the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Aegis Media - dan.calladine@aemedia.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions
Sunday, May 31, 2009
LOLcats was sold for $2m in 2008
Source: Seattle Weekly, 19th April 2009
Friday, May 29, 2009
Around 7m people in the UK are involved in illegal downloads
Source: Strategic Advisory Board for Intellectual Property(SABIP), quoted by the BBC, 28th May 2009
Japan has the highest advertised broadband speeds

Tuesday, May 26, 2009
The internet is the largest advertising medium by revenue in Denmark
Source: ADOI Magazine, 26th May 2009, citing WARC
Friday, May 22, 2009
20% of sales of songs from Pandora come from the iPhone App
Source: Pandora CTO Tom Conrad, in Techcrunch, 7th May 2009
Thursday, May 21, 2009
20 hours of video are uploaded to YouTube each minute
Now, 20 hours of video are uploaded to YouTube every minute, and it is a testament to the fact that you've made YouTube your online video home."
Source: YouTube blog, 20th May 2009
In September 2008 the number was stated at 13 hours per minute
Monday, May 18, 2009
Mobile ad spend doubled in the UK in 2008
The study further broke down this total:
- Paid-for-search advertising on the mobile internet accounts for £14.4 million, 50.2% of all mobile advertising spend
- Mobile display advertising – which includes banners, text links, tenancies pre/post roll and in-game – accounted for £14.2 million in 2008, 49.8% of all mobile advertising spend."
Source: IAB/PwC, cited by MobiAdNews, 12th May 2009
Saturday, May 9, 2009
Achievement gap between black and white students in the United States
Similar gaps in access to education and in student achievement exist in the United States. The National Center for Education Statistics has published the most recent findings of its National Assessment of Educational Progress, a long term study of student achievement, in the report NAEP 2008 Trends in Academic Progress. The results of the periodic assessments by the NCES demonstrate a persistent achievement gap between black and white students.
Figure 1 summarizes the results of 12 reading assessments over the period 1971 to 2008. For each assessment, the average reading scores of black and white students aged 9, 13 and 17 years are plotted in the graph. The shaded area indicates the achievement gap between black and white students. For 2004, two scores are shown for each group because the assessment format was revised in that year. The reading scores in 1971 and 2008 are also listed in Table 1.
Figure 1: Average reading scores of black and white students, 1971-2008
Data source: NAEP 2008 Trends in Academic Progress, p. 14-15.
Black and white students of all ages achieved higher reading scores in 2008 than in previous years. In 1971, 9-year-old white students had an average score of 214 and black students in the same age group scored 170 on average. In 2008, the average score of 9-year-olds was 228 for white students and 204 for black students. As a result, the score gap between black and white 9-year-olds fell from 44 in 1971 to 24 in 2008. For 13-year-old students the score gap fell from 39 to 21 over the same period and for 17-year-olds it fell from 52 to 29.
Closer inspection of the data reveals that most of this reduction in the achievement gap occurred during the 1970s and 1980s. Since the 1990s, the gap between black and white students has remained relatively stable. Although the reading scores of black students continue to improve, they no longer grow fast enough to close the gap with white students.
Table 1: Average reading scores of black and white students, 1971 and 2008
Year | Age | Average reading score | Score gap | |
Black | White | |||
1971 | 9 years | 170 | 214 | 44 |
2008 | 9 years | 204 | 228 | 24 |
1971 | 13 years | 222 | 261 | 39 |
2008 | 13 years | 247 | 268 | 21 |
1971 | 17 years | 239 | 291 | 52 |
2008 | 17 years | 266 | 295 | 29 |
The NAEP report shows a similar achievement gap between black and white students in the area of mathematics. In addition, there is a similar but smaller gap between white and Hispanic students in reading and mathematics. In spite of long-running efforts to improve the education system for all parts of the population, minority students consistently lag behind white students in the United States.
Reference
- Rampey, Bobby D., Gloria S. Dion, and Patricia L. Donahue. 2009. NAEP 2008 Trends in Academic Progress. Washington: National Center for Education Statistics, Institute of Education Sciences, U.S. Department of Education. (Download PDF file, 1.1 MB)
- Poverty and educational attainment in the United States
- Poverty and educational attainment in the United States, part 2
- Disparities in primary school attendance by ethnicity, language or religion
- Disparities in secondary school attendance by ethnicity, language or religion
- Caste, ethnicity, and school attendance in Nepal
- National Center for Education Statistics
- The Nation's Report Card: Trends in Academic Progress in Reading and Mathematics 2008
Permanent URL: http://huebler.blogspot.com/2009/05/usa.html
Thursday, May 7, 2009
iPhone applications are used an average of 20 times each
"Greystripe has dissected the usage patterns of 600 free, ad-supported iPhone applications in its ad network to come to a number of conclusions about consumers habits on the iPhone. Generally, it found that while usage may be intense, applications have a limited lifespan.
Here are the findings:
—Time spent per iPhone app session: an average of 9.6 minutes.
—Total number of times applications are accessed: 19.9 times before consumers stop using them.
—Users with household incomes above $165,000: 15 percent.
—Gender breakdown: 52 percent male and 48 percent female."
Source: Greystripe, cited in mocoNews, 28th April 2009
Tuesday, May 5, 2009
>20% of 1st day sales of a new Jimmy Eat World live album came from their twitter followers
Source: Topspin blog 3rd May 2009. See full post for background
Saturday, May 2, 2009
There is little correlation between the top films for box office and the top films for piracy
Chart & sources here:
Clearly you can argue that if someone illegally downloads a film they are less likely to pay to see it in the cinema.