK online population is now active in some way.
This has been driven by the rise of 'easy participation': activities which may have once required great effort but now are relatively easy, expected and every day. 60% of the UK online population now participates in this way, from sharing photos to starting a discussion.
Despite participation becoming relatively 'easy', almost a quarter of people (23%) remain passive - they do not participate at all.
Passivity is not as rooted in digital literacy as traditional wisdom may have suggested. 11% of the people who are passive online today are early adopters. They have the access and the ability but are choosing not to participate.
Digital participation now is best characterised through the lens of choice. These are the decisions we take about whether, when, with whom and around what, we will participate. Because participation is now much more about who we are, than what we have, or our digital skill."
The model which has guided many people's thinking in this area, the 1/9/90 rule, is outmoded. The number of people participating online is significantly higher than 10%.
Participation is now the rule rather than the exception: 77% of the UK online population is now active in some way.
This has been driven by the rise of 'easy participation': activities which may have once required great effort but now are relatively easy, expected and every day. 60% of the UK online population now participates in this way, from sharing photos to starting a discussion.
Despite participation becoming relatively 'easy', almost a quarter of people (23%) remain passive - they do not participate at all.
Passivity is not as rooted in digital literacy as traditional wisdom may have suggested. 11% of the people who are passive online today are early adopters. They have the access and the ability but are choosing not to participate.
Digital participation now is best characterised through the lens of choice. These are the decisions we take about whether, when, with whom and around what, we will participate. Because participation is now much more about who we are, than what we have, or our digital skill."
Source: Data from BBC Future Media, reported in a blog post, 4th May 2012
Note: "The Participation Choice is a synthesis of primary and secondary research conducted over the past 18 months. The data published today are all taken from the most recent, large scale survey of 7,500 UK adults - representative of the UK online population."
Apple shipped an estimated 68% of all tablets in Q1 2012
"A steep drop in shipments of Android-based tablets offset a strong quarter from Apple and caused the media tablet market to miss projections for the first quarter of 2012 (1Q12), according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Media Tablet and eReader Tracker. Total worldwide media tablet shipments for the quarter reached 17.4 million units in 1Q12, 1.2 million units below IDC's projection for the quarter. While IDC predicted a sharp seasonal slowdown of -34% from the previous quarter’s record-breaking 28.2 million units, the actual decline was slightly steeper at -38.4%. The total still represents a robust year-over-year growth rate of 120%, up from 7.9 million units in the first quarter of 2011.
"Apple reasserted its dominance in the market this quarter, driving huge shipment totals at a time when all but a few Android vendors saw their numbers drop precipitously after posting big gains during the holiday buying season," said Tom Mainelli, research director, Mobile Connected Devices at IDC. "Apple's move to position the iPad as an all-purpose tablet, instead of just a content consumption device, is resonating with consumers as well as educational and commercial buyers. And its decision to keep a lower-priced iPad 2 in the market after it launched the new iPad in March seems to be paying off as well."
Apple shipped 11.8 million iPads during the quarter, down from 15.4 million units in the fourth quarter of 2011, and grew its worldwide share from 54.7% in 4Q11 to 68% in 1Q12. Amazon, which stormed into the market in 4Q11 to grab second place with 16.8% of the market on shipment of 4.8 million units, saw its share decline significantly in the first quarter to just over 4%, falling to third place as a result. Samsung took advantage of Amazon's weakness to regain the number two position while Lenovo vaulted into the number four spot, followed by Barnes & Noble at number five.
Although total Android shipments were down sharply in 1Q12, companies such as Samsung and Lenovo are beginning to gain traction in the market with their latest generation of Android products. IDC expects the segment to rebound quickly as other vendors introduce new products in the second quarter and beyond."
"Apple reasserted its dominance in the market this quarter, driving huge shipment totals at a time when all but a few Android vendors saw their numbers drop precipitously after posting big gains during the holiday buying season," said Tom Mainelli, research director, Mobile Connected Devices at IDC. "Apple's move to position the iPad as an all-purpose tablet, instead of just a content consumption device, is resonating with consumers as well as educational and commercial buyers. And its decision to keep a lower-priced iPad 2 in the market after it launched the new iPad in March seems to be paying off as well."
Apple shipped 11.8 million iPads during the quarter, down from 15.4 million units in the fourth quarter of 2011, and grew its worldwide share from 54.7% in 4Q11 to 68% in 1Q12. Amazon, which stormed into the market in 4Q11 to grab second place with 16.8% of the market on shipment of 4.8 million units, saw its share decline significantly in the first quarter to just over 4%, falling to third place as a result. Samsung took advantage of Amazon's weakness to regain the number two position while Lenovo vaulted into the number four spot, followed by Barnes & Noble at number five.
Although total Android shipments were down sharply in 1Q12, companies such as Samsung and Lenovo are beginning to gain traction in the market with their latest generation of Android products. IDC expects the segment to rebound quickly as other vendors introduce new products in the second quarter and beyond."
Source: Data from IDC reported in a press release, 3rd May 2012
Thursday, May 3, 2012
Young fathers in America spend more on media than young mothers
"Young Dads …
Spend more money than Mom. Young fathers spend $400 a month on media, $100 more than young moms
Have cleaned up their act. 70% say the type of media they consume is more family-friendly
Give advice. 54% share advice with their friends and family about CPG products. 81% share advice about tech products
73% of young dads use social networking sites to communicate with others over the course of a typical week; 94% (of these social networking users) use Facebook for this purpose. 40% of young dads rely on internet voice/video calling to communicate, with the most popular being Skype (72% of voice/video calling users).
Are still gaming. But 79% use their console for streaming movies and other family-friendly content
Are brand loyal. 50% consider themselves loyal to a particular brand within the auto and tech categories
Use search. Online search and word-of-mouth influence decisions in the tech, telco, auto, CPG and financial categories
Pre-Family Men …
Spend $350 a month on media, $60 more than pre-family women
Give advice. 72% give advice to their friends and family about tech products
Are influenced by media. 66% are influenced by TV advertising, while 50% are influenced by online advertising and 44% are influenced by online search results
Spend the most time online researching autos . 44% of them are loyal auto and tech enthusiasts
Spend 10+ hours a day multitasking between their PC, smartphone, tablet and gaming console
Love gaming. 75% spend more than 7 hours a month gaming or using their console to download movies and other content"
Source: Research by Microsoft, reported in a blog post, 24th April 2012
Spend more money than Mom. Young fathers spend $400 a month on media, $100 more than young moms
Have cleaned up their act. 70% say the type of media they consume is more family-friendly
Give advice. 54% share advice with their friends and family about CPG products. 81% share advice about tech products
73% of young dads use social networking sites to communicate with others over the course of a typical week; 94% (of these social networking users) use Facebook for this purpose. 40% of young dads rely on internet voice/video calling to communicate, with the most popular being Skype (72% of voice/video calling users).
Are still gaming. But 79% use their console for streaming movies and other family-friendly content
Are brand loyal. 50% consider themselves loyal to a particular brand within the auto and tech categories
Use search. Online search and word-of-mouth influence decisions in the tech, telco, auto, CPG and financial categories
Pre-Family Men …
Spend $350 a month on media, $60 more than pre-family women
Give advice. 72% give advice to their friends and family about tech products
Are influenced by media. 66% are influenced by TV advertising, while 50% are influenced by online advertising and 44% are influenced by online search results
Spend the most time online researching autos . 44% of them are loyal auto and tech enthusiasts
Spend 10+ hours a day multitasking between their PC, smartphone, tablet and gaming console
Love gaming. 75% spend more than 7 hours a month gaming or using their console to download movies and other content"
Source: Research by Microsoft, reported in a blog post, 24th April 2012
Tuesday, May 1, 2012
Apple sold 67m iPads in 2 years
"And so our view is that the tablet market is huge. And we've said that since day one. We didn't wait until we had a lot of results. We were using them here, and it was already clear to us that there was so much you could do and that the reasons that people would use those would be so broad. And that's precisely what we've seen. We -- the iPad has taken off not only in consumer in a meaningful way but in education and in enterprise, and it's sort of everywhere you look now. And the applications are so easy to make very meaningful for someone, and there -- the -- there's such an abundance of those that -- and as the ecosystem gets better and better and as we continue to double down on making great products, I think that the limit here is nowhere in sight. We've now -- through the last quarter, I should say, which is just 2 years after we shipped the initial iPad, we’ve sold 67 million. And to put that in some context, it took us 24 years to sell that many Macs and 5 years for that many iPods and over 3 years for that many iPhones. And we were extremely happy with the trajectory on all of those products. And so I think iPad, it's a profound product. It -- the breadth of it is incredible, and the appeal of it is universal. And so I am -- I could not be happier with being in the market, and the level at which we're innovating in both the product and the ecosystem here is incredible."
Monday, April 30, 2012
School attendance among 5- to 24-year-olds in Liberia
An article that was published on this site in July 2011, "School attendance by grade and age in Liberia", shows that overage school attendance is very common in Liberia, mainly due to late entry into the education system. The official primary school age in Liberia is 6 to 11 years according to the International Standard Classification of Education (ISCED). Yet, an analysis of data from a Demographic and Health Survey (DHS) from 2007 demonstrates that the vast majority of pupils in primary and secondary school in Liberia are older than the theoretical age for their grade. For example, nearly three quarters of all first-graders in Liberia are at least 3 years older than the official entrance age into primary education (see Figure 1). 24% of all first-graders are 5 or 6 years overage, 14% are 7 or 8 years overage, and 5% are 9 or more years overage. Children in the last group start primary school at age 15 or later.
Figure 1: Age distribution of pupils in primary and secondary education in Liberia, 2007
Source: Demographic and Health Survey (DHS) 2007. - Click image to enlarge.
Figure 1 shows the age distribution in the 12 grades of primary and secondary education in Liberia. The same DHS data from 2007 can also be analyzed differently, by single year of age instead of by grade. Figure 2 presents the level and grade attended for the population between 5 and 24 years of age. For each age group, the graph shows the percentage in pre-primary, primary, secondary, and tertiary education. The data for primary and secondary education is further divided into single grades, indicated by shades of blue for the 6 primary grades and shades of green for the 6 secondary grades. In addition, Figure 2 shows how many percent are out of school and for how many percent the level and grade of education attended is missing.
Figure 2: Level and grade of education attended by population 5-24 years in Liberia, 2007
Source: Demographic and Health Survey (DHS) 2007. - Click image to enlarge.
One surprising finding is the large percentage of children between 5 and 14 years who are in pre-primary education. About half of all 5- to 8-year-olds, 39% of all 9-year-olds, and 28% of all 10-year-olds are in pre-primary education. Even at age 14, nearly 7% are still in preschool. One possible explanation is that parents keep their children in pre-primary education due to lack of access to primary education.
Some children start attending primary education at age 5 or 6 but most children enter late. Even among persons 20 years or older, some are still in the first primary grade. School attendance overall reaches a peak at age 14, when more than 86% are in school, mostly in primary education. Primary school attendance rates are highest among 12- to 15-year-olds; two out of three children in this age group are in primary education. Secondary school attendance reaches a peak at age 19, when 38% are in secondary education; in addition, at least 30% of all 17- and 18-year-olds are in secondary education. Attendance rates for tertiary education are low and do not exceed 2% until age 24, when 4% study at a university or other institution of higher learning.
The percentage of the population that is not in any type of formal education decreases from 44% among 5-year-olds to 13% among 14-year-olds. From age 15, out-of-school rates increase again and among 23- and 24-year-olds in Liberia, 61% and 60%, respectively, are not in school. Lastly, for a small percentage of the DHS sample, the grade and level attended was missing.
Related articles
Friedrich Huebler, 30 April 2012, Creative Commons License
Permanent URL: http://huebler.blogspot.com/2012/04/liberia.html
Figure 1: Age distribution of pupils in primary and secondary education in Liberia, 2007
Source: Demographic and Health Survey (DHS) 2007. - Click image to enlarge.
Figure 1 shows the age distribution in the 12 grades of primary and secondary education in Liberia. The same DHS data from 2007 can also be analyzed differently, by single year of age instead of by grade. Figure 2 presents the level and grade attended for the population between 5 and 24 years of age. For each age group, the graph shows the percentage in pre-primary, primary, secondary, and tertiary education. The data for primary and secondary education is further divided into single grades, indicated by shades of blue for the 6 primary grades and shades of green for the 6 secondary grades. In addition, Figure 2 shows how many percent are out of school and for how many percent the level and grade of education attended is missing.
Figure 2: Level and grade of education attended by population 5-24 years in Liberia, 2007
Source: Demographic and Health Survey (DHS) 2007. - Click image to enlarge.
One surprising finding is the large percentage of children between 5 and 14 years who are in pre-primary education. About half of all 5- to 8-year-olds, 39% of all 9-year-olds, and 28% of all 10-year-olds are in pre-primary education. Even at age 14, nearly 7% are still in preschool. One possible explanation is that parents keep their children in pre-primary education due to lack of access to primary education.
Some children start attending primary education at age 5 or 6 but most children enter late. Even among persons 20 years or older, some are still in the first primary grade. School attendance overall reaches a peak at age 14, when more than 86% are in school, mostly in primary education. Primary school attendance rates are highest among 12- to 15-year-olds; two out of three children in this age group are in primary education. Secondary school attendance reaches a peak at age 19, when 38% are in secondary education; in addition, at least 30% of all 17- and 18-year-olds are in secondary education. Attendance rates for tertiary education are low and do not exceed 2% until age 24, when 4% study at a university or other institution of higher learning.
The percentage of the population that is not in any type of formal education decreases from 44% among 5-year-olds to 13% among 14-year-olds. From age 15, out-of-school rates increase again and among 23- and 24-year-olds in Liberia, 61% and 60%, respectively, are not in school. Lastly, for a small percentage of the DHS sample, the grade and level attended was missing.
Related articles
- School attendance by grade and age in Liberia
- Overage pupils in primary and secondary education
- Official school ages: primary, secondary, and compulsory education
- Primary school entrance age and duration
- Survival rate to the last grade of primary school
- Transition from primary to secondary education
- Regional disparities in school life expectancy
- Educational attainment in sub-Saharan Africa
- Children of primary and secondary school age out of school
- Children out of school: Global trend 1999-2008
- Review of the International Standard Classification of Education (ISCED)
Friedrich Huebler, 30 April 2012, Creative Commons License
Permanent URL: http://huebler.blogspot.com/2012/04/liberia.html
Apple sold 35m iPhones and 12m iPads in Q1 2012
"Apple® today announced financial results for its fiscal 2012 second quarter ended March 31, 2012. The Company posted quarterly revenue of $39.2 billion and quarterly net profit of $11.6 billion, or $12.30 per diluted share. These results compare to revenue of $24.7 billion and net profit of $6.0 billion, or $6.40 per diluted share, in the year-ago quarter. Gross margin was 47.4 percent compared to 41.4 percent in the year-ago quarter. International sales accounted for 64 percent of the quarter’s revenue.
The Company sold 35.1 million iPhones in the quarter, representing 88 percent unit growth over the year-ago quarter. Apple sold 11.8 million iPads during the quarter, a 151 percent unit increase over the year-ago quarter. The Company sold 4 million Macs during the quarter, a 7 percent unit increase over the year-ago quarter. Apple sold 7.7 million iPods, a 15 percent unit decline from the year-ago quarter."
The Company sold 35.1 million iPhones in the quarter, representing 88 percent unit growth over the year-ago quarter. Apple sold 11.8 million iPads during the quarter, a 151 percent unit increase over the year-ago quarter. The Company sold 4 million Macs during the quarter, a 7 percent unit increase over the year-ago quarter. Apple sold 7.7 million iPods, a 15 percent unit decline from the year-ago quarter."
Source: Press release from Apple, 24th April 2012
China has 152m 3G subscribers
"Of China's combined total of 151.97 mln 3G subs [at the end of March], China Mobile holds 39.19%, China Unicom 32.15%, and China Telecom 28.66%. Of total new mobile subs added in March, China Mobile took 45.25%, dropping its share of China's total mobile user base to 65.9%. China Unicom's share of the total mobile user base increased for the 14th straight month, rising from 20.6% at the end of February to 20.69% at the end of March, while China Telecom's share increased for the 39th straight month, rising from 13.24% at the end of February to 13.42% at the end of March."
Source: Marbridge Daily, 27th April 2012
Earlier - 128m at end of December
The iTunes store has 28 million songs
"The content glut keeps getting worse, not better, and this is now a very serious challenge for artists of all levels. Because even musicians that make incredible music are finding themselves drowned, undiscovered, and frustrated by statistics like these.
"We now have a catalog of over 28 million songs and 45,000 movies..."
Apple chief financial officer Peter Oppenheimer during the company's quarterly earnings call on Tuesday."
"We now have a catalog of over 28 million songs and 45,000 movies..."
Apple chief financial officer Peter Oppenheimer during the company's quarterly earnings call on Tuesday."
The record for the number of Tweets per second was broken during the Champions League Semi Final
"Fans around the world tuned in on Tuesday to watch the Champions League match between Barcelona and Chelsea. And they tuned in on Twitter as well - during the game, total global traffic on the platform peaked at 13,684 Tweets per second. This exceeded the 12,233 TPS mark we saw during the Super Bowl, which took place in the US in February.
The conversation reached its high point immediately following Fernando Torres’ late goal, which tied the game and sealed Chelsea’s victory in the semi-final."
The conversation reached its high point immediately following Fernando Torres’ late goal, which tied the game and sealed Chelsea’s victory in the semi-final."
Source: Twitter Blog, 25th April 2012
Friday, April 27, 2012
92% of consumers say they trust earned media like personal recommendations above other forms of advertising
"Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Online consumer reviews are the second most trusted form of advertising with 70 percent of global consumers surveyed online indicating they trust this platform, an increase of 15 percent in four years.
Nielsen’s Global Trust in Advertising Survey of more than 28,000 Internet respondents in 56 countries shows that while nearly half (47%) of consumers around the world say they trust paid television, magazine and newspaper ads, confidence declined by 24 percent, 20 percent and 25 percent respectively since 2009. Still, the majority of advertising dollars are spent on traditional or paid media, such as television. In 2011, overall global ad spend saw a seven percent increase over 2010, according to Nielsen’s most recent Global AdView Pulse. This growth in spend was driven by a nearly 10 percent increase in television advertising, with countries, including the U.S. and China, attracting more advertising dollars versus the year prior."
Nielsen’s Global Trust in Advertising Survey of more than 28,000 Internet respondents in 56 countries shows that while nearly half (47%) of consumers around the world say they trust paid television, magazine and newspaper ads, confidence declined by 24 percent, 20 percent and 25 percent respectively since 2009. Still, the majority of advertising dollars are spent on traditional or paid media, such as television. In 2011, overall global ad spend saw a seven percent increase over 2010, according to Nielsen’s most recent Global AdView Pulse. This growth in spend was driven by a nearly 10 percent increase in television advertising, with countries, including the U.S. and China, attracting more advertising dollars versus the year prior."
Source: Press release from Nielsen, 10th April 2012
Note - it's a pretty stunning figure - until you wonder who the 8% of people who trust TV & newspaper ads above recommendations from friends...
Square is processing $5bn of payments a year
"Payments platform Square has released a number of new stats today, as well as good news for merchants using its mobile payments app to accept credit cards. According to a Bloomberg report, Square is now processing $5 billion in annual payments (or around $416 million in payments per month), which is up from $4 billion in annual payments in March. And payment volume is up 25 percent over the past month.
Square also says that it will be making funds available in merchants’ bank accounts the next business morning (for any sales made before 5 pm), while other merchant processors can take 2 to 5 business days to get merchants their money. This is a big win for merchants, who now have access to their sales revenue immediately."
Square also says that it will be making funds available in merchants’ bank accounts the next business morning (for any sales made before 5 pm), while other merchant processors can take 2 to 5 business days to get merchants their money. This is a big win for merchants, who now have access to their sales revenue immediately."
Source: TechCrunch, 18th April 2012
A fifth of online shoppers buy with smartphones
"Payment processing firm WoldPay released its Global Online Shopping Report, which surveyed 15 countries on their e-commerce behaviours in order to uncover differences between nations. It found that on average 22% of disposable income was spent online internationally.
Furthermore, in general the percentage of income spent was higher in emerging markets. Taking the lead is India, where respondents spend 36% of their disposable income on purchasing products or services online.
In China this figure fell slightly to 31% of income spent on e-commerce, and Brazilians were clocked a as dedicating 27% of their earnings in this fashion.
The survey found the spending amounts in mature markets are the highest in the UK, where people spent a quarter of their disposable income on online goods and services, whereas peoples in Finland spend only 13%. Spain and France allocate 17% and 19% of their income respectively.
The proliferation of smartphones has opened up different channels for shoppers to make their purchase, another factor that is proven to vary across the markets.
The survey found that just under a fifth of all online shoppers globally use their smartphone to make a purchase, with people in China using this method the most, (46%), and France coming in last with this metric at 7%."
Furthermore, in general the percentage of income spent was higher in emerging markets. Taking the lead is India, where respondents spend 36% of their disposable income on purchasing products or services online.
In China this figure fell slightly to 31% of income spent on e-commerce, and Brazilians were clocked a as dedicating 27% of their earnings in this fashion.
The survey found the spending amounts in mature markets are the highest in the UK, where people spent a quarter of their disposable income on online goods and services, whereas peoples in Finland spend only 13%. Spain and France allocate 17% and 19% of their income respectively.
The proliferation of smartphones has opened up different channels for shoppers to make their purchase, another factor that is proven to vary across the markets.
The survey found that just under a fifth of all online shoppers globally use their smartphone to make a purchase, with people in China using this method the most, (46%), and France coming in last with this metric at 7%."
Source: Research by WorldPay, reported by UTalkMarketing, 27th April 2012
European Mobile Benchmarks February 2012
Click to enlarge
Source: Data from comScore for the 3 months to September 2011, reported in a press release, 26th April 2012
Tuesday, April 24, 2012
Facebook has 901m active users
Click to enlarge
"We had 901 million MAUs as of March 31, 2012, an increase of 33% as compared to 680 million MAUs as of March 31, 2011.
We had 526 million daily active users (DAUs) on average in March 2012, an increase of 41% as compared to 372 million DAUs in March 2011.
We had 488 million MAUs who used Facebook mobile products in March 2012.
There were more than 125 billion friend connections on Facebook as of March 31, 2012.
Our users generated an average of 3.2 billion Likes and Comments per day during the first quarter of 2012."
Source: SEC Filing by Facebook, 23rd April 2012
Earlier - 845m announced in Feb 2012
Monday, April 23, 2012
Hulu has 2 million paying subscribers
"As an online television destination, Hulu is something of a teenager now, sometimes tolerating feuding parents and succeeding perhaps in spite of them. Hulu is growing steadily, despite disagreements among its corporate owners, and the new restrictions those owners have placed on free streaming of network shows.
This week Hulu will announce that it has topped two million subscribers for its $8-a-month Hulu Plus service in the first quarter, half a million more than it had at the end of 2011. But it has not been an easy path to growth."
This week Hulu will announce that it has topped two million subscribers for its $8-a-month Hulu Plus service in the first quarter, half a million more than it had at the end of 2011. But it has not been an easy path to growth."
Source: New York Times, 16th April 2012
The technology use of American mothers
"BabyCenter®, LLC, the #1 pregnancy and parenting mobile and web destination worldwide, today released its 2012 American Media Mom report, the latest installment of BabyCenter's 21st Century Mom® Insights Series. At an exclusive gathering of media industry luminaries at the Time Warner Center this morning, the research detailed the dramatic reshaping of the family media ecosystem. The findings were the result of in-home interviews with moms, survey research among over 2,500 moms and other online adults, and a three-screen behavior analysis with Nielsen.
Mom uses the latest digital devices as necessities—not luxuries—to help her master the changing media landscape for herself and her family as she takes on the new role of Family Media Manager. Compared with the general population, moms over-index on ownership and usage of EVERY digital device, including laptops, digital cameras, DVRs, and gaming consoles. In particular, she is 38% more likely than the general population to own an Internet TV device (e.g. Apple TV, Roku), 28% more likely to use a tablet, and 38% more likely to own a smartphone.
[...]
While smartphones continue to be Mom's "remote control for her life," new media disruptors are taking center stage. Tablets, Internet TV, and online video are drastically reshaping the family media experience. Compared to three years ago, over one third of the general population says that they are spending less time watching live TV or reading magazines or newspapers. This pattern is even more exaggerated for Moms – they are 2/3 more likely to say that they spend less time with live TV and radio. And, moms are more than 50% more likely to say that they are spending more time with online video and internet TV than the general online population.
In the year since we unveiled BabyCenter's 21st Century Mobile Mom® Report, smartphone adoption among mothers has increased another 10 percent to 65%. According to Nielsen's Mobile Insights data from Q4 2011, Mom smartphone owners are more likely to use their devices to their fullest capacities than the general population. For instance, she is texting and using social media on her mobile device at a higher rate. Mom is also 53% more likely to use mobile banking applications and 58% more likely to shop via her mobile phone compared to the general population.
The Family Media Manager Runs the Show
[...]
Whether it's watching her favorite shows during some downtime, doling out her kids' YouTube playlist during a long car trip, or tapping into her social graph for opinions on products and services when she's in-store, she will adopt the formats that allow her to maximize her time. According to Nielsen's behavioral data, Mom's spend twice as much time online monthly: 66 hours versus 33 hours for the general population, and spends 63% more time streaming online video. We also found that Mom is 45% more likely to use social media regularly compared to the general population. In short: flexibility and efficiency rule Mom's media day.
More Devices = More Media
It is not a zero sum media game for moms. Multiple devices do not seem to be taking away time from any one media platform. On average, moms are spending 10.9 hours daily with media. According to the 2012 American Media Mom report, those who own an Internet TV device spend over 3 additional hours with media, and moms who own a smartphone, tablet AND Internet TV device are spending over 7 additional hours with media—which adds up to over 17 hours per day—in large part because of mom's heightened ability to multitask with devices and media.
Moms are media multitaskers when it comes to video. Half say that they are always or often talking to someone else or using social media while watching TV. 40% are also going online on their tablet, mobile phone or texting someone while watching TV. And 1 in 4 are talking on the phone at the same time. Moms are twice as likely to be using social media or texting while they are watching videos, 3 in 4 moms say that they skip all of the ads they can while watching television content; a rate that is 20% higher than the general online population.
Her Path to the Register Has Evolved
In BabyCenter's 2011 Shopping Rituals of the American Mom Report, we saw that the purchase funnel has been upended. In the six months since we unveiled that data, mom's reliance on mobile throughout the purchase process has dramatically increased. Usage of mobile media for getting product ideas has risen from 20% to 36%; usage of mobile product/brand recommendations has grown from 17% to 33%; using mobile for feature comparisons has risen from 21% to 37%; mobile for price comparison review grew from 28% to 45%; finding coupons or deals shifted from 22% to 31%; deciding where to buy has nearly doubled from 16% to 30%. Additionally, one in 5 moms have scanned a barcode for price comparisons in the past 30 days, and 9% regularly scan QR codes."
Source: Press release from BabyCenter, 19th April 2012
Methodology: "The findings in BabyCenter's 2012 American Media Mom report are the result of qualitative research, quantitative survey data, and three-screen behavioral data with Nielsen. We conducted in-home interviews with new and expecting moms in Chicago and San Francisco in February 2012 through our research partner Gallin Group. In addition, we conducted in-depth survey research on media behaviors and attitudes among 1100 new and expecting moms through BabyCenter's 21st Century Media Panel as well as 1400 non-moms (referred to as general population) using Socratic's online panel. Finally, Nielsen provided a three-screen behavioral analysis across Television, Online and Mobile behavior comparing BabyCenter's moms to persons 18+."
Mom uses the latest digital devices as necessities—not luxuries—to help her master the changing media landscape for herself and her family as she takes on the new role of Family Media Manager. Compared with the general population, moms over-index on ownership and usage of EVERY digital device, including laptops, digital cameras, DVRs, and gaming consoles. In particular, she is 38% more likely than the general population to own an Internet TV device (e.g. Apple TV, Roku), 28% more likely to use a tablet, and 38% more likely to own a smartphone.
[...]
While smartphones continue to be Mom's "remote control for her life," new media disruptors are taking center stage. Tablets, Internet TV, and online video are drastically reshaping the family media experience. Compared to three years ago, over one third of the general population says that they are spending less time watching live TV or reading magazines or newspapers. This pattern is even more exaggerated for Moms – they are 2/3 more likely to say that they spend less time with live TV and radio. And, moms are more than 50% more likely to say that they are spending more time with online video and internet TV than the general online population.
In the year since we unveiled BabyCenter's 21st Century Mobile Mom® Report, smartphone adoption among mothers has increased another 10 percent to 65%. According to Nielsen's Mobile Insights data from Q4 2011, Mom smartphone owners are more likely to use their devices to their fullest capacities than the general population. For instance, she is texting and using social media on her mobile device at a higher rate. Mom is also 53% more likely to use mobile banking applications and 58% more likely to shop via her mobile phone compared to the general population.
The Family Media Manager Runs the Show
[...]
Whether it's watching her favorite shows during some downtime, doling out her kids' YouTube playlist during a long car trip, or tapping into her social graph for opinions on products and services when she's in-store, she will adopt the formats that allow her to maximize her time. According to Nielsen's behavioral data, Mom's spend twice as much time online monthly: 66 hours versus 33 hours for the general population, and spends 63% more time streaming online video. We also found that Mom is 45% more likely to use social media regularly compared to the general population. In short: flexibility and efficiency rule Mom's media day.
More Devices = More Media
It is not a zero sum media game for moms. Multiple devices do not seem to be taking away time from any one media platform. On average, moms are spending 10.9 hours daily with media. According to the 2012 American Media Mom report, those who own an Internet TV device spend over 3 additional hours with media, and moms who own a smartphone, tablet AND Internet TV device are spending over 7 additional hours with media—which adds up to over 17 hours per day—in large part because of mom's heightened ability to multitask with devices and media.
Moms are media multitaskers when it comes to video. Half say that they are always or often talking to someone else or using social media while watching TV. 40% are also going online on their tablet, mobile phone or texting someone while watching TV. And 1 in 4 are talking on the phone at the same time. Moms are twice as likely to be using social media or texting while they are watching videos, 3 in 4 moms say that they skip all of the ads they can while watching television content; a rate that is 20% higher than the general online population.
Her Path to the Register Has Evolved
In BabyCenter's 2011 Shopping Rituals of the American Mom Report, we saw that the purchase funnel has been upended. In the six months since we unveiled that data, mom's reliance on mobile throughout the purchase process has dramatically increased. Usage of mobile media for getting product ideas has risen from 20% to 36%; usage of mobile product/brand recommendations has grown from 17% to 33%; using mobile for feature comparisons has risen from 21% to 37%; mobile for price comparison review grew from 28% to 45%; finding coupons or deals shifted from 22% to 31%; deciding where to buy has nearly doubled from 16% to 30%. Additionally, one in 5 moms have scanned a barcode for price comparisons in the past 30 days, and 9% regularly scan QR codes."
Source: Press release from BabyCenter, 19th April 2012
Methodology: "The findings in BabyCenter's 2012 American Media Mom report are the result of qualitative research, quantitative survey data, and three-screen behavioral data with Nielsen. We conducted in-home interviews with new and expecting moms in Chicago and San Francisco in February 2012 through our research partner Gallin Group. In addition, we conducted in-depth survey research on media behaviors and attitudes among 1100 new and expecting moms through BabyCenter's 21st Century Media Panel as well as 1400 non-moms (referred to as general population) using Socratic's online panel. Finally, Nielsen provided a three-screen behavioral analysis across Television, Online and Mobile behavior comparing BabyCenter's moms to persons 18+."
Xbox households in the US spend an average of 84 hours a month on online services
"Yusuf Mehdi, who heads up marketing and strategy for Microsoft's Xbox business, said households now spend an average of 84 hours a month on the Xbox Live online service playing games, watching videos and listening to music. That's up 30% from a year ago. Just over half that time is spent on videos and music.
By comparison, the average household spend about 150 hours a month watching television.
"What we're seeing is that people are turning on the Xbox to play games and then keeping it on afterwards to get other types of entertainment," Mehdi said."
By comparison, the average household spend about 150 hours a month watching television.
"What we're seeing is that people are turning on the Xbox to play games and then keeping it on afterwards to get other types of entertainment," Mehdi said."
Source: LA Times, 26th March 2012
Stats on tablet users & usage
"Today's Tablet User
"Tapping Into Tabletomics" also offers a snapshot of today's tablet user:
62% use their tablets daily
Daily tablet users spend an average of 2.4 hours per day on their tablets
85% of tablet use is for personal reasons versus business
77% of tablet use is alone
74% of tablet usage is done at home
Most media activities on the tablet, such as playing games and watching TV shows, peak with the 18-24 demo
The research reveals emotional connections to this device unlike any other in the household. More than 50% of respondents said their tablet makes them feel happier and more relaxed, while 49% said tablets make them more effective at managing life. Forty percent agree that "my tablet brings out the best in me" and 39% said tablets boost creativity.
One participant succinctly summed up her close relationship with her tablet: "The iPad is my form of entertainment, relaxation, fun, and opportunity to get information. It's my personal space, in a sense." However, not all tablet users feel the same. "Tapping into Tabletomics" revealed varying degrees of tablet love across four distinct segments of tablet users.
Power Trippers (18%): younger users, often male, that love their tablets and use them for everything.
Cool & Efficient (23%): frequent users that rely on tablets to be useful above anything else.
Happy-go-lucky (28%): light users that view tablets as a friendly source of enjoyment and entertainment.
Proceeding with Caution (31%): the lightest and often less technologically-savvy users that stick to basic activities.
Rush continued, "We found that the tablet is a jack of many trades - it offers video and social experiences, it's a source of information and it's portable. But despite its versatility, other devices prove irreplaceable."
While tablets provide both emotional and functional benefits, most tablet owners are not ready to purge their smartphones, laptops or gaming consoles. A vast majority, 65%, would replace their laptop before their tablet because it lacks the work functionality, and 77% would replace their iPhone before their iPad."
Source: Data from Viacom's "Tapping Into Tabletomics", reported in a press release, 17th April 2012
Methodology: "Drawing on a national online survey of more than 2,500 people ages 8-54 as well as qualitative, in-depth interviews with dedicated tablet users in New York and Los Angeles, "Tapping into Tabletomics" found that, in just a few years, tablets have risen to second-screen prominence for full-length TV (FLTV) show viewing, ahead of computers. Out of total time spent watching FLTV shows, 15% of viewing occurs on tablets."
"Tapping Into Tabletomics" also offers a snapshot of today's tablet user:
62% use their tablets daily
Daily tablet users spend an average of 2.4 hours per day on their tablets
85% of tablet use is for personal reasons versus business
77% of tablet use is alone
74% of tablet usage is done at home
Most media activities on the tablet, such as playing games and watching TV shows, peak with the 18-24 demo
The research reveals emotional connections to this device unlike any other in the household. More than 50% of respondents said their tablet makes them feel happier and more relaxed, while 49% said tablets make them more effective at managing life. Forty percent agree that "my tablet brings out the best in me" and 39% said tablets boost creativity.
One participant succinctly summed up her close relationship with her tablet: "The iPad is my form of entertainment, relaxation, fun, and opportunity to get information. It's my personal space, in a sense." However, not all tablet users feel the same. "Tapping into Tabletomics" revealed varying degrees of tablet love across four distinct segments of tablet users.
Power Trippers (18%): younger users, often male, that love their tablets and use them for everything.
Cool & Efficient (23%): frequent users that rely on tablets to be useful above anything else.
Happy-go-lucky (28%): light users that view tablets as a friendly source of enjoyment and entertainment.
Proceeding with Caution (31%): the lightest and often less technologically-savvy users that stick to basic activities.
Rush continued, "We found that the tablet is a jack of many trades - it offers video and social experiences, it's a source of information and it's portable. But despite its versatility, other devices prove irreplaceable."
While tablets provide both emotional and functional benefits, most tablet owners are not ready to purge their smartphones, laptops or gaming consoles. A vast majority, 65%, would replace their laptop before their tablet because it lacks the work functionality, and 77% would replace their iPhone before their iPad."
Source: Data from Viacom's "Tapping Into Tabletomics", reported in a press release, 17th April 2012
Methodology: "Drawing on a national online survey of more than 2,500 people ages 8-54 as well as qualitative, in-depth interviews with dedicated tablet users in New York and Los Angeles, "Tapping into Tabletomics" found that, in just a few years, tablets have risen to second-screen prominence for full-length TV (FLTV) show viewing, ahead of computers. Out of total time spent watching FLTV shows, 15% of viewing occurs on tablets."
Friday, April 20, 2012
39% of people who bought a book from Amazon in the US has previously looked at the book in a physical store
"Looking at products in stores and then buying them at lower prices via the Internet. A survey conducted in late 2011 by a book market research company, the Codex Group, indicated that 39 percent of people who purchased books from Amazon said they had looked at the book in a bookstore before buying it online. Best Buy’s recently announced fourth-quarter loss – $1.7 billion, resulting in the closing of at least 50 stores – can in part be attributed to “showrooming,” the name given to the practice of visiting stores to look at products and then price shopping and ultimately purchasing the products online. Indeed, Best Buy stores seem to be a perfect venue for finding and toying with all the latest technology – but not necessarily buying it there."
Source: ReveNews, 19th April 2012
Draw Something has lost 2m daily players since it's peak
"Draw Something, an app that Zynga essentially bought for about $200 million, is in trouble.
It's gone from having more than 14 million players daily to around 12 million, according to AppData.
To try and reverse that, Zynga is today releasing a big update for the game that will give it a bunch of new features that fans have been craving."
It's gone from having more than 14 million players daily to around 12 million, according to AppData.
To try and reverse that, Zynga is today releasing a big update for the game that will give it a bunch of new features that fans have been craving."
Source: BusinessInsider, 18th April 2012
Online ad spend in the US rose to $31bn in 2011
"The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion. That milestone represents a 22 percent increase over 2010’s full-year number, which itself had been a record-breaker at $26 billion. The report, released today by the Interactive Advertising Bureau (IAB) and prepared by PwC U.S., also unveils that fourth quarter revenues for 2011 hit a best-ever at $9 billion, marking a 15 percent increase over the third quarter 2011, which came in at $7.8 billion, and a 20 percent growth year-over-year in comparison to 2010’s $7.4 billion.
Other highlights of the report include:
Mobile experienced the fastest growth of all categories – triple-digit growth year-over-year – up 149 percent to $1.6 billion in full-year 2011 from $0.6 billion in 2010.
Digital video, a component of display-related advertising, saw a significant uptick of 29 percent year-over-year, bringing in $1.8 billion in revenue in 2011 compared to $1.4 billion in 2010.
Search revenues in 2011 totaled $14.8 billion, up almost 27 percent from $11.7 billion in 2010.
Display-related advertising revenues in 2011 totaled $11.1 billion or 35 percent of 2011 revenues, up 15 percent from $9.6 billion in 2010.
Retail advertisers continue to represent the largest category of internet ad spending, accounting for 22 percent in 2011, or $7.1 billion, up from 21 percent ($5.5 billion) reported in 2010.
“This historic moment, with an especially impressive achievement in mobile, is indicative of an increased awareness from advertisers that they need to reach consumers where they are spending their time—in digital media,” said Randall Rothenberg, President and CEO, IAB. “Pushing past the $30 billion barrier, the interactive advertising industry confirms its central place in media. Across search, display, digital video, digital provides a wealth of opportunity for brands and consumers. With the proliferation of smartphones and tablets, it is likely that the tremendous growth in mobile will continue as these screens become even more crucial to the marketing mix.”
“The year 2011 saw mobile advertising become a meaningful category,” said David Silverman, Partner, PwC U.S. “By combining some of the best features of the internet, along with portability and location-based technology, mobile advertising is enabling marketers to deliver timely, targeted, relevant, and local advertisements in a manner that was not previously possible. It is for these reasons that we expect strong growth to continue with mobile advertising.”
“Digital advertising’s stellar performance in 2011 attests to the high value marketers put on the medium,” said Sherrill Mane, Senior Vice President, Research, Analytics, and Measurement, IAB. “In addition, with advancement in areas like mobile and digital video, it appears that there will be robust avenues for interactive’s growth in the future.”"
Source: Press release from the IAB, 18th April 2012
This is the latest instalment of my regular catch-up presentations, essentially distilling bits from my examples and stats blogs over the last 3 months.
Have a look:
Next Generation Media Quarterly April 2012
Have a look:
Next Generation Media Quarterly April 2012
View more presentations from Dan Calladine
Wednesday, April 18, 2012
The Pebble watch raised over $3m on Kickstarter in less than one week
"An electronic paper watch designed by a Canadian entrepreneur to work alongside smartphones has raised more than $3m (£1.8m; 2.2m euros) in less than a week on net funding site Kickstarter.
It is a record for the site which crowdsources cash to fund start-ups.
Eric Migicovsky initially sought $10,000 over a five-week period but the total, six days in, now stands at $3.4m.
It is the fifth Kickstarter project to make more than $1m.
The Pebble watch reached the $1m mark in 28 hours. The firm behind the device, which has been designing smartwatches for three years, said that it was "blown away" by the support.
The watch has an electronic paper screen and connects via Bluetooth with iPhones or Android powered devices to allow users to customise the watch face and download apps."
It is a record for the site which crowdsources cash to fund start-ups.
Eric Migicovsky initially sought $10,000 over a five-week period but the total, six days in, now stands at $3.4m.
It is the fifth Kickstarter project to make more than $1m.
The Pebble watch reached the $1m mark in 28 hours. The firm behind the device, which has been designing smartwatches for three years, said that it was "blown away" by the support.
The watch has an electronic paper screen and connects via Bluetooth with iPhones or Android powered devices to allow users to customise the watch face and download apps."
Source: BBC News, 17th April 2012
Two thirds of cookies on sites are from third parties
"As UK companies scramble to comply with new laws requiring them to disclose and get permission for all the cookies they use, a new study has found that more than two thirds of all the bits of tracker code on websites are from third parties. Which means they are essentially for delivering targeted advertising or analysing behaviour across the website."
Source: Data from Truste, reported by the Financial Times, 18th April 2012
The iPad accounts for 90% of mobile shopping revenue in the US
"According to the 2012 Q1 Mobile Study iPad users spent significantly more time and money on retail sites than other mobile users. Data from March 2012 shows that:
iPad users constitute the bulk of all mobile shoppers—accounting for about two-thirds (68%) of shoppers.
The iPad accounts for 90% of all mobile revenue (and 4% of total retail revenue).
Conversion rates were also strongest with the iPad (1.5% for iPad vs. 0.57% for other mobile devices).
Average pages per session were highest for the iPad compared with all other mobile devices, at nearly 6 pages per session (5.7 for iPads vs. 3.6 for iPhone vs. 4.1 for other mobile devices).
iPad Users Spend More, Buy More Expensive Items (even more than desktop users)
iPad users spend dramatically more – on fewer items – than other mobile shoppers. When compared to online shoppers, iPad users spend approximately the same amount on an average order, but buy much more expensive products.
The iPad had the highest average order value (AOV) of any mobile device: $158 for iPad vs. $105 for other mobile devices vs. $104 for iPhone and other iOS devices in March 2012.
Interestingly, AOV for iPad shopping is creeping ahead of the AOV from desktop computers. ($158 for iPad vs. $153 from desktops).
While they spend more per average order, iPad shoppers had on average fewer number of items per order of any mobile device (2.98 for iPad vs. 4.22 for other iOS devices vs. 4.41 for all other mobile devices in March 2012)
Overall, iPad shoppers averaged $52.66 per item vs. $21.86 per item for desktop users and $23.80 for other mobile users."
iPad users constitute the bulk of all mobile shoppers—accounting for about two-thirds (68%) of shoppers.
The iPad accounts for 90% of all mobile revenue (and 4% of total retail revenue).
Conversion rates were also strongest with the iPad (1.5% for iPad vs. 0.57% for other mobile devices).
Average pages per session were highest for the iPad compared with all other mobile devices, at nearly 6 pages per session (5.7 for iPads vs. 3.6 for iPhone vs. 4.1 for other mobile devices).
iPad Users Spend More, Buy More Expensive Items (even more than desktop users)
iPad users spend dramatically more – on fewer items – than other mobile shoppers. When compared to online shoppers, iPad users spend approximately the same amount on an average order, but buy much more expensive products.
The iPad had the highest average order value (AOV) of any mobile device: $158 for iPad vs. $105 for other mobile devices vs. $104 for iPhone and other iOS devices in March 2012.
Interestingly, AOV for iPad shopping is creeping ahead of the AOV from desktop computers. ($158 for iPad vs. $153 from desktops).
While they spend more per average order, iPad shoppers had on average fewer number of items per order of any mobile device (2.98 for iPad vs. 4.22 for other iOS devices vs. 4.41 for all other mobile devices in March 2012)
Overall, iPad shoppers averaged $52.66 per item vs. $21.86 per item for desktop users and $23.80 for other mobile users."
Source: Data from the Rich Relevance Shopping Insights Q1 Survey, reported in a press release, 11th April 2012
Tuesday, April 17, 2012
Mobile accounts for 11% of UK search spend
"Mobile search spend in the UK increased by 250% for Q1 year-on-year (YOY) as traffic on mobile devices increased four-fold, according to data from Adobe.
Mobile now accounts for 11% of all UK search spend compared to 8% in the US.
Of this, tablets alone accounted for 4.25% of UK search spend.
But despite this boom, Adobe’s Global Digital Advertising Update shows that overall search spend only increased by 2% in the UK compared to 16% in the US.
This is lower than the 30.3% YOY increase in US search ad spend reported in IgnitionOne’s Global Online Advertising report, but still shows that the industry is experiencing strong growth.
Adobe’s report suggests that the relatively low increase in UK search spend “reflects the fragile state of the European economic recovery.”"
Mobile now accounts for 11% of all UK search spend compared to 8% in the US.
Of this, tablets alone accounted for 4.25% of UK search spend.
But despite this boom, Adobe’s Global Digital Advertising Update shows that overall search spend only increased by 2% in the UK compared to 16% in the US.
This is lower than the 30.3% YOY increase in US search ad spend reported in IgnitionOne’s Global Online Advertising report, but still shows that the industry is experiencing strong growth.
Adobe’s report suggests that the relatively low increase in UK search spend “reflects the fragile state of the European economic recovery.”"
Source: Adobe, 10th April 2012
Facebook advertising CPM costs rose by an estimated 40% in 12 months
"Thanks to the incredible popularity of the world's social network, soon-to-be-publicly-traded Facebook is top of mind for advertisers both large and small, many of which have been pouring more money into Facebook advertising campaigns.
But how are those Facebook ad campaigns treating advertisers?
According to ad agency TBG Digital, which looked at several hundred billion impressions across campaigns for more than 200 clients, the cost for a thousand impressions on Facebook has increased substantially (41%) in the past year, but over the past quarter, click-through rates have dropped by nearly double digits (8%). Ads sold on a CPC basis have also risen in price during the same period."
But how are those Facebook ad campaigns treating advertisers?
According to ad agency TBG Digital, which looked at several hundred billion impressions across campaigns for more than 200 clients, the cost for a thousand impressions on Facebook has increased substantially (41%) in the past year, but over the past quarter, click-through rates have dropped by nearly double digits (8%). Ads sold on a CPC basis have also risen in price during the same period."
Source: Econsultancy, 16th April 2012
Foursquare has 20m users
"In 2010, foursquare fans declared April 16 4sqDay (4/4^2 – nerds after our own heart!). Two years and two billion check-ins later, you’re still why we get out of bed each day. Thanks to all 20 million of you for making us part of your lives.
There are hundreds of amazing parties planned for tonight! Find one near you here. The foursquare team will be at meetups in NYC, SF, London, Ithaca, and Whitewater, WI – we hope to see you!"
There are hundreds of amazing parties planned for tonight! Find one near you here. The foursquare team will be at meetups in NYC, SF, London, Ithaca, and Whitewater, WI – we hope to see you!"
Source: Blog post by Foursquare, 16th April 2012
Earlier - 15m announced in February 2012
Friday, April 13, 2012
Spotify lost $59m in 2011
"Spotify co-founder and CEO Daniel EK says that 2012 revenues will top $889 million USD as the music streamer expands quickly into more territories. Ek also confirmed figures provided by Swedish business daily Dagens Industri that Spotify sales grew 160% to $236.4 million USD last year and accumulated a net loss of $59.4 million or 25% of total revenue.
Spotify has more than 10 million active users and 3 million paying subscribers, but expects to continue to loose more money this year. "Our focus is all on growth," according to Ek. "That is priority one, two, three, four and five. But of course we expect to make a profit in the long run," he was quoted as saying."
Spotify has more than 10 million active users and 3 million paying subscribers, but expects to continue to loose more money this year. "Our focus is all on growth," according to Ek. "That is priority one, two, three, four and five. But of course we expect to make a profit in the long run," he was quoted as saying."
Source: Hypebot, 13th April 2012
AOL Instant Messenger lost 64% of its users in 2011
"Before there was Facebook, Twitter, or Pinterest, there was AOL Instant Messenger.
In fact, you could argue Facebook was conceived on AIM.
My how times have changed.
Between January 2011 and January 2012, AOL Instant Messenger usage – on AIM.com and in the AIM app – declined 64%, from 12 million users to just 4 million."
In fact, you could argue Facebook was conceived on AIM.
My how times have changed.
Between January 2011 and January 2012, AOL Instant Messenger usage – on AIM.com and in the AIM app – declined 64%, from 12 million users to just 4 million."
Source: Business Insider, 3rd April 2012
Instagram has 40 million users
"Instagram received a fair amount of press over the last week. First, 10 days ago, the app launched on Android. Then news of Facebook buying the tiny startup for $1 billion was everywhere from the Drudge Report to The Daily Show. The attention resulted in explosive growth. Since the launch of its Android app, Instagram’s user base grew from 30 to 40 million. That’s over 1,000,000 new users a day.
Rakshith, the creator of gramfeed, pinged us this morning after noticing the milestone from Instagram’s API. The 40 millionth user is valentinoelbuti. It seems at the time of this post’s writing, Instagram has exactly 40,026,379 users — or rather, roughly 5% of Facebook’s active user base."
Rakshith, the creator of gramfeed, pinged us this morning after noticing the milestone from Instagram’s API. The 40 millionth user is valentinoelbuti. It seems at the time of this post’s writing, Instagram has exactly 40,026,379 users — or rather, roughly 5% of Facebook’s active user base."
Source: TechCrunch, 13th April 2012
JK Rowling sold $1.6m worth of eBooks in the first 3 days on sale
"Harry Potter fan site Pottermore sold more than $1.59 million worth of ebooks in the first three days after the books became available, Pottermore CEO Charlie Redmayne said on a Radio Litopia show, “The Naked Book.”
The sales were “considerably higher than I expected,” said Redmayne.
The ebooks, which cost $8 to $11.10 ($61.70 for the entire collection), can only be bought at Pottermore. Digital versions of the highly popular series were originally slated for an October 2011 launch, but the date was delayed as Pottermore (which is still in beta) was struggling to cope with overwhelming user traffic."
The sales were “considerably higher than I expected,” said Redmayne.
The ebooks, which cost $8 to $11.10 ($61.70 for the entire collection), can only be bought at Pottermore. Digital versions of the highly popular series were originally slated for an October 2011 launch, but the date was delayed as Pottermore (which is still in beta) was struggling to cope with overwhelming user traffic."
Source: Mashable, 5th April 2012
Starbucks has processed more than 42 million mobile payments in the US
"A novel new way to pay by iPhone or Android at Starbucks locations is proving too convenient for caffeine-crazed customers to pass up.
Starbucks has processed more than 42 million mobile payments since the U.S. launch of its mobile pay program less than 15 months ago, the coffee company shared exclusively with VentureBeat.
Starbucks released “mobile pay,” a prominent feature of the company’s iPhone and Android applications, in January 2011. Customers use the mobile app to load money on to a digital Starbucks Card and then present a 2D barcode to pay at the register. Baristas simply scan the barcode using the scanners they already have at their cash registers. Mobile pay first launched in the U.S., but has since migrated to Canada and the U.K., and Starbucks recently made it available to customers ordering from drive-thru windows.
In December 2011, Starbucks revealed that it had processed 26 million mobile payments. Adoption continues to grow expotentially, the company said."
Starbucks has processed more than 42 million mobile payments since the U.S. launch of its mobile pay program less than 15 months ago, the coffee company shared exclusively with VentureBeat.
Starbucks released “mobile pay,” a prominent feature of the company’s iPhone and Android applications, in January 2011. Customers use the mobile app to load money on to a digital Starbucks Card and then present a 2D barcode to pay at the register. Baristas simply scan the barcode using the scanners they already have at their cash registers. Mobile pay first launched in the U.S., but has since migrated to Canada and the U.K., and Starbucks recently made it available to customers ordering from drive-thru windows.
In December 2011, Starbucks revealed that it had processed 26 million mobile payments. Adoption continues to grow expotentially, the company said."
Source: VentureBeat, 9th April 2012
Thursday, April 12, 2012
Pinterest is now the 3rd largest social network in the US in terms of visits
"Pinterest is now the number three most-popular social network in the U.S., behind Facebook and Twitter, according to Experian Hitwise.
A new report from the researcher shows Pinterest got 21.5 million visits during the week ending Jan. 28, a nearly 30-fold increase over a comparable week in July. Not surprisingly, the site skews female with a 60/40 ration of women to men visitors.
Experian rep Matt Tatham says Pinterest beat its next-closest competitor, LinkedIn, in total visits in February. Tatham says the rankings by total visits for March is as follows:
1. Facebook: 7 billion
2. Twitter: 182 million
3. Pinterest: 104 million
4. LinkedIn: 86 million
5. Tagged: 72 million
6. Google+: 61 million
The report, which tracks visits rather than unique visitors, is based on web traffic and doesn’t factor in visits from mobile sites. According to Experian’s reckoning, Foursquare only got 2.9 million visits in March and Instagram got 10.2 million."
A new report from the researcher shows Pinterest got 21.5 million visits during the week ending Jan. 28, a nearly 30-fold increase over a comparable week in July. Not surprisingly, the site skews female with a 60/40 ration of women to men visitors.
Experian rep Matt Tatham says Pinterest beat its next-closest competitor, LinkedIn, in total visits in February. Tatham says the rankings by total visits for March is as follows:
1. Facebook: 7 billion
2. Twitter: 182 million
3. Pinterest: 104 million
4. LinkedIn: 86 million
5. Tagged: 72 million
6. Google+: 61 million
The report, which tracks visits rather than unique visitors, is based on web traffic and doesn’t factor in visits from mobile sites. According to Experian’s reckoning, Foursquare only got 2.9 million visits in March and Instagram got 10.2 million."
Source: Mashable, 6th April 2012
China has 365m mobile internet users
"According to a report on the state of development of China's mobile internet newly released by the China Internet Network Information Center (CNNIC), as of the end of 2011, China's number of mobile internet users had reached 356 mln, an increase of 122 mln within one year. By the end of 2011, total smartphone users in China reached 190 mln, with daily mobile internet use per user at an average of 109 minutes a day. Most-used features included Tencent's (0700.HK) QQ instant messaging platform and other IM clients, as well as mobile search.
The proportion of smartphone users who surfed the internet over their phones multiple times a day was 60.2%, 13 percentage points more than the proportion of non-smartphone users who did the same. Although smartphone users were stickier in their use of the mobile internet, the average daily total time they spent surfing on their phones was not significantly greater than the time spent by non-smartphone users on theirs. Average total time spent online per day for smartphone users was 109 minutes, while average total time spent online per day for non-smartphone users was 106 minutes, a difference of only 2.9%.
In the second half of the past year, over 80% of mobile Internet users did not purchase mobile apps."
The proportion of smartphone users who surfed the internet over their phones multiple times a day was 60.2%, 13 percentage points more than the proportion of non-smartphone users who did the same. Although smartphone users were stickier in their use of the mobile internet, the average daily total time they spent surfing on their phones was not significantly greater than the time spent by non-smartphone users on theirs. Average total time spent online per day for smartphone users was 109 minutes, while average total time spent online per day for non-smartphone users was 106 minutes, a difference of only 2.9%.
In the second half of the past year, over 80% of mobile Internet users did not purchase mobile apps."
Source: Beijing Evening News, via Marbridge Daily, 9th April 2012
Wednesday, April 11, 2012
Facebook paid approximately $28 per Instagram user
"A startup is acquired for any combination of the technology, talent, or the user base.
If we look strictly at the acquisition cost per user, Facebook got a relative deal with the Instagram purchase, paying roughly $28 for each of Instagram’s 35 million users. (The median cost across all the acquisitions is about $92 per user.)
Compare that to acquisitions like Aardvark ($555/user) or Jaiku ($240/user), and it becomes clear which were likely technology or talent hires. The glaring exception is Yahoo’s famous $5.7 billion purchase of Mark Cuban’s Broadcast.com in 1999 — about $11,000 each for 520,000 monthly active users, or 10 times any other startup. (Broadcast.com skewed the chart so much, I had to leave it off.)"
Source: Wired, 10th April 2012
Note - see the full post for lots of excellent charts, and analysis of cost per employee
Google's paid search clicks from mobile devices increased by 132% in 2011
"In 2011, paid search clicks from mobile devices on Google increased 132% from January to December. By December 2012, Marin Software projects smart mobile devices will generate 25% of all paid-search clicks on Google as a result of the explosive adoption of smartphones and tablets. Consumers are much more engaged with search ads on smartphones and tablets as opposed to desktops, as evidenced by click through rates that are respectively 72% and 31% higher. Search ads on smart mobile devices also have a lower costs-per-click than desktop ads. This difference, in cost coupled with higher click-through rates on mobile, creates favorable performance conditions for advertisers and increased demand for mobile ads." Source: Press release from Marin Software, 26th March 2012
Monday, April 9, 2012
Mad Men is reportedly costing Sky TV £5 per viewer per episode
"It was poached from the BBC with much fanfare by Sky, which reportedly bid three times as much for the rights.
But the satellite broadcaster may be regretting its decision to snap up American advertising drama Mad Men.
Viewing figures sank to just 47,000 for the third episode of the fifth series on the Sky Atlantic channel on Tuesday night.
That’s an alarming drop from the 355,000 viewers who watched the premiere of the fourth series when it was on BBC4.
It is understood that Sky is paying about £250,000 an episode for the glossy 1960s drama. Based on Tuesday’s figures, that amounts to more than £5 per viewer."
But the satellite broadcaster may be regretting its decision to snap up American advertising drama Mad Men.
Viewing figures sank to just 47,000 for the third episode of the fifth series on the Sky Atlantic channel on Tuesday night.
That’s an alarming drop from the 355,000 viewers who watched the premiere of the fourth series when it was on BBC4.
It is understood that Sky is paying about £250,000 an episode for the glossy 1960s drama. Based on Tuesday’s figures, that amounts to more than £5 per viewer."
Source: Daily Mail, 6th April 2012
Facebook acquired Instagram for $1 billion
"Facebook has just announced that it will acquire Instagram, the popular mobile photo-sharing service, for $1 billion in cash and shares.
The social networking giant posted on the acquisition, its biggest yet, on its site, as well as on CEO and co-founder Mark Zuckerberg’s Timeline on Facebook.
Photos are critically important for Facebook, which has been slow to innovate in the fast-growing mobile arena in the important consumer space. By contrast, Instagram has taken the arena by storm, with its delightful and elegant app and the motto, “Fast beautiful photo sharing.”
Consumers have responded (including me — it is the only non-communications app I use many times a day). The San Francisco-based company — with only 13 employees — had 30 million Apple iPhone users before it came to Google’s Android last week, where it got more than a million new users in just 12 hours."
The social networking giant posted on the acquisition, its biggest yet, on its site, as well as on CEO and co-founder Mark Zuckerberg’s Timeline on Facebook.
Photos are critically important for Facebook, which has been slow to innovate in the fast-growing mobile arena in the important consumer space. By contrast, Instagram has taken the arena by storm, with its delightful and elegant app and the motto, “Fast beautiful photo sharing.”
Consumers have responded (including me — it is the only non-communications app I use many times a day). The San Francisco-based company — with only 13 employees — had 30 million Apple iPhone users before it came to Google’s Android last week, where it got more than a million new users in just 12 hours."
Source: AllThingsD, 9th April 2012
Thursday, April 5, 2012
The app Draw Something has has more than 50m downloads in 50 days
"Zynga has released a statement that says Draw Something has passed 50 million downloads, making it one of the fastest growing apps of all time. It's likely the only app to ever hit 50 million downloads in just 50 days.
"We believe it’s not only the fastest growing original mobile game of all time – 50 days to hit 50 million downloads - but one of the fastest growing web sensations that we’ve seen. In addition, the game just regained its spot as the #1 paid app in the App Store, knocking off Angry Birds Space," says Zynga."
"We believe it’s not only the fastest growing original mobile game of all time – 50 days to hit 50 million downloads - but one of the fastest growing web sensations that we’ve seen. In addition, the game just regained its spot as the #1 paid app in the App Store, knocking off Angry Birds Space," says Zynga."
Source: Business Insider, 4th April 2012
1m Android versions of Instagram were downloaded in the first 24 hours
"Eager Android users awaiting the release of Instagram scooped up a million copies in less than 24 hours.
The free photo-sharing app made its official appearance on Google Play yesterday following a pre-registration period on March 24 that captured 430,000 interested users. Instagram CEO Kevin Systrom told The New York Times yesterday that the app was grabbing 2,000 people each minute following its debut."
The free photo-sharing app made its official appearance on Google Play yesterday following a pre-registration period on March 24 that captured 430,000 interested users. Instagram CEO Kevin Systrom told The New York Times yesterday that the app was grabbing 2,000 people each minute following its debut."
Source: CNET, 5th April 2012
Wednesday, April 4, 2012
Ringtones generated more revenues than music streaming services in the US in 2011
"Technology simply moves faster than consumers, and older formats die hard. Which is why ringtones still accounted for $277.4 million in revenues last year - in the US alone - according to stats just released by the RIAA. That compares to $241.0 million in revenues from the likes of Spotify, Rdio, Rhapsody, MOG, and ilk, combined."
Source: DigitalMusicNews, 3rd April 2012
Visitors arriving from Pinterest are more likely to spend than those arriving from other social channels
"Pinterest isn’t just driving record levels of traffic to the websites of retailers and publishers — it’s also driving sales, some early data indicates.
Wayfair (formerly CSN Stores), the second largest home goods retailer by revenue, has found that Pinterest referrals are more likely to make a purchase and spend more on average than visitors from other social channels.
Wayfair CEO Niraj Shah says that shoppers referred by Pinterest are more 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average.
The statistics are in some respects even more impressive when non-social channels are added in. On average, Pinterest referrals spend 70% more than visitors referred from non-social channels, including search. They are not, however, as likely to make a purchase as those referred by other channels.
Those statistics are averaged among Wayfair’s three home goods websites: wayfair.com, allmodern.com and jossandmain.com, the latter of which is a daily deals site. Collectively, the three sites brought in $500 million in revenue last year. (Williams-Sonoma, the number one player in the category, posted revenues of $3.7 billion for fiscal 2011.)"
Wayfair (formerly CSN Stores), the second largest home goods retailer by revenue, has found that Pinterest referrals are more likely to make a purchase and spend more on average than visitors from other social channels.
Wayfair CEO Niraj Shah says that shoppers referred by Pinterest are more 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average.
The statistics are in some respects even more impressive when non-social channels are added in. On average, Pinterest referrals spend 70% more than visitors referred from non-social channels, including search. They are not, however, as likely to make a purchase as those referred by other channels.
Those statistics are averaged among Wayfair’s three home goods websites: wayfair.com, allmodern.com and jossandmain.com, the latter of which is a daily deals site. Collectively, the three sites brought in $500 million in revenue last year. (Williams-Sonoma, the number one player in the category, posted revenues of $3.7 billion for fiscal 2011.)"
Source: Mashable, 3rd April 2012
Apple's app stores generate over $5m in revenue each day
"Apple’s iPhone and iPad App Stores generated $5.4m worth of combined revenues daily in January 2012, according to new research from telecoms analyst, CCS Insight, and app store analytics firm, Distimo.
The findings are the first fruits of a new research offering, App VU Global, developed by the two companies. App VU Global combines extensive data with analysis of the performance of software stores and the global apps market, identifying trends, and offering detailed comparisons across all major app stores.
The research reveals that Apple continues to dominate in terms of download numbers, catalogue size and revenues. The iPhone and iPad app stores generated daily revenues of $3.3m and $2.1m respectively in January 2012. Google Play (formerly Android Market) saw a 31 per cent rise in daily revenue in January 2012, to $679,000, across both smartphones and Tablets. Other platforms are racing to secure third position, with Amazon and Microsoft recording the biggest growth in catalogue size."
The findings are the first fruits of a new research offering, App VU Global, developed by the two companies. App VU Global combines extensive data with analysis of the performance of software stores and the global apps market, identifying trends, and offering detailed comparisons across all major app stores.
The research reveals that Apple continues to dominate in terms of download numbers, catalogue size and revenues. The iPhone and iPad app stores generated daily revenues of $3.3m and $2.1m respectively in January 2012. Google Play (formerly Android Market) saw a 31 per cent rise in daily revenue in January 2012, to $679,000, across both smartphones and Tablets. Other platforms are racing to secure third position, with Amazon and Microsoft recording the biggest growth in catalogue size."
Source: Mobile Marketing, 4th April 2012
Tuesday, April 3, 2012
UK Online Ad Spend Rose to £4,784m in 2011, up 14.4% Y-o-Y
"Despite the backdrop of a depressed UK economy, advertising on the internet increased by 14.4% to a new high of £4,784 million in 2011, up £687 million year on year.
According to the latest Internet Advertising Bureau UK (IAB) advertising expenditure report, conducted by PwC, online advertising continues to grow at an exceptional rate, and last year experienced its biggest increase in five years.
UK ecommerce shoppers helped Retail surface as the biggest winner in terms of overall growth in the second half** of 2011, as it became the third biggest display advertiser. Consumer Goods (FMCG) moved to second place, while Finance just held on to top spot.
The top five categories, by share of display spend, in 2011 were:
Finance 15%
Consumer (FMCG) 15%
Retail 12%
Entertainment & the Media 12%
Technology 9%
The powerhouse of display is banners and other embedded formats, which continue to drive display forward (73% share). Growth of this format was fuelled by bigger, richer and more dynamic ads that spiked display spend by 13.4% to a high of £1,128 million (£945 million in 2010) and a 24% share of online ad spend (23% in 2010).
Video advertising continued its incredible growth and now accounts for 10% of all online display advertising. Expenditure on online video doubled year on year to £109 million (£54 million in 2010). The format has grown more than eight-fold since 2008, when video spend was £12 million.
In 2011 banner ads on social media platforms such as Facebook, YouTube and LinkedIn, increased by 75% to £240 million – an eight-fold increase since records began in 2008.
Search marketing proved to be a recession-proof staple for direct response advertisers, recording impressive growth of 17.5% to £2,767 million (£2,346 million in 2010), and a 58% share of online advertising spend (57% in 2010).
Despite a difficult market for recruitment, total Classified ads grew 5.2% to £785 million (£751 million in 2010) and a share of 16% (18% in 2010). However, consumer and B2B Classifieds (property, cars, holidays and B2B), reached the half billion milestone for the first time at £509 million (£485 million in 2010).
Advertising on mobile devices rose by 157%* in 2011, to a new high of £203million, as a result of increased smartphone ownership, the proliferation of touchscreen technology, 3G, and soaring tablet sales, which sparked a surge in interest from brands, especially in the Retail and Consumer Goods (FMCG) sectors."
According to the latest Internet Advertising Bureau UK (IAB) advertising expenditure report, conducted by PwC, online advertising continues to grow at an exceptional rate, and last year experienced its biggest increase in five years.
UK ecommerce shoppers helped Retail surface as the biggest winner in terms of overall growth in the second half** of 2011, as it became the third biggest display advertiser. Consumer Goods (FMCG) moved to second place, while Finance just held on to top spot.
The top five categories, by share of display spend, in 2011 were:
Finance 15%
Consumer (FMCG) 15%
Retail 12%
Entertainment & the Media 12%
Technology 9%
The powerhouse of display is banners and other embedded formats, which continue to drive display forward (73% share). Growth of this format was fuelled by bigger, richer and more dynamic ads that spiked display spend by 13.4% to a high of £1,128 million (£945 million in 2010) and a 24% share of online ad spend (23% in 2010).
Video advertising continued its incredible growth and now accounts for 10% of all online display advertising. Expenditure on online video doubled year on year to £109 million (£54 million in 2010). The format has grown more than eight-fold since 2008, when video spend was £12 million.
In 2011 banner ads on social media platforms such as Facebook, YouTube and LinkedIn, increased by 75% to £240 million – an eight-fold increase since records began in 2008.
Search marketing proved to be a recession-proof staple for direct response advertisers, recording impressive growth of 17.5% to £2,767 million (£2,346 million in 2010), and a 58% share of online advertising spend (57% in 2010).
Despite a difficult market for recruitment, total Classified ads grew 5.2% to £785 million (£751 million in 2010) and a share of 16% (18% in 2010). However, consumer and B2B Classifieds (property, cars, holidays and B2B), reached the half billion milestone for the first time at £509 million (£485 million in 2010).
Advertising on mobile devices rose by 157%* in 2011, to a new high of £203million, as a result of increased smartphone ownership, the proliferation of touchscreen technology, 3G, and soaring tablet sales, which sparked a surge in interest from brands, especially in the Retail and Consumer Goods (FMCG) sectors."
Monday, April 2, 2012
Digital magazine subscriptions represent about 1% of total magazine subscriptions in the US
"Magazines more than doubled their paid digital circulation in the most recent reporting period, but print remains the overwhelming majority of their business, according to a new analysis by the Audit Bureau of Circulations.
Despite all that growth, however, digital remains about 1% of magazines' total paid and verified circulation."
Despite all that growth, however, digital remains about 1% of magazines' total paid and verified circulation."
Source: AdAge, 29th March 2012
Saturday, March 31, 2012
World Atlas of Gender Equality in Education
UNESCO and the UNESCO Institute for Statistics (UIS) have published a new World Atlas of Gender Equality in Education that illustrates the participation of girls and boys in pre-primary, primary, secondary, and tertiary education. The data show that there has been significant progress towards gender parity since the 1970s. Two thirds of all countries have reached gender parity in primary education but at the secondary level of education girls are still lagging behind. In some countries, girls have the advantage with regard to access to and completion of education. At the tertiary level, female students outnumber male students in many high-income countries.The atlas is divided into eight chapters that contain a total of 28 maps and close to 100 charts and tables:
- Increased worldwide demand for quality schooling
- Girls’ right to education
- Enrolment and gender trends: primary education
- Enrolment and gender trends: secondary education
- Enrolment and gender trends: tertiary education
- Trends in school-life expectancy
- Gender trends: adult and youth literacy
- How policies affect gender equality in education
The atlas is available in English, French and Spanish. In addition, UNESCO and UIS plan to launch an online e-atlas with interactive maps.
Excerpt from World Atlas of Gender Equality in Education: Map with adult literacy rates
Source: UNESCO, 2012, World Atlas of Gender Equality in Education, pages 92-93. - Click image to enlarge.
Reference
- UNESCO. 2012. World Atlas of Gender Equality in Education. Paris: UNESCO. (Download in PDF format, 6.4 MB)
- UNESCO
- UNESCO Institute for Statistics (UIS)
- UNESCO announcement of the atlas
- UIS announcement of the atlas
- UIS Data Centre
- Global Education Digest 2011
- EFA Global Monitoring Report 2011
- Adult and youth literacy in 2009
- Trends in adult literacy, 1990-2008
- Regional disparities in school life expectancy
Permanent URL: http://huebler.blogspot.com/2012/03/atlas.html
Friday, March 30, 2012
There are more than a billion mobile subscribers in China
"Total telephone subscribers saw a net increase of 9.91 mln in February to reach 1.291 bln. Mobile subscribers grew by 10.33 mln to 1.007 bln, and fixed-line subscribers dropped by 419,000 to 284.29 mln. Broken down by traditional fixed-line and PHS, the PHS subscriber base declined by 595,000 subcribers to 16.34 mln, while traditional (i.e. non-PHS) fixed-line subscribers increased by 176,000 to 267.95 mln. 7.32 mln new 3G subscribers were added in February to reach a total of 143.92 mln.
A total of 71.03 bln SMS messages were sent during the month of February, bringing the total for the first 2 months of 2012 to 156.59 bln, a 7.6% increase over the figure during the same period of 2011."
Source: Data from the Chinese Ministry of Industry & Information Technology, reported by Marbridge Daily, 30th March 2012
A total of 71.03 bln SMS messages were sent during the month of February, bringing the total for the first 2 months of 2012 to 156.59 bln, a 7.6% increase over the figure during the same period of 2011."
Source: Data from the Chinese Ministry of Industry & Information Technology, reported by Marbridge Daily, 30th March 2012
Blackberry maker RIM lost $125m in Q4 2011
"Blackberry manufacturer Research in Motion (RIM) has reported a quarterly loss, due in part to falling revenues on the back of weak smartphone shipments.
The Canadian company made a net loss for the three months to 3 March of $125m (£78m), compared with a profit of $934m a year earlier.
Revenues fell to $4.2bn from $5.2bn.
The firm also suggested it would refocus on the corporate market rather than on individual consumers.
[...]
Shipments of BlackBerry smartphones in the quarter fell to 11.1 million, down 21% from the previous three-month period.
Shipments of the company's PlayBook tablets hit 500,000, largely due to substantial discounting.
For the full financial year, the company made a net profit of $1.2bn, down from $3.4bn in the previous year."
The Canadian company made a net loss for the three months to 3 March of $125m (£78m), compared with a profit of $934m a year earlier.
Revenues fell to $4.2bn from $5.2bn.
The firm also suggested it would refocus on the corporate market rather than on individual consumers.
[...]
Shipments of BlackBerry smartphones in the quarter fell to 11.1 million, down 21% from the previous three-month period.
Shipments of the company's PlayBook tablets hit 500,000, largely due to substantial discounting.
For the full financial year, the company made a net profit of $1.2bn, down from $3.4bn in the previous year."
Source: BBC News, 30th March 2012
Thursday, March 29, 2012
iPad users spend over $70,000 a day on newspaper & magazine content
"iPad users are willing to pay for premium content offered by newspapers and magazines in the Newsstand category. The category launched only six months ago, however more than 70k USD per day is already being made by the top 100 grossing Newsstand applications in the United States."
Source: Distimo blog, 27th March 2012
62% of iPhone 4S owners use Siri several times a week
"Parks Associates' consumer study of Siri users revealed several interesting pieces of data. Here are some additional points we found intriguing:
Of iPhone 4s users, 62% use Siri for some function at least several times a week, including 35% of respondents who report daily use. The least used functions are playing a video, scheduling a meeting, or playing music."
Of iPhone 4s users, 62% use Siri for some function at least several times a week, including 35% of respondents who report daily use. The least used functions are playing a video, scheduling a meeting, or playing music."
Source: Blog post by Parks Associates, 28th March 2012
Half of American homes own at least one Apple product
"Half of all U.S. households own at least one Apple product, according to CNBC’s All-America Economic survey.
That’s more than 55 million homes with at least one iPhone, iPad, iPod or Mac computer. And one-in-10 homes that aren’t currently in that group plan to join it in the next year.
But Apple doesn’t have to worry about brand saturation any time soon. Americans don’t stop with just one device. Homes that own least one Apple, own an average of three. Overall, the average household has 1.6 Apple devices, with almost one-quarter planning to buy at least one more in the next year."
Source: CNBC, 28th March 2012
That’s more than 55 million homes with at least one iPhone, iPad, iPod or Mac computer. And one-in-10 homes that aren’t currently in that group plan to join it in the next year.
But Apple doesn’t have to worry about brand saturation any time soon. Americans don’t stop with just one device. Homes that own least one Apple, own an average of three. Overall, the average household has 1.6 Apple devices, with almost one-quarter planning to buy at least one more in the next year."
Source: CNBC, 28th March 2012
Wednesday, March 28, 2012
Domino's Pizza generated £1m in sales through its mobile platform in one week
"Domino’s has announced that it took over £1m in sales through its mobile platform in a single week in Q1 2012.
In total e-commerce sales accounted for 50.6% of UK sales in the 13 week period up to March 25 2012, up 44.5% year-on-year to £59.3m.
Mobile payments made up 16.4% of total online sales, a slight increase on reports last month that the pizza company took 13% of digital sales through a tablet or smartphone."
In total e-commerce sales accounted for 50.6% of UK sales in the 13 week period up to March 25 2012, up 44.5% year-on-year to £59.3m.
Mobile payments made up 16.4% of total online sales, a slight increase on reports last month that the pizza company took 13% of digital sales through a tablet or smartphone."
Source: Econsultancy, 28th March 2012
31% of US online ad impressions aren't seen
"comScore, Inc, a leader in measuring the digital world, today released full study results from its U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study found that, in many cases, a large portion of ad impressions are not delivered according to plan, and that the quality of ad delivery can vary greatly based on a variety of factors, including site, placement, creative and targeting strategy. The study evaluated ad delivery based on a several key dimensions, including whether or not the ads were delivered in-view, to the right audience, in the right geography, in brand safe environments and absent of fraud. The complete results are included in a complimentary white paper, which can be downloaded at the following link: http://www.comscore.com/vce-charter-study
[...]
The vCE Charter Study includes a variety of detailed findings that shed light on the current state of online ad delivery and its implications for different participants in the online advertising market. Key findings include:
In-View Rates are Eye-Opening. The study showed that 31% of ads were not in-view, meaning they never had an opportunity to be seen. There was also great variation across sites where the campaigns ran, with in-view rates ranging from 7% to 100% on a given site. This variance illustrates that even for major advertisers making premium buys there is a lot of room for improvement.
Targeting Audiences Beyond Demographics Can be Powerful. Generally, campaigns that had very basic demographic targeting objectives performed well with regard to hitting those targets. For example, those with an objective of reaching people in a particular broad age range did so with 70% of their impressions. Predictably, as additional demographic variables were added to the targeting criteria (e.g. income + gender), accuracy rates of the ad delivery declined. However, the results also showed that 37% of all impressions were delivered to audiences with behavioral profiles that were relevant to the brand (i.e. consumers with demonstrated interests in categories, such as food, auto or sports). One campaign had 67% of its impressions viewed by the target behavioral segment.
The Content in Which An Ad Runs Can Create Problems for Any Brand. Of the campaigns analyzed, 72% had at least some impressions that were delivered adjacent to objectionable content. While this did not translate to a large number of impressions on an absolute basis (141,000 impressions across 980 domains), it is important to note that 92,000 people were exposed to these impressions. This demonstrates that brand safety should be of concern to all advertisers.
Fraud is the Elephant in the Digital Room. Fraud is an undeniably large and growing problem in digital advertising. The results showed that an average of 0.16% of impressions across all campaigns was delivered to non-human agents from the IAB spiders & bots list. Although this percentage might appear negligible, there are two important considerations to keep in mind. Only the most basic forms of inappropriate delivery were addressed in this study. When additional, more sophisticated types of fraud are considered, the problem will only get larger. Like brand safety, fraud should be an important concern for all advertisers.
Digital Ad Economics: The Good Guys Aren't Necessarily Winning. The study showed that there was little to no correlation between CPM and value being delivered to the advertiser. For example, ad placements with strong in-view rates are not getting higher CPMs than placements with low in-view rates. Similarly, ads that are doing well at delivering to a primary demographic target are not receiving more value than those that are not. In other words, neither ad visibility nor the quality of the audience reached is currently reflected in the economics of digital advertising."
Source: Press release from comScore, 26th March 2012
Note - comScore released similar research earlier in the year. I'll repeat the note I made at the time:
While this research is valid, it's worth mentioning the different ad trading models. Most ads are not bought on a 'cost per view' (CPM) model, but are bought on a cost per click (CPC) or cost per action (CPA) basis. This means that the advertisers for these campaigns don't pay for the ads until there is a click or a specified action - like a sale or a registration - so they are not being charge anything for ads that aren't seen.
Part of the job of the agency is to ensure that the ads bought on a CPM basis appear in good positions - that is 'in view' making the site push the other ads down to the bottom of the page. Similarly with ads appearing in unsafe content - part of the job of the agency is to make sure that this does not happen.
[...]
The vCE Charter Study includes a variety of detailed findings that shed light on the current state of online ad delivery and its implications for different participants in the online advertising market. Key findings include:
In-View Rates are Eye-Opening. The study showed that 31% of ads were not in-view, meaning they never had an opportunity to be seen. There was also great variation across sites where the campaigns ran, with in-view rates ranging from 7% to 100% on a given site. This variance illustrates that even for major advertisers making premium buys there is a lot of room for improvement.
Targeting Audiences Beyond Demographics Can be Powerful. Generally, campaigns that had very basic demographic targeting objectives performed well with regard to hitting those targets. For example, those with an objective of reaching people in a particular broad age range did so with 70% of their impressions. Predictably, as additional demographic variables were added to the targeting criteria (e.g. income + gender), accuracy rates of the ad delivery declined. However, the results also showed that 37% of all impressions were delivered to audiences with behavioral profiles that were relevant to the brand (i.e. consumers with demonstrated interests in categories, such as food, auto or sports). One campaign had 67% of its impressions viewed by the target behavioral segment.
The Content in Which An Ad Runs Can Create Problems for Any Brand. Of the campaigns analyzed, 72% had at least some impressions that were delivered adjacent to objectionable content. While this did not translate to a large number of impressions on an absolute basis (141,000 impressions across 980 domains), it is important to note that 92,000 people were exposed to these impressions. This demonstrates that brand safety should be of concern to all advertisers.
Fraud is the Elephant in the Digital Room. Fraud is an undeniably large and growing problem in digital advertising. The results showed that an average of 0.16% of impressions across all campaigns was delivered to non-human agents from the IAB spiders & bots list. Although this percentage might appear negligible, there are two important considerations to keep in mind. Only the most basic forms of inappropriate delivery were addressed in this study. When additional, more sophisticated types of fraud are considered, the problem will only get larger. Like brand safety, fraud should be an important concern for all advertisers.
Digital Ad Economics: The Good Guys Aren't Necessarily Winning. The study showed that there was little to no correlation between CPM and value being delivered to the advertiser. For example, ad placements with strong in-view rates are not getting higher CPMs than placements with low in-view rates. Similarly, ads that are doing well at delivering to a primary demographic target are not receiving more value than those that are not. In other words, neither ad visibility nor the quality of the audience reached is currently reflected in the economics of digital advertising."
Source: Press release from comScore, 26th March 2012
Note - comScore released similar research earlier in the year. I'll repeat the note I made at the time:
While this research is valid, it's worth mentioning the different ad trading models. Most ads are not bought on a 'cost per view' (CPM) model, but are bought on a cost per click (CPC) or cost per action (CPA) basis. This means that the advertisers for these campaigns don't pay for the ads until there is a click or a specified action - like a sale or a registration - so they are not being charge anything for ads that aren't seen.
Part of the job of the agency is to ensure that the ads bought on a CPM basis appear in good positions - that is 'in view' making the site push the other ads down to the bottom of the page. Similarly with ads appearing in unsafe content - part of the job of the agency is to make sure that this does not happen.
'3' accounts for over 40% of the UK's mobile data traffic
"Over 40% of mobile data being used in the UK runs across Three’s network with nearly all of its new customers signing up to contracts with smartphones, according to the operator’s CEO David Dyson.
Speaking earlier today at the Westminster eForum, he said traffic on Three’s network, one of the few to offer unlimited data packages, doubled in the past 12 months to hit 6m GB a year, with “virtually 100%” of new customers signing up for smartphone contracts."
Speaking earlier today at the Westminster eForum, he said traffic on Three’s network, one of the few to offer unlimited data packages, doubled in the past 12 months to hit 6m GB a year, with “virtually 100%” of new customers signing up for smartphone contracts."
Source: NMA, 27th March 2012
30m NFC-enabled phones were sold in 2011
"According to a new research report by Berg Insight, global sales of handsets featuring Near Field Communication (NFC) increased ten-fold in 2011 to 30 million units. Growing at a compound annual growth rate (CAGR) of 87.8 percent, shipments are forecasted to reach 700 million units in 2016. The global rise in smartphone adoption is also driving higher attach rates for other wireless connectivity technologies in handsets including GPS, Bluetooth and WLAN. These connectivity technologies are already a standard feature on high-end smartphones and most medium- and low-end models. Declining costs will also enable broader integration in the featurephone segment that is rapidly gaining smartphone-like functionality. The attach rate for GPS among GSM/WCDMA/LTE handsets reached 31 percent in 2011 and grew to 38 percent for all air interface standards. Shipments of WLAN-enabled handsets have more or less doubled annually in the past four years and the attach rate increased to 33 percent in 2011."
Source: Press release from Berg Insight, 26th March 2012
Earlier - 35m NFC-enabled phones were shipped in 2011. Alternative (& not necessarily contradictory) figures from IMS Research
Tuesday, March 27, 2012
Chrome was the world's most used browser on March 16th
"It may only have been for a single day, but according to StatCounter Google Chrome finally managed to surpass Internet Explorer to become the world’s most used web browser.
On Sunday, March 16th, Chrome temporarily slid ahead of IE with a share of just over 32%. Weekends have historically seen a downturn in IE usage. As people wind up their work week and spend more time on their home computers, they’re more likely to use an alternative browser. IE still maintains a dominant position in corporate environments, but that too has begun to change.
Over the past year, Chrome has steadily climbed while IE continues to fall. Initially folks thought that Google’s rapid rise was being fueled by Firefox defections, but Mozilla has only seen a drop of about 5% — while IE is down more than 10%. A second chart from StatCounter tells the story: those IE peaks and plateaus are clearly on a downward trend.
It’s important to note that StatCounter doesn’t correct its usage figures to account for one detail that could skew the numbers slightly in Google’s favor. Speculative pre-rendering (which arrived in the Omnibox in Chrome 17) and Instant Pages support (which appeared in Chrome 13) both cause Chrome to send additional traffic to web servers that may never result in an actual visit from a user."
On Sunday, March 16th, Chrome temporarily slid ahead of IE with a share of just over 32%. Weekends have historically seen a downturn in IE usage. As people wind up their work week and spend more time on their home computers, they’re more likely to use an alternative browser. IE still maintains a dominant position in corporate environments, but that too has begun to change.
Over the past year, Chrome has steadily climbed while IE continues to fall. Initially folks thought that Google’s rapid rise was being fueled by Firefox defections, but Mozilla has only seen a drop of about 5% — while IE is down more than 10%. A second chart from StatCounter tells the story: those IE peaks and plateaus are clearly on a downward trend.
It’s important to note that StatCounter doesn’t correct its usage figures to account for one detail that could skew the numbers slightly in Google’s favor. Speculative pre-rendering (which arrived in the Omnibox in Chrome 17) and Instant Pages support (which appeared in Chrome 13) both cause Chrome to send additional traffic to web servers that may never result in an actual visit from a user."
Source: Geek.com, 22nd March 2012
Mobile game Cut The Rope has been downloaded more than 100m times
"Global gaming company ZeptoLab today announced the release of its award-winning, physics-based game, Cut the Rope, in the Mac App Store. The game, which has been optimized for MacOS, features stunning high-resolution artwork and innovative game mechanics that have been optimized for computer gameplay.
With more than 100 million downloads, Cut the Rope has seen great success on both mobile phones and tablets. Now, with the MacOS version, players take on the challenge of cutting ropes, popping bubbles, collecting stars and feeding candy to a little green monster named Om Nom on a much bigger screen. The levels on Cut the Rope for MacOS have been specifically tailored for landscape screen orientation, and the game retains its striking, crisp images on monitors up to 2560×1440 resolution."
With more than 100 million downloads, Cut the Rope has seen great success on both mobile phones and tablets. Now, with the MacOS version, players take on the challenge of cutting ropes, popping bubbles, collecting stars and feeding candy to a little green monster named Om Nom on a much bigger screen. The levels on Cut the Rope for MacOS have been specifically tailored for landscape screen orientation, and the game retains its striking, crisp images on monitors up to 2560×1440 resolution."
Source: Press release from ZeptoLab, 22nd February 2012
Monday, March 26, 2012
People who engage with social media while watching TV watch more live TV as a result
"A new study from iModerate Research Technologies, a leading qualitative research firm, shows the tremendous impact Social TV, the act of connecting with people via social networks while watching television, has on viewing. The hybrid, qualitative-quantitative study with males and females who engage in Social TV at least once a week uncovered that 58% of heavy engagers (more than 10 times a week) watch more live TV because they need to be part of the conversation in real-time. According to the study, Social TV has also made these viewers into more active consumers and influencers. To that end, a third of respondents said their primary reason for engaging in Social TV was either to give feedback to the television network or show support for their television program."
Source: Press release from iModerate Research Technologies, 26th March 2012
Facebook refers nearly as much traffic to The Guardian as Google does
Click to enlarge
Source: A chart used during a speech by Tanya Cordrey of The Guardian, reported by Journalism.co.uk, 21st March 2012
Note - see the full article for more stats & background
Angry Birds Space was downloaded 10m times in 3 days
10 million Angry Birds Space downloads in less than 3 days! Thanks to our fans, stay tuned for more! #angrybirdsspace
— Angry Birds (@AngryBirds) March 26, 2012
Source: Tweet from Angry Birds, 26th March 2012
Friday, March 23, 2012
American Express' twitter campaign generated an estimated 160,000 tweets and $7.2m in spend on the cards
"A campaign launched by American Express in the first week of March on Twitter has generated some eye-brow raising numbers. Called Tweet Your Way to Savings, the campaign asks AmEx cardholders to tweet #AmEx hashtag in order to receive a deal the cardholder is marketing. The savings are automatically applied with the purchase.
Visibli Social Analytics, which has been tracking the #AmEx hashtags since the campaign launched on March 6, reports that the campaign has generated so far a total spend of approximately $7.2 million and discounts of $1.4 million, roughly. There have been 160,707 tweets, or approximately 259 tweets per hour."
Visibli Social Analytics, which has been tracking the #AmEx hashtags since the campaign launched on March 6, reports that the campaign has generated so far a total spend of approximately $7.2 million and discounts of $1.4 million, roughly. There have been 160,707 tweets, or approximately 259 tweets per hour."
Source: MarketingVox, 16th March 2012
Searches from iOS devices account for 60% of mobile searches in the US
"Barclays Capital’s Anthony DiClemente has an interesting theory about Siri and its effect on Google’s mobile search revenue. DiClemente points out that iOS grabs a whopping 60 percent of mobile traffic share according to Comscore’s December data. When you look at Google’s mobile search statistics, the bulk of the traffic is likely from customers using iOS devices to search using Google.
As Siri takes a bigger role in iOS, customers will increasingly use voice-assisted search instead of mobile search. Siri doesn’t use just Google for search; it can pull information from Bing, Wolfram Alpha and other mobile services. This shift from Google search to Siri search could have an impact on Google says DiClemente . Google estimates that mobile is about 20% of all paid search items and iOS is likely the biggest contributor. Any loss of customers to Siri could, in the long run, hurt Google claims DiClemente."
As Siri takes a bigger role in iOS, customers will increasingly use voice-assisted search instead of mobile search. Siri doesn’t use just Google for search; it can pull information from Bing, Wolfram Alpha and other mobile services. This shift from Google search to Siri search could have an impact on Google says DiClemente . Google estimates that mobile is about 20% of all paid search items and iOS is likely the biggest contributor. Any loss of customers to Siri could, in the long run, hurt Google claims DiClemente."
Source: IntoMobile, 10th March 2012
Note - I'm assuming that this is a US-only stat - let me know if you know different!
Thursday, March 22, 2012
The US accounts for 21% of global mobile data revenues
"The US market generated $67 billion in mobile data revenues in 2011 accounting for 39% of the overall revenues for the country. The mobile data market grew 4% Q/Q and 19% Y/Y to reach $18.6B for the quarter. For the year 2012, we are forecasting that mobile data revenues in the US market will reach $80 billion.
The US market accounts for 5% of the subscriber base but 17% of the global service revenues and 21% of the global mobile data revenues. It also accounts for 40% for the global smartphone sales.
[...]
Mobile data traffic growth continued unabated doubling again for the 8th straight year. We expect the mobile consumption to double again in 2012. Data now constitutes over 85% of the mobile traffic in the US."
The US market accounts for 5% of the subscriber base but 17% of the global service revenues and 21% of the global mobile data revenues. It also accounts for 40% for the global smartphone sales.
[...]
Mobile data traffic growth continued unabated doubling again for the 8th straight year. We expect the mobile consumption to double again in 2012. Data now constitutes over 85% of the mobile traffic in the US."
Source: Data from Chetan Sharma Consulting, reported on their site, March 2012
Smartphone penetration in Europe by market - January 2012
EU5 - 45.2%
UK - 52.6%
France - 41.4%
Germany - 38.2%
Italy - 44.4%
Spain - 52.5%
Source: Data from comScore, reported in a press release, 22nd March 2012
UK - 52.6%
France - 41.4%
Germany - 38.2%
Italy - 44.4%
Spain - 52.5%
Source: Data from comScore, reported in a press release, 22nd March 2012
Wednesday, March 21, 2012
Twitter has 140m active users
"Six years may not be very long in human terms, but it’s been quite an enormous span for the thing we know and love as Twitter. When @jack first sketched out his notion in March 2006, no one could have predicted the trajectory of this new communication tool. Now it seems that there are as many ways to express yourself in 140 characters as there are people doing it. And at last check, there are more than 140 million active users (there’s that number again) — and today we see 340 million Tweets a day. That’s more than 1 billion every 3 days. However concisely, it turns out there’s plenty to say."
Source: Twitter blog, 21st March 2012
Mobile web users spend more time with the mobile web than TV
"Mobile ad network InMobi has just published its Mobile Media Consumption Q4 2011 Survey, which questioned over 20,000 mobile consumers in 18 markets across all continents.
It found that mobile has surpassed TV in terms of time spent, with mobile web users spending 27 per cent of their media time on mobile and 22 per cent of their media time on TV
It also revealed that three quarters planning to conduct m-commerce activities within the next year (76 per cent) while 42 per cent say that mobile advertising has introduced them to something new."
It found that mobile has surpassed TV in terms of time spent, with mobile web users spending 27 per cent of their media time on mobile and 22 per cent of their media time on TV
It also revealed that three quarters planning to conduct m-commerce activities within the next year (76 per cent) while 42 per cent say that mobile advertising has introduced them to something new."
TV is the most effective medium for driving traffic to websites
"Television is still the most effective advertising channel in driving traffic to websites, according to a new survey by Deloitte.
The sixth annual ‘State of the Media Democracy’ report, based on responses from 2,276 UK consumers aged between 14 and 75 years old, found that 64% of respondents had visited a website after seeing an advert on TV.
61% said they visited a website after seeing a magazine ad, 59% said a newspaper ad drove them online, while only 12% of respondents said a mobile app advert had prompted them to visit a brand's site.
A further 62% of respondents said they paid more attention to newspaper adverts than their online equivalents.
Deloitte said that online display advertising had actually lost ground year-on-year, in 2010 only 49% of respondents said they paid more attention to print than online.
The power of TV advertising is to be expected, as the survey also found that 98% of people chose TV services as their favourite type of media."
The sixth annual ‘State of the Media Democracy’ report, based on responses from 2,276 UK consumers aged between 14 and 75 years old, found that 64% of respondents had visited a website after seeing an advert on TV.
61% said they visited a website after seeing a magazine ad, 59% said a newspaper ad drove them online, while only 12% of respondents said a mobile app advert had prompted them to visit a brand's site.
A further 62% of respondents said they paid more attention to newspaper adverts than their online equivalents.
Deloitte said that online display advertising had actually lost ground year-on-year, in 2010 only 49% of respondents said they paid more attention to print than online.
The power of TV advertising is to be expected, as the survey also found that 98% of people chose TV services as their favourite type of media."
Source: Econsultancy, 19th March 2012
Mobile ad spend in the UK rose to £203m in 2011
"Advertising on mobile devices rocketed by 157%* in 2011, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study.
With smartphone ownership standing at 53% of the UK population**, the proliferation of touchscreen technology, 3G, and soaring tablet sales have sparked a surge in interest from brands, especially in the Retail and Consumer Goods (FMCG) sectors.
The rapid take up of apps and social media, fuelled in part by cheaper data tariffs, has created a new generation of “dual” and “triple screeners” – 51% of Britons*** now watch TV while surfing the internet using tablets, phones or laptops.
In response, advertisers are creating ever more engaging and interactive rich media ads – turning to apps, video and new formats to engage and enhance the mobile experience.
Mainstream advertisers are now taking a larger share of spend with Technology, Retail and FMCG performing particularly well.
The top five display categories, by share of spend, in 2011 were:
Entertainment & the Media 23.2% (32.9% in 2010)
Telecoms 14.9% (14.3% in 2010)
Consumer Goods/FMCG 14.4% (11.8% in 2010)
Retail 12.3% (5.5% in 2010)
Finance 10.3% (18.6% in 2010)
Advertisers have recognised the rise of apps, with 54% of display advertising now on apps; while 46% of display advertising spend is on browser inventory.
Display advertising on mobiles more than doubled year on year, increasing by 186% to £68.9 million (£28.1million in 2010) and a market share of 34% (34% in 2010). In 2008 display advertising on mobiles was worth £14.2 million, so the format has risen fivefold in three years.
As the medium matures, growth has been driven largely by standard display formats, such as banners and text links, which were up 196% to £59.4 million. However, the category including SMS and MMS advertising grew by 241% to £7.6 million (£2.5 million in 2010).
Mobile video advertising (pre / post-roll) increased rapidly to £0.8 million (£0.2 million in 2010) as brand advertisers invest in new rich media formats.
Mobile search was up 145% to £134.3 million (£54.9 million in 2010) and a market share of 66% (66% in 2010). In 2008, search was worth £14.4 million, so has grown by nearly tenfold in three years.
Although only launched in 2010, tablets are now an everyday device with more than 4.1 million Britons owning one**. As a consequence, the IAB has measured tablet-specific advertising for the first time and found that £2.4 million was spent in 2011.
Jon Mew, director of mobile and operations at the IAB, said: “This study proves just how engrained mobile has become within both brands’ and consumers’ day to day lives. With 26 million smartphone owners now in the UK – the opportunities for brands to interact with consumers in a more innovative and relevant way are endless. So it’s no surprise to see mobile advertising continuing to grow at such an overwhelming and encouraging rate.’’
Anna Bartz, strategy manager at PwC, said: “Mobile advertising is gaining momentum – with growing opportunities to target consumers with a range of innovative formats, on the web and in mobile applications. The rapid adoption of smartphones and tablets means mobile is offering a compelling new way for brands and advertisers across all sectors to reach people, making it an increasingly powerful platform in multi-media strategies.”
Source: Press release by the IAB, 20th March 2012
With smartphone ownership standing at 53% of the UK population**, the proliferation of touchscreen technology, 3G, and soaring tablet sales have sparked a surge in interest from brands, especially in the Retail and Consumer Goods (FMCG) sectors.
The rapid take up of apps and social media, fuelled in part by cheaper data tariffs, has created a new generation of “dual” and “triple screeners” – 51% of Britons*** now watch TV while surfing the internet using tablets, phones or laptops.
In response, advertisers are creating ever more engaging and interactive rich media ads – turning to apps, video and new formats to engage and enhance the mobile experience.
Mainstream advertisers are now taking a larger share of spend with Technology, Retail and FMCG performing particularly well.
The top five display categories, by share of spend, in 2011 were:
Entertainment & the Media 23.2% (32.9% in 2010)
Telecoms 14.9% (14.3% in 2010)
Consumer Goods/FMCG 14.4% (11.8% in 2010)
Retail 12.3% (5.5% in 2010)
Finance 10.3% (18.6% in 2010)
Advertisers have recognised the rise of apps, with 54% of display advertising now on apps; while 46% of display advertising spend is on browser inventory.
Display advertising on mobiles more than doubled year on year, increasing by 186% to £68.9 million (£28.1million in 2010) and a market share of 34% (34% in 2010). In 2008 display advertising on mobiles was worth £14.2 million, so the format has risen fivefold in three years.
As the medium matures, growth has been driven largely by standard display formats, such as banners and text links, which were up 196% to £59.4 million. However, the category including SMS and MMS advertising grew by 241% to £7.6 million (£2.5 million in 2010).
Mobile video advertising (pre / post-roll) increased rapidly to £0.8 million (£0.2 million in 2010) as brand advertisers invest in new rich media formats.
Mobile search was up 145% to £134.3 million (£54.9 million in 2010) and a market share of 66% (66% in 2010). In 2008, search was worth £14.4 million, so has grown by nearly tenfold in three years.
Although only launched in 2010, tablets are now an everyday device with more than 4.1 million Britons owning one**. As a consequence, the IAB has measured tablet-specific advertising for the first time and found that £2.4 million was spent in 2011.
Jon Mew, director of mobile and operations at the IAB, said: “This study proves just how engrained mobile has become within both brands’ and consumers’ day to day lives. With 26 million smartphone owners now in the UK – the opportunities for brands to interact with consumers in a more innovative and relevant way are endless. So it’s no surprise to see mobile advertising continuing to grow at such an overwhelming and encouraging rate.’’
Anna Bartz, strategy manager at PwC, said: “Mobile advertising is gaining momentum – with growing opportunities to target consumers with a range of innovative formats, on the web and in mobile applications. The rapid adoption of smartphones and tablets means mobile is offering a compelling new way for brands and advertisers across all sectors to reach people, making it an increasingly powerful platform in multi-media strategies.”
Source: Press release by the IAB, 20th March 2012
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